US Hummus Market Research Report: By Hummus Type (Classic, Lentil, Garlic, Edamame, white, Wlack, Others), By Hummus Packaging Material (Packaging materials, Tubs/Cups, Jar/bottle, Others) and By Hummus Distribution channels (Convenience stores, Supermarkets, Hypermarkets, E-commerce) - Forecast to 2035

US Hummus Market Overview

US Hummus Market Size was estimated at 592.41 (USD Million) in 2023. The US Hummus Market Industry is expected to grow from 688.88(USD Million) in 2024 to 2,329.96 (USD Million) by 2035. The US Hummus Market CAGR (growth rate) is expected to be around 11.715% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key US Hummus Market Trends Highlighted

The US Hummus Market is witnessing several significant trends that shape consumer preferences and product offerings. A key market driver is the rising health consciousness among consumers, leading to increased demand for plant-based and nutrient-dense foods. Hummus, being rich in protein and fiber, aligns well with the health-focused lifestyle many Americans are adopting. This trend is further supported by the growing interest in Mediterranean diets, which emphasize whole foods and healthy fats. As a result, traditional flavors are supplemented with innovative varieties, such as spicy or dessert hummus, catering to diverse palates and encouraging broader consumption.

Opportunities in the market lie in expanding distribution channels, particularly in e-commerce. Many consumers are shifting towards online grocery shopping, a trend accelerated by recent global events. Brands that embrace digital marketing and online sales platforms can capture this growing consumer base effectively. Additionally, the rise of veganism and plant-based eating is prompting companies to explore unique flavor profiles and organic ingredients, appealing to a wider audience while promoting sustainability. In recent times, convenience is another notable trend, as busy lifestyles drive demand for ready-to-eat snacks and meal options.Hummus is often packaged in single-serving containers, making it an attractive choice for on-the-go consumers. As more Americans seek healthier snack alternatives, there is a substantial push toward innovative packaging solutions that enhance shelf life and maintain freshness. With these evolving consumer preferences, the US Hummus Market is not only adapting but also presenting new paths for growth and engagement with a health-conscious audience.

US Hummus Market Drivers

Increasing Health Consciousness Among Consumers

The US Hummus Market Industry is experiencing significant growth driven by a surge in health consciousness among consumers. According to the American Heart Association, there has been a notable increase in consumers seeking plant-based and nutritious diets. Reports indicate that approximately 39% of the adult population in the US is actively trying to consume more plant-based foods, thereby increasing the demand for hummus as a healthy dip alternative.Organizations such as the US Department of Agriculture have promoted the benefits of legumes, which includes chickpeas, the primary ingredient in hummus, in dietary recommendations. This growing trend toward healthier eating is supported by the increasing prevalence of lifestyle-related diseases. A 2021 study indicated that over 60% of adults in the US are concerned about health-related issues like obesity and diabetes, which presents a strong market potential for various nutritious products, especially in the hummus sector.As consumers seek out snacks that align with their health goals, products like hummus become increasingly favorable as they contribute to a balanced diet, thereby driving the US Hummus Market's growth prospects in the coming years.

Expansion of Retail and Foodservice Channels

Another vital driver for the US Hummus Market Industry is the widespread expansion of retail and foodservice channels. Supermarkets, grocery stores, and foodservice establishments have significantly increased the availability of hummus varieties, which has contributed directly to market growth. The Food Marketing Institute shows that over 90% of US consumers visit grocery stores at least once a week, highlighting the potential for hummus to become a staple in consumer diets.Additionally, restaurants are increasingly offering hummus as part of their appetizers or healthy options. With fast-casual dining trends rising, restaurants have been adapting their menus to include healthier options, targeting the growing demographic of health-conscious eaters. This creates a larger platform for hummus, ultimately leading to increased consumption and market expansion.

Diverse Flavor Innovations and Product Varieties

Innovation in flavors and product varieties stands as a critical driver for the US Hummus Market Industry. As consumer preferences evolve, manufacturers are introducing a variety of hummus flavors to cater to different tastes. Recent trends show that flavored hummus options, such as roasted red pepper, garlic, and jalapeo, have gained popularity, with nearly 23% of consumers expressing interest in trying new flavors. The Specialty Food Association supports this trend, noting that specialty foods, including diverse hummus options, have seen a 10% growth rate in the last year alone.Moreover, organizations like the American Culinary Federation are pushing chefs to incorporate unique and diverse ingredients, such as spices or infused oils, into traditional recipes. Such innovations are expected to attract a broader consumer base, further driving growth in the US Hummus Market.

