US Herbal Medicinal Products Market Research Report: By Type (Traditional Chinese Medicines, Homeopathic Medicines, Aromatherapy Medicines, Ayurvedic Medicines), By Function (General Wellness, Cardiovascular Health, Gut & Digestive Health, Cognitive Health) and By Form (Powder, Syrups, Ointments, Oils, Capsules & Tablets) - Forecast to 2035

US Herbal Medicinal Products Market Research Report: By Type (Traditional Chinese Medicines, Homeopathic Medicines, Aromatherapy Medicines, Ayurvedic Medicines), By Function (General Wellness, Cardiovascular Health, Gut & Digestive Health, Cognitive Health) and By Form (Powder, Syrups, Ointments, Oils, Capsules & Tablets) - Forecast to 2035.

US Herbal Medicinal Products Market Overview:

As per MRFR analysis, the US Herbal Medicinal Products Market Size was estimated at 1.76 (USD Billion) in 2023. The US Herbal Medicinal Products Market Industry is expected to grow from 2.5(USD Billion) in 2024 to 6.5 (USD Billion) by 2035. The US Herbal Medicinal Products Market CAGR (growth rate) is expected to be around 9.075% during the forecast period (2025 - 2035).

Key US Herbal Medicinal Products Market Trends Highlighted

The US Herbal Medicinal Products Market is witnessing significant trends driven by a growing consumer shift towards natural health solutions. Increasing awareness about the side effects of synthetic pharmaceuticals is prompting individuals to seek herbal remedies as safer alternatives for various ailments. The rise in chronic health conditions, coupled with an aging population, is further fueling the demand for herbal products that promise better health and wellness. Consumers are increasingly advocating for transparency in product ingredients and sourcing, which is altering how manufacturers label and promote their products. This trend towards informed purchasing habits has led to a rise in organic and sustainably sourced herbal options. Opportunities in the US market can be captured by enhancing product accessibility through online sales channels. The pandemic has accelerated the acceptance of e-commerce, allowing smaller herbal companies to reach a broader audience. Additionally, there is potential for increased collaboration between herbal product developers and healthcare providers to integrate herbal solutions into traditional treatment plans. The market is also seeing a growing demand for personalized herbal products tailored to individual health needs. In recent times, there is a noticeable uptick in the use of herbal products among younger demographics, often promoting these products on social media platforms.This has spurred the creation of innovative product designs and forms, such as herbal-infused beverages and functional foods, appealing to health-conscious consumers. As a result, the US Herbal Medicinal Products Market is experiencing a transformation, driven by consumer needs and preferences that emphasize holistic health, sustainability, and product innovation.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Herbal Medicinal Products Market Drivers

Growing Consumer Preference for Natural Remedies

In the recent years, there has been a significant shift in consumer preferences towards natural and organic products, including herbal medicinal products. According to a survey conducted by the US Department of Agriculture (USDA), approximately 75% of consumers are increasingly considering natural remedies as their first line of defense for health issues. This trend is largely driven by the rising awareness of the potential side effects associated with synthetic medications.Major organizations such as the American Herbal Products Association (AHPA) are advocating for the benefits of herbal medicinal options, which continues to influence consumer decisions favorably towards the US Herbal Medicinal Products Market Industry. Furthermore, the increased rates of chronic diseases such as diabetes and hypertension push consumers towards seeking herbal supplements that are perceived as safer options, making the market poised for continual growth.

Escalating Incidence of Chronic Diseases

The US has seen an alarming rise in chronic diseases, such as diabetes and heart disease, which has heightened the demand for herbal medicinal products as potential complementary or alternative treatments. Data from the Centers for Disease Control and Prevention (CDC) indicates that approximately 60% of American adults live with at least one chronic condition, highlighting a vast market for herbal remedies that can assist in managing these ailments.The National Center for Complementary and Integrative Health (NCCIH) supports research that is increasingly validating the therapeutic potentials of various herbal ingredients, which further attracts consumers towards the US Herbal Medicinal Products Market Industry. As individuals look for holistic approaches to health management, this trend reinforces the engagement with herbal remedies, driving market expansion.

Increase in Online Retailing and E-commerce Growth

The rapid surge in e-commerce platforms has greatly impacted the accessibility of herbal medicinal products across the US. A report from the U.S. Census Bureau noted that e-commerce retail sales increased by over 30% in 2020, accelerated by the COVID-19 pandemic. This trend has favored the US Herbal Medicinal Products Market Industry immensely, as customers find it convenient to browse and purchase herbal products online. Major retailers like Amazon and health specialty websites are continually expanding their herbal product offerings, catering to the growing demand.Enhanced delivery services and consumer trust in online shopping have led to an increase in the sales of herbal medicinal products, which underscores the importance of digital channels in market growth.

