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    US Herbal Medicinal Products Market

    ID: MRFR/HC/14275-HCR
    100 Pages
    Rahul Gotadki
    September 2025

    US Herbal Medicinal Products Market Research Report By Type (Traditional Chinese Medicines, Homeopathic Medicines, Aromatherapy Medicines, Ayurvedic Medicines), By Function (General Wellness, Cardiovascular Health, Gut & Digestive Health, Cognitive Health) and By Form (Powder, Syrups, Ointments, Oils, Capsules & Tablets) - Forecast to 2035

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    Table of Contents

    US Herbal Medicinal Products Market Summary

    The US Herbal Medicinal Products market is projected to grow from 30.5 USD Billion in 2024 to 50.2 USD Billion by 2035.

    Key Market Trends & Highlights

    US Herbal Medicinal Products Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 4.63 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 50.2 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 30.5 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of herbal remedies due to increasing consumer awareness about natural health solutions is a major market driver.

    Market Size & Forecast

    2024 Market Size 30.5 (USD Billion)
    2035 Market Size 50.2 (USD Billion)
    CAGR (2025 - 2035) 4.63%

    Major Players

    Apple Inc (US), Microsoft Corp (US), Amazon.com Inc (US), Alphabet Inc (US), Berkshire Hathaway Inc (US), Meta Platforms Inc (US), Tesla Inc (US), Johnson & Johnson (US), Visa Inc (US), Procter & Gamble Co (US)

    US Herbal Medicinal Products Market Trends

    The US Herbal Medicinal Products Market is witnessing significant trends driven by a growing consumer shift towards natural health solutions. Increasing awareness about the side effects of synthetic pharmaceuticals is prompting individuals to seek herbal remedies as safer alternatives for various ailments. The rise in chronic health conditions, coupled with an aging population, is further fueling the demand for herbal products that promise better health and wellness. Consumers are increasingly advocating for transparency in product ingredients and sourcing, which is altering how manufacturers label and promote their products.

    In recent times, there is a noticeable uptick in the use of herbal products among younger demographics, often promoting these products on social media platforms.This has spurred the creation of innovative product designs and forms, such as herbal-infused beverages and functional foods, appealing to health-conscious consumers. As a result, the US Herbal Medicinal Products Market is experiencing a transformation, driven by consumer needs and preferences that emphasize holistic health, sustainability, and product innovation.

    US Herbal Medicinal Products Market Drivers

    Market Segment Insights

    Herbal Medicinal Products Market Type Insights

    The US Herbal Medicinal Products Market encompasses a variety of types, including Traditional Chinese Medicines, Homeopathic Medicines, Aromatherapy Medicines, and Ayurvedic Medicines, each contributing uniquely to the overall market landscape. Traditional Chinese Medicines leverage centuries-old practices, utilizing herbal formulations to address a wide array of health concerns, and their significant cultural heritage often leads to higher consumer trust and preference in the US. Meanwhile, Homeopathic Medicines operate on the principle of "like cures like," offering a gentle alternative to traditional pharmaceuticals.

    Their popularity is growing, especially among those seeking less invasive treatment options, thus attracting a dedicated customer base that values holistic health approaches. Aromatherapy Medicines involve the use of essential oils derived from plants, noted for their therapeutic benefits, and are increasingly integrated into wellness routines, driven by the rise of natural and organic product demand. In addition, Ayurvedic Medicines emphasize a balance of body, mind, and spirit, utilizing a comprehensive approach to health that appeals to many consumers interested in alternative treatments.

    The increasing trend of self-medication and the growing awareness of the potential benefits of herbal therapies are providing a favorable environment for these diverse product types. Moreover, the US government has recognized the need for regulatory frameworks, thus enhancing consumer confidence in herbal products. Collectively, these segments underscore the shifting attitude towards natural health solutions in the US, aligning with broader market trends toward sustainability, authenticity, and holistic well-being.

    The US Herbal Medicinal Products Market demonstrates a dynamic and evolving landscape, where each type plays a pivotal role in catering to a diverse consumer demographic that values traditional remedies, natural healing, and preventative care in their health management strategies.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Herbal Medicinal Products Market Function Insights

    The Function segment of the US Herbal Medicinal Products Market is witnessing significant interest, reflecting a broader trend towards natural health solutions. General Wellness products dominate this segment, appealing to consumers seeking preventive care and overall health improvements. Following closely is Cardiovascular Health, where herbal products are often sought after for their potential benefits in supporting heart function and circulation. Gut and Digestive Health products play a crucial role as digestive issues have become increasingly prevalent in the population, driving demand for natural remedies.

