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The Virtual Machine Backup and Recovery market segment is a dynamic and fast developing movement within the IT industry consisting of a broad range of solutions. Firms in the same field implemented different market share positions strategies to get ahead of their competitive and those businesses are increasingly depended on virtualized platforms. A company can achieve product differentiation by devising special product traits such as functionalities and capabilities that give their solutions a comparative advantage in the market. This could include very sophisticated backup algorithms, increased recovery times or provision of a uniform integration with the common virtualization infrastructures.
Further, strategy of pricing is among the vital factors for positioning of market share. Some businesses prefer a cost leadership strategy and intend to make their virtual machine backup and restore services more competitively priced. This strategy can be a powerful tool to reach a cost-conscious consumers and to enter the price-sensitive markets. On the contrary, upmarket pricing strategies are well-used by manufacturers which focus on the high-quality and progressive features, as well as wide-ranging support services of their products with the aim of reaching consumers who value performance and reliability above price.
Another important issue which lies in the field of market share positioning for Virtual Machine Backup and Recovery could be considered collaboration with partners. A strategic partnership with platform virtualisation products, cloud services, and other key players in the IT market will broaden the company's marketing reach and influencer. Such companies can integrate their solutions with the most popular platforms and services and create more user-friendly and efficient experience for end users helping to be in the lead in their market.
In addition, marketing and brand positioning of quality communication technology products play the leading role in sharing the market. Businesses invest in building a strong brand identity, where reliability and the efficiency of the virtual machine backup and recovery solutions they provide are highlighted. Brand credibility and market penetration may be enhanced through educational campaigns which employ data protection and disaster recovery planning as their main theme in the context of virtualized environments.
Innovation is a main driver of staying on the top in the business of Virtual Machine Backup and Recovery. Organisations who regularly put efforts towards research and development in order to overcome the latest vivid trends and technologies become the top in the industry. The proactive strategy helps them to implement the latest improvements and freshen up the services as well as their customers' needs which, in turn, leads to an increased customer loyalty and market share growth.
Virtual Machine Backup Recovery Market Highlights:
Virtual Machine Backup and Recovery Market Overview
The Global Virtual Machine Backup and Recovery Market is expected to register a CAGR of 6.9% during the forecast period to reach USD 3.25 Billion by 2030.
Virtual machine backup is the process of copying data present on a virtual machine in a virtual environment to prevent its loss. Virtual machine backup or virtual server backup and recovery is an important task performed by storage and backup administrators. Critical data is increasing in huge volumes all across the globe. It is important to protect this data from external threats and attacks; this increasing need is a factor driving the market growth. However, the high competition from open-source alternatives is a restraint for the market.
Market Segmentation
The global virtual machine backup and recovery market has been segmented based on agent type, organization size, deployment, vertical, and region/country.
By agent type, the global virtual machine backup and recovery market has been divided into agent-based and agentless.
Based on organization size, the global virtual machine backup and recovery market has been divided into small- and medium-sized enterprises (SMEs) and large enterprises.
By deployment, the global virtual machine backup and recovery market has been divided into cloud and on-premise.
On the basis of vertical, the global virtual machine backup and recovery market has been divided into IT and telecommunication, banking, financial services, and insurance (BFSI), healthcare and life sciences, government and public sector, retail and consumer goods, manufacturing, and others.
The global virtual machine backup and recovery market has been analyzed for five regions—North America, Europe, Asia-Pacific, the Middle East and Africa, and South America.
Regional Analysis
The global virtual machine backup and recovery market is estimated to grow at a CAGR of 6.9% during the forecast period from 2022 to 2030. The geographic analysis of the global virtual machine backup and recovery market has been done for North America, Europe, Asia-Pacific, Middle East and Africa and South America.
North America accounted for the highest market share, due to the increasing adoption of virtual machines in the region. The US leads the market in North America as it is the most technologically advanced country and also hub to various leading players such as VMware, Inc. and IBM Corporation. Various initiatives are taken by key players in the form of partnerships with different technology players for solution enhancement and their distribution.
