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Vacuum Packaging Market Share

ID: MRFR//1575-CR | 107 Pages | Author: Snehal Singh| July 2019

Market share positioning in the Vacuum Packaging Market is critical for companies seeking a competitive advantage and market dominance. Here's an overview of key strategies employed in this dynamic industry:

Innovative Product Development: Companies focus on introducing innovative vacuum packaging solutions that meet evolving market demands. This may include packaging technologies that enhance shelf life, preserve product freshness, or cater to specific industry requirements. By staying ahead in product innovation, companies can attract customers seeking cutting-edge packaging solutions.

Cost Efficiency and Competitive Pricing: Maintaining cost efficiency is a crucial aspect of market share positioning. Companies often strive to optimize production processes, reduce material costs, and enhance supply chain efficiency to offer competitive pricing. In a price-sensitive market, this strategy can help attract a broad customer base and gain market share through affordability.

Customized Packaging Solutions: Understanding diverse customer needs is key to success. Companies adopt a strategy of offering customized vacuum packaging solutions tailored to different industries such as food and beverages, pharmaceuticals, or electronics. Providing packaging that addresses specific product requirements helps in building strong customer relationships and securing a significant share within targeted segments.

Strategic Partnerships and Collaborations: Collaborative efforts with suppliers, distributors, and other stakeholders contribute to market share expansion. Companies strategically form partnerships to strengthen their supply chains, access new markets, or leverage complementary capabilities. These collaborations enhance overall competitiveness and enable more efficient penetration into diverse customer segments.

Brand Building and Market Education: Establishing a strong brand presence is essential in the vacuum packaging market. Companies invest in brand-building activities that highlight the reliability, quality, and technological prowess of their packaging solutions. Additionally, educational marketing campaigns help inform customers about the benefits of vacuum packaging, influencing their purchasing decisions and contributing to market share growth.

Global Market Penetration: To maximize market share, companies often pursue global expansion strategies. This may involve entering new international markets with high growth potential or strengthening existing footholds. Adapting packaging solutions to meet regional preferences and regulations is crucial for success in diverse markets, and it allows companies to tap into a broader customer base.

Emphasis on Sustainability: With increased environmental awareness, sustainability has become a pivotal factor in market share positioning. Companies integrate eco-friendly practices such as recyclable materials, reduced packaging waste, and energy-efficient production processes into their vacuum packaging solutions. This not only aligns with customer preferences but also positions companies favorably in a market where sustainability is increasingly valued.

Continuous Improvement and Adaptation: The vacuum packaging market is dynamic, with evolving customer preferences and technological advancements. Companies that prioritize continuous improvement and adaptation to industry trends stay competitive. This includes staying abreast of emerging packaging technologies, incorporating customer feedback, and swiftly adapting to changes in market dynamics.

Customer Support and After-Sales Services: Offering excellent customer support and after-sales services is a strategy that enhances customer satisfaction and loyalty. Companies provide technical assistance, training, and troubleshooting support to ensure clients can maximize the benefits of their vacuum packaging solutions. Strong customer relationships contribute to repeat business and positive word-of-mouth referrals, bolstering market share.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2021
Historical Data 2019 & 2020
Forecast Period    2022 to 2030

Global Vacuum Packaging Market Overview


Vacuum Packaging Market Size was valued at USD 27.78 Billion in 2023. The Vacuum Packaging industry is projected to grow from USD 29.43 Billion in 2024 to USD 48.49 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.43% during the forecast period (2024 - 2032).


When companies use vacuum packaging for their brands they vacuum all of the packagings before they seal it. Vacuum packaging is popular, especially for food brands because it doesn’t permit air to enter the packages. Therefore, it preserves the integrity of the products for a longer period of time. The airtight packaging prevents mold and other pathogens from growing in the products. This does more than preserve brands, it saves lives because mold and pathogens can be deadly.
Vacuum Packaging Market Overview


COVID-19 analysis


Never before has the world seen a virus that is like COVID-19. This virus quickly transformed the way people around the world live, interact with each other, shop, and do business. COVID-19 created a global pandemic that popularized such concepts as remote working, social distancing, and social distancing, among other things.


This novel virus also forced temporary lockdowns and quarantines around the world last year. These didn’t last long. Unfortunately, the same could not be said about global business and industry. These quarantines and lockdowns resulted in a decrease in demand for various goods. The reason was that people were working and living indoors because they didn’t want to risk being exposed to COVID-19. Many businesses were forced to close their doors permanently because of the pandemic.


