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US Mobile Accessories Market Research Report By Price Range (Premium, Medium, Low), By Product (Headphone, Protective Cases, Power Bank, Portable Speaker) and By Distribution Channel (Online, Offline) - Forecast to 2035


ID: MRFR/SEM/13641-HCR | 200 Pages | Author: Garvit Vyas| December 2023

US Mobile Accessories Market Overview:


US Mobile Accessories Market Size was estimated at 41.71 (USD Billion) in 2023. The US Mobile Accessories Market Industry is expected to grow from 45.17 (USD Billion) in 2024 to 108.61 (USD Billion) by 2035. The US Mobile Accessories Market CAGR (growth rate) is expected to be around 8.302% during the forecast period (2025 - 2035).


Key US Mobile Accessories Market Trends Highlighted


The US Mobile Accessories Market is experiencing significant growth driven by the increasing smartphone penetration among consumers and the rising demand for convenient charging solutions. The widespread use of smartphones has led to an active need for accessories such as chargers, protective cases, earphones, and screen protectors. 


Additionally, the trend towards remote working and online learning has heightened the focus on accessories that enhance productivity. Consumers are investing more in quality accessories that not only protect their devices but also amplify usability, such as wireless chargers and high-fidelity audio gear. There are also notable opportunities to be explored within the market, particularly through the innovation of eco-friendly materials and technologies.As consumers become more environmentally conscious, there is an increasing demand for accessories made from sustainable resources. Brands that focus on sustainability can tap into this growing segment of eco-aware consumers who prioritize ethics in their purchasing decisions. 


Recent trends show a shift towards multifunctional and smart accessories that integrate seamlessly with users' lifestyle. For instance, accessories that support smart home integration or offer customizable features are capturing consumer interest. Additionally, the increasing popularity of online retail platforms is changing how consumers access and purchase mobile accessories, making them more reliant on user reviews and product comparisons while shopping.As consumers look for personalized experiences in their purchases, brands need to adapt quickly to meet these expectations. Overall, the US Mobile Accessories Market is dynamic, with trends continually evolving to align with consumer preferences and technological advances.


US Mobile Accessories Market size

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


US Mobile Accessories Market Drivers


Rising Smartphone Penetration


The increasing penetration of smartphones in the United States is a significant driver of the US Mobile Accessories Market Industry. As of early 2023, approximately 85% of the US population owned a smartphone, a rise from 75% in 2018, according to the National Telecommunications and Information Administration. This growth in smartphone adoption translates into a greater demand for mobile accessories, as consumers seek products such as cases, chargers, and headphones to enhance their device functionalities and safeguard their investments.


Established companies like Apple and Samsung continually innovate their devices, leading to additional sales of mobile accessories as consumers tend to upgrade frequently. With more than 250 million smartphones currently in use in the US, the demand for associated accessories is projected to escalate, fostering substantial growth in the sector.


Technological Advancements in Mobile Accessories


Technological advancements in mobile accessories, such as wireless charging and Bluetooth connectivity, significantly drive the US Mobile Accessories Market Industry. The evolution in design and function, promoted by leading companies like Anker and Belkin, has led to a surge in demand for innovative solutions. According to the Consumer Technology Association, sales of wireless chargers in the US increased by 15% in 2022, illustrating consumers' preference for cutting-edge technology.As more consumers embrace these advancements for improved convenience and efficiency, the market will continue to thrive, propelled by a rapidly developing technology landscape.


Increasing E-commerce Sales


The rise in e-commerce sales plays a crucial role in the growth of the US Mobile Accessories Market Industry. In 2022, US e-commerce sales reached nearly 1 trillion USD, and projections suggest continued growth in online spending, as consumers prefer the convenience and broader options available online. Marketplaces like Amazon and Best Buy have reported substantial sales in mobile accessories, indicating significant shifts in consumer purchasing behavior towards the online space. This increasing trend not only expands access to various mobile accessory products but also encourages more brands to invest in direct-to-consumer sales channels. The ongoing preference for online shopping is expected to significantly contribute to the market's overall growth.


US Mobile Accessories Market Segment Insights:


Mobile Accessories Market Price Range Insights


The US Mobile Accessories Market has shown remarkable growth, particularly when analyzing the Price Range segment. The market is typically categorized into three main Price Range divisions: Premium, Medium, and Low. Each of these segments plays a vital role in shaping consumer preferences and overall market dynamics. Consumers demonstrate a strong inclination towards Premium products, as they often offer superior quality, advanced features, and enhanced durability. This segment appeals to tech-savvy users who prioritize performance and brand reputation, leading to a notable concentration of spending within this category.


