Vinyl Flooring Market Analysis

Global Vinyl Flooring Market Overview

Vinyl Flooring Market Size was valued at USD 39,786.2 Million in 2023. The Global Vinyl Flooring industry is projected to grow from USD 53,231.0 Million in 2027 to USD 76,775.0 Million by 2032, exhibiting a compound annual growth rate (CAGR) of 7.6% during the forecast period (2024 - 2032).

The vinyl flooring market is predicted to grow due to rising demand for low-maintenance, cost-effective, and portable building materials in residential construction. The market is predicted to grow due to increased demand for the commodity in high-traffic places such as houses and commercial buildings.

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Vinyl Flooring Market Trends

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  Wear layer increases the durability of the tile to boost market growth

  
  

The vinyl wear layer is the top surface of vinyl flooring that is constantly subjected to traffic, impacts, scratches, and spills. This protective layer not only determines the flooring's durability, but it also maintains its appearance and texture throughout time. The wear layer is a clear, protective coating added to the photographic print layer of vinyl flooring. Its principal function is to protect the floor from wear and tear, making it critical to maintaining the floor's look and durability. Vinyl flooring's durability is heavily influenced by the thickness of the wear layer. Thicker wear layers provide more protection, making them ideal for places with high foot traffic or the possibility for substantial wear and tear. Less active areas, such as bedrooms or guest rooms, may not require a thicker wear layer. In residential settings, selecting the appropriate wear layer thickness is critical for ensuring that the flooring can withstand the rigors of daily use. Thicker wear layers are beneficial in areas such as living rooms and kitchens due to more foot activity and greater exposure to spills and potential scratches. For commercial settings such as retail spaces, offices, or restaurants, vinyl flooring with a substantial wear layer is required. These environments necessitate a durable solution that not only withstands heavy foot traffic but also retains its aesthetic appeal in tough situations.

Vinyl Flooring Market Segment Insights

Global Vinyl Flooring Product Insights

Based on Product, the Vinyl Flooring Market has been segmented into Homogeneous and Heterogeneous. Homogeneous vinyl flooring consists of a single layer of vinyl composition throughout its thickness. This means that the pattern, color, and composition of the flooring material remain consistent from the surface to the bottom. The demand for homogenous vinyl flooring is increasing for several reasons. Most important benefit it offers is it has a remarkably long life, and is hardly worn out by abrasion, perfect for heavily trafficked spaces. The UV coating also works well for it in a way that enhances its beauty and reduces the amount of effort required to maintain it. Moreover, the shading of the tile is uniform, and the surface is very smooth, which proves to be visually appealing and gives a homely feeling, which is ideal for both home and office use. Vinyl flooring is also very uniform; it is made of homogeneous material and, therefore, is very easy to clean. The surface is non-porous, and this means that dirt and stains cannot stick to it, thus making it a popular choice where hygiene is of equal importance. This makes the flooring to be resistant to stains and scratches, thus retaining its looks even with high traffic, which justifies why it is common. These benefits put together make homogeneous vinyl flooring an ideal product that is durable, easy to maintain and has an aesthetically good-looking product hence the increasing demand in the market.

Global Vinyl Flooring Type Insights

Based on Type, the Vinyl Flooring Market has been segmented into Rigid and Flexible. Rigid core LVT is a type of floor made up of several layers and the primary material is vinyl. The typical composition of a rigid core is a transparent protective top layer, several protective wear layers, the patterned aesthetic layer, the rigid core layer, and a backing or underlayment layer. The rigid vinyl flooring segment holds the largest market share in the Vinyl Flooring Market due to its superior durability, waterproof properties, ease of installation, aesthetic appeal, and long-term cost savings. With a thicker construction, rigid core, and resistance to dents and scratches, rigid vinyl flooring is favored for its ability to withstand high-traffic areas and moisture-prone environments like kitchens and bathrooms. Its wide range of designs, including realistic wood and stone patterns, coupled with straightforward installation methods, makes it an attractive choice for both professionals and DIY enthusiasts. Additionally, while the initial cost may be higher, its longevity and minimal maintenance requirements result in significant long-term savings, further solidifying its dominance in the market.

