Global Hummus Market Overview
Hummus Market Size was estimated at 2.26 (USD Billion) in 2023. The Hummus Industry is expected to grow from 2.4(USD Billion) in 2024 to 4.5 (USD Billion) by 2035. The Hummus Market CAGR (growth rate) is expected to be around 5.89% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Hummus Market Trends Highlighted
The Global Hummus Market has been witnessing significant trends driven by a growing consumer preference for healthy and plant-based foods. Increased awareness of the health benefits associated with hummus, such as being rich in protein and fiber, has led to a surge in consumption across various demographics. The market is also benefiting from the rise of veganism and vegetarianism, with many consumers seeking alternatives to traditional dips and spreads. As a result, manufacturers are exploring innovative flavors and ingredients, expanding the range of hummus products available to cater to diverse taste preferences.
An opportunity lies in the increasing demand for organic and non-GMO products as consumers become more conscious of food quality and sourcing.This change allows brands to market their hummus products as organic or made from ethically sourced ingredients, targeting a wider demographic who value sustainability. Recently, the focus on convenience has been on the rise, with many consumers searching for products that are easy to consume and require little effort to prepare. This has increased the number of retail outlets selling packaged hummus.
Additionally, the increase in online shopping has made a variety of hummus products from different parts of the world more accessible to consumers, thus expanding the market. Also, local differences in taste and design are receiving greater attention as manufacturers try to appeal to local sentiments alongside global ones.
As countries invest in food safety and healthy eating initiatives, the Global Hummus Market is likely to see substantial growth, showcasing a dynamic landscape influenced by health trends, consumer preferences, and innovative product offerings.
Hummus Market Drivers
Growing Health Consciousness among Consumers
The increasing health consciousness among consumers is a key driver of growth in the Global Hummus Market Industry. Numerous studies have shown that consumer dietary preferences are shifting towards healthier options. For instance, according to the Food and Agriculture Organization, there was a significant rise in health-related food choices, with reports indicating that over 60 percent of the population in developed countries now prefers plant-based diets.This growing preference is partly attributed to the awareness of health issues linked to high-fat diets. Organizations like the World Health Organization have reported on the benefits of diets rich in legumes, such as chickpeas, a primary ingredient in hummus, which are linked to lower cholesterol and heart disease. The adoption of hummus as a health-conscious snack is expected to propel sales further and expand the Global Hummus Market Industry as brands increase their offerings to cater to this demographic shift.
Increase in Vegan and Vegetarian Population
The rise in the global vegan and vegetarian population is steering substantial growth in the Global Hummus Market Industry. The International Vegetarian Union has noted that as of recent years, there has been a 300 percent increase in individuals identifying as vegan worldwide. This surge is largely due to factors such as growing awareness about animal welfare, environmental sustainability, and health benefits associated with plant-based diets. Hummus, being a staple in vegetarian and vegan diets due to its rich nutritional profile and versatility, is experiencing heightened demand as consumers seek alternative protein sources.Thus, the increasing number of vegan consumers positively influences the expansion of the Global Hummus Market Industry.
Rising Popularity of Middle Eastern Cuisine
The growing global popularity of Middle Eastern cuisine is serving as a significant catalyst for the Global Hummus Market Industry. As culinary influences become more multicultural, many consumers are eager to explore diverse tastes and dishes from different regions. Reports indicate that Middle Eastern food has become one of the fastest-growing ethnic cuisine segments in various regions, particularly in North America and Europe, reflecting a nearly 30 percent increase in preference from 2017 to 2022, according to regional culinary associations.This interest is driving restaurants and food services to include hummus as a staple offering, thus boosting the demand and awareness of hummus products. Consequently, as more consumers embrace Middle Eastern flavors, the Global Hummus Market Industry is set to experience significant growth.
Introduction of Innovative Flavors and Products
The innovation of new flavors and hummus-based products is significantly driving growth in the Global Hummus Market Industry. Brands are increasingly experimenting with various ingredients, offering unorthodox flavors such as roasted red pepper, garlic and even sweet variations like chocolate hummus. According to data from the Specialty Food Association, the market for innovative dips has grown by approximately 15 percent annually. This trend can be attributed to the growing consumer desire for novel and varied snack options.
