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    US IoT Security Market

    ID: MRFR/ICT/12373-HCR
    128 Pages
    Aarti Dhapte
    September 2025

    US IoT Security Market Research Report: Information By Component (Solutions (Identity Access & Management, Data Encryption & Tokenization, Device Management, Security Analytics, Unified Threat Management) and Services (Consulting & Implementation, Training and Education, Support and Maintenance, Professional, Managed Security Services)), By Deployment (Cloud and On-premise), By Enterprise Size (SME's and Large Enterprises), By Product Type (Network Security, Endpoint Security, Application Security, Cloud Security- Forecast Ti...

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    US IoT Security Market Summary

    The US IoT Security Market is projected to grow from 30.5 USD Billion in 2024 to 75.2 USD Billion by 2035, indicating robust expansion.

    Key Market Trends & Highlights

    US IoT Security Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 8.55 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 75.2 USD Billion, reflecting a substantial increase from 30.5 USD Billion in 2024.
    • The growth trajectory of the market suggests a strong demand for enhanced security solutions in the IoT sector.
    • Growing adoption of IoT devices due to increasing cybersecurity threats is a major market driver.

    Market Size & Forecast

    2024 Market Size 30.5 (USD Billion)
    2035 Market Size 75.2 (USD Billion)
    CAGR (2025 - 2035) 8.55%

    Major Players

    Apple Inc (US), Microsoft Corp (US), Amazon.com Inc (US), Alphabet Inc (US), Berkshire Hathaway Inc (US), Tesla Inc (US), Meta Platforms Inc (US), Johnson & Johnson (US), Visa Inc (US), Procter & Gamble Co (US)

    US IoT Security Market Trends

    Increase in Data Breach Incidents to Boost the Market Growth

    The cyber world is predicted to experience an increase in the frequency and appearance of new threats and attacks as the number of devices linked to the Internet rises. Data breaches in a variety of end-user sectors have increased over the previous few years throughout the US area, proving this. Potentially devastating financial and personal losses could result from these attacks, which directly target people and business systems. as a result, consumer gadgets that are very vulnerable to data breaches require an increased demand for IoT security.

    To safeguard Americans from the numerous security dangers tied to internet-connected gadgets, the Biden administration, for example, initiated an Internet of Things (IoT) cybersecurity labeling program in July 2023. The show "U.S. The goal of "Cyber Trust Mark" is to assist Americans in making sure they purchase internet-connected gadgets that have robust cybersecurity defenses against cyberattacks.

    The key to cutting-edge security solutions is blockchain technology, a decentralized distributed ledger. Direct information exchange between connected devices is made possible by blockchain applications in the ecosystem of linked devices, as opposed to communication via centralized networks. IoT networks and devices are less vulnerable to cyberattacks thanks to these links. Additionally, the IoT security solution greatly improves security by utilizing blockchain technology and sensor-embedded chips. To establish a dispersed Internet of things network, IBM Corporation and Samsung have created Autonomous Decentralized Peer-to-Peer Telemetry (ADEPT), a blockchain-enabled IoT system. Blockchain applications like these would guarantee success in the international market.

    Thus, driving the IoT security market revenue.

    The increasing interconnectivity of devices in various sectors necessitates robust security measures to mitigate potential vulnerabilities and protect sensitive data.

    U.S. Department of Homeland Security

    US IoT Security Market Drivers

    Rising Cyber Threats

    The increasing prevalence of cyber threats is a primary driver for the Global US IoT Security Market Industry. As organizations adopt IoT devices, they become more vulnerable to cyberattacks, which can lead to significant financial losses and reputational damage. For instance, the FBI reported a surge in ransomware attacks targeting IoT devices, prompting businesses to invest heavily in security solutions. This trend is expected to contribute to the market's growth, with projections indicating a market size of 30.5 USD Billion in 2024. The urgency to protect sensitive data and ensure operational continuity drives demand for advanced security measures.

    Regulatory Compliance

    Regulatory compliance is increasingly shaping the Global US IoT Security Market Industry. Governments and regulatory bodies are implementing stringent guidelines to protect consumer data and privacy, compelling organizations to enhance their security frameworks. For example, the Federal Trade Commission has established regulations that require companies to secure IoT devices against unauthorized access. As compliance becomes non-negotiable, businesses are likely to allocate substantial resources to meet these standards, thereby fueling market growth. This regulatory landscape is expected to contribute to a projected market size of 75.2 USD Billion by 2035, reflecting the critical nature of compliance in the IoT security domain.

    Market Growth Projections

    The Global US IoT Security Market Industry is projected to experience robust growth over the coming years. With a market size expected to reach 30.5 USD Billion in 2024, the industry is on a trajectory of expansion driven by various factors, including rising cyber threats and regulatory compliance. The market is anticipated to grow at a compound annual growth rate of 8.55% from 2025 to 2035, reflecting the increasing investments in IoT security solutions. This growth is indicative of the critical need for organizations to secure their IoT ecosystems against evolving threats and vulnerabilities, positioning the market as a key area of focus for stakeholders.

    Growing Awareness of IoT Security

    There is a growing awareness of the importance of IoT security among consumers and businesses, which is driving the Global US IoT Security Market Industry. As high-profile security breaches make headlines, stakeholders are becoming more cognizant of the risks associated with unsecured IoT devices. This heightened awareness is prompting organizations to prioritize security in their IoT strategies. Educational initiatives and industry collaborations are further amplifying this trend, leading to increased investments in security solutions. As a result, the market is expected to witness substantial growth, with projections indicating a market size of 30.5 USD Billion in 2024, reflecting the urgency to address security vulnerabilities.

    Increased Adoption of Smart Devices

    The proliferation of smart devices across various sectors is a significant driver of the Global US IoT Security Market Industry. As consumers and businesses increasingly embrace smart technologies, the number of connected devices continues to rise exponentially. This surge creates a larger attack surface for cybercriminals, necessitating robust security solutions. For instance, the number of connected devices is projected to reach over 30 billion by 2025. Consequently, organizations are compelled to invest in IoT security measures to safeguard their networks and data. This trend is likely to sustain a compound annual growth rate of 8.55% from 2025 to 2035, underscoring the market's dynamic nature.

    Integration of AI and Machine Learning

    The integration of artificial intelligence and machine learning technologies is revolutionizing the Global US IoT Security Market Industry. These advanced technologies enable organizations to enhance their security posture by automating threat detection and response processes. AI-driven security solutions can analyze vast amounts of data in real-time, identifying anomalies and potential threats more effectively than traditional methods. This capability is particularly crucial as the complexity of cyber threats continues to evolve. As businesses increasingly adopt AI and machine learning for IoT security, the market is poised for significant growth, potentially reaching 75.2 USD Billion by 2035, driven by the demand for innovative security solutions.

    Market Segment Insights

    IoT Security Component Insights

    The US IoT Security market segmentation, based on component includes Solutions (Identity Access & Management, Data Encryption & Tokenization, Device Management, Security Analytics, Unified Threat Management (UTM), Others) and Services (Consulting & Implementation, Training and Education, Support and Maintenance, Professional, Managed Security Services). The solutions segment dominated the market mostly. The need for IoT security solutions is growing as more IoT devices are being connected to botnets and as IoT vulnerabilities arise. Strong security architecture is provided by IoT security solutions for linked devices.

    Moreover, over the projection period, the segment's expansion is anticipated to be driven by increased security issues with machine learning.

    IoT Security Deployment Insights

    The US IoT Security market segmentation, based on deployment, includes Cloud and On-premise. The cloud category generated the most income. The need for cloud-based solutions is anticipated to increase due to the growing popularity of security analytics and real-time threat detection. Since most IoT devices are wirelessly connected, on-premise solutions could see consistent development.

    IoT Security Enterprise Size Insights

    The US IoT Security market segmentation, based on enterprise size, includes SME's and Large Enterprises. The large enterprises category generated the most income. The large market share can be ascribed to the well-established businesses' extensive communication network. On the other hand, small and medium-sized businesses are probably going to spend more money on network security.

    Figure 1: US IoT Security Market, by Enterprise Size, 2022 & 2032 (USD Billion)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    IoT Security Product Type Insights

    The US IoT Security market segmentation, based on product type, includes Network Security, Endpoint Security, Application Security, Cloud Security and Others (Web Security, Data Security). The endpoint security category generated the most income. The increasing adoption of IoT technology by both large corporations and small and medium-sized businesses (SMEs) has resulted in the storage of copious amounts of personal data on cloud platforms, raising the risk of data breaches and cyberattacks. These businesses therefore require strong data security to prevent cyberattacks and data theft. Therefore, increasing IT security spending is anticipated to have a big effect on market expansion.

    IoT Security End-user Industry Insights

    The US IoT Security market segmentation, based on end-user industry, includes Automotive, Healthcare, Government, Manufacturing, Energy & Power, Retail, BFSI and Others. The manufacturing category generated the most income. It is anticipated that the use of IoT security solutions will exhibit an exponential trend in the manufacturing sector. Some of the factors driving the growth of the IoT security market throughout the industry are the introduction of Industry 4.0, smart factories, industrial bots, and smart manufacturing.

    IoT Security Application Insights

    The US IoT Security market segmentation, based on application, includes Smart Homes, Smart Manufacturing, Connected Logistics, Connected Healthcare, Smart Retail, and Others (Smart Education, Smart Meters). The smart homes category generated the most income. The use of smart electronics, smart fire and alarm systems, and intelligent security systems has expanded due to the growing number of smart houses being built across US, particularly in developed areas. Thus, the necessity for security solutions has grown as IoT systems are increasingly being used in consumer goods and smart homes.

    IoT Security Country Insights

    High adoption of cutting-edge technologies, an increase in cyberattacks, and an increase in the number of connected devices in the nation are the main driving forces behind the growth of the IoT security market in the United States. Regarding IoT deployment, the nation is among the leading regions. In addition, the region's spending on IoT security and digitization are growing trends. Additionally, a number of major IoT security vendors are based in the area, including Palo Alto Networks Inc., IBM Corporation, Symantec Corporation, and FireEye Inc.

    Through increasing product innovation, the vendors are fortifying both their market presence and range of offerings. For instance, in March 2022, network firewall manufacturer Palo Alto Networks announced that it has partnered with Amazon Web Services to launch the new Palo Alto Networks Cloud NGFW for AWS, a managed Next-Generation Firewall (NGFW) service made to make securing AWS deployments easier and allow businesses to innovate more quickly while maintaining high security.

    Get more detailed insights about US IoT Security Market Research Report- Global Forecast 2032

    Key Players and Competitive Insights

    Leading market players are investing heavily in research and development in order to expand their product lines, which will help the IoT security market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, IoT security industry must offer cost-effective items.

    Major players in the IoT security market are attempting to increase market demand by investing in research and development operations includes Microsoft (US), AWS (US), Google (US), IBM (US), Intel (US), Cisco (US), Ericsson (Sweden), Thales (France), Allot (Israel), Infenion (Germany), and Atos (France).

    Key Companies in the US IoT Security Market market include

    Industry Developments

    In March 2024, the Connectivity Standards Alliance's Product Security Working Group is announcing the launch of its IoT Device Security Specification 1.0, along with a certification procedure and a Product Security Verified Mark. This innovative effort seeks to create a comprehensive standard and certification program for cybersecurity in the Internet of Things (IoT). It offers manufacturers a convenient option to certify their devices, allowing them to easily meet various international rules and standards.

    The Product Security Certification Program consolidates several international requirements into a unified definition, simplifying the process, eliminating duplication, and offering manufacturers a single, reputable method for certifying their devices worldwide. As consumer IoT devices become more popular, there is a greater focus on security because there has been an increase in events involving breaches and the unauthorized takeover of devices. The Product Security Working Group seeks to address this difficulty by integrating the standards of the three most widely used IoT Cybersecurity frameworks from the United States, Singapore, and Europe into a unified specification and certification procedure.

    This collaborative endeavor assists producers in effectively and efficiently meeting the standards of these regulatory regimes, with the goal of instilling confidence in both consumers and regulators.

    May 2023: AWS announces that Configurable Endpoints will support Transport Layer Security (TLS) 1.3. TLS 1.3 offers two significant security and performance enhancements: it gets rid of older cipher suites and legacy features from earlier TLS versions, and it performs better thanks to a streamlined handshake procedure.

    Future Outlook

    US IoT Security Market Future Outlook

    The US IoT Security Market is projected to grow at an 8.55% CAGR from 2024 to 2035, driven by increasing cyber threats, regulatory compliance, and demand for smart devices.

    New opportunities lie in:

    • Develop advanced AI-driven security solutions for real-time threat detection.
    • Expand IoT security services tailored for critical infrastructure sectors.
    • Leverage blockchain technology to enhance data integrity and security in IoT devices.

    By 2035, the US IoT Security Market is expected to be robust, reflecting substantial growth and innovation.

    Market Segmentation

    IoT Security Component Outlook

    Solutions
    • Identity Access & Management
    • Data Encryption & Tokenization
    • Device Management
    • Security Analytics
    • Unified Threat Management (UTM)
    • Others

    IoT Security Deployment Outlook

    • Cloud
    • On-premise

    IoT Security Application Outlook

    • Smart Homes
    • Smart Manufacturing
    • Connected Logistics
    • Connected Healthcare
    • Smart Retail
    • Others (Smart Education, Smart Meters)

    IoT Security Product Type Outlook

    • Network Security
    • Endpoint Security
    • Application Security
    • Cloud Security
    • Others (Web Security, Data Security)

    IoT Security Enterprise Size Outlook

    • SME's
    • Large Enterprises

    IoT Security End-user Industry Outlook

    • Automotive
    • Healthcare
    • Government
    • Manufacturing
    • Energy & Power
    • Retail
    • BFSI
    • Others

    Report Scope

    Report Attribute/Metric Details
    Market Size 2022 USD 5.8 Billion
    Market Size 2023 USD 7.18 Billion
    Market Size 2032 USD 39.619 Billion
    Compound Annual Growth Rate (CAGR) 23.80% (2023-2032)
    Base Year 2022
    Market Forecast Period 2023-2032
    Historical Data 2018- 2022
    Market Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Component, Deployment, Enterprise Size, Product Type, End-user Industry, Application, and Region
    Countries Covered US
    Key Companies Profiled Microsoft (US), AWS (US), Google (US), IBM (US), Intel (US), Cisco (US), Ericsson (Sweden), Thales (France), Allot (Israel), Infenion (Germany), and Atos (France)
    Key Market Opportunities Intensification of cyber-attacks on IoT devices
    Key Market Dynamics Industry 4.0-related loT security incidents are increasing quickly Rising government programs for smart city initiatives

    Market Highlights

    Author
    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    How much is the IoT security market?

    The US IoT Security market size was valued at USD 5.8 Billion in 2022.

    What is the growth rate of the IoT security market?

    The market is projected to grow at a CAGR of 23.80% during the forecast period, 2023-2032.

    Who are the key players in the IoT security market?

    The key players in the market are Microsoft (US), AWS (US), Google (US), IBM (US), Intel (US), Cisco (US), Ericsson (Sweden), Thales (France), Allot (Israel), Infenion (Germany), and Atos (France).

    Which component led the IoT security market?

    The solutions category dominated the market in 2022.

    Which product type had the largest market share in the IoT security market?

    The endpoint security category had the largest share in the market.

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