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    US Gut Health Products Market

    ID: MRFR/F-B & N/18252-HCR
    128 Pages
    Snehal Singh
    September 2025

    US Gut Health Products Market Research Report: By Type of Cover (Prebiotics, Probiotics), By Form (Capsules, Powder, Liquid, Gummies, Others), By Category (Organic, Conventional), By Application (Energy Management, Digestive Health, Immune System, Stomach Health, Metabolism Management) and By Distribution Channel (Supermarkets & Hypermarkets, Pharmaceuticals, Drug Stores, Online) - Forecast to 2035

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    US Gut Health Products Market Research Report — Forecast till 2035 Infographic
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    Table of Contents

    US Gut Health Products Market Summary

    The US Gut Health Products market is projected to grow significantly from 8.5 USD billion in 2024 to 20.5 USD billion by 2035.

    Key Market Trends & Highlights

    US Gut Health Products Key Trends and Highlights

    • The market is expected to witness a compound annual growth rate (CAGR) of 8.33 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 20.5 USD billion, indicating robust growth potential.
    • In 2024, the market is valued at 8.5 USD billion, reflecting a strong foundation for future expansion.
    • Growing adoption of gut health products due to increasing consumer awareness about digestive health is a major market driver.

    Market Size & Forecast

    2024 Market Size 8.5 (USD Billion)
    2035 Market Size 20.5 (USD Billion)
    CAGR (2025-2035) 8.33%

    Major Players

    Culturelle, GNC Holdings, Procter and Gamble, PepsiCo, Nestle, Abbott Laboratories, Medtronic, Kraft Heinz, Target, Unilever, LifeAID, Garden of Life, Danone, General Mills

    US Gut Health Products Market Trends

    The US gut health products market is witnessing significant trends driven by the rising awareness of the importance of gut health in overall wellness. A growing number of consumers are increasingly understanding the link between gut health and various health conditions, including obesity, diabetes, and mental health. As a result, there is elevated demand for products such as probiotics, prebiotics, and fermented foods that promote a healthy gut microbiome. Health consciousness among consumers is prompting food and beverage companies to innovate and diversify their offerings, aiming to incorporate gut health benefits in a wide range of products.

    This trend is made evident through the expansion of functional foods, which are designed to enhance health beyond basic nutrition. There is also a noticeable increase in the popularity of plant-based and organic gut health products, aligning with the broader trends of natural and clean-label foods in the US market. While the market is evolving, there are ample opportunities to be explored, particularly in the development of new product formulations that address specific health conditions or cater to niche consumer segments, such as individuals with dietary restrictions or those seeking preventive health measures.

    Recent times have also seen a surge in online retail channels for purchasing gut health products, a shift accelerated by the COVID-19 pandemic.

    Consumers are increasingly turning to e-commerce for convenience and product variety. This change highlights the importance of digital marketing strategies for companies in this sector to connect with their target audience effectively. Furthermore, regulatory bodies like the FDA are continually updating guidelines related to health claims on products, which companies must navigate carefully to differentiate their offerings in a growing market.

    US Gut Health Products Market Drivers

    Market Segment Insights

    US Gut Health Products Market Segment Insights:

    US Gut Health Products Market Segment Insights:

    Gut Health Products Market Type of Cover Insights

    Gut Health Products Market Type of Cover Insights

    The US Gut Health Products Market exhibits a diverse Type of Cover segmentation, highlighting the growing popularity of Prebiotics and Probiotics as essential components driving market dynamics. In the wake of increasing health awareness among consumers, the demand for gut health products has surged, with these segments emerging as key players in promoting digestive health and enhancing overall well-being. Prebiotics serve as a food source for beneficial gut bacteria, playing a significant role in maintaining gut microbiome balance and supporting immune function. Meanwhile, Probiotics are widely recognized for their potential in restoring gut flora, improving digestion, and alleviating gastrointestinal issues.

    This dual approach to gut health has gained traction due to rising consumer interest in natural health solutions and preventive care. The trend toward preventive healthcare, particularly among health-conscious populations, underscores the importance of these segments in the broader US Gut Health Products Market landscape. Additionally, with the increasing prevalence of lifestyle diseases and a growing emphasis on holistic health, products containing Prebiotics and Probiotics have gained substantial attention. Industry data indicates that consumers are more willing to incorporate functional foods and dietary supplements into their routines, further fueling growth in these segments.