    Additionally, Cognitive Health attracts consumers aiming to enhance memory and mental clarity, fueled by the rising awareness of mental wellness among various age groups. This segment thrives on growing consumer preferences for organic and plant-based alternatives, alongside a growing body of research supporting the efficacy of herbal ingredients. The US Herbal Medicinal Products Market segmentation highlights both the diversity and consumer focus on holistic approaches to health, marking a significant shift in personal health management. Furthermore, regulatory frameworks and expanding distribution channels enhance the availability of these products, aligning with current health trends that prioritize wellness and preventive care.

    Herbal Medicinal Products Market Form Insights

    The US Herbal Medicinal Products Market features a diverse range of forms that cater to varying consumer preferences and therapeutic needs. Among these, powders have gained considerable traction due to their versatility and ease of incorporation into daily routines. Syrups are favored for their palatability, making them especially popular among children and those who prefer liquid formulations. Ointments hold a significant position in the market for topical applications, providing direct relief for various skin conditions. Oils are increasingly recognized for their therapeutic properties, often used in aromatherapy and holistic treatments.

    Meanwhile, capsules and tablets are dominant in the herbal supplement space, appealing to consumers seeking convenience and precise dosages. This diversity in form not only enhances the accessibility of herbal products but also drives consumer engagement, as different forms cater to specific health needs and lifestyles. The overall segmentation within the US Herbal Medicinal Products Market reflects a growing trend towards natural remedies, supported by increasing consumer awareness of the potential benefits of herbal ingredients, which contributes to the market's sustained growth and evolution.

    Get more detailed insights about US Herbal Medicinal Products Market Research Report-Forecast to 2035

    Regional Insights

    Key Players and Competitive Insights

    The US Herbal Medicinal Products Market has experienced substantial growth, driven by an increasing consumer preference for natural and organic alternatives to over-the-counter medications and synthetic supplements. This market is characterized by a diverse array of products, including herbal teas, capsules, tinctures, and extracts, catering to various health and wellness needs. The landscape is highly competitive, with numerous companies vying for market share. Key factors influencing the competitive dynamics include product innovation, brand loyalty, regulatory compliance, and an emphasis on sustainable sourcing and manufacturing practices.

    The rising trend of holistic health approaches, along with heightened awareness regarding the benefits of herbal remedies, has resulted in a vibrant and rapidly evolving market where both established players and new entrants are constantly seeking to differentiate themselves.

    Solgar has established a strong presence in the US Herbal Medicinal Products Market by focusing on high-quality, science-based herbal supplements. With decades of expertise in the field, Solgar has built a reputation for producing premium products that cater to the health-conscious consumer. The company's strengths lie in its commitment to using rigorous testing and quality control measures, which instills confidence in its customer base. Additionally, Solgar enjoys a loyal following due to its extensive range of formulations that target various health concerns, ranging from digestive support to immune health.

    Its established distribution channels, including health food stores, pharmacies, and online platforms, further enhance its market presence, ensuring that its products are widely accessible to consumers.

    Gaia Herbs is another notable player in the US Herbal Medicinal Products Market, renowned for its dedication to purity, potency, and sustainability. The company's portfolio includes a variety of herbal extracts and supplements that are sourced from its certified organic farm and other sustainable partnerships. Gaia Herbs emphasizes transparency in its sourcing and manufacturing processes, which resonates well with environmentally conscious consumers. Key products often revolve around well-known categories such as stress relief, immune support, and digestive health, appealing to a broad spectrum of health enthusiasts.

    The company is also recognized for its innovative formulations and blends, which set it apart in a crowded market. Gaia Herbs has pursued strategic collaborations and partnerships, as well as a focus on research-driven product development, reinforcing its competitive position and market presence within the US.

