US Location of Things Market Research Report: By Location Type (Indoor, Outdoor) - Forecast to 2035

US Location of Things Market Overview

As per MRFR analysis, the US Location of Things Market Size was estimated at 0.88 (USD Billion) in 2023. The US Location of Things Market Industry is expected to grow from 1.2(USD Billion) in 2024 to 24 (USD Billion) by 2035. The US Location of Things Market CAGR (growth rate) is expected to be around 31.303% during the forecast period (2025 - 2035).

Key US Location of Things Market Trends Highlighted

The US Location of Things Market is witnessing a surge driven by increased demand for real-time location data across various sectors, including retail, logistics, and healthcare. With advancements in GPS, IoT technologies, and mobile devices, businesses are adopting location-based services to enhance operational efficiency and improve customer experiences. The proliferation of smart devices and the integration of AI with location analytics further act as key market drivers, enabling companies to leverage data for better decision-making and personalized offerings. Opportunities lie in the continuous development of infrastructure and connectivity, such as the rollout of 5G networks, which is expected to support more precise location services.

Additionally, the growing emphasis on smart cities in the US fosters a conducive environment for location-based applications. These initiatives include urban planning, traffic management, and public safety enhancements, which can be significantly improved through the use of accurate location data. In recent times, there has been a noticeable trend towards privacy and data security as consumers become more aware and concerned about how their location data is used. This has prompted companies to adopt stricter data management practices and transparency measures to build consumer trust. Furthermore, the rising adoption of location-based marketing strategies reflects a broader trend toward more targeted advertising and consumer engagement, particularly in the retail sector.As a result, companies are investing in location analytics tools to better understand consumer behavior and preferences, thereby optimizing their marketing efforts and product offerings.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Location of Things Market Drivers

Rapid Adoption of Internet of Things (IoT) Technologies

The rapid adoption of Internet of Things (IoT) technologies across various sectors is a significant driver of the US Location of Things Market Industry. According to the Federal Communications Commission (FCC), the number of IoT devices in the United States is projected to reach around 30 billion by 2030, highlighting an increase in interconnected devices that rely on precise location tracking and data analytics. This growth in IoT devices enables businesses to improve their operations, optimize resource allocation, and provide better services to consumers.Notably, companies like Amazon and Google have implemented geolocation strategies to enhance supply chain efficiencies and consumer engagement. Such developments underline the potential of the US Location of Things Market Industry to grow as these technologies become increasingly integrated into everyday applications, facilitating better decision-making based on real-time data.

Increasing Demand for Location-Based Services

The demand for location-based services is rapidly increasing, driven by consumer behavior and technological advancements in mobile applications and online services. The US Department of Commerce reported that the usage of location-based services has surged, with over 70% of smartphone users engaging with apps that utilize location data for personalized experiences. This trend encourages businesses to adopt the US Location of Things Market Industry solutions to enhance customer satisfaction through targeted marketing, real-time navigation, and location-specific offers.Companies such as Uber and Lyft heavily rely on location-based services to ensure efficient ride-sharing experiences, which is contributing to market growth in the US.

Government Initiatives in Smart City Developments

Government initiatives focused on smart city developments are significantly propelling the growth of the US Location of Things Market Industry. Various US cities, including San Francisco and New York, have launched smart city projects that integrate advanced location tracking technologies to manage urban traffic, enhance public safety, and improve energy efficiency. The US Department of Transportation has provided funding and grants to multiple cities, facilitating investments in location-based technologies that support smart infrastructure.This aligns with urbanization trends, where more than 80% of the US population lives in urban areas, creating a demand for more efficient urban planning solutions. Such government backing fosters further private sector investment into the US Location of Things Market Industry.

US Location of Things Market Segment Insights

Location of Things Market Location Type Insights

The US Location of Things Market is currently undergoing significant evolution, particularly in the Location Type segment which encompasses both Indoor and Outdoor categories. This market has gained substantial traction due to increasing demand for precise location-based services that are transforming various industries including retail, transportation, and smart cities. In the Indoor category, technologies like Bluetooth beacons and Wi-Fi triangulation are gaining popularity as businesses seek to enhance customer experience through accurate indoor navigation and targeted advertising.The importance of Indoor positioning systems cannot be overstated, as they facilitate real-time data analytics and improve operational efficiency, thus significantly contributing to the market’s overall growth. Conversely, the Outdoor segment plays a vital role in applications such as fleet management and navigation services, which have seen widespread adoption across various sectors. 

The integration of Global Positioning Systems (GPS) and Geographic Information Systems (GIS) in Outdoor settings has enabled businesses to monitor assets and provide enhanced service offerings.With advancements in technology, particularly in artificial intelligence and the Internet of Things (IoT), the capabilities of outdoor location services are expanding, allowing for more sophisticated data collection and analytics. While both categories are valuable, they are characterized by different dynamics and challenges. Indoor positioning systems often grapple with issues related to signal interference and infrastructure compatibility, while outdoor solutions face challenges like accuracy in complex environments. Nevertheless, both are essential parts of the US Location of Things Market ecosystem, with significant implications for growth and development as businesses strive to leverage real-time location data to drive operational efficiency and improve customer engagement.As the market continues to mature, a deeper understanding of Location Type dynamics will be necessary for stakeholders aiming to capitalize on emerging opportunities. Companies focusing on innovation and enhancing the accuracy of both Indoor and Outdoor technologies will likely find a competitive edge in this rapidly evolving industry.