    Moreover, the influence of social media and health influencers has played a pivotal role in educating consumers about the benefits of gut health, thereby driving interest in products rich in these ingredients. Manufacturers are also responding to this trend by innovating and developing a variety of product formats, catering to diverse consumer preferences, from yogurts and supplements to snacks fortified with these gut-friendly components.

    In the US, the expanding aging population is notably contributing to the rising demand for gut health products, as older adults become more inclined to invest in their health as they seek solutions for digestive disorders and overall wellness. Regulatory bodies are increasingly scrutinizing the health claims associated with these products, leading to a more informed consumer base that demands transparency and efficacy. As a result, brands are focusing on research and development to substantiate their claims and reinforce consumer trust.

    Gut Health Products Market Form Insights

    Gut Health Products Market Form Insights

    The US Gut Health Products Market exhibits a diverse range of forms, including Capsules, Powder, Liquid, Gummies, and Others, each catering to varying consumer preferences and lifestyles. The market's shift towards natural and organic options has contributed to the rising popularity of these forms, as consumers increasingly seek convenient and effective ways to enhance their gut health. Capsules are known for their ease of use and precise dosage, appealing to busy individuals looking for a simple solution.

    Powders provide a versatile option, allowing consumers to mix them into drinks or foods, which makes them popular among fitness enthusiasts.The liquid form offers rapid absorption and is often favored by those who prefer not to swallow pills. Gummies, particularly popular among younger demographics, combine health benefits with great taste, making them an enjoyable choice for many consumers. The demand for varied forms reflects broader lifestyle trends, with each category vying for a significant share of the market, enhancing the overall growth potential within the US Gut Health Products Market.

    This segmentation demonstrates the market's adaptability in addressing consumer needs, preferences, and the increasing focus on maintaining gut health as a key aspect of overall well-being.

    Gut Health Products Market Category Insights

    Gut Health Products Market Category Insights

    The US Gut Health Products Market shows a robust growth trajectory, with increasing consumer awareness regarding digestive health and wellness. The market is segmented into Organic and Conventional categories, each playing a significant role in catering to different consumer preferences and dietary trends. The Organic segment is seeing heightened demand due to the rising popularity of clean-label products and the avoidance of synthetic additives, appealing to health-conscious individuals.

    On the other hand, the Conventional segment maintains a strong foothold, often offering greater accessibility and affordability, appealing to a broader demographic.Notably, a growing emphasis on probiotic and prebiotic foods and supplements is seen across both categories, aligning with the mounting scientific evidence supporting gut health's impact on overall well-being. The US government’s dietary guidelines have also recognized the importance of gut health, further influencing the market dynamics. These segments are essential in addressing the diverse needs of consumers and reflect the ongoing trends towards improved digestive health solutions within the US Gut Health Products Market.

    Additionally, as lifestyle choices evolve and consumers seek preventative health measures, the importance of both Organic and Conventional options continues to shape the competitive landscape of the industry.

    Gut Health Products Market Application Insights

    Gut Health Products Market Application Insights

    The US Gut Health Products Market focuses significantly on the Application segment, which encompasses various critical areas such as Energy Management, Digestive Health, Immune System support, Stomach Health, and Metabolism Management. This segment is paramount as consumers increasingly seek solutions that enhance their overall wellness and vitality. Digestive Health remains a cornerstone for many consumers due to its direct correlation with enhanced quality of life and regularity.

    Products that support the Immune System have gained traction, especially amidst rising health awareness, as they promise better resilience against illnesses.Stomach Health products address specific gastrointestinal concerns, appealing to a wide consumer base seeking relief from discomfort and ailments. Additionally, Energy Management and Metabolism Management are pivotal for consumers aiming for better lifestyle choices and weight management, reflecting an increasing demand for functional food and supplements.

    The market growth in these areas is driven by trends pushing for preventative health measures and the rising inclination towards natural ingredients, presenting ample opportunities for innovation and new product development in the US Gut Health Products Market.

    Gut Health Products Market Distribution Channel Insights

    Gut Health Products Market Distribution Channel Insights

    The Distribution Channel segment of the US Gut Health Products Market showcases a dynamic landscape driven by consumer preferences and shopping behaviors. Supermarkets and Hypermarkets play a pivotal role, providing a convenient one-stop shopping experience that caters to diverse consumer needs, making them a major channel for gut health products.