    Key Companies in the US Herbal Medicinal Products Market market include

    Industry Developments

    The US Herbal Medicinal Products Market has been experiencing significant developments recently, with various companies making strides in enhancing their market positions. Solgar and Gaia Herbs have been focusing on expanding their product lines to incorporate more organic and sustainably sourced ingredients, reflecting growing consumer preferences. Herbalife has also been adapting its offerings to meet new health trends, emphasizing wellness and immunity products. Notably, Schwabe North America has been increasing its Research and Development investments, targeting the development of new herbal formulations tailored to modern health challenges.

    In terms of mergers and acquisitions, there was a notable event in March 2023 when NOW Foods acquired a smaller herbal brand, aiming to enhance its market presence and product diversification. Market valuation growth is evident as more consumers turn to herbal alternatives, likely spurred by ongoing health awareness owing to the COVID-19 pandemic. In the past few years, the US Herbal Medicinal Products Market has seen a surge, with significant annual growth rates attributed to increasing acceptance of herbal remedies, reflecting a robust shift in consumer behavior towards natural health solutions and supplements.

    Market Segmentation

    Herbal Medicinal Products Market Form Outlook

    • Powder
    • Syrups
    • Ointments
    • Oils
    • Capsules & Tablets

    Herbal Medicinal Products Market Type Outlook

    • Traditional Chinese Medicines
    • Homeopathic Medicines
    • Aromatherapy Medicines
    • Ayurvedic Medicines

    Herbal Medicinal Products Market Function Outlook

    • General Wellness
    • Cardiovascular Health
    • Gut & Digestive Health
    • Cognitive Health

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 1.76(USD Billion)
    MARKET SIZE 2024 2.5(USD Billion)
    MARKET SIZE 2035 6.5(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 9.075% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Solgar, Gaia Herbs, Herbalife, Schwabe North America, NOW Foods, Herb Pharm, Planetary Herbals, Tradewinds, Yogi Tea, Nature's Way, Rainbow Light, Kroeger Herb, Sun Potion, Pukka Herbs, New Chapter
    SEGMENTS COVERED Type, Function, Form
    KEY MARKET OPPORTUNITIES Growing consumer interest in natural remedies, Increasing demand for immune-boosting products, Expansion of e-commerce sales channels, Rise in health-conscious consumer behavior, Innovation in product formulations and delivery methods
    KEY MARKET DYNAMICS increasing consumer preference for natural remedies, rising awareness of health benefits, growing demand for personalized healthcare, expansion of online retail channels, regulatory challenges affecting product claims
    COUNTRIES COVERED US

    Market Highlights

    Author
    Rahul Gotadki
    Assistant Manager

    He holds an experience of about 7+ years in Market Research and Business Consulting, working under the spectrum of Life Sciences and Healthcare domains. Rahul conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. His expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc. In addition to the above, his other responsibility includes strategic tracking of high growth markets & advising clients on the potential areas of focus they could direct their business initiatives

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    FAQs

    What is the expected market size of the US Herbal Medicinal Products Market in 2024?

    The US Herbal Medicinal Products Market is expected to be valued at 2.16 billion USD in 2024.

    What is the projected market size for the US Herbal Medicinal Products Market in 2035?

    The market is projected to reach approximately 7.07 billion USD by 2035.

    What is the compound annual growth rate (CAGR) for the US Herbal Medicinal Products Market from 2025 to 2035?

    The US Herbal Medicinal Products Market is expected to grow at a CAGR of 11.402 percent from 2025 to 2035.

    Which types of products dominate the US Herbal Medicinal Products Market in 2024?

    The market sees Traditional Chinese Medicines at 0.75 billion USD, Homeopathic Medicines at 0.45 billion USD, Aromatherapy Medicines at 0.36 billion USD, and Ayurvedic Medicines at 0.6 billion USD in 2024.

    What is the expected market size for Traditional Chinese Medicines in 2035?

    The Traditional Chinese Medicines segment is expected to be valued at 2.49 billion USD in 2035.

    Who are the key players in the US Herbal Medicinal Products Market?

    Major players include Omni Herbs, Nature's Way, Nutrafol, Mountain Rose Herbs, and The Nature's Bounty Co, among others.

    What is the projected size for Homeopathic Medicines in 2035?

    Homeopathic Medicines are projected to reach 1.47 billion USD by 2035.

    What growth opportunities exist within the US Herbal Medicinal Products Market?