The companies in the global vacuum packaging industry, amazingly enough, benefitted from the pandemic. People demanded that their brands and products be packaged in sanitary and sterile conditions as possible. Thus, they wanted their products to be packaged in vacuum packaging.

During December 2022, The MULTIVAC introduced SFP Light Steamflushing System that saves energy and extends the shelf-life of products to facilitate immediate vacuum packaging of hot food without any cooling before Packaging.

Klockner Pentaplast expanded rPET/P.E.T. capabilities at its Beaver facility in April 2022 adding capacity that will promote growth of the company's sustainable healthcare and food packaging markets across North America.

In July 2023 DOW and Klöckner Pentaplast introduced KP Flexivac, a multi-layer recyclable vacuum film. This is because it has been certified as P.E. by cyclos-H.T.P., a recycling center, and the recycling alliance Interseroh.


Vacuum Packaging Market Competitive landscape


The global vacuum packaging industry has a high growth rate. Many companies see that they can make a lot of money in it. These two factors are attracting many companies. Most larger companies find that the market has few barriers to entry. They’re entering the industry at a record pace. All of this makes the global vacuum packaging industry extremely competitive.


Companies find that they have to invest heavily in research and development, merge with and acquire other successful companies, or enter into strategic partnerships with these types of companies.


DuPont de Nemours Inc is a major American player in the global vacuum packaging market. It developed this position by creating a sustainable competitive advantage through extensive investments in research and development.


List of the key major companies in the Vacuum Packaging Market are



  • DuPont de Nemours, Inc. (US),

  • Mondi (Austria),

  • Amcor PLC (Australia),

  • Berry Global Inc. (US),

  • Sealed Air (US),

  • COVERIS (US),

  • Klöckner Pentaplast (Germany),

  • Winpak Ltd (Canada), and

  • Green Packaging Material (Jiangyin) Co., Ltd (China).

  • US Packaging & Wrapping LLC (US),

  • Sealer Sales, Inc. (US),

  • Collinsons Vacuum Packaging Pty Ltd (Australia),

  • Wells Can Company (Canada),

  • Kite Packaging Ltd (UK), and

  • STEWART'S PACKAGING (US)


Vacuum Packaging Market Dynamics


Drivers


This world is rapidly industrializing, developing, and urbanizing. All of this creates a health-conscious global society that is constantly on the move. These people want to make sure that the products that they buy are sanitary and sterile. They know that one way of ensuring this is if companies package their brands in vacuum packaging. This is one key factor that’s driving growth in the global vacuum packaging market.


People in developed and developing countries work much more than their parents used to. Thus, they have neither the time nor desire to cook, but they still need to eat. These people have found the perfect solution in ready-to-eat foods. This is another factor that’s driving growth in the global vacuum packaging market.


People around the world also want to eat frozen foods like TV dinners which can be easily reheated and still taste good. These products need vacuum packaging. This is another growth driver in the vacuum packaging market.


Opportunities


Companies are seeing that there’s real money to be made in the vacuum packaging market. That’s why they’re pouring billions into research and development. For example, the Indian food giant Rufil Industries introduced a new brand of paneer to the market in 2019. This brand used vacuum packaging to keep the paneer frozen and hence safer to eat once heated up. Incidentally, the vacuum packaging helps keep the paneer fresher and softer once it’s heated up.


Restraints


Many hospitals use vacuum packaging to (not surprisingly) keep their medical equipment sterile. There is a problem though and this lies in the fact that all bacteria can’t be killed. Thus, they can still grow on the surface of the equipment and medicines that are in the airtight packaging. This is a major factor that’s holding growth back in the global vacuum packaging market.


Another key restraining factor is the fact that many governments (especially the UK) have passed stricter regulations on the types of material that can be used in vacuum packaging. The same applies when companies try to recycle this packaging.


Challenges


Foods that are packaged in vacuum packaging can still grow botulism. This is a pathogen that can be deadly if consumed. Thus, companies in the vacuum packaging industry are constantly investing more in research and development to develop and use packaging that permits as few deadly pathogens to grow on and in the products as possible.


Cumulative growth analysis


The vacuum packaging market growth rate is projected to be 4.97% from the six years spanning 2019 to 2025. The vacuum package market value was USD 25.12 billion last year. It’s projected to be USD 32.41 billion in 2025.