Increased Research and Development Activities

There is a notable increase in Research and Development (R&D) activities surrounding herbal medicinal products, fueled by the demand for scientific validation of traditional remedies. The National Institutes of Health (NIH) has dedicated significant funding towards researching various herbal supplements, which supports their efficacy and safety. An estimated 20% increase in NIH-funded research projects specifically focused on herbal medicine has been recorded over the past five years.This focus on evidence-based studies is gaining traction among healthcare professionals and influencing patient choices in favor of herbal solutions. By bolstering knowledge and understanding, R&D ventures are likely to further enhance the credibility and acceptance of the US Herbal Medicinal Products Market Industry, providing a robust foundation for future growth.

US Herbal Medicinal Products Market Segment Insights:

Herbal Medicinal Products Market Type Insights

The US Herbal Medicinal Products Market encompasses a variety of types, including Traditional Chinese Medicines, Homeopathic Medicines, Aromatherapy Medicines, and Ayurvedic Medicines, each contributing uniquely to the overall market landscape. Traditional Chinese Medicines leverage centuries-old practices, utilizing herbal formulations to address a wide array of health concerns, and their significant cultural heritage often leads to higher consumer trust and preference in the US. Meanwhile, Homeopathic Medicines operate on the principle of "like cures like," offering a gentle alternative to traditional pharmaceuticals.Their popularity is growing, especially among those seeking less invasive treatment options, thus attracting a dedicated customer base that values holistic health approaches. Aromatherapy Medicines involve the use of essential oils derived from plants, noted for their therapeutic benefits, and are increasingly integrated into wellness routines, driven by the rise of natural and organic product demand. In addition, Ayurvedic Medicines emphasize a balance of body, mind, and spirit, utilizing a comprehensive approach to health that appeals to many consumers interested in alternative treatments.The increasing trend of self-medication and the growing awareness of the potential benefits of herbal therapies are providing a favorable environment for these diverse product types. Moreover, the US government has recognized the need for regulatory frameworks, thus enhancing consumer confidence in herbal products. Collectively, these segments underscore the shifting attitude towards natural health solutions in the US, aligning with broader market trends toward sustainability, authenticity, and holistic well-being. The US Herbal Medicinal Products Market demonstrates a dynamic and evolving landscape, where each type plays a pivotal role in catering to a diverse consumer demographic that values traditional remedies, natural healing, and preventative care in their health management strategies.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Herbal Medicinal Products Market Function Insights

The Function segment of the US Herbal Medicinal Products Market is witnessing significant interest, reflecting a broader trend towards natural health solutions. General Wellness products dominate this segment, appealing to consumers seeking preventive care and overall health improvements. Following closely is Cardiovascular Health, where herbal products are often sought after for their potential benefits in supporting heart function and circulation. Gut and Digestive Health products play a crucial role as digestive issues have become increasingly prevalent in the population, driving demand for natural remedies.Additionally, Cognitive Health attracts consumers aiming to enhance memory and mental clarity, fueled by the rising awareness of mental wellness among various age groups. This segment thrives on growing consumer preferences for organic and plant-based alternatives, alongside a growing body of research supporting the efficacy of herbal ingredients. The US Herbal Medicinal Products Market segmentation highlights both the diversity and consumer focus on holistic approaches to health, marking a significant shift in personal health management. Furthermore, regulatory frameworks and expanding distribution channels enhance the availability of these products, aligning with current health trends that prioritize wellness and preventive care.

Herbal Medicinal Products Market Form Insights

The US Herbal Medicinal Products Market features a diverse range of forms that cater to varying consumer preferences and therapeutic needs. Among these, powders have gained considerable traction due to their versatility and ease of incorporation into daily routines. Syrups are favored for their palatability, making them especially popular among children and those who prefer liquid formulations. Ointments hold a significant position in the market for topical applications, providing direct relief for various skin conditions. Oils are increasingly recognized for their therapeutic properties, often used in aromatherapy and holistic treatments.Meanwhile, capsules and tablets are dominant in the herbal supplement space, appealing to consumers seeking convenience and precise dosages. This diversity in form not only enhances the accessibility of herbal products but also drives consumer engagement, as different forms cater to specific health needs and lifestyles. The overall segmentation within the US Herbal Medicinal Products Market reflects a growing trend towards natural remedies, supported by increasing consumer awareness of the potential benefits of herbal ingredients, which contributes to the market's sustained growth and evolution.

