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    US Rice Syrup Market

    ID: MRFR/F-B & N/18287-HCR
    128 Pages
    Snehal Singh
    September 2025

    US Rice Syrup Market Research Report: By Type (Brown Rice, White Rice), By Category (Organic, Conventional) and By Application (Bakery & Confectionary, Beverages, Dessert & Dairy Products, Poultry & Seafood Products, Infant Formula, Others) - Forecast to 2035

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    US Rice Syrup Market Research Report — Forecast till 2035 Infographic
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    Table of Contents

    US Rice Syrup Market Summary

    The US Rice Syrup market is projected to grow from 346.5 million USD in 2024 to 547.5 million USD by 2035.

    Key Market Trends & Highlights

    US Rice Syrup Key Trends and Highlights

    • The US Rice Syrup market is valued at 346.5 million USD in 2024.
    • By 2035, the market is expected to reach 547.5 million USD, indicating robust growth.
    • The compound annual growth rate (CAGR) for the period from 2025 to 2035 is estimated at 4.25 percent.
    • Growing adoption of rice syrup as a natural sweetener due to increasing health consciousness is a major market driver.

    Market Size & Forecast

    2024 Market Size 346.5 (USD Million)
    2035 Market Size 547.5 (USD Million)
    CAGR (2025-2035) 4.25%

    Major Players

    The Sweetener Company, Organic Food Inc., Rice Bran Technologies, Kinnikinnick Foods, MediHemp, Cargill Incorporated, Murielle's Rice Syrup, Bobby Sue's Nuts, Archer Daniels Midland Company, Now Foods, Nature's Flavors, BetterBody Foods, Bauen Foods, Honeyville Food Products

    US Rice Syrup Market Trends

    The US Rice Syrup Market is experiencing notable trends driven primarily by rising health-conscious consumer behavior and a growing demand for natural sweeteners. As more American consumers shift towards healthier lifestyles, there is an increasing preference for sugar alternatives. Rice syrup, being a natural sweetener, aligns well with this dietary shift and appeals to individuals looking to reduce refined sugar intake. Furthermore, the interest in gluten-free products is gaining traction in the US. Since rice syrup is a gluten-free product, it is favored by those with gluten intolerance or celiac disease, thus expanding its market reach.

    Opportunities in the US Rice Syrup Market are especially prevalent in the food and beverage sector.As manufacturers seek to innovate and provide healthier alternatives for their products, rice syrup can meet the needs of various applications, from energy bars to bakery items. The rise of clean-label products is reshaping consumer expectations and creating openings for businesses to incorporate rice syrup as a simple and transparent ingredient. Recent trends indicate a surge in consumer awareness regarding ingredient sourcing and sustainability.

    American consumers are increasingly interested in how their food is produced, prompting brands to emphasize ethical sourcing of their ingredients, including rice syrup. This trend is creating avenues for brands that can communicate their commitment to sustainability and responsible sourcing effectively.Overall, the US Rice Syrup Market is poised for growth as it capitalizes on the confluence of health trends, consumer preferences, and opportunities for product innovation.

    US Rice Syrup Market Drivers

    Market Segment Insights

    Rice Syrup Market Type Insights

    The US Rice Syrup Market is characterized by notable segmentation based on type, primarily comprising Brown Rice and White Rice varieties. Brown Rice syrup, known for its natural sweetness and nutritional profile, has gained traction among health-conscious consumers. It is often viewed as a healthier alternative to refined sugars, benefiting from the growing trend towards natural and organic food products. This increasing awareness regarding health and wellness influences the adoption of Brown Rice syrup across various sectors, including food and beverage and bakery products.

    In contrast, White Rice syrup exhibits its own unique appeal, primarily favored for its mild taste and versatility in culinary applications. The demand for White Rice syrup can be attributed to its prevalence in processed foods and as a food ingredient in several consumer products. The US Rice Syrup Market statistical data reveals a competitive landscape where both Brown Rice and White Rice play significant roles in meeting consumer preferences. Factors such as the rising trend of gluten-free and vegan diets are fuelling the popularity of rice syrups, further driving market growth across both types.

    Each type caters to a distinct consumer base, leveraging unique attributes that align with the evolving food consumption patterns in the US. Additionally, the fluctuations in agricultural production conditions can influence the availability and pricing of rice syrup products in the US market, presenting both challenges and opportunities for stakeholders.

    As consumers continue to gravitate toward healthier, clean-label alternatives, both Brown Rice and White Rice syrups are expected to find a firm foothold in their respective applications, significantly impacting the overall US Rice Syrup Market dynamics.These insights into the market segmentation reflect a nuanced understanding of consumer demand, which shapes the ongoing developments and trends witnessed across the industry.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Rice Syrup Market Category Insights

    The US Rice Syrup Market has witnessed significant growth, with a strong inclination towards both Organic and Conventional categories. The increasing consumer preference for natural and organic products is driving the demand for organic rice syrup, as health-conscious consumers look for alternatives to processed sugars. This segment is becoming increasingly prominent as individuals seek products that align with their lifestyle choices.