    The Pharmaceutical sector, with its emphasis on health-oriented retail, offers consumers the assurance of trusted products, often recommended by healthcare professionals, which significantly contributes to its relevance in this market.Drug Stores also serve as essential touchpoints in the distribution of gut health products, as they specialize in health-related goods, offering tailored solutions to health-conscious consumers. In recent years, the Online channel has gained tremendous momentum, fueled by the rise of e-commerce and changing shopping habits; consumers increasingly prefer the convenience and privacy of purchasing gut health products online.

    This channel allows for quick access and a broader range of products, catering to busy lifestyles. As a result, these distribution channels collectively shape the accessibility and reach of gut health products across the United States, responding to trends in consumer behavior and market demand.

    Get more detailed insights about US Gut Health Products Market Research Report — Forecast till 2035

    Regional Insights

    Key Players and Competitive Insights

    The US Gut Health Products Market has seen significant growth in recent years, driven by increasing consumer awareness about the importance of digestive health and the role of gut microbiome in overall well-being. This market comprises a wide range of products, including probiotics, prebiotics, digestive enzymes, and fiber supplements, all designed to promote digestive health and enhance gut function. As consumers become more health-conscious and seek natural solutions for their health issues, various players in the market have emerged, each bringing their unique offerings to cater to the diverse needs of consumers.

    The competition is marked by a variety of brands competing on quality, efficacy, branding, and marketing strategies, which have led to a dynamic and fast-evolving landscape.Culturelle has established a robust presence in the US Gut Health Products Market through its specialized focus on probiotic supplements. Leveraging its strong brand reputation, Culturelle is recognized for its innovative formulations that are backed by research, ensuring high efficacy and compliance with quality standards. The brand primarily capitalizes on consumer trust and education, effectively communicating the benefits of its products.

    Its primary strength lies in its commitment to using clinically proven strains, appealing to health-conscious consumers who prioritize scientifically validated solutions. Culturelle's strategic marketing, including partnerships with healthcare professionals and active engagement on social media platforms, further enhances its visibility in a competitive market environment, allowing the brand to maintain a loyal customer base.On the other hand, GNC Holdings operates as a significant player in the US Gut Health Products Market, offering a diverse portfolio that includes probiotics, digestive enzymes, and nutritional supplements aimed at promoting gut health.

    GNC's strength lies in its extensive retail presence, with numerous physical locations across the US, coupled with a substantial online platform, providing consumers with accessibility and convenience. The company continually innovates and diversifies its offerings, enabling it to cater to the evolving preferences of health-conscious consumers. Recent mergers and acquisitions have allowed GNC to enhance its product lineup and expand its market share, thus reinforcing its competitive edge.

    The brand's strategic collaborations with wellness experts and its focus on personalized nutrition further bolster its presence in the market, positioning GNC as a formidable entity in the quest for gut health solutions.

    Key Companies in the US Gut Health Products Market market include

    Industry Developments

    The US Gut Health Products Market has seen significant developments recently, particularly in consumer awareness surrounding digestive health. Companies like Culturelle, GNC Holdings, and Procter and Gamble are capitalizing on the growing demand for probiotics and functional foods that promote gut health. In trends noticed since 2021, there has been increased consumer inclination towards gut health products generally fueled by the pandemic's impact on health consciousness. Notably, in August 2023, PepsiCo announced advancements in its gut health product line, emphasizing their portfolio in functional beverages.

    March 2023 marked the launch of a new probiotic range by Nestle, aiming to enhance their market presence in dietary supplements. Mergers and acquisitions have also been a focus; in July 2022, Abbott Laboratories acquired dietary supplement brand, ensuring its foothold in this lucrative sector. Reports indicate that Danone and Kraft Heinz are in discussions for potential collaborations to leverage their strong product lines in gut health. The market's growth is further underscored by a surge in venture capital investments, signifying robust future expansion opportunities in the US gut health segment.

    Market Segmentation

    Report Scope

    Report Scope:
    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 7.13(USD Billion)
    MARKET SIZE 2024 8.5(USD Billion)
    MARKET SIZE 2035 20.5(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 8.332% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Culturelle, GNC Holdings, Procter and Gamble, PepsiCo, Nestle, Abbott Laboratories, Medtronic, Kraft Heinz, Target, Unilever, LifeAID, Garden of Life, Danone, General Mills
    SEGMENTS COVERED Type of Cover, Form, Category, Application, Distribution Channel
    KEY MARKET OPPORTUNITIES Probiotics for immune support, Plant-based gut health products, Personalized gut microbiome solutions, Functional snacks for digestion, Gluten-free gut health options
    KEY MARKET DYNAMICS increasing health consciousness, rising probiotic demand, growing e-commerce sales, popularity of fermented foods, aging population influencing purchases
    COUNTRIES COVERED US

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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    FAQs

    What is the expected market size of the US Gut Health Products Market in 2024?