US Herbal Medicinal Products Market Key Players and Competitive Insights:

The US Herbal Medicinal Products Market has experienced substantial growth, driven by an increasing consumer preference for natural and organic alternatives to over-the-counter medications and synthetic supplements. This market is characterized by a diverse array of products, including herbal teas, capsules, tinctures, and extracts, catering to various health and wellness needs. The landscape is highly competitive, with numerous companies vying for market share. Key factors influencing the competitive dynamics include product innovation, brand loyalty, regulatory compliance, and an emphasis on sustainable sourcing and manufacturing practices. The rising trend of holistic health approaches, along with heightened awareness regarding the benefits of herbal remedies, has resulted in a vibrant and rapidly evolving market where both established players and new entrants are constantly seeking to differentiate themselves.Solgar has established a strong presence in the US Herbal Medicinal Products Market by focusing on high-quality, science-based herbal supplements. With decades of expertise in the field, Solgar has built a reputation for producing premium products that cater to the health-conscious consumer. The company's strengths lie in its commitment to using rigorous testing and quality control measures, which instills confidence in its customer base. Additionally, Solgar enjoys a loyal following due to its extensive range of formulations that target various health concerns, ranging from digestive support to immune health. Its established distribution channels, including health food stores, pharmacies, and online platforms, further enhance its market presence, ensuring that its products are widely accessible to consumers.Gaia Herbs is another notable player in the US Herbal Medicinal Products Market, renowned for its dedication to purity, potency, and sustainability. The company's portfolio includes a variety of herbal extracts and supplements that are sourced from its certified organic farm and other sustainable partnerships. Gaia Herbs emphasizes transparency in its sourcing and manufacturing processes, which resonates well with environmentally conscious consumers. Key products often revolve around well-known categories such as stress relief, immune support, and digestive health, appealing to a broad spectrum of health enthusiasts. The company is also recognized for its innovative formulations and blends, which set it apart in a crowded market. Gaia Herbs has pursued strategic collaborations and partnerships, as well as a focus on research-driven product development, reinforcing its competitive position and market presence within the US.

Key Companies in the US Herbal Medicinal Products Market Include:

Solgar

Gaia Herbs

Herbalife

Schwabe North America

NOW Foods

Herb Pharm

Planetary Herbals

Tradewinds

Yogi Tea

Nature's Way

Rainbow Light

Kroeger Herb

Sun Potion

Pukka Herbs

New Chapter

US Herbal Medicinal Products Market Industry Developments

The US Herbal Medicinal Products Market has been experiencing significant developments recently, with various companies making strides in enhancing their market positions. Solgar and Gaia Herbs have been focusing on expanding their product lines to incorporate more organic and sustainably sourced ingredients, reflecting growing consumer preferences. Herbalife has also been adapting its offerings to meet new health trends, emphasizing wellness and immunity products. Notably, Schwabe North America has been increasing its Research and Development investments, targeting the development of new herbal formulations tailored to modern health challenges. In terms of mergers and acquisitions, there was a notable event in March 2023 when NOW Foods acquired a smaller herbal brand, aiming to enhance its market presence and product diversification. Market valuation growth is evident as more consumers turn to herbal alternatives, likely spurred by ongoing health awareness owing to the COVID-19 pandemic. In the past few years, the US Herbal Medicinal Products Market has seen a surge, with significant annual growth rates attributed to increasing acceptance of herbal remedies, reflecting a robust shift in consumer behavior towards natural health solutions and supplements.

US Herbal Medicinal Products Market Segmentation Insights

Herbal Medicinal Products Market Type Outlook

Traditional Chinese Medicines

Homeopathic Medicines

Aromatherapy Medicines

Ayurvedic Medicines

Herbal Medicinal Products Market Function Outlook

General Wellness

Cardiovascular Health

Gut & Digestive Health

Cognitive Health

Herbal Medicinal Products Market Form Outlook

Powder

Syrups

Ointments

Oils

Capsules & Tablets

Report Scope: ,,,,,,,,,,,,,

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	1.76(USD Billion)
MARKET SIZE 2024	2.5(USD Billion)
MARKET SIZE 2035	6.5(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	9.075% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Solgar, Gaia Herbs, Herbalife, Schwabe North America, NOW Foods, Herb Pharm, Planetary Herbals, Tradewinds, Yogi Tea, Nature's Way, Rainbow Light, Kroeger Herb, Sun Potion, Pukka Herbs, New Chapter
SEGMENTS COVERED	Type, Function, Form
KEY MARKET OPPORTUNITIES	Growing consumer interest in natural remedies, Increasing demand for immune-boosting products, Expansion of e-commerce sales channels, Rise in health-conscious consumer behavior, Innovation in product formulations and delivery methods
KEY MARKET DYNAMICS	increasing consumer preference for natural remedies, rising awareness of health benefits, growing demand for personalized healthcare, expansion of online retail channels, regulatory challenges affecting product claims
COUNTRIES COVERED	US