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    US Softgel Capsule Market

    ID: MRFR/Pharma/12008-HCR
    200 Pages
    Rahul Gotadki
    September 2025

    US Softgel Capsule Market Research Report By Type (Gelatin Type, Non-Animal Type) and By Application (Vitamins, Supplement, Nutrition)-Forecast to 2035

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    Table of Contents

    US Softgel Capsule Market Summary

    The US Softgel Capsule market is projected to grow significantly from 1.82 USD Billion in 2024 to 3.96 USD Billion by 2035.

    Key Market Trends & Highlights

    US Softgel Capsule Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 7.32% from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 3.96 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 1.82 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of softgel capsules due to their convenience and ease of consumption is a major market driver.

    Market Size & Forecast

    2024 Market Size 1.82 (USD Billion)
    2035 Market Size 3.96 (USD Billion)
    CAGR (2025-2035) 7.32%

    Major Players

    Shionogi, Ginkgo BioWorks, Royal DSM, Herbalife, BASF, Nutraceutical International Corporation, Novartis, Procter and Gamble, Purdue Pharma, Catalent, Pfizer, Amway, Nature's Way, Life Extension

    US Softgel Capsule Market Trends

    The US Softgel Capsule Market is witnessing notable trends that reflect the changing preferences of consumers and advancements in technology. Increasing health awareness among the population is driving the demand for dietary supplements and vitamins, wherein softgel capsules are favored for their convenience and ability to mask unpleasant tastes. The trend toward natural and plant-based ingredients is also evident, as consumers seek cleaner label products with minimal additives, aligning with the growing inclination towards holistic health.

    Moreover, advancements in manufacturing technology are enhancing the efficiency and quality of softgel capsule production, making it possible to incorporate a wider range of active ingredients while improving bioavailability. The emergence of e-commerce platforms is reshaping the distribution landscape, allowing consumers easier access to softgel products, especially during periods of limited in-person shopping, as seen during the pandemic. Opportunities in the US market are substantial, particularly in specialized formulations targeting specific health issues such as immunity, digestive health, and cognitive function.

    The rising trend of personalized nutrition also opens avenues for custom softgel products catering to individual health needs. Additionally, with an increasing elderly population seeking dietary supplements to support healthy aging, the market stands to benefit from this demographic shift. Overall, the combination of health consciousness, technological advancements, and changing distribution methods continues to shape the landscape of the softgel capsule market in the US, highlighting a robust growth trajectory fueled by both consumer demands and industry innovations.

    US Softgel Capsule Market Drivers

    Market Segment Insights

    Softgel Capsule Market Type Insights

    The US Softgel Capsule Market is witnessing significant dynamics, particularly within the Type segment, which is broadly categorized into Gelatin Type and Non-Animal Type. Gelatin Type capsules have traditionally been the most widely used category due to their excellent bioavailability and stability. They cater primarily to the health supplement and pharmaceutical industries, where their ability to encapsulate both powders and liquids is highly valued. This segment is especially popular for vitamins, dietary supplements, and various over-the-counter medications, aligning with growing consumer preference for easy-to-swallow dosage forms.

    On the other hand, the Non-Animal Type category is gaining traction, driven by the increasing demand for vegan and vegetarian options among consumers. This segment is characterized by its use of plant-derived materials, serving as a crucial alternative for those seeking cruelty-free products. The growing awareness regarding animal welfare, alongside dietary restrictions, is propelling the adoption of Non-Animal Type softgel capsules. This shift in consumer preference reflects broader trends in the US toward health-conscious and ethical product choices, making it an important area of exploration within the overall market.

    As the US continues to see dietary supplements and nutraceuticals become mainstream, the Type segment plays a pivotal role in shaping both market growth and consumer habits. Furthermore, regulatory factors and industry standards are shaping how these categories are perceived. Major players in the softgel market are investing in Research and Development to innovate within both Gelatin and Non-Animal types, enhancing their formulations to cater to specific health benefits. The evolution in formulations also opens new avenues for product differentiation, presenting opportunities for brands to meet diverse consumer needs.

    Overall, insights into the Type segment of the US Softgel Capsule Market reveal a landscape that is becoming increasingly diverse and competitive, highlighted by the coexistence of Gelatin Type and Non-Animal Type. These segments contribute to broader market trends, with an emphasis on consumer health and ethical considerations guiding purchasing decisions. The ongoing growth in the supplement industry underscores the importance of this segmentation, as brands seek to capture the attention of health-conscious consumers and adapt to evolving market demands.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Softgel Capsule Market Application Insights

    The Application segment of the US Softgel Capsule Market is experiencing significant growth, driven largely by rising consumer awareness regarding health and wellness. Among the applications, Vitamins, Supplements, and Nutrition play pivotal roles in meeting the increasing demand for dietary enhancements. Vitamins are essential for maintaining overall health, and their incorporation into softgel capsules ensures better absorption and user convenience.

