US Mobile App Development Market Research Report: By Platform (IOS, Android) and By Application (E-commerce, Banking, Entertainment) - Forecast to 2035

US Mobile App Development Market Overview:

As per MRFR analysis, the US Mobile App Development Market Size was estimated at 21.51 (USD Billion) in 2023. The US Mobile App Development Market Industry is expected to grow from 30(USD Billion) in 2024 to 210 (USD Billion) by 2035. The US Mobile App Development Market CAGR (growth rate) is expected to be around 19.351% during the forecast period (2025 - 2035).

Key US Mobile App Development Market Trends Highlighted

The US Mobile App Development Market is experiencing significant trends driven by evolving consumer behavior and technological advancements. One of the key market drivers is the increasing reliance on mobile devices for everyday tasks, as more people adopt smartphones for shopping, banking, and entertainment purposes. This trend is being further accelerated by 5G technology, which enhances mobile connectivity and offers users faster data transmission speeds. Businesses are also recognizing the need for mobile applications to engage customers effectively, leading to a rise in mobile-first strategies. Opportunities in this market are plentiful, particularly in sectors like healthcare and finance, where personalized user experiences through mobile apps can significantly improve service delivery.

The growing emphasis on mobile payment solutions and health tracking applications presents a substantial opportunity for developers to create innovative solutions that meet the demands of the US consumer. Recent trends show a surge in app development focused on artificial intelligence and machine learning, enabling enhanced user interactions and predictive analytics. Moreover, as remote work continues to shape the employment landscape, there is a growing need for collaboration tools and business applications that facilitate communication and productivity among teams. The push for cross-platform solutions is also notable, as businesses seek to reach broader audiences without developing separate apps for different operating systems. Overall, the US Mobile App Development Market is expanding rapidly, reflecting the dynamic nature of consumer expectations and technological innovations.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Mobile App Development Market Drivers

Surging Smartphone Penetration and Usage

The increasing penetration of smartphones in the United States is a pivotal driver for the growth of the US Mobile App Development Market Industry. Currently, approximately 85% of Americans own a smartphone, according to the Pew Research Center. This extensive usage has led to an increased demand for mobile applications across various sectors such as e-commerce, healthcare, and gaming. With the ongoing advancements in smartphone technology, including better processing power and user interfaces, consumers are more inclined to utilize mobile applications for their day-to-day activities.

Companies like Apple and Google play a significant role in this market by frequently upgrading their operating systems and providing robust platforms for app developers to innovate. The continued evolution of mobile hardware and software directly supports the US Mobile App Development Market, as developers strive to meet the rising consumer expectations. Furthermore, the National Telecommunications and Information Administration (NTIA) identified that mobile internet usage continues to rise, with 79% of adults indicating they use their smartphones for accessing the internet, further fueling mobile app demand.

Proliferation of E-commerce

The exponential growth of e-commerce in the United States serves as a major catalyst for the US Mobile App Development Market Industry. E-commerce sales in the US reached over 900 billion dollars in 2021, showcasing a brisk annual growth rate. Large e-commerce platforms such as Amazon and eBay heavily utilize mobile applications to engage their customers and streamline purchasing processes. The adaptation of mobile shopping apps is becoming a norm, with more than half of online purchases being made through mobile devices.This trend not only underscores the necessity for businesses to develop mobile applications to maintain customer engagement but also motivates startups to create innovative e-commerce solutions through mobile technology. The National Retail Federation projects that mobile commerce will account for 44% of total e-commerce sales by 2024, thus generating immense opportunities within the US Mobile App Development Market.