Technology analysis


COVERIS is a  major American player in the global vacuum packaging industry. This company has managed to become one of the more dominant companies by investing heavily in research and development. Thus, it was able to develop and use superior packaging that allowed fewer potentially deadly pathogens to grow on the products that it (the packaging) housed.


Segment overview


By material type


The following sub-segments are in the main material type segment:



  • Polyethylene

  • Polypropylene

  • Polyamide

  • Ethylene-vinyl alcohol

  • Others


The polyethylene had the largest vacuum packaging market share. This was because it’s economical. Hence, many companies prefer to use it. It should be noted that polyethylene also has the highest growth rate in the materials segment for the time period that this report covers.


Polyethylene is a plastic that’s as familiar to companies and the general public as Aspirin and Coke are.


By process


This segment has the following groupings:



  • Skin vacuum packaging

  • Shrink vacuum packaging

  • Others


Skin vacuum packaging is expected to have the highest CAGR for the time period that this report covers. The reason for this is that this type of packaging lasts longer, hence companies are more inclined to use it. Companies that make and process dry foods like cheese, cereal, and nuts use this type of packaging.


By packaging


The packaging segment has the following categories:



Flexible packaging had the highest vacuum packaging market share three years ago. The reason why it’s growing so rapidly is that more and more people around the world want to eat processed foods. People are more mobile and they have a lot less time. This is another factor that’s driving growth.


By application


This segment is further categorized as:



  • Food

  • Pharmaceuticals

  • Industrial goods

  • Others


Food had the highest vacuum packaging market share as of three years ago. This sub-segment is also expected to have the highest CAGR for the time period that this report covers.


Regional analysis


The global vacuum packaging market can be grouped into the following regions:



  • North America

  • The European Union

  • Asia-Pacific

  • The rest of the world


The Asia-Pacific region has the largest vacuum packaging market share. The European Union and North America come in second and third place respectively. Many people are immigrating to North America. The immigrants want ethnic foods that may not readily be available where they live. Hence, the demand for frozen and processed foods is increasing.


More people are eating meat around the world. The masses are getting richer faster in the developing world and wealthier people want to eat more meat. Well, meat needs to be packaged in vacuum packaging to stay sterile enough for safe consumption when finally cooked.


North America is home to some of the largest companies in the vacuum packaging industry. This is part of what explains why this region has respectable growth.


Industry News


SEK announced that it had finished buying Liquibox in February 2023. For fresh food, drink, consumer goods, and industrial end-markets, the bag-in-box sustainable fluids and liquids packaging and dispensing systems pioneer was known as Liquibox. The acquisition is part of SEE's CRYOVAC brand, Fluids and Liquids business, which happens to be one of its fastest-growing divisions.

In September 2022, Mondi worked together with Handl Tyrol – an Austrian bacon producer – on a new mono-material polypropylene (PP) high-barrier packaging solution for bacon. This wood appearance material guarantees safe vacuum packing and guards against food waste.

In April 2023, Stora Enso launched Trayforma BarrPeel – an innovative board material with easy peeling ability for vacuum skin packs that enables fresh food to be packed on recycled paperboard trays. This is through Trayforma BarrPeel, which helps brand owners achieve their sustainability goals by eliminating plastic from less than 10% of trays.

In August 2022, Swedish coffee roaster Arvid Nordquist united with packager Syntegon to utilize vacuum coffee packaging technology in order to reduce CO2 emissions and fossil-based film usage.

In February 2023, Sainsbury's introduced vacuum packaging for beef mince. This will be available in-store as well as online.

HICOZY Vacuum Sealer (SJ-2030) was launched by AstroAl's sister brand dedicated to home appliance research and development, called HICOZY, in April 2023. The HICOZY Vacuum Sealer features magnetic auto-sealing technology- this is a first in this industry thus enabling full automation of sealing process during vacuum-packing.

In 2024: Multivac released new vacuum packaging solutions with enhanced sealing technology and extended shelf life for food products.


In 2023: Sealed Air introduced innovative vacuum packaging systems with improved functionality and environmental sustainability.



Report Overview
The Asia-Pacific region has the highest vacuum packaging market growth rate. The European Union and North America follow. What accounts for this is the fact that people are becoming more mobile and hence demanding frozen and ready-to-eat foods. The demand for meat is also accounting for this.

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