Viscosity Index Improvers Market Share

The Viscosity Index Improvers(VIIs) market is one of the pivotal segments in the global lubricant additives industry where VIIs are intended at increasing the performance of lubricating oils. Many sectors such as automotive, industrial, and aerospace use VIIs in great quantity to guarantee uninterrupted operation of their machinery while the market for these products is still quite a competitive one. A myriad of market share positioning strategies are used by companies engaged in the sector to enhance their competitiveness and also to strengthen their presence.

However, the primary strategy followed by the players in this market is product innovation. On-going research and development work targets the creation of innovative high-tech VIIs, which have very valuable features. VIIs with enhanced shear stability, thermal stability and compatibility with the various base oils are a focal point for us to develop. Through the development of specific products that are creative, firms try to differentiate themselves from rivals, acquire new customers and retain the existing ones.

Strategic alliances and partnerships are also commonly applied for the enhancement of market share and positioning. Companies usually collaborate with the lubricant manufacturers or oil refiners (OEMs) to ready the finished lubricant products in the integration of VIIs. These partnerships bring not only an opportunity to reach a wider customer base but also the ability to utilize any partners' distribution channels and brand reputation. Through targeting VIIs in the required sectors together with other strong industry players, companies can then achieve maximum market share.

Growing the market is one of the important components in the positioning strategy of Viscosity Index Improvers industry. This includes going over geographic boundaries to meet new markets and areas. Companies tend to focus on new economies that are turning into industrialized states with growing automotive production, which is where the fastest growth in demand for lubricants is to be found. Through the development of an influential presence within the various markets, businesses are able to increase diversity of customer base and decrease dependence on few market places that make the market share position of the company stronger.

Another most important strategy applied by the companies in the VIIs industry is the cost leadership. Through production that is based on the main principles of economies of scale, inclusive of such elements as low cost materials and perfect distribution channel, the company will achieve cost advantages. Providing VIIs at competitive prices accompanied with high-quality products would help businesses to gain price – sensitive customers and eventually the market share. It is also economical for manufacturing which allows prices to be adjusted if the market is volatile, therefore is a competitive method.