Rise of Snackification Trend

The snackification trend has emerged as a fundamental driver for the US Hummus Market Industry. Recent surveys have indicated that nearly 70% of American adults prefer to snack throughout the day instead of consuming traditional meals. The increase in on-the-go lifestyles in urban areas has fostered a culture where consumers are seeking healthier snack options. According to the Snacking in America report by the USDA, snack sales have increased significantly, accounting for over 50% of the total food market growth in recent years.This trend is serving as a catalyst for hummus brands that are marketing their products as convenient, healthy snacks. Many companies are releasing single-serve hummus packages aimed at the busy, health-minded consumer, thereby leveraging the snackification trend to boost market penetration and visibility.

US Hummus Market Segment Insights:

Hummus Market Hummus Type Insights

The Hummus Type segment within the US Hummus Market presents a diverse array of products catering to varying consumer preferences, each contributing to the overall market dynamics. The Classic hummus, recognized for its rich and creamy texture, continues to be a crowd favorite, aligning with the rising trend of plant-based diets and its growing presence in health-conscious meal options. Meanwhile, Lentil hummus introduces a unique flavor profile and is becoming increasingly popular due to its nutritional benefits, particularly appealing to consumers looking for high-protein alternatives. Garlic-infused varieties leverage strong culinary preferences, enhancing the essence of traditional Mediterranean cuisine while providing additional health benefits associated with garlic, thereby enhancing the appeal of these products for flavor enthusiasts and health-oriented buyers alike. Edamame hummus is gaining traction by tapping into the desire for innovation, offering an alternative that appeals particularly to younger consumers and those interested in trying unique flavor combinations. 

The white and black hummus types reflect market diversification, each providing contrasting taste experiences and often attracting different consumer segments. White hummus, often made from various beans, can cater to a different demographic looking for lighter options, while black hummus commonly incorporates ingredients like black beans or activated charcoal, serving an aesthetic market trend towards visually distinct food products. Furthermore, the "Others" category encompasses a variety of innovative hummus types that are continuously emerging, driven by market trends that favor fusion flavors and exotic ingredients, allowing brands to differentiate themselves in a crowded marketplace. Overall, this segmentation within the US Hummus Market illustrates a robust and evolving space, characterized by innovation and a focus on consumer preferences surrounding health, flavor, and culinary experiences, reflecting the overall trends seen in the broader food industry.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Hummus Market Hummus Packaging Material Insights

The Hummus Packaging Material segment in the US Hummus Market is gaining noteworthy attention due to the increasing demand for convenient and sustainable packaging solutions. The segment comprises various packaging types including tubs, cups, jars, and other materials, each playing a vital role in preserving the freshness and quality of hummus products. Tubs and cups are prevalent choices among consumers, particularly for ready-to-eat portions, offering convenience and easy handling. Jar and bottle packaging options are also significant, appealing to consumers seeking larger servings for family use or special occasions.

As the trend towards healthier eating continues to grow in the US, the importance of packaging that ensures product safety and extends shelf life becomes paramount. Moreover, the shift towards eco-friendly packaging materials is turning into a market driver, responding to consumer demand for environmentally responsible options. The US Hummus Market segmentation highlights the dynamic nature of consumer preferences, and as a result, businesses that innovate in packaging solutions stand to capture a significant share of this thriving market, paving the way for future growth opportunities.Understanding the behavior and preferences of consumers within these segments is crucial for stakeholders aiming to maximize their market potential.

Hummus Market Hummus Distribution channels Insights

The US Hummus Market is experiencing significant growth, particularly within the Hummus Distribution channels segment, which plays a crucial role in shaping consumer access and purchasing behaviors. Convenience stores are increasingly popular for their ease of access, catering to on-the-go consumers seeking quick snack options, while supermarkets and hypermarkets provide a wider selection of brands and flavors, effectively attracting a diverse customer base. These larger retail formats often dominate market presence due to their ability to store larger quantities and offer discounts or promotions.Furthermore, E-commerce is rapidly transforming the landscape, especially as more consumers turn to online shopping for the convenience and variety it offers, thus expanding the market reach to those who prefer the home delivery option. The rapid expansion of plant-based diets in the United States, coupled with the growing demand for healthy snack alternatives, also fuels growth across all distribution channels. Overall, the competition between these channels fosters innovation and better availability of hummus products, contributing to the increasing US Hummus Market revenue and enhancing consumer choices.

