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The demand for thermal underwear has surged significantly due to the prevalence of extreme cold weather conditions in various regions worldwide. Specifically, in the United States, numerous states grapple with cold storms and heavy snowfall, prompting consumers to seek effective ways to stay warm and insulated. Traditional warm clothing items like jackets and sweaters often fall short in providing adequate protection against these extreme conditions, leading individuals to seek additional layers of warmth.
In response to the need for heightened insulation, consumers have increasingly turned to thermal underwear as a practical solution. These undergarments have gained popularity for their ability to effectively retain body heat, offering a level of warmth and protection that surpasses conventional outerwear. Unlike standard clothing, thermal innerwear is designed specifically to regulate body temperature, thereby ensuring that individuals remain comfortably warm and dry even in the harshest of climates.
One of the key advantages of thermal innerwear lies in its capability to serve as a protective barrier against frostbite and other cold-related ailments. By providing an extra layer beneath clothing, thermal undergarments aid in preserving body heat and preventing the loss of warmth. Moreover, these specialized undergarments boast bacteria-resistant properties, shielding the body from potential environmental hazards and ensuring a more hygienic experience for the wearer.
Part of the appeal of thermal innerwear stems from its suitability for extreme cold conditions without compromising on comfort. Unlike bulkier winter clothing options, thermal undergarments are lightweight and designed to offer warmth without adding unnecessary bulk or restricting movement. This characteristic makes them highly practical for individuals navigating frigid temperatures while engaging in various activities, as they provide the necessary insulation without feeling cumbersome or inhibiting mobility.
The functionality and benefits of thermal innerwear extend beyond mere warmth, encompassing features that cater to the specific needs of consumers facing harsh climatic conditions. By effectively managing body temperature, these undergarments serve as a vital component of individuals' attire, especially in regions prone to severe cold spells and inclement weather.
In conclusion, the escalating demand for thermal underwear is a direct response to the inadequacy of traditional winter clothing in addressing extreme cold weather conditions. As consumers seek efficient ways to combat the harshness of cold climates, thermal innerwear has emerged as a practical and essential solution. Its ability to regulate body temperature, protect against frostbite, and offer comfort without bulkiness has positioned it as a preferred choice for individuals striving to stay warm and insulated amidst freezing temperatures.
US Thermal Underwear Market Highlights:
Market Scenario:
U.S. Thermal Underwear Market size was valued at USD 0.72 Billion in 2023. The U.S. thermal underwear market industry is projected to grow from USD 0.76 Billion in 2024 to USD 1.31 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.01% during the forecast period (2024 - 2032).
hermal underwear is also called long underwear or long johns according to recent vocabulary which is better than ordinary underwear to keep warm, normal to thin, and lightweight underwear. Thermal wear come under the others category of the innerwear/undergarments which also include socks, leggings, sports & leisure wear, and nightwear. Other categories include men’s inners, women’s inners and kid’s inners. It is made from cotton or cotton-polyester-blend fabric with a box weave texture, flannel but primarily the union suit. However many new varieties are made from polyester including capilene fabric. Also, wool-blends or 100% wool such as merino or other high quality wool is used to make thermal underwear. Robust economic growth, emergence of a large and prosperous middle class, increasing consumers’ cautiousness to spend along with high rates of migration from rural to urban areas has led to the influx of international retailers cross boundaries and has encouraged the construction of large volume of new retail real estate.
Strong cross boundary trades of thermal innerwear has also attracted large consumers towards the product line due to easy availability of the desired product. With the strong performance of retail sector, the sale of thermal innerwear has been experiencing a surge. The product is strongly distributed via various distribution channel and is easily available majorly in departmental stores, specialty stores and convenience stores. Consumers have high preference towards purchase of thermal innerwear from departmental and specialty stores majorly due consumers’ convenience based on ‘on-stop’ shopping experience. In addition, due to technology advancements consumers have moved towards digital lifestyle which has led to increased sale of the product through e-commerce.
Regional Analysis:
The U.S. thermal underwear market is segmented into west, Midwest, South, New England, Middle Atlantic, and Southwest. Among these Midwest region is anticipated to retain its dominance throughout the forecast period of 2022-2030. The region is projected to reach USD 361.6 million by the end of 2022 and also the region is projected to expand at a growth rate of 8.38% during the forecast period. However, west region is also projected to grow at a CAGR of 7.50% during the review period of 2022-2030. This is attributed by the cold temperature in the western region coupled with the increasing disposable income of the consumers.
Segments:
The U.S. thermal underwear market has been segmented on the basis of gender such as men, women and kids. Among that, men segment is estimated to account for maximum market proportion during the forecast period of 2022-2030. The segment is estimated to reach USD 467.3 million at a CAGR of 6.12% by the end of 2030. Among retail price point, $10 ~ $50 will dominate the market and is projected to reach USD 766.3 million at a CAGR of 6.86% by 2030 in terms of value in U.S. The U.S. thermal underwear market has been segmented on the basis of product category such as tops, bottom and sets. The U.S. thermal underwear market has been segmented on the basis of distribution channel which comprises of mass, departmental stores, specialty and others.
Key Players:
The leading market players in the U.S. thermal underwear market primarily are Calvin Klein, Inc. (U.S.), Alfani (U.S.), Emporio Armani (U.S.), Hanes Brands, Inc. (U.S.), Jockey International, Inc. (U.S.), L.L.Bean (U.S.), Smartwool LLC (U.S.), Under Armour, Inc. (U.S.).
Regional and Country Analysis of Thermal Underwear Market Development and Demand Forecast to 2030 Market:
As per the MRFR analysis, the U.S. thermal underwear market is poised to reach USD 1130.3 Million in 2030, to grow at a CAGR of 6.4% during the forecasted period.
Key Findings:
- Midwest is anticipated to retain its dominance throughout the forecast period of 2022-2030 and registering 8.38% of CAGR. Also, west region is accounting for approximately one fourth of the market proportion of U.S. thermal underwear market and the region is estimated to reach USD 269.6 million by the end of 2030.
- Key players are investing hugely on R & D and have started the bulk manufacture of light weight thermal wear providing effective insulation and comfort to the body.
Target Audience:
- Thermal Underwear manufacturers
- Raw material suppliers
- End users
- Retailers and wholesalers
- E-commerce companies
- Traders, importers and exporters
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