Enhanced Focus on Digital Transformation

Businesses across multiple sectors in the United States are increasingly adopting digital transformation strategies, accelerating the demand for mobile application development. As per the U.S. Chamber of Commerce, 70% of small businesses have made digital improvements in the last two years, showing an urgent need for mobile applications to enhance customer experiences and operational efficiencies. Major companies such as Microsoft and Salesforce are leading the charge in offering tools and frameworks geared towards seamless mobile integration.The increasing recognition of mobile applications as essential business tools for achieving efficiency, the U.S. Small Business Administration has noted that mobile apps can boost customer engagement by up to 30%, which is essential for retaining a competitive edge. This focus on digital transformation directly drives growth in the US Mobile App Development Market.

US Mobile App Development Market Segment Insights:

Mobile App Development Market Platform Insights

The US Mobile App Development Market, particularly the Platform segment, is experiencing a notable transformation as mobile applications continue to integrate deeper into everyday life. The significant share of this market is driven by two leading platforms: iOS and Android. The iOS platform, developed by Apple, has maintained a loyal customer base, buoyed by high engagement levels and a propensity among users to spend on applications. Its emphasis on security and user experience makes it particularly attractive for developers looking to create high-quality applications for a premium audience.

On the other hand, the Android platform, which is open-source and available on a wide variety of devices, caters to a substantial portion of the smartphone market in the US. With a diverse user demographic, Android presents immense opportunities for developers aiming to reach broader audiences with varied app functionalities. Moreover, as consumers increasingly adopt mobile technology for online shopping, entertainment, and communication, the demand for applications on both platforms is heightened. Growth drivers for the Platform segment include advancements in technology, increased smartphone penetration, and evolving consumer preferences toward mobile solutions.

However, challenges such as fierce competition among developers and the constant need for innovation place pressures on entities operating within this space. Emerging trends, such as the rise of artificial intelligence, augmented reality, and cross-platform development tools, are shaping the future of mobile apps in the US. The incorporation of these technologies offers developers new avenues to enhance user experiences and engagement, making the Platform segment a pivotal area within the broader US Mobile App Development Market. Additionally, the growth of the gig economy and remote work has fostered a surge in demand for mobile applications that facilitate productivity and connectivity, further emphasizing the significance of both iOS and Android platforms.Overall, the dynamic nature of the US Mobile App Development Market segment underscores the importance of innovation and strategic positioning for developers aiming to thrive in a competitive landscape.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Mobile App Development Market Application Insights

The US Mobile App Development Market has shown robust growth, particularly within the Application segment, which encompasses diverse sectors such as E-commerce, Banking, and Entertainment. E-commerce applications play a critical role in increasing sales and customer engagement, reflecting the shift towards digital transactions and convenience in shopping. Banking apps contribute significantly to the sector's expansion by enhancing customer experiences through streamlined services and real-time banking solutions. Meanwhile, the Entertainment category captures a substantial audience with games, streaming, and social media platforms, driving user engagement and content consumption.

The convergence of technologies such as Artificial Intelligence and Augmented Reality in these applications is fostering innovation and enhancing customer engagement. A growing trend in personalization across these applications is further catalyzing market growth, as developers increasingly seek to tailor experiences to individual preferences. Additionally, the ongoing advancements in mobile technology and growing smartphone penetration in the US are anticipated to propel further developments within this segment. The Application segment not only illustrates the dynamic nature of user needs but also highlights the pivotal role mobile solutions play in the digital economy.

US Mobile App Development Market Key Players and Competitive Insights:

The US Mobile App Development Market is dynamic and rapidly evolving, characterized by innovative solutions catering to a diverse range of consumer and business needs. The competitive landscape is shaped by numerous players, including established companies and startups that are continuously exploring new technologies and methodologies to enhance user experiences and functionality. As mobile devices become increasingly integral to everyday life, the demand for sophisticated applications grows, making it imperative for developers to adopt agile practices, incorporate user feedback, and swiftly adapt to changing market trends. Competitive insights reveal a blend of strategic partnerships, focus on customer-centric design, and investment in emerging technologies, such as artificial intelligence and cloud computing, as key drivers of success within the sector. It has become critical for companies to not only develop quality applications but also ensure sustainability and scalability in their offerings to meet the high expectations of their users.