US Hummus Market Key Players and Competitive Insights:

The competitive landscape of the US Hummus Market has experienced significant transformations over the years, shaped by evolving consumer preferences towards healthier snacking options and plant-based diets. The market is characterized by a diverse array of brands, each vying for shelf space in grocery stores and chains, reflecting a growing inclination among consumers to incorporate Mediterranean cuisine into their diets. The competition in this sector is fierce, with established brands, emerging startups, and local producers all competing to capture market share. Companies are continually innovating their product offerings, which include traditional flavors as well as new blends and organic options, in response to consumer demand for variety and high-quality ingredients. Marketing strategies often focus on health benefits, convenience, and taste, creating a dynamic environment where branding and consumer perception play a vital role in driving sales.Sabra has emerged as a dominant player in the US Hummus Market, captivating consumers with its wide array of flavors and consistent quality. The brand's strong presence in retail and food service sectors has been bolstered by strategic partnerships and a robust distribution network, ensuring that its products are readily available in most major grocery chains, convenience stores, and restaurants. Sabra's strength lies in its ability to innovate, offering everything from classic hummus varieties to unique flavors that cater to diverse palates. The brand has also effectively leveraged marketing campaigns that highlight the wholesome ingredients used in its products, thus appealing to health-conscious consumers. This has allowed Sabra to maintain a leading position in market share and consistently strengthen its brand loyalty among customers who see it as a trusted name in the hummus category.

Vegan Essentials is another noteworthy entity within the US Hummus Market, recognized for its commitment to providing vegan and plant-based food options. The company has carved a niche by offering a selection of hummus products that align with the dietary preferences of a growing segment of consumers leaning towards plant-based nutrition. Vegan Essentials boasts a strong online presence and utilizes direct-to-consumer sales, which enhances its market reach and customer engagement. The company also emphasizes clean ingredient formulations, appealing to consumers seeking transparency and healthier alternatives. Strengthened by its comprehensive product line that often includes gluten-free and organic varieties, Vegan Essentials is well-positioned as a go-to choice for individuals looking for high-quality, ethically made hummus. Through key initiatives like expanding its product range and engaging in strategic partnerships, Vegan Essentials is steadily enhancing its footprint in the US hummus landscape, catering to the increasing consumer emphasis on sustainability and health.

Key Companies in the US Hummus Market Include:

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  Sabra

  
  


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  Vegan Essentials

  
  


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  Hope Foods

  
  


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  Tribe Mediterranean Foods

  
  


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  Dnoosh

  
  


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  Pita Pal

  
  


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  Roots Hummus

  
  


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  Cedar's Foods

  
  


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  Mediterranean Snacks

  
  


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  Wild Garden

  
  


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  Brewed and Bottled

  
  


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  Athenos

  
  


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  Stacy's Pita Chips

  
  


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  Hummus and Pita Co.

  
  

US Hummus Market Industry Developments

Recent developments in the US Hummus Market include an increasing demand for plant-based products, with companies such as Sabra and Hope Foods focusing on expanding their product lines to include more organic and non-GMO options. The market has seen growth tied to health trends, with consumers favoring hummus as a nutritious snack. Notably, Tribe Mediterranean Foods has reported significant sales growth, bolstering its market position. In terms of acquisitions, Dnoosh acquired Roots Hummus in June 2023, enhancing its market reach and product diversity. Other companies, like Cedar's Foods and Mediterranean Snacks, are enhancing their distribution channels to penetrate retail markets more deeply. The hummus market's valuation has surged, with projections indicating further growth driven by increasing health consciousness among consumers and rising demand for Mediterranean cuisine. Significant happenings in the last two years include a collaborative initiative launched by Athenos and Stacy's Pita Chips in March 2022 to create co-branded snack products. Overall, the dynamic landscape of the US Hummus Market reflects a robust growth trajectory, influenced by evolving consumer preferences and strategic movements among leading brands.

US Hummus Market Segmentation Insights

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  Hummus Market Hummus Type Outlook

  
  


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  Classic

  
  


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  Lentil

  
  


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  Garlic

  
  


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  Edamame

  
  


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  white

  
  


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  Wlack

  
  


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  Others

  
  


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  Hummus Market Hummus Packaging Material Outlook

  
  


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  Packaging materials

  
  


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  Tubs/Cups

  
  


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  Jar/bottle

  
  


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  Others

  
  


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  Hummus Market Hummus Distribution channels Outlook

  
  


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  Convenience stores

  
  


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  Supermarkets

  
  


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  Hypermarkets

  
  


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  E-commerce

  
  

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	592.41(USD Million)
MARKET SIZE 2024	688.88(USD Million)
MARKET SIZE 2035	2329.96(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	11.715% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Sabra, Vegan Essentials, Hope Foods, Tribe Mediterranean Foods, Dnoosh, Pita Pal, Roots Hummus, Cedar's Foods, Mediterranean Snacks, Wild Garden, Brewed and Bottled, Athenos, Stacy's Pita Chips, Hummus and Pita Co.
SEGMENTS COVERED	Hummus Type, Hummus Packaging Material, Hummus Distribution channels
KEY MARKET OPPORTUNITIES	Plant-based diet trend, Expansion in retail channels, Innovative flavor development, Health-conscious consumer demand, Sustainable packaging solutions
KEY MARKET DYNAMICS	growing health consciousness, increasing vegetarianism and veganism, diverse product offerings, premiumization of products, expansion in retail channels
COUNTRIES COVERED	US