    There are significant growth opportunities particularly in segments like Aromatherapy and Ayurvedic Medicines, driven by increasing consumer interest in natural wellness.

    What challenges does the US Herbal Medicinal Products Market face?

    Challenges include regulatory hurdles and competition from synthetic alternatives within the market.

    How does the market size for Ayurvedic Medicines in 2035 compare to 2024?

    Ayurvedic Medicines are projected to expand from 0.6 billion USD in 2024 to 2.06 billion USD in 2035.

    What is the projected market size of the US Herbal Medicinal Products Market in 2024?

    The projected market size of the US Herbal Medicinal Products Market in 2024 is valued at 2.5 USD Billion.

    How much is the market expected to grow by 2035?

    By 2035, the US Herbal Medicinal Products Market is expected to reach a valuation of 6.5 USD Billion.

    What is the expected compound annual growth rate (CAGR) for the market from 2025 to 2035?

    The expected CAGR for the US Herbal Medicinal Products Market from 2025 to 2035 is 9.075%.

    Which type of herbal medicinal product is projected to have the largest value in 2035?

    Traditional Chinese Medicines are projected to have the largest value in 2035, estimated at 2.1 USD Billion.

    What is the market size for Homeopathic Medicines by 2035?

    The market size for Homeopathic Medicines is expected to reach 1.5 USD Billion by 2035.

    Which company is a major player in the US Herbal Medicinal Products Market?

    Some major players in the market include Herbalife, Schwabe North America, and Gaia Herbs.

    What is the expected market size for Aromatherapy Medicines in 2035?

    The expected market size for Aromatherapy Medicines in 2035 is estimated at 1.8 USD Billion.

    How much will Ayurvedic Medicines be valued at in 2035?

    Ayurvedic Medicines are expected to be valued at 1.1 USD Billion in 2035.

    What challenges might the US Herbal Medicinal Products Market face?

    Challenges may include regulatory hurdles and competition from synthetic medicines.

    What opportunities exist within the US Herbal Medicinal Products Market?