    In 2024, the US Gut Health Products Market is expected to be valued at 8.5 billion USD.

    What is the projected market value for the US Gut Health Products Market by 2035?

    The market is anticipated to reach a value of 20.5 billion USD by 2035.

    What is the expected compound annual growth rate (CAGR) for the US Gut Health Products Market from 2025 to 2035?

    The market is expected to grow at a CAGR of 8.332% during the forecast period from 2025 to 2035.

    What is the estimated market size for Prebiotics in the US Gut Health Products Market for 2024?

    The Prebiotics segment of the market is valued at 3.5 billion USD in 2024.

    What will the value of Probiotics be in the US Gut Health Products Market by 2035?

    By 2035, the Probiotics segment is projected to reach 12.0 billion USD.

    Who are the key players in the US Gut Health Products Market?

    Major players in the market include Culturelle, GNC Holdings, Procter and Gamble, PepsiCo, and Nestle among others.

    What opportunities exist in the US Gut Health Products Market?

    Emerging trends such as increased awareness of gut health and demand for natural products present growth opportunities.

    What challenges does the US Gut Health Products Market currently face?

    Regulatory challenges and intense competition are some of the significant hurdles faced by the market.

    What are the expected growth drivers for the US Gut Health Products Market?

    Factors like rising health consciousness and increasing consumer demand for functional foods are key growth drivers.

    How is the regional market distribution shaping for the US Gut Health Products Market?

