Vitamin Mineral Supplements Market Trends

Global Vitamin and Mineral Supplements Market Overview

The vitamin and mineral supplements market size was valued at USD 127.7 Billion in 2023. The vitamin and mineral supplements industry is projected to grow from USD 135.3 Billion in 2024 to USD 203.58 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.23% during the forecast period (2024 - 2032). The rising number of health-conscious consumers, the need for nutrients for monogastric animals, and consumer awareness regarding the association between diet and healthcare are the key market drivers enhancing market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Vitamin and Mineral Supplements Market Trends

• Technological advancements and rising consumer spending is driving the market growth.

Market CAGR for vitamin and mineral supplements is being driven by the growing geriatric population and children worldwide and has improved consumers' spending on dietary supplements over the past years. Various food standards and governments are updating the regulations and approvals for the overproduction of vitamins & supplements that have made the market more competitive. Moreover, the growing focus of consumers on preventative healthcare products has enhanced the effectiveness of production and marketing efforts. Manufacturers increasingly incorporate the latest technologies with high production efficiency to serve these products. The rising acceptance among consumers and heightened product innovations would further assure the growth of the revenue of vitamin and mineral supplements.

Additionally, nutritional imbalance has been increasing as people are eating more and more junk food, coupled with a sedentary lifestyle, and this is becoming a major issue and leading to the early onset of many diseases and disorders and even untimely death. Deficiency is being met by various mineral and vitamin supplements, and their popularity is rising as the healthy lifestyle trend paces itself. For instance, in August 2021, Nestlé Health Science completed its acquisition of the Bountiful Co's core brands, including Nature's Bounty. This acquisition will help Nestlé solidify its position in the nutritional supplements market. Through various acquisitions, Nestlé aims to strengthen its mineral, vitamin, and herbal product range.

Furthermore, the mounting awareness amongst people regarding the benefits associated with healthy lifestyles is leading to the elevating requirement for mineral boosters in developed and developing countries. Recently, prominent players have launched innovative supplements with high efficacy and long shelf life. For instance, in February 2022, Amway launched mineral supplements like jelly strips and gummies to improve bone health and the immune system.

Customers are seeking innovative and healthy products enriched with nutrients to avoid symptoms associated with COVID, such as shortness of chest pain, diarrhea, breath, tiredness, and others. Thus, the vitamin and mineral supplements industry is seeing a huge demand for protein, sports nutrition, pediatric nutrition, multivitamins, and other products that reduce health risks. Manufacturers emphasize delivering immunity boosters in the market and the benefits of natural herbs and botanicals.

Vitamin and Mineral Supplements Market Segment Insights

Vitamin and Mineral Supplements Type Insights

The vitamin and mineral supplements market segmentation, based on type, includes vitamins, minerals, and blends. The vitaminS segment dominated the market, accounting for 35% of market revenue (44.71 Billion). In developing economies, category growth is driven by rising instances of vitamin deficiency and growing awareness about the health benefits of vitamins. However, mineral is the fastest-growing category owing to the increasing consumer awareness about the applications of mineral supplements.

Vitamin and Mineral Supplements Distribution Channel Insights

The vitamin and mineral supplements market segmentation, based on distribution channel, includes store-based and non-store-based. The store-based category generated the most income (70.4%) owing to its product delivery at discounted prices under a single roof. Separate product shelves in this retail deliver an easy shopping experience to customers, which has resulted in increased footfalls. However, non-store-based is the fastest-growing category owing to the growing popularity of e-commerce outlets, and the increasing number of smartphones, especially in the developing regions, drives the market growth.

Vitamin and Mineral Supplements End-User Insights

The vitamin and mineral supplements market segmentation is based on end-user, men, women, and unisex. The women category generated the most income as women have become overtly conscious about their physical appearance; hence they are inclined towards products that help in enhancing their inherent beauty and highlighting certain facial features. However, unisex is the fastest-growing category owing to adults' strong requirement for nutrients.

Figure 1: Vitamin and Mineral Supplements Market by End-User, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Vitamin and Mineral Supplements Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American vitamin and mineral supplements market will dominate owing to the growing prevalence of chronic diseases and the existence of several prominent players in the region. The emergence of contract manufacturing firms in several countries will boost market growth in this region. Moreover, the US vitamin and mineral supplements market held the most extensive market share, and the Canadian vitamin and mineral supplements market was the fastest-growing market in the North American region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: VITAMIN AND MINERAL SUPPLEMENTS MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe's vitamin and mineral supplements market accounts for the second-largest market share owing to the rising awareness regarding their advantages in overall health and bodily maintenance in this region. Further, the German vitamin and mineral supplements market held the most extensive market share, and the UK vitamin and mineral supplements market was the fastest-growing market in the European region.

