Ventilated Seats Market Trends

Ventilated Seats Market Overview:

The ventilated seats market size was valued at USD 8.95 Billion in 2023. The ventilated seats industry is projected to grow from USD 9.42 Billion in 2024 to USD 13.53 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.62% during the forecast period (2024 - 2032). Rising global temperature, growing demand for comfortable driving, and rising demand for luxury and premium vehicles are the key market drivers enhancing the market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Ventilated Seats Market Trends

• 
  

  The rising adoption of powered seats in mid-segment cars drives the market growth.

  
  

Market CAGR for ventilated seats is being driven by the rising adoption of powered seats in mid-segment cars & SUVs. A powerful shift in priority for bigger cars has almost doubled the percentage of SUVs over the years. According to IEA, the number of SUVs on the world's roads will grow by more than 35 million in 2021. Almost half of all cars marketed in the US and one-third sold in Europe are SUVs. Compared to Western countries, India's SUV sales are currently lower. However, OEMs are launching compact SUVS in a mid-price range, attracting buyers. Thus, the Indian market is inclined toward compact SUVs as they are more economical than full-size SUVs.

Rising concerns associated with emissions from air conditioning in vehicles have drawn regulatory attention in recent years. Countries have been framing laws and standards which monitor fuel emissions. This has forced the automobile manufacturers to look for alternative options for air conditioning. One option that has gained traction is ventilated seats, which minimize fuel use and emissions. The 'Road to Zero' initiative by the UK in which the country plans to have zero conventional powered vehicles by 2040. Such initiatives and plans will help drive up the sales of electric vehicles globally. With the expansion in the adoption of electric vehicles globally, the demand for the product is increased over the forecast period.

High-end and luxury automobiles frequently have ventilated seats. However, car makers are emphasizing more on providing ventilated seats in mid-segment and entry-level cars as well. For instance, Hyundai Motor offers a sedan with standard ventilated seats for the driver and front-seat occupant, while Chevrolet Malibu features ventilated seats. Ford Motor also sells a mid-sized sedan with ventilated seats. Hence, an increasing number of automakers are likely to fuel the expansion of the worldwide ventilated seat market revenue market by including ventilated seats in mid-segment and entry-level vehicles.

Additionally, the growing use of energy-efficient climate control seats for entry-level cars in mid-segment vehicles will allow the vehicles to maintain the mile range without losing comfort. Various key manufacturers are launching their products to stay competitive in the market. For instance, in November 2022, General Motors announced that its vehicles affected by the removal of the heated and ventilated seats feature recently announced due to the semiconductor shortage will be eligible for a retrofit process next year.

Ventilated Seat Market Segment Insights:

Ventilated Seats Sales Channel Insights

The ventilated seats market segmentation, based on sales channels, includes OEM and aftermarket. The aftermarket segment dominated the market, accounting for 35% of market revenue (3.13 Billion). In developing economies, category growth is driven by technological advancement and seat innovation. However, OEM is the fastest-growing category due to growing consumers preferring comfortable seating owing to the longer travel durations for distant journeys.

Ventilated Seats Vehicle Type Insights

The ventilated seats market segmentation, based on vehicle type, includes passenger cars, light commercial vehicles, and heavy commercial vehicles. The passenger cars category generated the most income (70.4). This is due to rising demand for vehicles such as mid-range sedans, sedans, and luxury sedans. However, a heavy commercial vehicle is the fastest-growing category over the forecast period due to the enhanced adoption of heavy-duty vehicles in land-based freight operations.

Ventilated Seats Propulsion Insights

The ventilated seats market segmentation, based on propulsion, includes ICE vehicles and electric vehicles {plug-in electric vehicles, battery electric vehicles, and hybrid electric vehicles}. The electric vehicles category generated the most income. This is due to the growing adoption of ventilated seats in electric vehicles. However, ICE vehicles are the fastest-growing category over the forecast period due to the increasing government emission regulation globally.

Figure 1: Ventilated Seat Market, by Propulsion, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Ventilated Seats Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American ventilated seats market area will dominate this market, owing to it to the huge demand for passenger cars in developing nations. Manufacturers in the region are focusing on producing efficient vehicles, due to which they have started using lightweight materials to increase the weight/power ratio, which will boost the market growth in this region. Further, the US ventilated seat market held the largest market share, and the Canadian ventilated seat market was the fastest-growing market in the North American region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: Ventilated Seats Market Share By Region 2022 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe ventilated seat market accounts for the second-largest market share due to the existence of key market players and the increasing adoption of advanced automotive technologies contributing to the market growth in this region. Further, the German ventilated seats market held the largest market share, and the UK ventilated seat market was the fastest-growing market in the European region.

