Vehicle Roadside Assistance Market Research Report By Service Type (Towing, Tire Repair/Replacement, Fuel Delivery, Battery Jump-start, Lock-out Assistance, Flatbed Towing, Accident Recovery), By Vehicle Type (Passenger Cars, Light Commercial Vehicles, Heavy Commercial Vehicles, Motorcycles), By Roadside Assistance Provider (Insurance Companies, Auto Clubs, Car Manufacturers, Independent Providers), By Assistance Channel (Telephone, Mobile Application, Website, Roadside Assistance App), By Value-Added Services (Vehicle Diagnostics, Emergenc

Vehicle Roadside Assistance Market Overview:

As per MRFR analysis, the Vehicle Roadside Assistance Market Size was estimated at 80.43 (USD Billion) in 2022. The Vehicle Roadside Assistance Market Industry is expected to grow from 84.9(USD Billion) in 2023 to 138.0 (USD Billion) by 2032. The Vehicle Roadside Assistance Market CAGR (growth rate) is expected to be around 5.55% during the forecast period (2024 - 2032).

Key Vehicle Roadside Assistance Market Trends Highlighted

The factors considered to be the most critical in determining the Vehicle Roadside Assistance (VRA) sector growth are increasing vehicle penetration, continued vehicle usage, and the advent of connected vehicles. Areas with potential for development include expanding the scope of the services, developing integrated strategies, and using technology for preventive intervention.

The recent developments in the market include the rise of app usage, the use of AI to help customers, especially in personal interactions, and the uptake of connected car software. These developments are addressing roadside assistance issues, cutting down on response times, and generally improving services.

It is worth noting that the Vehicle Roadside Assistance markets have also grown hand in hand with the transformations in vehicle technology. It is envisaged that the system will grow in the coming years owing to the rapid advancement in technology and the increasing preference for total vehicular coverage assistance services.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Vehicle Roadside Assistance Market Drivers

Increasing Vehicle Ownership and Usage

The growing global population and rising disposable incomes are leading to increased vehicle ownership and usage. This, in turn, is driving demand for roadside assistance services for vehicles as more vehicles are on the road and are more likely to experience breakdowns or accidents. Furthermore, the increasing adoption of connected and autonomous vehicles is expected to further boost the demand for roadside assistance services as these vehicles generate large amounts of data that can be used to predict and prevent breakdowns.Also, the growing popularity of ride-sharing and car-rental services is contributing to the growth of the Vehicle Roadside Assistance Market Industry as these services often include roadside assistance as part of their offerings. Overall, the rising number of vehicles on the road and the increasing complexity of vehicles are major drivers of growth for the Vehicle Roadside Assistance Market Industry.

Technological Advancements

Technology developments tend to substantially affect the Vehicle Roadside Assistance Market Industry. Due to the development of telematics and connected car technologies, providers can offer more efficient and personalized services. For example, telematic devices may collect data concerning performance and the location of a vehicle, which could be used to predict a potential breakdown, and dispatch road assistance more rapidly. Furthermore, the rising use of smartphones and mobile applications simplifies receiving assistance.Finally, the development of autonomous technologies will most likely expand the demand for the services provided by the sector as it requires specialized assistance.

Changing Consumer Preferences

Changing consumer preferences are also driving growth in the Vehicle Roadside Assistance Market Industry. Consumers are increasingly demanding more convenient and personalized services. Roadside assistance providers are responding to this demand by offering a wider range of services, such as 24/7 roadside assistance, flat tire repair, battery replacement, and towing services. Additionally, roadside assistance providers are increasingly offering these services through mobile apps and online platforms, making it easier for customers to access them.Furthermore, the growing popularity of subscription-based roadside assistance plans is also contributing to the growth of the Vehicle Roadside Assistance Market Industry.