Established food manufacturers, in collaboration with chefs and culinary experts, are actively diversifying their product lines to include flavored hummus, which adds excitement and appeals to a broader array of consumers. As these products enter the market, they attract not only traditional hummus enthusiasts but also new customers, driving the overall growth of the Global Hummus Market Industry.
Hummus Market Segment Insights
Hummus Market Product Type Insights
The Global Hummus Market is segmented into various product types that reflect diverse consumer preferences and dietary trends. In 2024, the overall market was valued at 2.4 USD Billion, showcasing a robust growth trajectory. Among the product types, Classic Hummus emerged as a leading choice, valued at 1.0 USD Billion in 2024 and expected to grow to 1.9 USD Billion by 2035, highlighting its majority holding within the market. Classic Hummus is known for its traditional flavor profile and appeal, making it a staple in many households globally. Flavored Hummus comes in second, valued at 0.8 USD Billion in 2024, with a rise to 1.5 USD Billion anticipated by 2035. This growth is attributed to the increasing consumer interest in unique taste experiences and convenience, as flavored options often cater to diverse palates and can be paired with various food items, enhancing their market significance. Meanwhile, Organic Hummus, valued at 0.4 USD Billion in 2024 and projected to reach 0.7 USD Billion by 2035, reflects a growing trend towards health-conscious products.
The organic segment appeals to consumers seeking clean, natural ingredients and sustainable food sources, thereby aligning with broader health and wellness trends. Lastly, Low-Fat Hummus, valued at 0.2 USD Billion in 2024 and expected to grow to 0.4 USD Billion by 2035, targets segments of the population looking for healthier snacking options without sacrificing flavor. This sub-segment provides opportunities for brands to cater to calorie-conscious consumers, although it currently holds the least market share when compared to the other product types. Each of these segments contributes to the overall Global Hummus Market statistics, with varied growth drivers stemming from consumer preferences, health trends, and innovative flavor offerings. As the market evolves, each of these product types continues to play vital roles in the industry's landscape, presenting significant opportunities and challenges.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Hummus Market Distribution Channel Insights
The Global Hummus Market reached a valuation of 2.4 USD Billion in 2024, driven by increasing health consciousness among consumers and a growing preference for plant-based diets. Within the Distribution Channel segment, a variety of outlets play a crucial role in making hummus accessible to a diverse audience. Supermarkets are traditionally significant, as they provide a prominent space for a wide range of hummus products, ensuring visibility and convenience for shoppers. Online Stores have gained traction recently, enabling consumers to purchase hummus from the comfort of their homes while often offering a wider selection.Convenience Stores cater to customers' need for quick snacks, making hummus a popular option for on-the-go consumption. Health Food Stores are also vital, particularly among health-conscious consumers, as they often stock organic and specialty versions of hummus. The market growth is supported by trends towards healthy eating and the increasing availability of hummus through various channels, ensuring that the Global Hummus Market segmentation effectively meets consumer demands across the globe.
Hummus Market Packaging Type Insights
The Global Hummus Market is experiencing notable growth, reflected in the market's valuation of 2.4 billion USD in 2024. Within this framework, the Packaging Type segment plays a pivotal role, encompassing various packaging solutions such as Plastic Containers, Glass Jars, Pouches, and Bulk Packaging. Each type has its unique attributes catering to consumer preferences and operational efficiency. Plastic Containers remain crucial due to their lightweight nature and convenience, facilitating on-the-go consumption. Glass Jars appeal to eco-conscious consumers valuing sustainability and premium quality.Pouches, often associated with innovative designs, provide advantages in preservation and storage flexibility, gaining traction among health-conscious buyers. Bulk Packaging offers businesses cost-effectiveness and reduced waste, making it a favored choice in food service operations. As the market rises towards a projected 4.5 billion USD by 2035, the role of these packaging methods becomes increasingly influential in shaping consumption patterns. The shift towards convenience and sustainability within the food industry, coupled with increasing demand for ready-to-eat products, further drives the growth of the Global Hummus Market segment, identifying emerging opportunities alongside challenges, such as ensuring product quality and variability in consumer preferences.