Global Vinyl Flooring Installation Insights

Based on Installation, the Vinyl Flooring Market has been segmented into Self-Adhesive, Glue-Down, Interlocking Tiles, and Loose Lay. Glue-down vinyl flooring involves using adhesive to bond the vinyl tiles or planks directly to the subfloor. Glue-down vinyl flooring holds the largest market share primarily due to its exceptional durability and stability, making it the preferred choice for both residential and commercial applications. Once installed, the strong bond formed between the vinyl tiles or planks and the subfloor ensures long-lasting performance, even in high-traffic areas. This reliable stability and resistance to shifting or lifting over time make glue-down vinyl flooring ideal for spaces where durability is paramount, contributing to its dominance in the market.

Global Vinyl Flooring Application Insights

Based on Application, the Vinyl Flooring Market has been segmented into Residential and Commercial. Based on commercial, the market is further segmented into Healthcare, Education, Retail, Hospitality, Government, Offices and Others. Commercial vinyl flooring is specifically engineered for non-residential environments such as offices, retail spaces, healthcare facilities, and hospitality venues. In regions like Europe and North America, there is a growing demand for commercial vinyl flooring due to the expansion of commercial spaces driven by economic growth, urban development, and evolving workplace trends. The durability and resilience of commercial vinyl flooring make it ideal for withstanding the demands of high-traffic areas and frequent use. Additionally, its availability in a wide range of designs and specifications caters to the diverse aesthetic and functional requirements of commercial establishments. This underscores the importance of commercial vinyl flooring in creating inviting and functional spaces that meet the needs of businesses and organizations worldwide, reflecting the dynamic nature of commercial real estate markets influenced by economic and societal factors.

Figure 1: Vinyl Flooring Market, by Sales Channel, 2023 & 2032 (USD Million)

Global Vinyl Flooring Sales Channel Insights

Based on Sales Channel, the Vinyl Flooring Market has been segmented into Offline and Online. In the Vinyl Flooring Market, the offline sales channel is divided into direct sales and indirect sales. Direct sales involve transactions between the manufacturer and the end-user, often occurring through direct marketing efforts, contractors, architects or sales representatives. On the other hand, indirect sales involve intermediaries such as flooring specialty stores and home improvement stores, where customers purchase vinyl flooring products. Flooring specialty stores offer a wide range of flooring options and expertise, while home improvement stores provide convenient access to vinyl flooring products along with other home renovation materials. Both direct and indirect sales contribute significantly to the overall offline market for vinyl flooring, catering to the diverse needs and preferences of consumers.

Global Vinyl Flooring Regional Insights

Based on Region, the global Vinyl Flooring is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. The market for vinyl flooring across the North American region is rapidly expanding due to the increasing demand for a high class of flooring material. A survey held in 2023 stated that about 70% of consumers in North America were in search of floor designs that are both hardwearing and aesthetically appealing. LVT (Luxury Vinyl Tiles) is highly known to be very durable making it suitable for use in areas that have high traffic in residential and commercial buildings. This market can be considered as being driven by factors such as technology and innovation whereby the market is experiencing increased product innovations. The growth rate of patenting activity in the field of LVT technology is 50% during the past decade, which confirms the high rate of development. Technological advancements are being applied in production processes in a bid to improve on quality and beauty of the LVT products. The advancements in the areas of printing technology, the use of digital media, and embossing have taken LVT to such great lengths that you can barely tell the difference between the final products and the natural material. The rising concern towards sustainability and environmentally friendly products is also expected to boost the growth of the North American LVT flooring market. A survey conducted in the recent past shows that 65% of the consumers in North America are conscience about the environmental repercussions of the products they buy. LVT is becoming a preferred choice for sustainable flooring solutions since it is recyclable and has lesser impact on the environment as compared to other flooring solutions. Notably, LVT has been established to emit 40% less carbon than conventional flooring materials, which is a great plus for green-conscience customers.