    The market shows expanding interest across various regions as consumers increasingly focus on gut health solutions.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. US Gut Health Products Market, BY Type of Cover (USD Billion)
    45. Prebiotics
    46. Probiotics
    47. US Gut Health Products Market, BY Form (USD Billion)
    48. Capsules
    49. Powder
    50. Liquid
    51. Gummies
    52. Others
    53. US Gut Health Products Market, BY Category (USD Billion)
    54. Organic
    55. Conventional
    56. US Gut Health Products Market, BY Application (USD Billion)
    57. Energy Management
    58. Digestive Health
    59. Immune System
    60. Stomach Health
    61. Metabolism Management
    62. US Gut Health Products Market, BY Distribution Channel (USD Billion)
    63. Supermarkets & Hypermarkets
    64. Pharmaceuticals
    65. Drug Stores
    66. Online
    67. Competitive Landscape
    68. Overview
    69. Competitive Analysis
    70. Market share Analysis
    71. Major Growth Strategy in the Gut Health Products Market
    72. Competitive Benchmarking
    73. Leading Players in Terms of Number of Developments in the Gut Health Products Market
    74. Key developments and growth strategies
    75. New Product Launch/Service Deployment
    76. Merger & Acquisitions
    77. Joint Ventures
    78. Major Players Financial Matrix
    79. Sales and Operating Income
    80. Major Players R&D Expenditure. 2023
    81. Company Profiles
    82. Culturelle
    83. Financial Overview
    84. Products Offered
    85. Key Developments
    86. SWOT Analysis
    87. Key Strategies
    88. GNC Holdings
    89. Financial Overview
    90. Products Offered
    91. Key Developments
    92. SWOT Analysis
    93. Key Strategies
    94. Procter and Gamble
    95. Financial Overview
    96. Products Offered
    97. Key Developments
    98. SWOT Analysis
    99. Key Strategies
    100. PepsiCo
    101. Financial Overview
    102. Products Offered
    103. Key Developments
    104. SWOT Analysis
    105. Key Strategies
    106. Nestle
    107. Financial Overview
    108. Products Offered
    109. Key Developments
    110. SWOT Analysis
    111. Key Strategies
    112. Abbott Laboratories
    113. Financial Overview
    114. Products Offered
    115. Key Developments
    116. SWOT Analysis
    117. Key Strategies
    118. Medtronic
    119. Financial Overview
    120. Products Offered
    121. Key Developments
    122. SWOT Analysis
    123. Key Strategies
    124. Kraft Heinz
    125. Financial Overview
    126. Products Offered
    127. Key Developments
    128. SWOT Analysis
    129. Key Strategies
    130. Target
    131. Financial Overview
    132. Products Offered
    133. Key Developments
    134. SWOT Analysis
    135. Key Strategies
    136. Unilever
    137. Financial Overview
    138. Products Offered
    139. Key Developments
    140. SWOT Analysis
    141. Key Strategies
    142. LifeAID
    143. Financial Overview
    144. Products Offered
    145. Key Developments
    146. SWOT Analysis
    147. Key Strategies
    148. Garden of Life
    149. Financial Overview
    150. Products Offered
    151. Key Developments
    152. SWOT Analysis
    153. Key Strategies
    154. Danone
    155. Financial Overview
    156. Products Offered
    157. Key Developments
    158. SWOT Analysis
    159. Key Strategies
    160. General Mills
    161. Financial Overview
    162. Products Offered
    163. Key Developments
    164. SWOT Analysis
    165. Key Strategies
    166. References
    167. Related Reports
    168. US Gut Health Products Market SIZE ESTIMATES & FORECAST, BY TYPE OF COVER, 2019-2035 (USD Billions)
    169. US Gut Health Products Market SIZE ESTIMATES & FORECAST, BY FORM, 2019-2035 (USD Billions)
    170. US Gut Health Products Market SIZE ESTIMATES & FORECAST, BY CATEGORY, 2019-2035 (USD Billions)
    171. US Gut Health Products Market SIZE ESTIMATES & FORECAST, BY APPLICATION, 2019-2035 (USD Billions)
    172. US Gut Health Products Market SIZE ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019-2035 (USD Billions)
    173. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    174. ACQUISITION/PARTNERSHIP
    175. MARKET SYNOPSIS
    176. US GUT HEALTH PRODUCTS MARKET ANALYSIS BY TYPE OF COVER
    177. US GUT HEALTH PRODUCTS MARKET ANALYSIS BY FORM
    178. US GUT HEALTH PRODUCTS MARKET ANALYSIS BY CATEGORY
    179. US GUT HEALTH PRODUCTS MARKET ANALYSIS BY APPLICATION
    180. US GUT HEALTH PRODUCTS MARKET ANALYSIS BY DISTRIBUTION CHANNEL
    181. KEY BUYING CRITERIA OF GUT HEALTH PRODUCTS MARKET
    182. RESEARCH PROCESS OF MRFR
    183. DRO ANALYSIS OF GUT HEALTH PRODUCTS MARKET
    184. DRIVERS IMPACT ANALYSIS: GUT HEALTH PRODUCTS MARKET
    185. RESTRAINTS IMPACT ANALYSIS: GUT HEALTH PRODUCTS MARKET
    186. SUPPLY / VALUE CHAIN: GUT HEALTH PRODUCTS MARKET
    187. GUT HEALTH PRODUCTS MARKET, BY TYPE OF COVER, 2025 (% SHARE)
    188. GUT HEALTH PRODUCTS MARKET, BY TYPE OF COVER, 2019 TO 2035 (USD Billions)
    189. GUT HEALTH PRODUCTS MARKET, BY FORM, 2025 (% SHARE)
    190. GUT HEALTH PRODUCTS MARKET, BY FORM, 2019 TO 2035 (USD Billions)
    191. GUT HEALTH PRODUCTS MARKET, BY CATEGORY, 2025 (% SHARE)
    192. GUT HEALTH PRODUCTS MARKET, BY CATEGORY, 2019 TO 2035 (USD Billions)
    193. GUT HEALTH PRODUCTS MARKET, BY APPLICATION, 2025 (% SHARE)
    194. GUT HEALTH PRODUCTS MARKET, BY APPLICATION, 2019 TO 2035 (USD Billions)
    195. GUT HEALTH PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, 2025 (% SHARE)
    196. GUT HEALTH PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, 2019 TO 2035 (USD Billions)
    197. BENCHMARKING OF MAJOR COMPETITORS

    US Gut Health Products Market Segmentation

     

    • Gut Health Products Market By Type of Cover (USD Billion, 2019-2035)

      • Prebiotics
      • Probiotics

     

    • Gut Health Products Market By Form (USD Billion, 2019-2035)

      • Capsules
      • Powder
      • Liquid
      • Gummies
      • Others

     

    • Gut Health Products Market By Category (USD Billion, 2019-2035)

      • Organic
      • Conventional

     

    • Gut Health Products Market By Application (USD Billion, 2019-2035)

      • Energy Management
      • Digestive Health
      • Immune System
      • Stomach Health
      • Metabolism Management

     

    • Gut Health Products Market By Distribution Channel (USD Billion, 2019-2035)

      • Supermarkets & Hypermarkets
      • Pharmaceuticals
      • Drug Stores
      • Online

     

     

     

     

     

     

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