Hummus Market End User Insights
The Global Hummus Market is poised for considerable growth, with a market value of 2.4 billion USD in 2024, increasing to 4.5 billion USD by 2035. This growth is supported by a compound annual growth rate (CAGR) of 5.89 from 2025 to 2035. Analyzing the End User segment reveals that households comprise a significant portion of the market due to the rising trend towards healthier eating and plant-based diets. The food service industry plays an essential role as well, as demand for hummus in restaurants and cafes continues to rise, driven by the popularity of Mediterranean cuisine and the growing vegetarian and vegan demographic.Retail outlets are also crucial, providing consumers with convenient access to a variety of hummus products. Furthermore, emerging trends such as organic and flavored options are contributing to the dynamic nature of the Global Hummus Market industry, where health-conscious consumers are increasingly looking for nutritious snacks. Growth drivers include a shift in consumer preferences towards healthier eating, while challenges such as price volatility of raw materials can impact market dynamics. Nonetheless, opportunities exist for innovation in product offerings to meet diverse consumer needs within the market.
Hummus Market Regional Insights
The Global Hummus Market is gaining traction across various regions, with significant valuations shaping its landscape. In 2024, North America held a substantial position, valued at 0.9 USD Billion, and is projected to reach 1.6 USD Billion by 2035, indicating its majority holding in the market. Europe followed closely with a valuation of 0.8 USD Billion in 2024 and expected growth to 1.5 USD Billion by 2035, reflecting the region's growing affinity for plant-based foods. The Asia-Pacific (APAC) market, valued at 0.4 USD Billion in 2024, is on track to reach 0.8 USD Billion by 2035, showcasing significant growth potential driven by increasing health consciousness among consumers.Meanwhile, South America and the Middle East and Africa (MEA) segments held valuations of 0.2 USD Billion and 0.1 USD Billion, respectively, in 2024, present emerging opportunities, although they currently represent smaller shares of the overall market. This diversity within the Global Hummus Market segmentation indicates a trend toward increased consumption driven by health trends, which play a pivotal role in the expansion across all regions, each contributing uniquely to the overall market growth.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Hummus Market Key Players and Competitive Insights
The Global Hummus Market has become a vibrant arena driven by diverse consumer preferences and an increasing recognition of the nutritional benefits associated with hummus. As more consumers gravitate towards plant-based diets, the demand for hummus has surged, prompting manufacturers to explore innovative flavors, packaging, and marketing strategies. This competitive landscape is characterized by a mix of established brands and emerging players, each vying to differentiate their offerings and capture a larger market share. Companies are focusing on product development and localization tactics, ensuring that they can cater to diverse taste profiles across different regions. Additionally, the expansion of retail channels, including online platforms and supermarkets, has further facilitated market growth, enabling brands to reach a broader audience.
Hope Foods stands out in the Global Hummus Market due to its commitment to quality and sustainability. The brand has effectively cultivated a strong market presence by leveraging its unique selling propositions, such as non-GMO ingredients, organic certifications, and innovative flavor combinations. Their product range caters to health-conscious consumers while maintaining a focus on taste and texture, making it a preferred choice amongst hummus enthusiasts. Hope Foods has established fruitful partnerships with retailers, enabling significant visibility and accessibility of its products across various markets. This strong distribution network, coupled with a dedicated customer base, reflects the brand’s ability to effectively navigate competition and secure a loyal segment of the market.
Hummus Goodness has carved out its niche in the Global Hummus Market by emphasizing authentic recipes and superior quality, appealing to consumers looking for traditional flavors. The company offers a diverse product lineup that includes classic hummus variations as well as innovative offerings infused with local ingredients. Hummus Goodness has capitalized on the growing trend towards healthy snacking options, positioning itself as a go-to choice for both health-conscious consumers and food enthusiasts. The company is also noted for its robust market presence, having successfully established itself in numerous countries through strategic partnerships and collaborations. Additionally, Hummus Goodness has engaged in mergers and acquisitions that have enhanced its supply chain capabilities and product offerings, leveraging synergies to fuel further growth and expand its reach in the competitive hummus landscape globally.