    Similarly, dietary supplements are tailored to meet specific health needs, allowing consumers to target various health concerns effectively. Nutrition-focused softgels are also gaining traction as they provide a holistic approach to daily dietary requirements, appealing to health-conscious individuals. With the burgeoning trend of preventative health measures and the aging population in the US, the demand for these applications is expected to rise. The US government also supports nutrition initiatives that promote fortified food products and dietary supplements as part of public health policies, reinforcing the significance of this segment in improving population health outcomes.

    Overall, the application segment is crucial for catering to evolving consumer preferences and promoting healthier lifestyles in the US.

    Get more detailed insights about US Softgel Capsule Market Research Report-Forecast to 2035

    Regional Insights

    Key Players and Competitive Insights

    The US Softgel Capsule Market has witnessed significant dynamics in recent years, shaped by the increasing demand for dietary supplements and the growing trend of encapsulated formulations. The competitive landscape is marked by the presence of many established players, alongside innovative new entrants, all vying for market share by capitalizing on the advantages that softgel capsules offer over traditional dosage forms. Factors such as enhanced bioavailability, ease of swallowing, and the ability to encapsulate a variety of formulations contribute to the rising preference for softgel capsules among consumers.

    Additionally, the focus on health and wellness continues to drive consumer interest in nutritional supplements, further intensifying the competition among companies operating in the softgel space. In this landscape, firms are also responding to consumer preferences by investing in product innovation, quality assurance, and sustainable manufacturing practices.

    Shionogi stands out in the US Softgel Capsule Market due to its extensive portfolio of products catering to various health needs. The company is known for its commitment to quality and efficacy, which has earned it a solid reputation among healthcare professionals and consumers alike. With a strategic focus on research and development, Shionogi continually enhances its product offerings, ensuring they meet the evolving needs of the marketplace. The company's strengths lie in its robust supply chain and strategic partnerships that enhance its operational efficiency.

    Furthermore, Shionogi's investment in advanced manufacturing technologies enables it to improve production processes, thereby ensuring consistent quality and faster time-to-market for its softgel products. This commitment to excellence positions Shionogi as a formidable player in the competitive landscape of the US softgel capsule sector.

    Ginkgo BioWorks has made significant strides within the US Softgel Capsule Market, leveraging its expertise in synthetic biology to develop innovative products and solutions. The company focuses on designing custom microorganisms tailored to various applications, including health and nutrition. By integrating advanced bioengineering techniques, Ginkgo BioWorks has developed key products that emphasize efficiency and efficacy in nutrient delivery systems. Its strengths lie in its technological capabilities and strong R&D pipeline, which allow it to stay ahead in terms of innovation.

    Recent mergers and collaborations have further bolstered its market presence, enabling Ginkgo BioWorks to expand its product offerings and enhance its reach within the US market. The company's commitment to sustainability and efficient manufacturing processes also resonates well with the growing consumer demand for environmentally responsible health solutions, positioning it favorably against competitors in the softgel capsule sector.

    Key Companies in the US Softgel Capsule Market market include

    Industry Developments

    The US Softgel Capsule Market has seen notable developments in recent months. For instance, in October 2023, Catalent announced a significant expansion of its manufacturing capabilities to enhance production of softgel capsules, driven by increased demand for dietary supplements and pharmaceuticals. Meanwhile, Pfizer has been focusing on innovation in softgel technology, releasing new formulations that cater to specific health needs.

    In the realm of mergers and acquisitions, November 2023 witnessed Royal DSM acquiring a minority stake in a biotechnology startup specializing in softgel formulations, which is aimed at strengthening DSM's position in the nutraceutical space. Herbalife has also made headlines by launching a campaign to enhance consumer awareness of softgel product benefits, aligning with growing health trends in the US. The market has experienced robust growth attributed to rising consumer interest in convenient dosage forms and increased applications in pharmaceuticals and nutraceuticals.

    The industry’s valuation has escalated as major players like Novartis and Procter and Gamble continue to innovate and adapt to changing market demands amid a competitive landscape. These developments are shaping the trajectory of the US Softgel Capsule Market positively.