    On the other hand, conventional rice syrup continues to hold a substantial market share, serving as a cost-effective sweetening option for various industries, including food and beverage, nutritional supplements, and more.The rise in demand for gluten-free and vegan products further enhances the appeal of rice syrup, particularly in the food industry. Furthermore, the US government supports agricultural initiatives that promote rice farming, thus encouraging the production of rice syrup. The segmentation within the rice syrup market illustrates the varied preferences of consumers, with both categories playing pivotal roles in driving overall market growth and catering to diverse consumer needs.

    The sustained focus on health and wellness, coupled with the versatility of rice syrup, presents ample opportunities for innovation and expansion in this market.

    Rice Syrup Market Application Insights

    The Application segment of the US Rice Syrup Market plays a crucial role in various sectors, reflecting significant trends and growth opportunities. Bakery and Confectionary products increasingly utilize rice syrup as a natural sweetener and binder, contributing to healthier food formulations in line with consumer preferences for clean label ingredients. Beverages also hold a strategic position, as rice syrup serves as a versatile sweetening agent in non-alcoholic drinks, promoting the trend towards low-calorie and organic options. Dessert and Dairy Products benefit similarly, leveraging rice syrup for its mild sweetness and functionality, appealing to health-conscious consumers.

    The Poultry and Seafood Products sector has adopted rice syrup in marinades and sauces, enhancing flavor while catering to the rising demand for natural ingredients. Infant Formula is another pivotal area, given the growing emphasis on providing safe and nutritious options for children. The Others category encompasses various applications where rice syrup's properties align with market needs, illustrating its adaptability across diverse food products. Overall, a focus on healthy and natural ingredients and the growing trend of clean eating are fueling the expansion of the US Rice Syrup Market, fostering innovation and product development across all applications.

    Get more detailed insights about US Rice Syrup Market Research Report — Forecast till 2035

    Regional Insights

    Key Players and Competitive Insights

    The US Rice Syrup Market presents a dynamic landscape marked by the presence of several key players who compete on multiple fronts, including product quality, pricing strategies, and distribution networks. This segment of the food industry has gained traction due to the rising consumer demand for natural sweeteners as healthier alternatives to traditional sugars. Companies are increasingly focusing on innovation, sustainability, and meeting evolving consumer preferences, which are essential components in carving out competitive advantages.

    The market is characterized by a mix of established firms and emerging players, each vying for market share through unique positioning and strategic initiatives aimed at tapping into the growing health-conscious demographic. As awareness regarding the benefits of rice syrup continues to spread, businesses are finding it crucial to differentiate their offerings and appeal to a diverse range of consumers.The Sweetener Company has solidified its footprint within the US Rice Syrup Market by leveraging its expertise in producing high-quality sweeteners tailored to meet customer needs.

    With a commitment to product innovation and sustainability, The Sweetener Company optimizes its production processes to ensure that its rice syrup products are not only effective as sweeteners but also align with health-conscious lifestyles. The company's strong market presence is bolstered by its robust distribution channels, which allow for efficient product delivery across various retail outlets. Furthermore, The Sweetener Company's investment in customer relationships and partnerships enhances its competitive position, fostering loyalty and long-term engagement within the market. Overall, the company's strengths lie in its dedication to quality, adaptability to market trends, and a customer-centric approach.

    Organic Food Inc. plays a significant role in the US Rice Syrup Market, capitalizing on the increasing preference for organic and clean-label food products. This company focuses on providing a range of organic rice syrups that cater to health-conscious consumers and food manufacturers alike. As a prominent player, Organic Food Inc. has built a strong reputation around its commitment to sustainable sourcing and production practices, ensuring that its products meet stringent organic standards. The company not only provides rice syrup but also engages in the distribution of various organic sweeteners, thus diversifying its product portfolio.

    In terms of market presence, Organic Food Inc. has successfully established partnerships with retailers, enhancing its reach across the US. The firm continually seeks growth opportunities through potential mergers and acquisitions, which are aimed at expanding its influence and product offerings within the organic segment of the rice syrup marketplace. As a result, Organic Food Inc.'s strengths lie in its commitment to organic quality, effective marketing strategies, and strategic partnerships that enhance its operational capabilities.

