Video Encoder Market Analysis

Global Video Encoder Market Overview:

Video Encoder Market Size was valued at USD 4.433 Billion in 2023. The Video Encoder industry is projected to grow from USD 4.5707 Billion in 2024 to USD 5.659 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 2.71% during the forecast period (2024 - 2032). Increased application of cameras, Increasing digitalization, and the adoption of video encoders have grown in the military, and defense is the key market driver enhancing the market growth.

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Video Encoder Market Trends

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  High internet penetration rate is driving the market growth

  
  

A significant market driver is the high internet penetration rate. The widespread use of the internet has led to increasing levels of video consumption. The primary goal of video providers is to give users a remarkable experience. These content producers use video encoder technology to produce the best videos possible. The software-based applications for video encoding are additional aspects that influence the overall demand. These market factors will continue to fuel the growth of the video encoder industry. Furthermore, Factors such as increased use of cameras and easy implementation of software will expand the entire market during the forecast period. Additionally, the adoption of video encoders in the military and defense industry should drive the development of the video encoder market. The huge range of applications of the video encoder will further positively impact the market CAGR during the forecast period.

Additionally, the images are captured using an analog camera with a CCD sensor and then saved locally on a storage device. A video encoder can transmit these processed and stored images in real time. The video encoder may transform analog signals into digital video streams using a coaxial connection to connect to an analog video camera. Images must be transformed into analog forms to be viewed on gadgets like computers, laptops, tablets, and other devices. Analog cameras need separate video encoders. Thus, maintenance is less frequent.

Consequently, the ease of utilizing video encoders to link analog cameras to a network will largely aid the market growth rate over the forecast period.As per the World Economic Forum, the growth of OTT represents a $300 billion opportunity for digital viewership and an open-source platform. As pandemics spread, the OTT market saw an upward trend with higher viewership. These trends point to OTT Platforms' promising future, which presents a significant opportunity for expanding the worldwide video encoder market.Thus, driving the Video Encoder market revenue.

Video Encoder Market Segment Insights:

Video Encoder Component Insights

Based on components, the Video Encoder Market segmentation includes hardware video encoders and software video encoders. The hardware video encoders segment dominated the market because hardware video encoders are more powerful and efficient than software video encoders. They are also easier to use and more reliable. Hardware video encoders are typically equipped with dedicated hardware specifically designed for video encoding. This makes them much more powerful than software video encoders, which rely on the CPU or GPU of a computer.

Figure1: Video Encoder Market, by Component, 2022 & 2032 (USD billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Video Encoder Type Insights

Based on type, the Video Encoder Market segmentation includes stand-alone, rack-mounted. The rack-mounted segment dominated the market because rack-mounted video encoders are more scalable and flexible than stand-alone video encoders. They are also more cost-effective for large-scale deployments. Rack-mounted video encoders can be easily scaled up or down by adding or removing encoders from the rack. This makes them ideal for applications where video streaming requirements are constantly changing.

Video Encoder Application Insights

Based on application, the Video Encoder Market segmentation includes Internet Protocol Television [IPTV] & Cable, Multiscreen, Post-production, Enterprise, Satellite, and Others. The internet protocol television [IPTV] & cable segment dominated the market because IPTV and cable are the most popular methods for delivering video content to consumers, and IPTV and cable are the most popular methods for delivering video content to consumers. This is because they offer a high-quality video experience and are relatively affordable.

Video Encoder Regional Insights

By Region, the study provides market insights for North America, Europe, Asia Pacific, and the rest of the world. Asia Pacific. Video Encoder Market area will dominate this market, owing to the rapid adoption of surveillance technologies in the hospitality, healthcare, corporate and retail industries, which will further contribute to the regional market expansion and boost the market growth in this Region. Moreover, China’s Video Encoder market held the largest market share, and the Indian Video Encoder market was the largest-growing market in the Asia-Pacific region.

In addition, major countries examined in the report market include the United States, Canada, Germany, France, United Kingdom, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure2: Video Encoder Market SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe's Video Encoder market accounts for the second-largest market share due to the constant progression in communication networks within the Region. Further, the German Video Encoder market held the largest market share, and the UK Video Encoder market was the largest-growing market in the European Region.

The North American Video Encoder market is expected to grow at the largest CAGR from 2024 to 2032. This is due to the increasing adoption of the HEVC standard for video encoding within the Region, and the rising sales of cameras are further estimated to accelerate the expansion over the forecast period.

Video Encoder Key Market Players& Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines, which will help the Video Encoder market grow even more. Market participants are also undertaking various strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The Video Encoder industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the global Video Encoder industry to benefit clients and increase the market sector. The Video Encoder industry has offered some of the most significant advantages in recent years. Major players in the Video Encoder market, including eRightSoft, Polidea, Telairity Inc, Panasonic Security Solutions, Axis Communications AB, Niagara Video Corporation, Datavideo, March Networks, Coconut, Elecard, Anvato, Cathexis Technologies., and others, are attempting to increase market demand by investing in research and development operations.