The Asia-Pacific vitamin and mineral supplements market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the growing healthcare expenditure, elevated intake of supplements, and significant health awareness. Moreover, China’s vitamin and mineral supplements market held the largest market share, and the Indian vitamin and mineral supplements market was the fastest-growing market in the Asia-Pacific region.

Vitamin and Mineral Supplements Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines, which will help the vitamin and mineral supplements market grow even more. Market participants are also undertaking numerous strategic activities to expand their footprint, with important market developments including recent product launches, mergers and acquisitions, higher investments, contractual agreements, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the vitamin and mineral supplements industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the vitamin and mineral supplements industry to benefit clients and increase the market sector. Major players in the vitamin and mineral supplements market, including Koninklijke DSM NV (Netherlands), Glanbia PLC (Ireland), ADM (US), BASF (Germany), Lonza Group (Switzerland), and others, are attempting to increase market demand by investing in research and development operations.

GlaxoSmithKline plc is a healthcare company focusing on developing, manufacturing and commercializing general medicines, specialty medicines and vaccines. It delivers drugs for the treatment of diseases such as HIV, respiratory, cancer, immuno-inflammation, anti-viral, central nervous system (CNS), metabolic, cardiovascular, urogenital, anti-bacterial, dermatology and rare diseases. The firm also offers over-the-counter (OTC) products for pain relief, oral health, nutrition, skin health and gastrointestinal diseases. GSK's vaccine portfolio covers various diseases, such as hepatitis, tetanus, whooping cough, diphtheria, rotavirus and HPV infections, measles, and bacterial meningitis. In August 2019, GlaxoSmithKline plc achieved the joint venture with Pfizer Inc., a USA-based pharmaceutical and nutraceutical firm. The joint venture connected the nutrition brands of both firms, such as Panadol, Sensodyne, and Voltaren from GlaxoSmithKline plc and Centrum, Advil, and Caltrate from Pfizer.

Nestle SA is a manufacturer and marketer of food products and beverages. The firm's product portfolio comprises bottled water, cereals, chocolates and confectionery, baby foods, coffee, culinary products, plant-based foods, dairy products, chilled and frozen foods, nutritional products, ice cream, and pet care products. Nestle markets its products under the Aero, Purina Alpo, Milkybar, Nestle Ice Cream, Cerelac, Nescafe, Nespresso, Nido, Perrier, S.Pellegrino, Acqua Panna, Nestea, Milo, Maggi, Buitoni, Cailler, Movenpick, Purina, Boost, Gerber, and Kit Kat brand names. In May 2022, Nestlé expanded its presence in the Brazilian dietary supplement market by acquiring Puravida. This strategic move enhances Nestlé's supplement offering, strengthening its position and capturing growth opportunities in Brazil's thriving health and wellness industry.

Key Companies in the Vitamin and Mineral Supplements market include

• Koninklijke DSM NV (Netherlands)


• Glanbia PLC (Ireland)


• ADM (US)


• BASF (Germany)


• Lonza Group (Switzerland)


• Adisseo (France)


• Vitablend Nederland BV (Netherlands)


• SternVitamin GmbH (Germany)


• Farbest-Tallman Foods Corporation (US)


• The Wright Group (US)


• Zhejiang Garden Biochemical High-Tech Co., Ltd (China)


• NewGen Pharma (US)


• Rabar Pty Ltd. (Australia)


• Resonance (Japan)

Vitamin and Mineral Supplements Industry Developments

March 2021: DSM launched Ampli-D, developed as a fast-acting form of vitamin D for dietary supplements. The product is formulated with calcifediol or 25-hydroxyvitamin D3. Ampli-D helps DSM to sustain itself in the market by providing a unique and innovative product that meets customer requirements.

May 2020: Homart Pharmaceuticals launched three different vitamin C products under Toplife and Springleaf to tap the rising demand for immune-related products.

Vitamin and Mineral Supplements Market Segmentation

Vitamin and Mineral Supplements Type Outlook

• Vitamin


• Mineral


• Blends

Vitamin and Mineral Supplements End-User Outlook

• Men


• Women


• Unisex

Vitamin and Mineral Supplements Distribution Channel Outlook

• Store-Based


• Non-Store-Based

Vitamin and Mineral Supplements Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America