Europe is expected to be the second-largest market during the review period due to the rising need among enterprises to install virtual machine backup and recovery. Asia-Pacific is anticipated to be the fastest-growing market in the global virtual machine backup and recovery market during the forecast period. The rise in adoption of virtual machine backup and recovery services across verticals and the increasing volume of critical data are the key drivers for the growth of the market in Asia-Pacific.
Competitive Analysis
The global virtual machine backup and recovery market has been witnessing a high demand globally due to the rise in demand across all industries. Major players have opted for partnerships and new product development as their key organic growth strategies to strengthen their position in the market and cater to the demands of enterprises across verticals. For instance, in May 2019, Fujitsu (Japan), a leading player in the market, has partnered with Veeam Software (Switzerland). After the partnership, Fujitsu’s customers will be able to create complete virtual machine backups and replicas from snapshots using Veeam storage snapshot plug-in for Fujitsu ETERNUS AF (all-flash) and ETERNUS DX hybrid storage.
Key Players
The key players in the global virtual machine backup and recovery market are identified based on their country of origin, presence across different regions, recent key developments, product diversification, and industry expertise. These include,
- Veeam Software (Switzerland)
- Veritas Technologies LLC (US)
- VMware, Inc. (US)
- Microsoft Corporation (US)
- Commvault Systems Inc (US)
- Acronis International GmbH (Switzerland)
- IBM Corporation (US)
- Vembu Technologies (India)
- Rackspace Inc. (US)
- Quest Software Inc. (US)
- MSP 360 (US)
- Micro Focus (UK)
- Storix, Inc. (US)
- Cisco System, Inc (US)
- NetJapan, Inc. (Japan)
The key strategies adopted by most of the players are partnerships, agreements, and collaborations.
Recent Devlopments
Veeam announced in the month of September 2023 that Veeam Backup for AWS is available. This development aims to improve data safety and resilience in the cloud by enabling users to have full backups and recoveries for their AWS virtual machines in response to the growing demands of cloud-native environments.
In November 2022, Commvault and VMware expanded on this partnership with the launch of Metallic Backup for VMware Cloud. It has backup and recovery processes, which are much easier, thus making it effortless to back up virtual machines running on VMware. Any business can easily protect these important virtualized workloads with easy integration of Metallic Backup for VMware Cloud into VMware systems.
During July last year, Acronis demonstrated how Cyber Protect Cloud is integrated with Microsoft Azure. As a result, these streamline backup and recovery options while also offering installation from Azure Marketplace so as to make it simple to deploy Acronis Cyber Protect Cloud on Azure Virtual Machines. Therefore, companies could improve their data resilience using Acronis’ extensive cybersecurity capabilities alongside Azure scalability, hence mitigating cyber threats in the cloud space.
On May 31st, N-able, Inc., a company providing IT services providers worldwide with software tools for remote monitoring and management (RMM), security solutions, and data protection-as-a-service (DPaaS), announced enhancements made to its Continuity features of Cove Data Protection™ through the introduction of Standby Image Recovery feature specially designed for Microsoft Azure. With this new feature, MSPs can offer end-users smarter DRaaS, which encompasses every conceivable kind of recovery—simple file-level restore or comprehensive disaster recovery, including recovery into Microsoft Azure.
Cloud Backup and Disaster Recovery were introduced by Google recently (September 2022), allowing clients who want centralized backup management right from the Google Cloud console an opportunity to do so. The new service contains support meant specifically for backups attached to cloud storage repositories, applications, and databases. It can manage back-ups across different workloads through Google Cloud Backup and DR, hence the management of multi-workload backups.
Intended Audience
- Virtual Machine backup and recovery solution providers
- System integrators
- Consultancy firms
- Managed service providers
- Data security providers
- Government Agencies
- Software vendors
- Government and local authorities
- Technology consultants
- Investors and venture capitalists
- Compliance officers
- Chief financial officers
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