The evolution of these location services is supported by a strong push toward smart environments, where data-driven decision-making is paramount. The trend indicates a broader acceptance and indeed a necessity for advanced location solutions, which are poised to shape the future of various applications extending far beyond traditional navigation systems.As the industry moves forward, continued investments in research and development will be crucial to tackle existing challenges, refine technologies, and ultimately harness the full potential of location-based services, driving significant growth within the US Location of Things Market.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Location of Things Market Key Players and Competitive Insights

The US Location of Things Market has witnessed significant growth driven by advancements in technologies such as IoT, GPS, and mobile communications, which have enabled the precise tracking and positioning of assets, people, and devices. This market is characterized by a diverse array of players, each vying for leadership through innovation, strategic partnerships, and robust product offerings. Competitive insights reveal that businesses are increasingly focusing on enhancing their location-based services and solutions to cater to the growing demand for real-time data analytics, efficient logistics, smart city applications, and personalized user experiences. The interplay between established technology giants and emerging startups fosters a dynamic ecosystem, where companies are continuously evolving their strategies to maintain a competitive edge, creating opportunities for collaboration and competition alike.Apple holds a formidable presence in the US Location of Things Market, leveraging its advanced technology ecosystem comprising hardware, software, and services. The company's strengths lie in its innovative approach to location-based services, providing users with seamless integration across devices through offerings like Apple Maps and location tracking features in various applications. 

Apple’s vast user base, driven by the popularity of its products, allows the company to gather rich location data, which enhances the accuracy and functionality of its services. Moreover, Apple's commitment to privacy and security resonates well with consumers, allowing it to differentiate its offerings and build user trust. The company's continuous investment in research and development, coupled with a strong brand reputation, further solidifies its competitive positioning in the US market.Oracle, on the other hand, has carved out a unique niche within the US Location of Things Market by providing comprehensive solutions that leverage location intelligence to drive business decisions. 

The company offers a suite of products and services that cater to various industries, including cloud-based analytics, database solutions, and enterprise resource planning systems that incorporate location data for more informed strategies. With a strong market presence supported by strategic partnerships and collaboration with technology leaders, Oracle enhances its service offerings. The company's strengths lie in its ability to integrate location services seamlessly into existing business operations, providing clients with actionable insights and improving operational efficiency. Oracle's strategic mergers and acquisitions have also bolstered its capabilities in the location-based market, enabling the company to expand its technological resources and enhance its competitive advantage within the US region.

Key Companies in the US Location of Things Market Include

• Apple


• Oracle


• Tesla


• Cisco


• IBM


• Microsoft


• Qualcomm


• Intel


• Samsung


• AT and T


• Zebra Technologies


• Verizon


• Google


• HERE Technologies


• Amazon

US Location of Things Market Industry Developments

Recent developments in the US Location of Things Market reveal significant advancements and collaborations among key players. Apple has enhanced its location services, particularly with the integration of augmented reality features in Apple Maps, aimed at improving navigation experiences. Oracle continues to invest in cloud-based location intelligence solutions, increasing its market traction. In a notable acquisition, Microsoft acquired a location analytics startup in April 2023, augmenting its Azure services to incorporate advanced geospatial capabilities. Cisco has launched innovative networking solutions aimed at ensuring real-time location tracking for smart cities. Inflation and supply chain disruptions, however, have affected growth projections. As of September 2023, companies like Qualcomm and Intel are experiencing market valuation increases due to rising demand for IoT devices that leverage location-based features. Trends around privacy regulations are impacting how organizations like Amazon and Google develop their location-based services, pushing them to enhance user consent management. Over the past two years, 2021 and 2022, investments in location-based services double, emphasizing the critical role of accurate and efficient location data for businesses across various sectors in the United States.

US Location of Things Market Segmentation Insights

Location of Things Market Location Type Outlook

• Indoor


• Outdoor

MARKET SIZE 2018	0.88(USD Billion)
MARKET SIZE 2024	1.2(USD Billion)
MARKET SIZE 2035	24.0(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	31.303% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Apple, Oracle, Tesla, Cisco, IBM, Microsoft, Qualcomm, Intel, Samsung, AT and T, Zebra Technologies, Verizon, Google, HERE Technologies, Amazon
SEGMENTS COVERED	Location Type
KEY MARKET OPPORTUNITIES	Enhanced logistics and supply chain, Location-based marketing analytics, Smart city infrastructure development, Real-time asset tracking solutions, Personalized customer experiences
KEY MARKET DYNAMICS	Growing IoT adoption, Enhanced real-time analytics, Increasing demand for personalized services, Expanding 5G infrastructure, Rising privacy concerns
COUNTRIES COVERED	US