    There are opportunities for growth driven by increasing consumer interest in natural remedies and holistic health.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. US Herbal Medicinal Products Market, BY Type (USD Billion)
    45. Traditional Chinese Medicines
    46. Homeopathic Medicines
    47. Aromatherapy Medicines
    48. Ayurvedic Medicines
    49. US Herbal Medicinal Products Market, BY Function (USD Billion)
    50. General Wellness
    51. Cardiovascular Health
    52. Gut & Digestive Health
    53. Cognitive Health
    54. US Herbal Medicinal Products Market, BY Form (USD Billion)
    55. Powder
    56. Syrups
    57. Ointments
    58. Oils
    59. Capsules & Tablets
    60. Competitive Landscape
    61. Overview
    62. Competitive Analysis
    63. Market share Analysis
    64. Major Growth Strategy in the Herbal Medicinal Products Market
    65. Competitive Benchmarking
    66. Leading Players in Terms of Number of Developments in the Herbal Medicinal Products Market
    67. Key developments and growth strategies
    68. New Product Launch/Service Deployment
    69. Merger & Acquisitions
    70. Joint Ventures
    71. Major Players Financial Matrix
    72. Sales and Operating Income
    73. Major Players R&D Expenditure. 2023
    74. Company Profiles
    75. Solgar
    76. Financial Overview
    77. Products Offered
    78. Key Developments
    79. SWOT Analysis
    80. Key Strategies
    81. Gaia Herbs
    82. Financial Overview
    83. Products Offered
    84. Key Developments
    85. SWOT Analysis
    86. Key Strategies
    87. Herbalife
    88. Financial Overview
    89. Products Offered
    90. Key Developments
    91. SWOT Analysis
    92. Key Strategies
    93. Schwabe North America
    94. Financial Overview
    95. Products Offered
    96. Key Developments
    97. SWOT Analysis
    98. Key Strategies
    99. NOW Foods
    100. Financial Overview
    101. Products Offered
    102. Key Developments
    103. SWOT Analysis
    104. Key Strategies
    105. Herb Pharm
    106. Financial Overview
    107. Products Offered
    108. Key Developments
    109. SWOT Analysis
    110. Key Strategies
    111. Planetary Herbals
    112. Financial Overview
    113. Products Offered
    114. Key Developments
    115. SWOT Analysis
    116. Key Strategies
    117. Tradewinds
    118. Financial Overview
    119. Products Offered
    120. Key Developments
    121. SWOT Analysis
    122. Key Strategies
    123. Yogi Tea
    124. Financial Overview
    125. Products Offered
    126. Key Developments
    127. SWOT Analysis
    128. Key Strategies
    129. Nature's Way
    130. Financial Overview
    131. Products Offered
    132. Key Developments
    133. SWOT Analysis
    134. Key Strategies
    135. Rainbow Light
    136. Financial Overview
    137. Products Offered
    138. Key Developments
    139. SWOT Analysis
    140. Key Strategies
    141. Kroeger Herb
    142. Financial Overview
    143. Products Offered
    144. Key Developments
    145. SWOT Analysis
    146. Key Strategies
    147. Sun Potion
    148. Financial Overview
    149. Products Offered
    150. Key Developments
    151. SWOT Analysis
    152. Key Strategies
    153. Pukka Herbs
    154. Financial Overview
    155. Products Offered
    156. Key Developments
    157. SWOT Analysis
    158. Key Strategies
    159. New Chapter
    160. Financial Overview
    161. Products Offered
    162. Key Developments
    163. SWOT Analysis
    164. Key Strategies
    165. References
    166. Related Reports
    167. US Herbal Medicinal Products Market SIZE ESTIMATES & FORECAST, BY TYPE, 2019-2035 (USD Billions)
    168. US Herbal Medicinal Products Market SIZE ESTIMATES & FORECAST, BY FUNCTION, 2019-2035 (USD Billions)
    169. US Herbal Medicinal Products Market SIZE ESTIMATES & FORECAST, BY FORM, 2019-2035 (USD Billions)
    170. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    171. ACQUISITION/PARTNERSHIP
    172. MARKET SYNOPSIS
    173. US HERBAL MEDICINAL PRODUCTS MARKET ANALYSIS BY TYPE
    174. US HERBAL MEDICINAL PRODUCTS MARKET ANALYSIS BY FUNCTION
    175. US HERBAL MEDICINAL PRODUCTS MARKET ANALYSIS BY FORM
    176. KEY BUYING CRITERIA OF HERBAL MEDICINAL PRODUCTS MARKET
    177. RESEARCH PROCESS OF MRFR
    178. DRO ANALYSIS OF HERBAL MEDICINAL PRODUCTS MARKET
    179. DRIVERS IMPACT ANALYSIS: HERBAL MEDICINAL PRODUCTS MARKET
    180. RESTRAINTS IMPACT ANALYSIS: HERBAL MEDICINAL PRODUCTS MARKET
    181. SUPPLY / VALUE CHAIN: HERBAL MEDICINAL PRODUCTS MARKET
    182. HERBAL MEDICINAL PRODUCTS MARKET, BY TYPE, 2025 (% SHARE)
    183. HERBAL MEDICINAL PRODUCTS MARKET, BY TYPE, 2019 TO 2035 (USD Billions)
    184. HERBAL MEDICINAL PRODUCTS MARKET, BY FUNCTION, 2025 (% SHARE)
    185. HERBAL MEDICINAL PRODUCTS MARKET, BY FUNCTION, 2019 TO 2035 (USD Billions)
    186. HERBAL MEDICINAL PRODUCTS MARKET, BY FORM, 2025 (% SHARE)
    187. HERBAL MEDICINAL PRODUCTS MARKET, BY FORM, 2019 TO 2035 (USD Billions)
    188. BENCHMARKING OF MAJOR COMPETITORS

    US Herbal Medicinal Products Market Segmentation

     

     

     

    • Herbal Medicinal Products Market By Type (USD Billion, 2019-2035)

      • Traditional Chinese Medicines
      • Homeopathic Medicines
      • Aromatherapy Medicines
      • Ayurvedic Medicines

     

    • Herbal Medicinal Products Market By Function (USD Billion, 2019-2035)

      • General Wellness
      • Cardiovascular Health
      • Gut & Digestive Health
      • Cognitive Health

     

    • Herbal Medicinal Products Market By Form (USD Billion, 2019-2035)

      • Powder
      • Syrups
      • Ointments
      • Oils
      • Capsules & Tablets

     

     

     

     

     

     

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