The Medium Price Range caters to a broader audience by providing a balanced offering of quality and affordability, ensuring that consumers have access to reliable mobile accessories without breaking the bank. Many customers find this segment appealing as it accommodates various preferences and budgets, thus expanding market reach. The Low Price Range segment significantly attracts budget-conscious consumers who seek essential mobile accessories at minimal costs. Despite lower profit margins, this sector ensures that even price-sensitive segments of the population can participate in the mobile accessories market, thereby driving increased volume sales.


As the overall US Mobile Accessories Market experiences continued advancement, the Price Range segment will inevitably adapt to emerging trends such as evolving technologies and consumer behavior shifts. The integration of innovative materials, sustainable practices, and enhanced product functionalities will further shape offerings across all Price Ranges, providing opportunities for growth in each category. In addition, the ongoing rise of e-commerce platforms amplifies the competition in all segments, enabling consumers to explore extensive options with ease.


Understanding the intricacies of the Price Range segment is essential for industry stakeholders as it influences pricing strategies, marketing approaches, and product development. More importantly, tracking shifts in consumer preferences and spending habits will be crucial for staying relevant in the dynamic landscape of the US Mobile Accessories Market.


US Mobile Accessories Market segment

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Mobile Accessories Market Product Insights


The US Mobile Accessories Market is characterized by a diverse range of products that cater to varying consumer needs and preferences. In this vibrant market, headphones play a significant role, driven by the increasing consumption of audio content and demand for wireless technology, including features such as noise cancellation and long battery life. Protective cases are paramount for consumers prioritizing device longevity, with an increasing focus on innovative materials providing enhanced durability and aesthetics, making them essential for everyday use.


Power banks have gained traction due to the growing reliance on mobile devices, addressing the need for portable charging solutions, especially among a fast-paced demographic where on-the-go connectivity is critical. Additionally, portable speakers are witnessing substantial popularity, fueled by an increasing trend of outdoor activities and social gatherings, as users seek high-quality sound and convenience in their audio devices. 


Collectively, these product categories reflect significant trends in the US Mobile Accessories Market, highlighting the growth drivers of technology integration, lifestyle changes, and consumer preferences for convenience and quality.This market segmentation plays a crucial role as consumers continue to seek enhanced functionality and performance in their mobile accessories.


Mobile Accessories Market Distribution Channel Insights


The Distribution Channel segment of the US Mobile Accessories Market plays a critical role in shaping the purchase behavior and accessibility of mobile accessories to consumers. With a robust market environment projected to achieve a significant valuation in the coming years, the distribution methods employed are becoming increasingly important. The market is divided primarily into two channels: Online and Offline, both of which contribute differently to consumer reach and sales volume.


Online distribution has gained immense popularity due to the convenience and variety it offers, allowing consumers to shop from anywhere at any time, thus providing significant advantages in terms of price comparison and availability.On the other hand, Offline channels continue to be vital as they provide customers with hands-on experience and immediate gratification by allowing them to physically interact with products before purchase. 


This dual approach not only caters to diverse consumer preferences but also highlights the evolution in shopping habits, as more retailers focus on integrated strategies that blend both channels for optimal market penetration. Overall, the dynamic interplay between these distribution channels significantly impacts the US Mobile Accessories Market revenue and segmentation, reflecting changing consumer lifestyles and preferences.


US Mobile Accessories Market Key Players and Competitive Insights:


The US Mobile Accessories Market is characterized by rapid innovation and intense competition, driven by the increasing demand for smartphone and tablet accessories as users seek to enhance their mobile experience. This landscape features a diverse array of players, encompassing both established brands and emerging startups, each vying to capture market share through varied pricing strategies, unique product offerings, and effective branding efforts. As consumers continue to adopt newer technologies and upgrade their devices, the need for complementary accessories such as chargers, cases, and screen protectors has surged, prompting companies to differentiate themselves based on quality, functionality, and design. 


The competitive dynamics within this market also include strategic partnerships and distribution agreements, which are essential for expanding reach and optimizing consumer engagement.Mophie has established a strong presence in the US Mobile Accessories Market, renowned primarily for its portable charging solutions and battery cases designed for various mobile devices. The brand has leveraged its expertise in battery technology to cater to the growing consumer demand for convenience and reliability, particularly among users who rely heavily on their devices throughout the day. Mophie's product line showcases a range of high-capacity battery packs and wireless charging products that appeal to tech-savvy consumers seeking efficient and stylish solutions. 