    Market Segmentation

    Softgel Capsule Market Type Outlook

    • Gelatin Type
    • Non-Animal Type

    Softgel Capsule Market Application Outlook

    • Vitamins
    • Supplement
    • Nutrition

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 1.71(USD Billion)
    MARKET SIZE 2024 1.82(USD Billion)
    MARKET SIZE 2035 3.96(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 7.323% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Shionogi, Ginkgo BioWorks, Royal DSM, Herbalife, BASF, Nutraceutical International Corporation, Novartis, Procter and Gamble, Purdue Pharma, Catalent, Pfizer, Amway, Nature's Way, Life Extension
    SEGMENTS COVERED Type, Application
    KEY MARKET OPPORTUNITIES Growing demand for nutraceuticals, Rising popularity of personalized supplements, Expansion of vegan softgel options, Increasing use in pharmaceuticals, Advancements in manufacturing technologies
    KEY MARKET DYNAMICS increasing demand for dietary supplements, growth in healthcare expenditure, technological advancements in manufacturing, rising preference for non-gelatin alternatives, expansion of e-commerce channels
    COUNTRIES COVERED US

    Market Highlights

    Author
    Rahul Gotadki
    Assistant Manager

    He holds an experience of about 7+ years in Market Research and Business Consulting, working under the spectrum of Life Sciences and Healthcare domains. Rahul conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. His expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc. In addition to the above, his other responsibility includes strategic tracking of high growth markets & advising clients on the potential areas of focus they could direct their business initiatives

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    FAQs

    What is the expected market size of the US Softgel Capsule Market in 2024?

    The US Softgel Capsule Market is expected to be valued at 1.82 billion USD in the year 2024.

    What is the projected market size of the US Softgel Capsule Market by 2035?

    By the year 2035, the US Softgel Capsule Market is projected to reach a value of 3.96 billion USD.

    What is the expected CAGR for the US Softgel Capsule Market from 2025 to 2035?

    The expected CAGR for the US Softgel Capsule Market from 2025 to 2035 is 7.323 percent.

    What market size is attributed to Gelatin Type Softgel Capsules in 2024?

    In 2024, the market size for Gelatin Type Softgel Capsules is estimated to be valued at 1.1 billion USD.

    How much is the Non-Animal Type segment of the Softgel Capsule Market valued at in 2024?

    In 2024, the Non-Animal Type segment of the Softgel Capsule Market is valued at approximately 0.72 billion USD.

    Which companies are considered major players in the US Softgel Capsule Market?

    Major players in the US Softgel Capsule Market include Shionogi, Ginkgo BioWorks, Royal DSM, and Herbalife among others.

    What will be the market size for Gelatin Type Softgel Capsules by 2035?

    The market size for Gelatin Type Softgel Capsules is projected to reach 2.35 billion USD by 2035.

    What is the expected market size for Non-Animal Type Softgel Capsules by 2035?

    By 2035, the market size for Non-Animal Type Softgel Capsules is expected to grow to 1.61 billion USD.

    What are some emerging trends in the US Softgel Capsule Market?

    Emerging trends in the US Softgel Capsule Market include a growing demand for health supplements and plant-based products.

    What is the growth outlook for the US Softgel Capsule Market during the forecast period?

    The US Softgel Capsule Market is expected to experience significant growth during the forecast period from 2025 to 2035.

    Which segment of the US Softgel Capsule Market is expected to dominate in 2024?

    In 2024, the Gelatin Type segment is expected to dominate the market, valued at 1.1 billion USD.

    How much is the Non-Animal Type segment valued in 2024?

    The Non-Animal Type segment of the US Softgel Capsule Market is valued at 0.72 billion USD in 2024.

    Who are the major players in the US Softgel Capsule Market?

    Major players in the US Softgel Capsule Market include Herbalife, Lonza Group, and Amway Corporation.

    What are the key applications driving growth in the US Softgel Capsule Market?

    Key applications driving growth in the US Softgel Capsule Market include dietary supplements and pharmaceuticals.

    What opportunities exist in the US Softgel Capsule Market through 2035?

    Opportunities in the US Softgel Capsule Market include rising consumer preference for dietary supplements and health products.

    What challenges are currently faced by the US Softgel Capsule Market?

    Challenges include competition from alternative dosage forms and regulatory hurdles in ingredient sourcing.

    What is the expected market growth rate for the Gelatin Type and Non-Animal Type segments from 2025 to 2035?