Figure 2: Vinyl Flooring Market, by region, 2023 & 2032 (USD Million)

Global Vinyl Flooring Key Market Players & Competitive Insight

The Vinyl Flooring manufacturing companies are primarily present in the developed regions such as Europe and North America resulting in well-established supply chain and production system in the regions. However, manufacturers are moving their base to countries such as Brazil, India, and China owing to low labor costs and growth of opportunities offered by these countries. The commercial sector is expected to drive demand for Vinyl Flooring in these countries over the forecast period.

The market is relatively fragmented, with many local and international players like MOHAWK INDUSTRIES, INC., Tarkett, Forbo, Interface, Inc., AHF, LLC., Shaw Industries Group, Inc., Gerflor, LG Hausys, Merino Laminates Ltd., and Others. The market is fragmented, with an increasing trend of competition, increasing collaborative partnerships, and other strategic decisions to achieve operational efficiency.

Key Companies in the Vinyl Flooring Market include.

• MOHAWK INDUSTRIES, INC.


• Tarkett


• Forbo


• Interface, Inc.


• AHF, LLC.


• Shaw Industries Group, Inc.


• Gerflor


• LG Hausys


• Merino Laminates Ltd.

Global Vinyl Flooring Industry Developments

• In March, 2024, AHF Products, a manufacturer of hard surface flooring for residential and commercial interiors, introduces Unfazed Luxury Vinyl Flooring into its Parterre brand. Made in the USA, in Lancaster, Pa., Unfazed provides the ultimate flexibility in a durable, minimal maintenance design. Requiring no acclimation, Unfazed Luxury Vinyl is the preferred solution for a quick and easy install. The proprietary core provides superior indent resistance, and exclusive Optique Coating offers superior scuff, scratch, and stain resistance. Unfazed Luxury Vinyl Flooring is designed to withstand the demands of high-traffic areas while providing a stylish and comfortable surface for any indoor space.


• In Jan, 2024, Interface, Inc. unveiled its latest product collections. The Etched & Threaded carpet tiles and Earthen Forms luxury vinyl tiles (LVT) push the boundaries of design while furthering the company's mission to create flooring solutions made without compromise. These innovative, modular offerings combine eye-catching textures, natural patterns, and neutral tones that can be seamlessly mixed and matched, providing customers with more creative ways to craft high-performing, visually stunning spaces.


• In October, 2023, Tarkett Home introduced FiberFloor sheet vinyl collection, High Street, which is specifically designed with Main Street in mind. High Street offers the best of both worlds - the durability needed for light commercial applications and the stylish designs to suit any decor. This new collection from Tarkett Home aims to provide homeowners with a high-performance, visually appealing flooring solution that can seamlessly transition from residential to light commercial settings.

Vinyl Flooring Market Segmentation

Vinyl Flooring Market by Product Outlook (USD Million, 2019-2032)

• Homogenous


• Heterogenous

Vinyl Flooring Market by Type Outlook (USD Million, 2019-2032)

• Rigid


• Flexible

Vinyl Flooring Market by Installation Outlook (USD Million, 2019-2032)

• Self-Adhesive


• Glue-Down


• Interlocking Tiles


• Loose Lay

Vinyl Flooring Market by Application Outlook (USD Million, 2019-2032)

• Residential


• Commercial

Vinyl Flooring Market by Sales Channel Outlook (USD Million, 2019-2032)

• Online


• Offline

Global Vinyl Flooring Regional Outlook

• North America


• US


• Canada


• Mexico


• Europe


• Germany


• France


• UK


• Italy


• Hungary


• Rest of Europe


• Asia-Pacific


• China


• Japan


• India


• Rest of Asia-Pacific


• Middle East and Africa


• Saudi Arabia


• UAE


• South Africa


• Rest of the Middle East & Africa


• South America


• Brazil


• Argentina


• Rest of South America