Key Companies in the Hummus Market Include
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Hope Foods
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Hummus Goodness
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Cedar's Foods
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Sabra Dipping Company
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Welch Foods
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Athenos
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Tzatziki
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Stroopwafels
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Duncan Hines
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Baba Foods
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Almazan's Kitchen
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Frieda's Inc
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Pita Pal
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Tribe Hummus
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Beyond Meat
Hummus Market Industry Developments
The Global Hummus Market has seen noteworthy developments recently, particularly in the realms of product innovation and market growth. Companies such as Sabra Dipping Company and Tribe Hummus have expanded their product lines to include new flavors and organic options, appealing to health-conscious consumers. Hope Foods has made strides in sustainability by reducing packaging waste, aligning with global trends in environmental responsibility. In terms of market valuation, the hummus market is projected to grow significantly, with a surge in demand driven by the increasing popularity of plant-based diets and ethnic foods over the past few years. Notably, in April 2023, Cedar's Foods announced a strategic partnership aimed at enhancing distribution channels, which is expected to bolster its market presence. Furthermore, in January 2022, Hummus Goodness received a significant investment to ramp up production, highlighting an upward trend in the market. While there have been no recent mergers or acquisitions involving the specified companies within this timeframe, the continuous expansion and innovation in product offerings are expected to further stimulate the Global Hummus Market.
Hummus Market Segmentation Insights
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Hummus Market Product Type Outlook
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Classic Hummus
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Flavored Hummus
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Organic Hummus
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Low-Fat Hummus
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Hummus Market Distribution Channel Outlook
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Supermarkets
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Online Stores
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Convenience Stores
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Health Food Stores
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Hummus Market Packaging Type Outlook
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Plastic Containers
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Glass Jars
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Pouches
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Bulk Packaging
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Hummus Market End User Outlook
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Households
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Food Service Industry
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Retail Outlets
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Hummus Market Regional Outlook
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North America
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Europe
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South America
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Asia Pacific
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Middle East and Africa
Report Scope:
| Report Attribute/Metric Source: |
Details |
| MARKET SIZE 2023 |
2.26(USD Billion) |
| MARKET SIZE 2024 |
2.4(USD Billion) |
| MARKET SIZE 2035 |
4.5(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) |
5.89% (2025 - 2035) |
| REPORT COVERAGE |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR |
2024 |
| MARKET FORECAST PERIOD |
2025 - 2035 |
| HISTORICAL DATA |
2019 - 2024 |
| MARKET FORECAST UNITS |
USD Billion |
| KEY COMPANIES PROFILED |
Hope Foods, Hummus Goodness, Cedar's Foods, Sabra Dipping Company, Welch Foods, Athenos, Tzatziki, Stroopwafels, Duncan Hines, Baba Foods, Almazan's Kitchen, Frieda's Inc, Pita Pal, Tribe Hummus, Beyond Meat |
| SEGMENTS COVERED |
Product Type, Distribution Channel, Packaging Type, End User, Regional |
| KEY MARKET OPPORTUNITIES |
Health-conscious consumer trends, Rising demand for plant-based proteins, Expansion of hummus flavor varieties, Growth in organic hummus segment, Increasing popularity in foodservice outlets |
| KEY MARKET DYNAMICS |
rising health consciousness, increasing vegan population, growing demand for convenience foods, diverse flavor innovations, expanding distribution channels |
| COUNTRIES COVERED |
North America, Europe, APAC, South America, MEA |
Hummus Market Highlights:
Frequently Asked Questions (FAQ) :
The Global Hummus Market is expected to be valued at 2.4 billion USD in 2024.
The classic hummus segment is projected to reach a value of 1.9 billion USD by 2035.
The expected CAGR for the Global Hummus Market from 2025 to 2035 is 5.89%.
North America is anticipated to dominate the Global Hummus Market, reaching a value of 1.6 billion USD in 2035.
The flavored hummus segment is expected to be valued at 0.8 billion USD in 2024.
Sabra Dipping Company is recognized as one of the key players in the Global Hummus Market.
The organic hummus segment is projected to reach 0.7 billion USD by 2035.
The low-fat hummus segment is expected to be valued at 0.2 billion USD in 2024.
The Global Hummus Market is poised for growth opportunities driven by the increasing health consciousness among consumers.
The South American hummus segment is expected to reach a value of 0.4 billion USD in 2035.