Vehicle Roadside Assistance Market Segment Insights:

Vehicle Roadside Assistance Market Service Type Insights

The Vehicle Roadside Assistance Market can be segmented on the basis of service type, vehicle type, and region. On the basis of service type, the market is segmented into towing, tire repair/ replacement, fuel delivery, battery jump-start, lock-out, flatbed towing, and accident recovery. Some of the types of services are more common than others. Here are some of them and how they work and are used. Towing: Most of the services are usually used for towing. It is usually used when a towing truck is needed, such as when the vehicle is unable to move under its own power.
Towing services can be received from quite a number of establishments, including towing truck business, auto clubs, or even insurance companies. Definition Tire repair/replacement is also a very common type of service. Usually, vehicles that need this service are those that have a flat tire. Just like with the previous type of service, tire repair/replacement service can also be received from tire shops, auto clubs, or insurance companies. Fuel delivery The other type of service to look out for is fuel delivery. This service is usually required when a vehicle runs out of fuel.
The service is offered by a number of establishments, including gas stations, auto clubs, and insurance companies. Battery jump-start: This service is usually used when a vehicle’s battery has died. Services can be received, for example, from auto clubs, insurance companies, or even from some gas stations. Lock-out This other very useful service is often employed when a driver locks themselves out of their car. Car services are available at locksmiths, auto clubs, and insurance companies.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Vehicle Roadside Assistance Market Vehicle Type Insights

The Vehicle Roadside Assistance Market is segmented by Vehicle Type into Passenger Cars, Light Commercial Vehicles, Heavy Commercial Vehicles, and Motorcycles. Passenger Cars hold the largest market share due to a high number of registrations. Light Commercial Vehicles are also witnessing significant growth due to increasing e-commerce and delivery services. Heavy Commercial Vehicles and Motorcycles collectively account for a smaller market share, but offer potential for growth in emerging markets. The market is driven by factors such as rising vehicle ownership, increasing traffic congestion, and advancements in technology.

Vehicle Roadside Assistance Market Roadside Assistance Provider Insights

The Roadside Assistance Provider segment is a crucial part of the Vehicle Roadside Assistance Market. Key players in this segment include insurance companies, auto clubs, car manufacturers, and independent providers. Insurance companies offer roadside assistance as a value-added service to their policyholders, covering services like towing, battery jump-starts, and flat tire repairs. Auto clubs provide roadside assistance as a core membership benefit, offering a wide range of services, including towing, roadside repairs, and even travel assistance.
Car manufacturers often offer roadside assistance as part of their extended warranty programs, covering repairs and towing for a specific period after the vehicle purchase. Independent providers, on the other hand, offer roadside assistance on a pay-per-use basis, catering to non-insured motorists or those who prefer not to join auto clubs. Each of these provider types has its strengths and weaknesses, leading to a competitive and fragmented market landscape.

Vehicle Roadside Assistance Market Assistance Channel Insights

The Assistance Channel segment of the Vehicle Roadside Assistance Market is categorized into Telephone, Mobile Application, Website, and Roadside Assistance App. Among these, the mobile application segment is projected to grow significantly during the forecast period. In 2023, the market size of the mobile application segment was valued at 18.5 billion U.S. dollars, and it is estimated to reach 32.4 billion U.S. dollars by 2032, exhibiting a CAGR of 6.3%. The increasing adoption of smartphones and the growing popularity of mobile applications have contributed to the growth of this segment.

Vehicle Roadside Assistance Market Value-Added Services Insights

The Value-Added Services segment of the Vehicle Roadside Assistance Market is projected to witness significant growth in the coming years. This growth can be attributed to the increasing demand for enhanced roadside assistance services beyond basic towing and repair. Vehicle Diagnostics is a key service offered in this segment, allowing technicians to remotely diagnose vehicle issues using advanced technology.
This service reduces downtime and improves the overall efficiency of roadside assistance. Emergency Medical Assistance is another crucial service, providing immediate medical attention to accident victims or individuals with medical emergencies on the road.Roadside Safety Checks are also gaining popularity, as they provide drivers with peace of mind by ensuring their vehicles are roadworthy. These checks include tire pressure inspection, fluid level monitoring, and battery testing. Vehicle Inspection is another valuable service, offering comprehensive inspections to identify potential issues and prevent breakdowns.