    Key Companies in the US Rice Syrup Market market include

    Industry Developments

    The US Rice Syrup Market has witnessed several significant developments recently. In August 2023, Archer Daniels Midland Company announced the expansion of its rice syrup production capabilities to cater to the growing demand for organic and natural sweeteners in North America. Additionally, Cargill Incorporated launched a new line of organic rice syrups in September 2023 aimed at health-conscious consumers, enhancing their product range in this competitive market. Over the past two years, Kinnikinnick Foods and Nature's Flavors have also experienced noteworthy growth, driven by an increasing trend towards gluten-free and natural food options among consumers.

    In terms of mergers and acquisitions, BetterBody Foods acquired Murielle's Rice Syrup in July 2023, consolidating their position in the organic sweetener sector. The market plays a crucial role in the overall health food landscape, with rising consumer awareness about sugar alternatives contributing to an increased market valuation. Organic Food Inc. is expected to drive significant growth as well, catering to the demand for plant-based sweeteners. The evolving dynamics in the market reflect changing consumer preferences towards healthier and more sustainable food options.

    Market Segmentation

    Rice Syrup Market Type Outlook

    • Organic
    • Conventional

    Rice Syrup Market Category Outlook

    • Bakery & Confectionary
    • Beverages
    • Dessert & Dairy Products
    • Poultry & Seafood Products
    • Infant Formula
    • Others

    Rice Syrup Market Application Outlook

    • Bakery & Confectionary
    • Beverages
    • Dessert & Dairy Products
    • Poultry & Seafood Products
    • Infant Formula
    • Others

    Report Scope

    Report Scope:
    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 329.0(USD Million)
    MARKET SIZE 2024 346.5(USD Million)
    MARKET SIZE 2035 547.55(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 4.247% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED The Sweetener Company, Organic Food Inc., Rice Bran Technologies, Kinnikinnick Foods, MediHemp, Cargill Incorporated, Murielle's Rice Syrup, Bobby Sue's Nuts, Archer Daniels Midland Company, Now Foods, Nature's Flavors, BetterBody Foods, Bauen Foods, Honeyville Food Products
    SEGMENTS COVERED Type, Category, Application
    KEY MARKET OPPORTUNITIES Health-conscious consumer demand, Rising popularity of organic products, Growth in gluten-free alternatives, Expansion in plant-based foods, Innovation in food applications
    KEY MARKET DYNAMICS increasing health consciousness, growing demand for organic products, rising popularity of gluten-free alternatives, expanding food and beverage applications, price fluctuations of raw materials
    COUNTRIES COVERED US

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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    FAQs

    What is the expected market size of the US Rice Syrup Market in 2024?

    The US Rice Syrup Market is expected to be valued at 346.5 million USD in 2024.

    What will be the market size of the US Rice Syrup Market by 2035?

    By 2035, the US Rice Syrup Market is projected to reach a valuation of 547.55 million USD.

    What is the expected CAGR for the US Rice Syrup Market from 2025 to 2035?

    The market is anticipated to grow at a CAGR of 4.247 percent from 2025 to 2035.

    Which type of rice syrup has the larger market share in 2024?

    In 2024, White Rice Syrup holds a larger market share valued at 196.5 million USD compared to Brown Rice Syrup at 150.0 million USD.

    What is the projected market value for Brown Rice Syrup by 2035?

    The market value for Brown Rice Syrup is expected to increase to 237.5 million USD by 2035.

    What is the projected market value for White Rice Syrup by 2035?

    White Rice Syrup is expected to reach a market value of 310.05 million USD by 2035.

    Who are the key players in the US Rice Syrup Market?

    Major players include Cargill Incorporated, Archer Daniels Midland Company, and Organic Food Inc., among others.

    What are the emerging trends within the US Rice Syrup Market?

    Emerging trends include a growing demand for organic and health-focused products, driving innovation in rice syrup applications.

    What challenges does the US Rice Syrup Market currently face?

    The market faces challenges such as fluctuating raw material prices and increasing competition from alternative sweeteners.

    What are the key applications of rice syrup in the US market?