The Asia-Pacific ventilated seats Market is expected to grow at the fastest CAGR from 2023 to 2032. This is owing to rising demand from key markets like India, China, Japan, and others. The global economy and environmental regulations heavily influence automotive exports in the region. Moreover, China’s ventilated seats market held the largest market share, and the Indian ventilated seats market was the fastest-growing market in the Asia-Pacific region.

Ventilated Seats Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines, which will help the ventilated seat market grow even more. Market participants are also undertaking various strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, ventilated seat industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the global ventilated seats industry to benefit clients and increase the market sector. Major players in the ventilated seat market, including Lear Corporation (US), Magna International Inc. (Canada), Adient plc (US), Toyota Boshoku Corporation (Japan), Gentherm (US), Dura Automotive Systems (US), and others, are attempting to increase market demand by investing in research and development operations.

Toyota Boshoku Corp is a manufacturer of automobile parts and textile products. The firm develops and markets automotive interior systems and products, automotive components, automotive filters and powertrain components, and fabric goods. The company's products include seating and unit component products, including front seats, executive lounge seats, sports seats, functional parts for cars, aircraft seats, railway seats, and round recliners. Toyota Boshoku also simulates interior and exterior products such as headliners, illuminators, door trims, exterior components, textile components, and other products such as coverings and floor carpets. Apart from this, the firm is also involved in producing and selling fabric goods. In March 2022, Toyota Boshoku Corporation developed Ventilated seats and door trims featured on the new LEXUS LX launched by Toyota Motor Corporation in January 2022.

Faurecia SA is a manufacturer of automotive equipment. The company designs, develops, and supplies seat components such as frames, adjustment mechanisms, motors, padding, seat covers, electronic and pneumatic systems, accessories, and foams. It also provides vehicle interior products such as instrument panels, modules, door panels, and acoustic products. It manufactures automotive exteriors such as front-end carriers, bumpers, and engine cooling systems. The company develops emission control technologies for light and commercial vehicles. In March 2022, Faurecia inaugurated its Technology & Customer Center in Hanover Marienwerder. The new building in the Science Area 30X in Hanover combines the former research and development activities of Faurecia Seating in Stadthagen with those of Faurecia Interiors in Peine, as well as all functions of the German Faurecia Holding (Faurecia Automotive GmbH). The site employs 850 people.

Key Companies in the Ventilated Seats market include

• Lear Corporation (US)


• Magna International Inc. (Canada)


• Adient plc (US)


• Toyota Boshoku Corporation (Japan)


• Gentherm (US)


• Dura Automotive Systems (US)


• Ebm Papst Group (Germany)


• NHK Spring Co. Ltd (Japan)


• Faurecia SA (France)


• TS Tech Co., Ltd (Japan)


• Brose Fahrzeugteile GmbH &Co., (Germany)


• Continental AG (Germany)

Ventilated Seats Industry Developments

October 2021: Lear Corporation acquired substantially all of Kongsberg Automotive's Interior Comfort Systems business unit. Kongsberg Automotive's ICS business unit specializes in ease seating solutions, with an administration position in seating product areas participating in growth within the auto industry – massage, seat heat, lumbar, and ventilation.

May 2022: Tata Harrier's new top variants introduced sans ventilated seats with connected car technology. The new variants will sit just below the top-spec XZ+ variants and the Kaziranga Edition of the Harrier SUV. The driver seat now has a six-way power adjustable function and adjustable lumbar support.

Ventilated Seats Market Segmentation:

Ventilated Seats Sales Channel Outlook

• OEM


• Aftermarket

Ventilated Seats Vehicle Type Outlook

• Passenger Car


• Light Commercial Vehicle


• Heavy Commercial Vehicle

Ventilated Seats Propulsion Outlook

• ICE Vehicle


• Electric Vehicle
  
  
  
  • Battery Electric Vehicle
  
  
  • Plug-in Electric Vehicle
  
  
  • Hybrid Electric Vehicle
  
  
  
  

Ventilated Seats Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America