Intuit has established a strong presence in the US Mobile App Development Market by focusing on simplifying financial management for both individuals and small businesses. Its strengths lie in innovative product offerings that facilitate budgeting, accounting, and tax preparation through user-friendly mobile applications. The company leverages its expertise in secure data management and financial technology to continuously enhance user engagement and retention. Intuit's commitment to integrating advanced analytics and machine learning into its applications positions it favorably in the competitive landscape, allowing for personalized user experiences. Its strategic focus on delivering solutions that address the unique financial needs of its customers has solidified its reputation as a trusted brand in the mobile app domain.

Apple stands out in the US Mobile App Development Market due to its extensive ecosystem that fosters both innovation and consumer loyalty. The company's key products and services, such as the iOS platform, App Store, and development tools like Xcode, create an environment where developers can launch high-quality applications. Apple has a well-defined strategy focusing on user privacy, security, and seamless integration of hardware and software, which are significant strengths when attracting top developers. The company actively supports app developers through initiatives such as the Developer Program and regular updates to its operating systems, encouraging the creation of advanced applications. Apple also engages in strategic collaborations and acquisitions that enhance its capabilities, ensuring access to cutting-edge technologies and talented developers within the US. Its commitment to maintaining a premium experience for users translates into ongoing support and resources for developers, keeping Apple at the forefront of the mobile app development landscape in the region.

Key Companies in the US Mobile App Development Market Include:

• Intuit


• Apple


• Snap


• Uber


• Oracle


• Facebook


• IBM


• Microsoft


• Lyft


• Google


• Salesforce


• Adobe


• Spotify


• Amazon

US Mobile App Development Market Industry Developments

In recent months, the US Mobile App Development Market has witnessed significant developments. Apple has continued to enhance its App Store's guidelines to focus on privacy, emphasizing secure user data. Meanwhile, Google has increased investments in its cloud services, benefitting app developers through improved integration for mobile apps. Lyft has introduced new features in its app to prioritize user safety, reflecting current consumer concerns. In October 2023, Uber announced the acquisition of a small logistics startup to enhance its food delivery services, marking a strategic expansion in its mobile app offerings. Adobe has expanded its Creative Cloud tools to include more features for mobile app designers, catering to the growing demand for quality apps. Furthermore, Amazon has consistently invested in app development through its AWS platform, furthering its reach within the mobile ecosystem.The mobile app market in the US is anticipated to grow significantly, driven by the increasing adoption of smartphones and changing consumer behaviors. With rising technological advancements and a surge in app-based services, companies like Microsoft and Facebook are continuously innovating to capture a larger market share, reinforcing the competitive dynamics of the US Mobile App Development landscape.

US Mobile App Development Market Segmentation

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  Mobile App Development Market By Platform (USD Billion, 2019-2035)

  
  
  
  
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    IOS

    
    
  
  
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    Android

    
    
  
  
  
  

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  Mobile App Development Market By Application (USD Billion, 2019-2035)

  
  
  
  
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    E-commerce

    
    
  
  
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    Banking

    
    
  
  
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    Entertainment

    
    
  
  
  
  

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	21.51(USD Billion)
MARKET SIZE 2024	30.0(USD Billion)
MARKET SIZE 2035	210.0(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	19.351% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Intuit, Apple, Snap, Uber, Oracle, Facebook, IBM, Microsoft, Lyft, Google, Salesforce, Adobe, Spotify, Amazon
SEGMENTS COVERED	Platform, Application
KEY MARKET OPPORTUNITIES	Increased demand for healthcare apps, Growth of e-commerce mobile solutions, Rise of remote work applications, Expansion of AR/VR experiences, Integration of AI in apps
KEY MARKET DYNAMICS	Rising smartphone penetration, Increasing demand for apps, Advances in technology, Growing focus on user experience, Shift towards cloud-based solutions
COUNTRIES COVERED	US