Vehicle Roadside Assistance Market Regional Insights

The regional segmentation of the Vehicle Roadside Assistance Market provides insights into the market's performance in different geographic regions. North America held the largest market share in 2023, accounting for around 38.5% of the global revenue. The region's well-developed automotive industry, high vehicle ownership rates, and increasing demand for convenience services contribute to its dominance.
Europe is another significant region, with a market share of approximately 32.4% in 2023. The region's stringent vehicle safety regulations, high urbanization rates, and growing adoption of connected vehicles drive market growth.APAC is projected to witness the fastest growth during the forecast period, with a CAGR of 6.2% from 2024 to 2032. Rising disposable incomes, increasing vehicle sales, and improving road infrastructure in countries like China and India are key factors driving growth in this region. South America and MEA also hold notable market shares, with South America expected to grow at a CAGR of 5.8% and MEA at 5.6% during the forecast period.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Vehicle Roadside Assistance Market Key Players And Competitive Insights:

In today’s fast-evolving world, the major players in the Vehicle Roadside Assistance Market are trying to receive a conventional advantage over their rivals by designing innovative solutions and expanding their geographical footprint. Thus, most of the leaders in the market are investing to increase the company’s research and development expenditure to enhance the provided services and meet the needs of an ever-changing consumer base.
This market is characterized by the level of competition companies face, with the already existing market players and aspiring entrants striving to attract the customer’s attention. Naturally, in such an environment, to complement the partnership and ensure successful operation, a great number of companies decide to merge or fund acquisition to strengthen their own market position.Allianz Global Assistance is one of the most influential companies in the Vehicle Roadside Assistance Market. The company’s expertise comprises a great range of roadside assistance services, including towing, jump-starting, fuel delivery, and flat tire servicing. The greatest advantage of using the company’s services is that it has its own stretch covering more than 75 countries. Such a great network of service providers enables the company to guarantee that it will be at a customer’s service at the time it is badly needed.

Agero is another influential player in the Vehicle Roadside Assistance Market, providing a great variety of services to insurance companies, car manufacturers, and car rental companies. One major difference between Agero and other market players is its application of cutting-edge technologies for customers' convenience.

GEICO is one of the main competitors for both Agero and Allianz Global Assistance, which offers roadside assistance that customers need to provide while signing up for an auto insurance policy. The point of servicing comprises towing, refueling, tire replacement, and lock-out services. It has over 4,000 business relationships in the country, thus making sure the assistance will come as soon as the customer needs it.

Key Companies in the Vehicle Roadside Assistance Market Include:

• KAR Global


• AutoEurope


• Assurant


• Europ Assistance


• ly


• Mapfre


• The AA


• Allianz


• Auto Club Group


• Nation Safe Drivers


• RAC


• Agero


• Hertz


• Carsmetics


• Nationwide

Vehicle Roadside Assistance Market Industry Developments

The Vehicle Roadside Assistance Market is projected to grow from USD 84.9 billion in 2023 to USD 138.0 billion by 2032, at a CAGR of 5.55% during the forecast period. The market growth is attributed to increasing vehicle ownership, growing demand for on-demand services, and technological advancements in the automotive industry.
The market is expected to witness significant growth in emerging economies, such as China, India, and Brazil, due to rising disposable income and increasing vehicle penetration.Recent news developments in the market include the launch of new services by major players and partnerships between roadside assistance providers and insurance companies. For instance, in 2023, AAA launched a new mobile app that allows members to request roadside assistance, track their service technicians, and receive real-time updates on their vehicle's status. Additionally, partnerships between roadside assistance providers and insurance companies are becoming increasingly common as insurers seek to offer value-added services to their customers.

Vehicle Roadside Assistance Market Segmentation Insights

Vehicle Roadside Assistance Market Service Type Outlook

• Towing


• Tire Repair/Replacement


• Fuel Delivery


• Battery Jump-start


• Lock-out Assistance


• Flatbed Towing


• Accident Recovery

Vehicle Roadside Assistance Market Vehicle Type Outlook

• Passenger Cars


• Light Commercial Vehicles


• Heavy Commercial Vehicles


• Motorcycles

Vehicle Roadside Assistance Market Roadside Assistance Provider Outlook

• Insurance Companies


• Auto Clubs


• Car Manufacturers


• Independent Providers

Vehicle Roadside Assistance Market Assistance Channel Outlook

• Telephone


• Mobile Application


• Website


• Roadside Assistance App

Vehicle Roadside Assistance Market Value-Added Services Outlook

• Vehicle Diagnostics


• Emergency Medical Assistance


• Roadside Safety Checks


• Vehicle Inspection

Vehicle Roadside Assistance Market Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa