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    US IoT Consumer Electronics Market

    ID: MRFR/SEM/14752-HCR
    200 Pages
    Garvit Vyas
    September 2025

    US IoT Consumer Electronics Market Research Report: By Product (Smart TV, Smartphones, Wearable Devices, Kitchen Appliances, Others) and By Connectivity (Bluetooth, NFC, Wi-Fi, Others) - Forecast to 2035

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    Table of Contents

    US IoT Consumer Electronics Market Summary

    The United States IoT Consumer Electronics market is poised for substantial growth, projected to reach 72.0 USD billion by 2035 from a base of 12.6 USD billion in 2024.

    Key Market Trends & Highlights

    US IoT Consumer Electronics Key Trends and Highlights

    • The market is expected to grow from 12.6 USD billion in 2024 to 72.0 USD billion by 2035.
    • A compound annual growth rate (CAGR) of 17.15 percent is anticipated from 2025 to 2035.
    • The increasing integration of smart devices in households is driving market expansion.
    • Growing adoption of IoT technology due to enhanced connectivity is a major market driver.

    Market Size & Forecast

    2024 Market Size 12.6 (USD Billion)
    2035 Market Size 72.0 (USD Billion)
    CAGR (2025-2035) 17.15%

    Major Players

    LG Electronics, Microsoft, Sony, Nest Labs, Ring, Amazon, Google, Philips, TPLink, Huawei, Netgear, Samsung, Echo, Apple, Xiaomi

    US IoT Consumer Electronics Market Trends

    The US IoT Consumer Electronics Market is currently experiencing significant growth driven by a combination of technological advancements, increased consumer awareness, and ongoing digital transformation. Key market drivers include the rising demand for smart home devices and interconnected consumer electronics, as more households are looking to increase convenience, security, and energy efficiency. The proliferation of high-speed internet and mobile connectivity has made it easier for consumers to adopt IoT technologies, which plays a crucial role in expanding the market. 

    Opportunities to be explored in this market include the potential for growth in sectors such as health and wellness, where IoT devices can offer innovative solutions for monitoring health metrics and improving overall well-being.Furthermore, as environmental concerns become more prevalent, there is a chance to capture opportunities in eco-friendly IoT devices that promote sustainable living among consumers. Trends in recent times indicate a notable shift towards smart home integration, with products like smart speakers, security cameras, and thermostats gaining popularity. 

    The ongoing development of artificial intelligence further enhances the functionality of these devices, providing users with personalized experiences. Additionally, the emergence of 5G technology is set to revolutionize the IoT landscape, offering faster data transmission and improved connectivity, enhancing the overall consumer experience.Consumers in the US are increasingly focused on finding solutions that offer both functionality and seamless integration into their daily lives, signaling a receptive market for innovative IoT products. Overall, the landscape for IoT consumer electronics in the US is one of evolution and growing adoption, with multiple avenues for growth and innovation still on the horizon.

    US IoT Consumer Electronics Market Drivers

    Market Segment Insights

    IoT Consumer Electronics Market Product Insights

    The US IoT Consumer Electronics Market is experiencing considerable expansion, primarily driven by the growing demand for connected devices and innovative technology solutions. Within the Product segment, various categories, including Smart TVs, Smartphones, Wearable Devices, Kitchen Appliances, and Others are gaining traction among consumers. Smart TVs are becoming increasingly pivotal, offering advanced features that integrate seamlessly with various streaming services and smart home systems, thereby enhancing the user experience. In parallel, Smartphones continue to dominate the landscape as they serve as hubs for managing IoT devices, facilitating communication and connectivity in an increasingly digital environment. 

    Wearable Devices, such as fitness trackers and smartwatches, are gaining popularity due to a rising focus on health and wellness, particularly in the context of fitness tracking and monitoring health metrics, thus appealing to a health-conscious consumer base. Kitchen Appliances are integrating IoT capabilities, allowing for enhanced convenience, efficiency, and automation, positioning them as attractive options for tech-savvy consumers looking to streamline their cooking and household tasks. 

    The Others segment encompasses various emerging IoT-enabled consumer electronics, reflecting ongoing trends in home automation and smart living solutions. The influence of major trends like sustainability, customization, and integration continues to shape the Product segment as manufacturers strive to innovate and meet evolving consumer demands in the highly competitive US IoT Consumer Electronics Market. With the increasing pace of technological advancements, the Product segment is poised to capture significant market share in the coming years as consumers seek smarter, more efficient solutions for their everyday needs.

    Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

    IoT Consumer Electronics Market Connectivity Insights

    The Connectivity segment within the US IoT Consumer Electronics Market plays a crucial role in enabling devices to communicate and share data effectively. With a growing preference for smart home technologies and wearables, the demand for seamless connectivity options continues to rise. Bluetooth technology is widely adopted for its low energy consumption and ease of pairing, making it ideal for connecting personal devices like headphones and wearables. Near Field Communication (NFC) provides efficient, secure transactions especially in mobile payment systems, reflecting the increasing trend towards digital wallets among consumers.

    Wi-Fi remains a backbone of connectivity, facilitating high-speed internet access for smart appliances and security systems, which is essential as more homes adopt Internet of Things solutions. Additionally, various other technologies contribute to the market by addressing specific connectivity needs across different devices. Overall, the importance of reliable connectivity in the US market is underscored by the rapid proliferation of smart devices, highlighting the critical role this segment plays in driving the market growth and adaptability of IoT technologies.This evolving landscape presents numerous opportunities for innovation in connectivity solutions to meet the dynamic needs of consumers.

    Get more detailed insights about US IoT Consumer Electronics Market Research Report -Forecast till 2035

    Regional Insights

    Key Players and Competitive Insights

    The US IoT Consumer Electronics Market is a dynamic and rapidly evolving landscape characterized by the integration of smart devices, connectivity, and advanced technologies aimed at enhancing consumer experiences. This market is fueled by the growing demand for automation, convenience, and efficiency in daily life, with an increasing number of households adopting IoT solutions for various applications, including home automation, health monitoring, and energy management. The competitive insights within this market reveal diverse players leveraging innovation and technological advancements to capture consumer interest and market share. 

    As companies race to provide cutting-edge products and services, understanding the strengths and strategies of key competitors is essential for navigating this complex ecosystem.LG Electronics has established a notable presence in the US IoT Consumer Electronics Market, primarily through its focus on smart home solutions and connected appliances. The company leverages its strengths in product innovation, brand reputation, and extensive distribution channels to maximize its market impact. LG's IoT ecosystem includes a range of products such as smart refrigerators, washing machines, and smart TVs, all designed to be seamlessly integrated into consumers' lifestyles.

    The company emphasizes energy efficiency and user-friendly interfaces, allowing consumers to manage their appliances through mobile apps and voice-activated platforms. 

    Additionally, LG's commitment to sustainability and smart home technology enhances its competitive edge, making it a trusted choice among consumers looking to modernize their living spaces with IoT capabilities.Microsoft has also significantly impacted the US IoT Consumer Electronics Market, primarily through its development of cloud and Edge computing solutions that empower businesses and consumers alike. The company's Azure IoT platform enables a wide range of devices to connect, analyze, and act on data, fostering intelligent IoT solutions for various applications, from smart buildings to healthcare. 

    Microsoft’s strengths lie in its software expertise, extensive R&D investment, and partnerships with various hardware manufacturers, allowing for comprehensive IoT implementations. The company has focused on mergers and acquisitions that enhance its capabilities in this space, integrating new technologies that align with IoT and AI advancements. With key products and services including Azure Sphere, Microsoft Power Apps, and Dynamics 365 IoT functionalities, Microsoft continues to be a formidable player, shaping the future of connected consumer electronics in the US market.

    Key Companies in the US IoT Consumer Electronics Market market include

    Industry Developments

    Recent developments in the US IoT Consumer Electronics Market reflect significant advancements and expansions. Companies such as Amazon and Google are notably increasing their investment in home automation technologies, enhancing device interconnectivity and user experience. In September 2023, LG Electronics announced plans for a new line of smart appliances that leverage AI to improve energy efficiency and user convenience. Meanwhile, in October 2023, Microsoft unveiled updates to its Azure IoT platform, targeting increased security and scalability for IoT applications relevant to consumer electronics. 

    Mergers and acquisitions have also marked this market, with Philips acquiring a smart lighting company in August 2023 to bolster its IoT product portfolio. Furthermore, the growing interest in smart home devices has propelled companies like Ring and Nest Labs to innovate rapidly, contributing to a projected increase in market valuation. The integration of IoT technologies has led to enhanced consumer engagement and smarter ecosystems within homes, creating a vibrant landscape for both established and emerging players, including Hyundai and Samsung, who are expanding their IoT offerings to capture a larger market share.

    As of recent estimates, the US IoT Consumer Electronics Market is expected to grow significantly, driven largely by consumer demand for connectivity and automation.

    Market Segmentation

    Outlook

    • Bluetooth
    • NFC
    • Wi-Fi
    • Others

    IoT Consumer Electronics Market Product Outlook

    • Smart TV
    • Smartphones
    • Wearable Devices
    • Kitchen Appliances
    • Others

    IoT Consumer Electronics Market Connectivity Outlook

    • Bluetooth
    • NFC
    • Wi-Fi
    • Others

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 11.54(USD Billion)
    MARKET SIZE 2024 12.62(USD Billion)
    MARKET SIZE 2035 72.01(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 17.154% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED LG Electronics, Microsoft, Sony, Nest Labs, Ring, Amazon, Google, Philips, TPLink, Huawei, Netgear, Samsung, Echo, Apple, Xiaomi
    SEGMENTS COVERED Product, Connectivity
    KEY MARKET OPPORTUNITIES Smart home automation devices, Wearable health technology, Enhanced voice-activated assistants, Energy-efficient smart appliances, Integrated home security systems
    KEY MARKET DYNAMICS Growing demand for smart devices, Increased connectivity and integration, Rising consumer awareness and adoption, Advancements in AI and machine learning, Enhanced security and privacy concerns
    COUNTRIES COVERED US

    Market Highlights

    Author
    Garvit Vyas
    Analyst

    Explore the profile of Garvit Vyas, one of our esteemed authors at Market Research Future, and access their expert research contributions in the field of market research and industry analysis

    Leave a Comment

    FAQs

    What is the expected market size of the US IoT Consumer Electronics Market in 2024?

    The US IoT Consumer Electronics Market is expected to be valued at 12.62 billion USD in 2024.

    How much is the US IoT Consumer Electronics Market projected to grow by 2035?

    By 2035, the market is projected to grow to 72.01 billion USD.

    What is the expected compound annual growth rate (CAGR) for the US IoT Consumer Electronics Market from 2025 to 2035?

    The expected CAGR for the market is 17.154% during the forecast period from 2025 to 2035.

    Which product segment is anticipated to generate the highest revenue in the US IoT Consumer Electronics Market by 2035?

    The Smart TV segment is anticipated to reach 20.25 billion USD by 2035, generating the highest revenue.

    What is the projected market value for smartphones in the US IoT Consumer Electronics Market by 2035?

    Smartphones are expected to have a market value of 23.0 billion USD by 2035.

    What are the major players in the US IoT Consumer Electronics Market?

    Key players include LG Electronics, Microsoft, Sony, Amazon, Google, and Apple among others.

    What is the expected market value for wearable devices in 2024?

    The market value for wearable devices is expected to be 2.5 billion USD in 2024.

    What challenges might impact the US IoT Consumer Electronics Market in the coming years?

    Challenges may include rapid technological changes and increasing competition within the market.

    How much will the kitchen appliances segment be valued in 2035?

    In 2035, the kitchen appliances segment is projected to be valued at 9.8 billion USD.

    What is the expected market size for 'Others' segment in 2035?

    The 'Others' segment is expected to reach a market value of 6.46 billion USD by 2035.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. US IoT Consumer Electronics Market, BY Product (USD Billion)
    45. Smart TV
    46. Smartphones
    47. Wearable Devices
    48. Kitchen Appliances
    49. Others
    50. US IoT Consumer Electronics Market, BY Connectivity (USD Billion)
    51. Bluetooth
    52. NFC
    53. Wi-Fi
    54. Others
    55. Competitive Landscape
    56. Overview
    57. Competitive Analysis
    58. Market share Analysis
    59. Major Growth Strategy in the IoT Consumer Electronics Market
    60. Competitive Benchmarking
    61. Leading Players in Terms of Number of Developments in the IoT Consumer Electronics Market
    62. Key developments and growth strategies
    63. New Product Launch/Service Deployment
    64. Merger & Acquisitions
    65. Joint Ventures
    66. Major Players Financial Matrix
    67. Sales and Operating Income
    68. Major Players R&D Expenditure. 2023
    69. Company Profiles
    70. LG Electronics
    71. Financial Overview
    72. Products Offered
    73. Key Developments
    74. SWOT Analysis
    75. Key Strategies
    76. Microsoft
    77. Financial Overview
    78. Products Offered
    79. Key Developments
    80. SWOT Analysis
    81. Key Strategies
    82. Sony
    83. Financial Overview
    84. Products Offered
    85. Key Developments
    86. SWOT Analysis
    87. Key Strategies
    88. Nest Labs
    89. Financial Overview
    90. Products Offered
    91. Key Developments
    92. SWOT Analysis
    93. Key Strategies
    94. Ring
    95. Financial Overview
    96. Products Offered
    97. Key Developments
    98. SWOT Analysis
    99. Key Strategies
    100. Amazon
    101. Financial Overview
    102. Products Offered
    103. Key Developments
    104. SWOT Analysis
    105. Key Strategies
    106. Google
    107. Financial Overview
    108. Products Offered
    109. Key Developments
    110. SWOT Analysis
    111. Key Strategies
    112. Philips
    113. Financial Overview
    114. Products Offered
    115. Key Developments
    116. SWOT Analysis
    117. Key Strategies
    118. TPLink
    119. Financial Overview
    120. Products Offered
    121. Key Developments
    122. SWOT Analysis
    123. Key Strategies
    124. Huawei
    125. Financial Overview
    126. Products Offered
    127. Key Developments
    128. SWOT Analysis
    129. Key Strategies
    130. Netgear
    131. Financial Overview
    132. Products Offered
    133. Key Developments
    134. SWOT Analysis
    135. Key Strategies
    136. Samsung
    137. Financial Overview
    138. Products Offered
    139. Key Developments
    140. SWOT Analysis
    141. Key Strategies
    142. Echo
    143. Financial Overview
    144. Products Offered
    145. Key Developments
    146. SWOT Analysis
    147. Key Strategies
    148. Apple
    149. Financial Overview
    150. Products Offered
    151. Key Developments
    152. SWOT Analysis
    153. Key Strategies
    154. Xiaomi
    155. Financial Overview
    156. Products Offered
    157. Key Developments
    158. SWOT Analysis
    159. Key Strategies
    160. References
    161. Related Reports
    162. US IoT Consumer Electronics Market SIZE ESTIMATES & FORECAST, BY PRODUCT, 2019-2035 (USD Billions)
    163. US IoT Consumer Electronics Market SIZE ESTIMATES & FORECAST, BY CONNECTIVITY, 2019-2035 (USD Billions)
    164. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    165. ACQUISITION/PARTNERSHIP
    166. MARKET SYNOPSIS
    167. US IOT CONSUMER ELECTRONICS MARKET ANALYSIS BY PRODUCT
    168. US IOT CONSUMER ELECTRONICS MARKET ANALYSIS BY CONNECTIVITY
    169. KEY BUYING CRITERIA OF IOT CONSUMER ELECTRONICS MARKET
    170. RESEARCH PROCESS OF MRFR
    171. DRO ANALYSIS OF IOT CONSUMER ELECTRONICS MARKET
    172. DRIVERS IMPACT ANALYSIS: IOT CONSUMER ELECTRONICS MARKET
    173. RESTRAINTS IMPACT ANALYSIS: IOT CONSUMER ELECTRONICS MARKET
    174. SUPPLY / VALUE CHAIN: IOT CONSUMER ELECTRONICS MARKET
    175. IOT CONSUMER ELECTRONICS MARKET, BY PRODUCT, 2025 (% SHARE)
    176. IOT CONSUMER ELECTRONICS MARKET, BY PRODUCT, 2019 TO 2035 (USD Billions)
    177. IOT CONSUMER ELECTRONICS MARKET, BY CONNECTIVITY, 2025 (% SHARE)
    178. IOT CONSUMER ELECTRONICS MARKET, BY CONNECTIVITY, 2019 TO 2035 (USD Billions)
    179. BENCHMARKING OF MAJOR COMPETITORS

    US IoT Consumer Electronics Market Segmentation

     

    • IoT Consumer Electronics Market By Product (USD Billion, 2019-2035)

      • Smart TV
      • Smartphones
      • Wearable Devices
      • Kitchen Appliances
      • Others

     

    • IoT Consumer Electronics Market By Connectivity (USD Billion, 2019-2035)

      • Bluetooth
      • NFC
      • Wi-Fi
      • Others

     

     

     

     

     

     

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    Customer Strories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

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    Case Study

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