    Key applications include use in food and beverages, health foods, and as a natural sweetener in various culinary products.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. US Rice Syrup Market, BY Type (USD Million)
    45. Brown Rice
    46. White Rice
    47. US Rice Syrup Market, BY Category (USD Million)
    48. Organic
    49. Conventional
    50. US Rice Syrup Market, BY Application (USD Million)
    51. Bakery & Confectionary
    52. Beverages
    53. Dessert & Dairy Products
    54. Poultry & Seafood Products
    55. Infant Formula
    56. Others
    57. Competitive Landscape
    58. Overview
    59. Competitive Analysis
    60. Market share Analysis
    61. Major Growth Strategy in the Rice Syrup Market
    62. Competitive Benchmarking
    63. Leading Players in Terms of Number of Developments in the Rice Syrup Market
    64. Key developments and growth strategies
    65. New Product Launch/Service Deployment
    66. Merger & Acquisitions
    67. Joint Ventures
    68. Major Players Financial Matrix
    69. Sales and Operating Income
    70. Major Players R&D Expenditure. 2023
    71. Company Profiles
    72. The Sweetener Company
    73. Financial Overview
    74. Products Offered
    75. Key Developments
    76. SWOT Analysis
    77. Key Strategies
    78. Organic Food Inc.
    79. Financial Overview
    80. Products Offered
    81. Key Developments
    82. SWOT Analysis
    83. Key Strategies
    84. Rice Bran Technologies
    85. Financial Overview
    86. Products Offered
    87. Key Developments
    88. SWOT Analysis
    89. Key Strategies
    90. Kinnikinnick Foods
    91. Financial Overview
    92. Products Offered
    93. Key Developments
    94. SWOT Analysis
    95. Key Strategies
    96. MediHemp
    97. Financial Overview
    98. Products Offered
    99. Key Developments
    100. SWOT Analysis
    101. Key Strategies
    102. Cargill Incorporated
    103. Financial Overview
    104. Products Offered
    105. Key Developments
    106. SWOT Analysis
    107. Key Strategies
    108. Murielle's Rice Syrup
    109. Financial Overview
    110. Products Offered
    111. Key Developments
    112. SWOT Analysis
    113. Key Strategies
    114. Bobby Sue's Nuts
    115. Financial Overview
    116. Products Offered
    117. Key Developments
    118. SWOT Analysis
    119. Key Strategies
    120. Archer Daniels Midland Company
    121. Financial Overview
    122. Products Offered
    123. Key Developments
    124. SWOT Analysis
    125. Key Strategies
    126. Now Foods
    127. Financial Overview
    128. Products Offered
    129. Key Developments
    130. SWOT Analysis
    131. Key Strategies
    132. Nature's Flavors
    133. Financial Overview
    134. Products Offered
    135. Key Developments
    136. SWOT Analysis
    137. Key Strategies
    138. BetterBody Foods
    139. Financial Overview
    140. Products Offered
    141. Key Developments
    142. SWOT Analysis
    143. Key Strategies
    144. Bauen Foods
    145. Financial Overview
    146. Products Offered
    147. Key Developments
    148. SWOT Analysis
    149. Key Strategies
    150. Honeyville Food Products
    151. Financial Overview
    152. Products Offered
    153. Key Developments
    154. SWOT Analysis
    155. Key Strategies
    156. References
    157. Related Reports
    158. US Rice Syrup Market SIZE ESTIMATES & FORECAST, BY TYPE, 2019-2035 (USD Billions)
    159. US Rice Syrup Market SIZE ESTIMATES & FORECAST, BY CATEGORY, 2019-2035 (USD Billions)
    160. US Rice Syrup Market SIZE ESTIMATES & FORECAST, BY APPLICATION, 2019-2035 (USD Billions)
    161. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    162. ACQUISITION/PARTNERSHIP
    163. MARKET SYNOPSIS
    164. US RICE SYRUP MARKET ANALYSIS BY TYPE
    165. US RICE SYRUP MARKET ANALYSIS BY CATEGORY
    166. US RICE SYRUP MARKET ANALYSIS BY APPLICATION
    167. KEY BUYING CRITERIA OF RICE SYRUP MARKET
    168. RESEARCH PROCESS OF MRFR
    169. DRO ANALYSIS OF RICE SYRUP MARKET
    170. DRIVERS IMPACT ANALYSIS: RICE SYRUP MARKET
    171. RESTRAINTS IMPACT ANALYSIS: RICE SYRUP MARKET
    172. SUPPLY / VALUE CHAIN: RICE SYRUP MARKET
    173. RICE SYRUP MARKET, BY TYPE, 2025 (% SHARE)
    174. RICE SYRUP MARKET, BY TYPE, 2019 TO 2035 (USD Billions)
    175. RICE SYRUP MARKET, BY CATEGORY, 2025 (% SHARE)
    176. RICE SYRUP MARKET, BY CATEGORY, 2019 TO 2035 (USD Billions)
    177. RICE SYRUP MARKET, BY APPLICATION, 2025 (% SHARE)
    178. RICE SYRUP MARKET, BY APPLICATION, 2019 TO 2035 (USD Billions)
    179. BENCHMARKING OF MAJOR COMPETITORS

    US Rice Syrup Market Segmentation

     

    • Rice Syrup Market By Type (USD Million, 2019-2035)

      • Brown Rice
      • White Rice

     

    • Rice Syrup Market By Category (USD Million, 2019-2035)

      • Organic
      • Conventional

     

    • Rice Syrup Market By Application (USD Million, 2019-2035)

      • Bakery & Confectionary
      • Beverages
      • Dessert & Dairy Products
      • Poultry & Seafood Products
      • Infant Formula
      • Others

     

     

     

     

     

     

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