The company's focus on the quality of materials and functional design serves as a critical strength, enabling it to maintain a loyal customer base and differentiate itself from competitors within the evolving landscape of mobile accessories.Apple holds a commanding position in the US Mobile Accessories Market, primarily due to its extensive ecosystem of devices and accessories that complement its flagship products. The company offers a diverse range of accessories, including premium cases, wireless chargers, and headphones, that seamlessly integrate with its iPhone, iPad, and Mac lineup. Apple's commitment to innovation and quality underpins its strength in this market, where it benefits from a strong brand loyalty and recognition among consumers. 


Furthermore, Apple's strategic focus on mergers and acquisitions has allowed the company to enhance its product offerings and stay ahead of technological advancements. By investing in companies that provide complementary technologies and services, Apple reinforces its competitive edge and ensures that its accessories not only meet but exceed the expectations of its devoted customer base, further solidifying its dominance within the US mobile accessories space.


Key Companies in the US Mobile Accessories Market Include:



  • Mophie

  • Apple

  • OtterBox

  • Huawei

  • Google

  • JBL

  • Sony

  • Logitech

  • Samsung Electronics

  • Baseus

  • Speck

  • Anker Innovations

  • ZAGG

  • Garmin

  • Belkin


US Mobile Accessories Industry Developments


Recent developments in the US Mobile Accessories Market reflect a dynamic landscape marked by innovation and increased consumer demand. Major brands such as Apple, Samsung Electronics, and OtterBox are continuously launching new products tailored to enhance user experience with smartphones and portable devices. The increasing trend towards remote work and digital connectivity has spurred demand for high-quality accessories such as wireless chargers, protective cases, and audio devices, significantly impacting market growth. 


In recent news, Mophie announced a partnership with various retailers to expand its charging solutions line, while Logitech has introduced a range of ergonomic accessories targeting remote workers. Additionally, major players like Anker Innovations have reported significant revenue growth driven by their comprehensive product offerings in the mobile accessory segment. In terms of mergers and acquisitions, while there have not been many major transactions recently involving the listed companies, past ventures, such as ZAGG's acquisition of Mophie in 2018, still influence competitive dynamics. The US Mobile Accessories Market continues to evolve, influenced by consumer preferences and technological advancements, highlighting the importance of adaptation for success in this sector.


US Mobile Accessories Market Segmentation Insights


Mobile Accessories Market Price Range Outlook



  • Premium

  • Medium

  • Low


Mobile Accessories Market Product Outlook



  • Headphone

  • Protective Cases

  • Power Bank

  • Portable Speaker


Mobile Accessories Market Distribution Channel Outlook



  • Online

  • Offline

Report Attribute/Metric Source: Details
MARKET SIZE 2018 41.71 (USD Billion)
MARKET SIZE 2024 45.17 (USD Billion)
MARKET SIZE 2035 108.61 (USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR) 8.302% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
MARKET FORECAST PERIOD 2025 - 2035
HISTORICAL DATA 2019 - 2024
MARKET FORECAST UNITS USD Billion
KEY COMPANIES PROFILED Mophie, Apple, OtterBox, Huawei, Google, JBL, Sony, Logitech, Samsung Electronics, Baseus, Speck, Anker Innovations, ZAGG, Garmin, Belkin
SEGMENTS COVERED Price Range, Product, Distribution Channel
KEY MARKET OPPORTUNITIES Wireless charging solutions, Eco-friendly accessories demand, Customizable mobile cases, Enhanced health monitoring devices, Gamers' mobile accessory growth
KEY MARKET DYNAMICS rapid technological advancements, increasing smartphone penetration, rise in online retail, growing demand for wireless accessories, emphasis on personalization and aesthetics
COUNTRIES COVERED US


Frequently Asked Questions (FAQ) :

The US Mobile Accessories Market is expected to be valued at 45.17 USD Billion in 2024.

By 2035, the US Mobile Accessories Market is projected to reach a value of 108.61 USD Billion.

The expected CAGR for the US Mobile Accessories Market from 2025 to 2035 is 8.302%.

In 2024, the Premium price range segment is expected to dominate with a valuation of 17.5 USD Billion.

The Medium price range segment is projected to be valued at 34.4 USD Billion in 2035.

Major players in the market include Mophie, Apple, OtterBox, Huawei, Google, and several others.

The Low price range segment was valued at 13.37 USD Billion in 2024.

The Low price range segment is expected to grow to 30.01 USD Billion by 2035.

Key growth drivers include the increasing penetration of smartphones and the demand for innovative accessories.

Competition is intensifying due to the presence of established brands and emerging players offering diverse options.

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