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Mobile marketing is a really important part of the user experience research software market. It's a way for businesses to promote their stuff by connecting advertisers (the people who want to sell things) to end users (the people who might buy things) using SMS, MMS, social media, and other mobile apps. This means companies are focusing a lot on telling people about their products and services through mobile marketing, especially because more and more people are using smartphones. Having your stuff advertised through mobile marketing is now a big part of how people experience things online. With lots of social media platforms and more and more businesses using mobile marketing to talk about what they offer, the global user experience (UX) research software market is growing. This is expected to continue to grow in the future. Now, let's dig a bit deeper. Mobile marketing is like when you get messages on your phone about cool products or services.
These messages can come through SMS (text messages), MMS (messages with pictures or videos), or even on social media apps. Businesses really want to reach you through your phone because so many people use smartphones these days. For example, when you scroll through your favorite social media app and see an ad for a new phone or a tasty snack, that's mobile marketing in action. Companies know that a lot of us spend time on our phones, so they use mobile marketing to grab our attention and tell us about their cool stuff. Because so many people are using smartphones and spending time on social media, businesses find it super important to use mobile marketing to reach as many potential customers as possible. This trend of businesses promoting their products and services through mobile marketing is helping the global user experience (UX) research software market to grow, and experts think this growth will continue in the coming years. In simple terms, mobile marketing is like businesses sending messages or ads to your phone to tell you about their cool stuff. Because so many people use smartphones, businesses really want to reach them this way. This is a big part of how people experience things online, and because of this, the market for user experience research software is getting bigger and is expected to keep growing.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Segment Outlook | Type, Application, and Region |
User Experience Software Market Highlights:
UX Research Software Market Overview
The UX Research Software Market is projected to grow from USD 0.27 billion in 2024 to USD 0.48 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.10% during the forecast period (2024 - 2032). Additionally, the market size for UX research software was valued at USD 0.22 billion in 2023.
The rise in digital activities by product and service providers in marketing, sales analytics, and understanding consumer behavior are significant market drivers for the growth of the market.
Figure 1: UX Research Software Market Size, 2024-2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
UX Research Software Market Trends
Growing digital activities to boost the market growth
Digitization has created a significant impact on the way manufacturers and market players from various industries function in recent times. It has brought major changes in research and development, product design, marketing, supply chain, and consumer feedback. This rising use of digital methods in different aspects of the supply chain, especially marketing and user satisfaction, has boosted the market CAGR for UX research software.
Further, the increase in the number of digital platforms has had a significant impact on purchase behavior. According to a Forbes study, seven out of ten Americans are on social media. Studies have also shown that more than 50% of users consider social media reviews before using a product or service. Such instances have led players to invest in UX research software in order to understand customer feedback which will help them in improving their sales channel as well as their market growth with the help of new and improved offerings.
Figure 2: retail e-commerce sales (2017-2022) (USD Million)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The growth of online e-commerce has had a significant effect on the growth of usage of UX research platforms. E-commerce platforms provide customers with accessibility, variety, and economic benefits. With the rising ease of access to the internet and personal mobile devices, customers are drifting towards online shopping, which has boosted the need for UX research software in order to understand consumer behavior. For instance, Amazon, a leading online retailer, receives more than one billion visits in a month.
UX research software also helps in understanding the need for a new product as well as to project the revenue of new launches. They also help in understanding how providers can improve existing products in order to improve customer satisfaction and reach a larger customer base. Furthermore, government initiatives to boost digitization and startups have also had a favorable impact on the growth of UX research software market revenue.
UX Research Software Market Segment Insights
UX Research Software Type Insights
The UX research software market segmentation, based on type, includes on-premise and cloud. The on-premise segment had a larger market growth for UX research software in 2022 due to its advantages, such as on-site storage, which helps analysts to control and protect the data easily. The rising number of cyber-attacks has made the on-premise software segment more lucrative. However, the cloud segment is expected to show significant growth due to improvement in technology that provides safety, easier handling, fewer space requirements, and easy upgradation along with capacity and cost variance.
Figure 3: UX Research Software Market, by Type, 2022 & 2030 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
UX Research Software Application Insights
The UX research software market segmentation, based on application, includes large enterprises and SMEs. The large enterprises' segment accounted for the major market share for UX research software in 2022. Higher investments by large enterprises in order to boost their marketing activities and expand their customer base are major factors for their segment growth. However, the SME segment is expected to register a higher CAGR in the forecast period due to the rising number of players in the market that are trying to understand consumer dynamics and customer feedback in order to improve product and service quality.