    The Gelatin Type segment is expected to grow significantly alongside the Non-Animal Type segment during the forecast period.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. US Softgel Capsule Market, BY Type (USD Billion)
    45. Gelatin Type
    46. Non-Animal Type
    47. US Softgel Capsule Market, BY Application (USD Billion)
    48. Vitamins
    49. Supplement
    50. Nutrition
    51. Competitive Landscape
    52. Overview
    53. Competitive Analysis
    54. Market share Analysis
    55. Major Growth Strategy in the Softgel Capsule Market
    56. Competitive Benchmarking
    57. Leading Players in Terms of Number of Developments in the Softgel Capsule Market
    58. Key developments and growth strategies
    59. New Product Launch/Service Deployment
    60. Merger & Acquisitions
    61. Joint Ventures
    62. Major Players Financial Matrix
    63. Sales and Operating Income
    64. Major Players R&D Expenditure. 2023
    65. Company Profiles
    66. Shionogi
    67. Financial Overview
    68. Products Offered
    69. Key Developments
    70. SWOT Analysis
    71. Key Strategies
    72. Ginkgo BioWorks
    73. Financial Overview
    74. Products Offered
    75. Key Developments
    76. SWOT Analysis
    77. Key Strategies
    78. Royal DSM
    79. Financial Overview
    80. Products Offered
    81. Key Developments
    82. SWOT Analysis
    83. Key Strategies
    84. Herbalife
    85. Financial Overview
    86. Products Offered
    87. Key Developments
    88. SWOT Analysis
    89. Key Strategies
    90. BASF
    91. Financial Overview
    92. Products Offered
    93. Key Developments
    94. SWOT Analysis
    95. Key Strategies
    96. Nutraceutical International Corporation
    97. Financial Overview
    98. Products Offered
    99. Key Developments
    100. SWOT Analysis
    101. Key Strategies
    102. Novartis
    103. Financial Overview
    104. Products Offered
    105. Key Developments
    106. SWOT Analysis
    107. Key Strategies
    108. Procter and Gamble
    109. Financial Overview
    110. Products Offered
    111. Key Developments
    112. SWOT Analysis
    113. Key Strategies
    114. Purdue Pharma
    115. Financial Overview
    116. Products Offered
    117. Key Developments
    118. SWOT Analysis
    119. Key Strategies
    120. Catalent
    121. Financial Overview
    122. Products Offered
    123. Key Developments
    124. SWOT Analysis
    125. Key Strategies
    126. Pfizer
    127. Financial Overview
    128. Products Offered
    129. Key Developments
    130. SWOT Analysis
    131. Key Strategies
    132. Amway
    133. Financial Overview
    134. Products Offered
    135. Key Developments
    136. SWOT Analysis
    137. Key Strategies
    138. Nature's Way
    139. Financial Overview
    140. Products Offered
    141. Key Developments
    142. SWOT Analysis
    143. Key Strategies
    144. Life Extension
    145. Financial Overview
    146. Products Offered
    147. Key Developments
    148. SWOT Analysis
    149. Key Strategies
    150. References
    151. Related Reports
    152. US Softgel Capsule Market SIZE ESTIMATES & FORECAST, BY TYPE, 2019-2035 (USD Billions)
    153. US Softgel Capsule Market SIZE ESTIMATES & FORECAST, BY APPLICATION, 2019-2035 (USD Billions)
    154. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    155. ACQUISITION/PARTNERSHIP
    156. MARKET SYNOPSIS
    157. US SOFTGEL CAPSULE MARKET ANALYSIS BY TYPE
    158. US SOFTGEL CAPSULE MARKET ANALYSIS BY APPLICATION
    159. KEY BUYING CRITERIA OF SOFTGEL CAPSULE MARKET
    160. RESEARCH PROCESS OF MRFR
    161. DRO ANALYSIS OF SOFTGEL CAPSULE MARKET
    162. DRIVERS IMPACT ANALYSIS: SOFTGEL CAPSULE MARKET
    163. RESTRAINTS IMPACT ANALYSIS: SOFTGEL CAPSULE MARKET
    164. SUPPLY / VALUE CHAIN: SOFTGEL CAPSULE MARKET
    165. SOFTGEL CAPSULE MARKET, BY TYPE, 2025 (% SHARE)
    166. SOFTGEL CAPSULE MARKET, BY TYPE, 2019 TO 2035 (USD Billions)
    167. SOFTGEL CAPSULE MARKET, BY APPLICATION, 2025 (% SHARE)
    168. SOFTGEL CAPSULE MARKET, BY APPLICATION, 2019 TO 2035 (USD Billions)
    169. BENCHMARKING OF MAJOR COMPETITORS

    US Softgel Capsule Market Segmentation

    • Softgel Capsule Market By Type (USD Billion, 2019-2035)

      • Gelatin Type
      • Non-Animal Type

     

    • Softgel Capsule Market By Application (USD Billion, 2019-2035)

      • Vitamins
      • Supplement
      • Nutrition

     

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