Adtec Digital is a leading Broadcast, Cable, and IPTV product and solution manufacturer. With over 30 years of experience in compression and transmission technologies, Adtec Digital offers customers rock-solid engineering, powerful features, and unmatched customer service. Adtec Digital launched the media hub series encoder. The media hub Pro 02 Encoder is expected to be a real-time contribution-quality MPEG 2 standard and high-definition encoder designed to support the most demanding contribution, ATSC, DVB, and IPTV MPEG-2 distribution applications. The studio version of the media HUB-Pro 02 could encode Cable Labs VOD and DPI-compliant MPEG2 transport streams.

Lutech Group is a leader in innovation (among the top three in Italy), with 4,700 professionals and revenues of about 800 million euros, supporting the transformation and growth of companies and institutions. The group designs implements, and manages end-to-end solutions under the banner of constant improvement involving people and processes, technology, and knowledge. Lutech SpA and Imagine Communications will launch their new IP video and audio contribution and distribution network, "IP Matrix." The project could benefit from the flexibility a full IP, software-based network provides. It could take advantage of the capabilities of Imagine's extensively deployed, standards-based Selenio Network Processor, which employs encoders. The fully new contribution infrastructure Rai Way, designed for its video and audio networks and built on cutting-edge technologies like the SNP, could combine traditional SDI and state-of-the-art IP worlds.

Key Companies in the Video Encoder market include

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  Polidea

  
  


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  Telairity, Inc

  
  


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  Panasonic Security Solutions

  
  


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  Axis Communications AB

  
  


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  Niagara Video Corporation

  
  


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  Datavideo

  
  


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  March Networks

  
  


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  Coconut

  
  


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  Elecard

  
  


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  Anvato

  
  


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  Cathexis Technologies

  
  

Video Encoder Industry Developments

Lutech SpA and Imagine Communications are set to launch their new IP video and audio contribution and distribution network, “IP Matrix,” in May 2022. The project could profit from a full IP, software-based network with the ensuing elasticity that this brings. It could employ encoders for the Selenio Network Processor deployed by Imagine Company as per their well-established standards. The absolutely new contribution infrastructure Rai Way, built on cutting-edge technologies like the SNP for its video and audio networks, could be a combination of traditional SDI best practices and modern IP worlds.

In March 2022, Globecast joined forces with Ateme to offer additional security options. In order to protect satellite-uplinked content at the highest level of confidentiality possible, Globecast has resorted to advanced encryption techniques developed by Ateme. Meanwhile, using Ateme encoders enabled Globalcast to transmit broadcasts at the lowest bit rates and latency while maintaining high video quality.

VITEC announced that it would unveil its newest broadcast-quality openGear (OG) card encoder during the NAB SHOW at the Las Vegas Convention Center in April 2022. MGW Diamond+ OG is an openGear card format based 4K/Multichannel HD HEVC/H.264/MPEG-2 Encoder with SDI/SMPTE-2110 input. Within production studios/broadcast facilities, it may be perfect for any contribution or point-to-point streaming application over IP.

Adtec Digital launched a media hub series encoder in March 2022. The MediaHUB Pro 02 Encoder will be a real-time contribution-quality MPEG 2 standard definition & high-definition encoder intended for even the most demanding ATSC DVB-IPTV MPEG-2 distribution applications. Conversely, the studio version of the media HUB-Pro 02 could encode Cable Labs VOD and DPI-compliant MPEG2 transport streams.

Matrox’s Monarch EDGE is a new 4K/Multi-HD H.264 webcasting & remote production encoder in March 2022. It provides up to four 1920x1080 at 60 frames per second or one footage of broadcast quality with a resolution of up to 3840x2160 at 60 frames per second.

Motorola Solutions, Inc. acquired Pelco, Inc. in August 2020 to consolidate its position as a major video surveillance player with a strong product portfolio and an extended global footprint.

Video Encoder Market Segmentation:

Video Encoder Component Outlook

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  Hardware Video Encoders

  
  


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  Software Video Encoders

  
  

Video Encoder Type Outlook

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  Stand-Alone

  
  


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  Rack-Mounted

  
  

Video Encoder Application Outlook

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  Internet Protocol Television [IPTV] & Cable

  
  


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  Multiscreen

  
  


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  Post-production

  
  


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  Enterprise

  
  


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  Satellite

  
  


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  Others

  
  

Video Encoder Regional Outlook

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  North America

  
  
  
  
  • US
  
  
  • Canada
  
  
  
  

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  Europe

  
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  

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  Asia-Pacific

  
  
  
  
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    China

    
    
  
  
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    Japan

    
    
  
  
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    India

    
    
  
  
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    Australia

    
    
  
  
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    South Korea

    
    
  
  
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    Australia

    
    
  
  
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    Rest of Asia-Pacific

    
    
  
  
  
  


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  Rest of the World

  
  
  
  
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    Middle East

    
    
  
  
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    Africa

    
    
  
  
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    Latin America