UX Research Software Regional Insights
By region, the study provides market insights for UX research software into North America, Europe, Asia-Pacific, and the Rest of the World. The North America UX Research Software market accounted for USD 91.6 million in 2022 and is expected to exhibit a significant CAGR growth during the study period. This is attributed to the high investments by market players in marketing and in improving customer satisfaction.
Further, the major countries studied in the market report for UX research software are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 4: UX RESEARCH SOFTWARE MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe's UX research software market accounts for the second-largest market share due to the high number of internet users, better internet facilities, and high focus of players on user satisfaction. The rising demand in the region has seen players acquiring local market leaders to improve their market presence. For instance, in May 2022 UserZoom, a London-based research platform, acquired Testapic, a French UX insights company, to improve their performance in France. Moreover, UK UX research software market held the largest market share, and the Germany UX research software market was the fastest growing market in the region.
The Asia-Pacific UX research software market is expected to grow at the fastest CAGR from 2022 to 2030. The increasing customer base and rising use of mobile devices are major factors for this significant market growth. A growing focus on digital marketing and providing a high level of customer satisfaction to grow business in the region is also expected to help the market. The rising number of digital platforms and their influence on purchase behavior, combined with the rising purchasing power of the consumer base in the region, is also expected to have a positive impact on market growth. Further, the China UX research software market held the largest market share, and the India UX research software market was the fastest growing market in the region.
UX Research Software Key Market Players & Competitive Insights
Major market players for UX research software are spending a lot of money on R&D to improve their software performance, which will help the UX research software market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments for UX research software such as contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the UX research software industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
One of the primary business strategies adopted by manufacturers in the UX Research Software industry to benefit clients and expand the market sector is to provide comprehensive solutions. In recent years, the UX Research Software industry has provided marketing departments with some of the most significant benefits. The UX Research Software markets major players such as UserTesting (US), Qualtrics (US), Hotjar (Malta), UserZoom(UK), and others are working on expanding the market demand by investing in research and development activities.
UserTesting (US) is a human insights platform. The company provides a platform that can capture customer feedback with the help of data visualization. It also makes use of machine learning to understand sentiment and behavioral nuances. In April 2022, UserTesting introduced features that gave players to customize their findings with personal terminologies. In January 2023, Thomas Bravo, a software investment firm, invested about USD 1.3 Billion in UserTesting.
Also, Qualtrics (US) is an American company that provides an experience management platform. It uses a cloud-based subscription model to offer the service. In 2019, Qualtrics was acquired by SAP SE for USD 8 billion. Firms like KFC, Qualcomm, Kyndryl, Wipro, Domino's, and BMW use Qualtrics for their employee feedback and customer satisfaction analysis. In January 2023, Qualtrics expanded its operating centers to Australia, Singapore, and Japan, with new headquarters in Tokyo and Greater China to improve its presence in the Asia-Pacific market.
Key Companies in the UX Research Software market include
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UserTesting (US)
- Lookback (California)
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Hotjar (Malta)
- UserZoom (London)
-
Qualtrics (US)
- Validately (New York)
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Userlytics (California)
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UsabilityHub (Victoria)
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TryMyUI (California)
-
Woopra (San Francisco, CA)
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Usabilla (Amsterdam)
-
TechSmith (US), among others
UX Research Software Industry Developments
February 2023: Energy Aspects, an energy and macro research consultant, acquired OilX, an AI-driven energy analytics company. This will help Energy Aspects to provide better insights and give OilX access to experts in the field.
January 2023: ReSight, a family of UX agencies operating ly, has acquired PeepalDesign, a leading UX designer based in India, which will give ReSight's clients access to an expanded set of analysts across the world.
November 2022: Hotjar acquired PingPong, a UX research platform, to help their clients receive user interviews to help with product development and customer feedback.
October 2022: Oakland roots, an American professional soccer team, has partnered with UserTesting, to understand customer feedback and fan experience.
April 2022: UseZoom received a USD 800 million investment from Thomas Bravo, a software investment firm.
UX Research Software Market Segmentation
UX Research Software Type Outlook (USD Million, 2018-2032)
- Cloud
- On-Premises
UX Research Software Application Outlook (USD Million, 2018-2032)
- Large Enterprises
- SMEs
UX Research Software Regional Outlook
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
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