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    US Endpoint Security Market

    ID: MRFR/ICT/62404-HCR
    200 Pages
    Aarti Dhapte
    September 2025

    US Endpoint Security Market Research Report By Solution Type (Antivirus Software, Firewall, Endpoint Detection and Response, Mobile Device Management, Data Loss Prevention), By Deployment Type (On-Premise, Cloud-Based, Hybrid), By End User (Small and Medium Enterprises, Large Enterprises, Government Organizations, Educational Institutions) and By Service Type (Managed Services, Professional Services, Training and Support) - Forecast to 2035

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    Table of Contents

    US Endpoint Security Market Summary

    The United States Endpoint Security market is projected to grow from 6 USD Billion in 2024 to 16 USD Billion by 2035, indicating a robust growth trajectory.

    Key Market Trends & Highlights

    US Endpoint Security Key Trends and Highlights

    • The market is expected to expand at a compound annual growth rate of 9.33 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 16 USD Billion, reflecting increasing demand for security solutions.
    • In 2024, the market is valued at 6 USD Billion, highlighting the current investment in endpoint security.
    • Growing adoption of advanced security technologies due to rising cyber threats is a major market driver.

    Market Size & Forecast

    2024 Market Size 6 (USD Billion)
    2035 Market Size 16 (USD Billion)
    CAGR (2025-2035) 9.33%

    Major Players

    Carbon Black, CrowdStrike, Bitdefender, Cisco, McAfee, Palo Alto Networks, Sophos, Check Point Software, Trend Micro, Microsoft, Symantec, Fortinet

    US Endpoint Security Market Trends

    There are a lot of important market drivers that are making big changes in the US Endpoint Security Market. One of the main reasons is that cyber-attacks are becoming more common and more advanced, and they are attacking businesses all throughout the country. As more businesses move their operations online, it has become especially important to have strong endpoint security solutions. Also, more people are working from home, which means that more endpoints are being accessed from outside of typical corporate networks. 

    This makes them more vulnerable and makes companies spend more on security solutions that cover everything. Recent developments also show that there is a greater focus on laws that protect data and mandate careful treatment of sensitive data, such as the California Consumer Privacy Act (CCPA) and the Health Insurance Portability and Accountability Act (HIPAA).Companies are therefore looking into more complex endpoint security solutions that not only meet compliance standards but also make their entire security stronger. 

    In addition, more and more endpoint security solutions in the US are using artificial intelligence (AI) and machine learning (ML) to increase threat detection, reaction times, and overall efficiency. There are many chances in the US Endpoint Security Market, especially in areas like healthcare, banking, and government, where data security is especially important. 

    Businesses want to improve their endpoint protection by using integrated solutions that provide real-time monitoring and threat intelligence.There is also a growing need for managed security services on the market. This lets businesses use outside experts to help them manage their endpoint security. Businesses that want to protect their digital assets in the US's constantly shifting threat environment will need to keep up with and deal with these trends as they happen.

    US Endpoint Security Market Drivers

    Market Segment Insights

    US Endpoint Security Market Segment Insights

    Endpoint Security Market Solution Type Insights

    The US Endpoint Security Market, focusing on the Solution Type, showcases a dynamic composition driven by various critical components that aim to safeguard digital environments. As the overall market continues to grow, the necessity for robust and effective solutions is becoming increasingly evident. Antivirus Software remains a cornerstone of endpoint protection, providing essential defenses against malware and other cyber threats, with its historical performance influencing both market growth and consumer trust. 

    Firewall solutions play a vital role by establishing barriers against unauthorized access and are essential in monitoring and controlling incoming and outgoing traffic, thus providing an additional layer of security that many organizations rely on to maintain their network integrity.Endpoint Detection and Response (EDR) is gaining traction in the market for its advanced capabilities that allow for real-time monitoring and response to potential threats, differentiating it from conventional security measures. EDR is particularly significant due to its proactive approach, enabling organizations to identify and mitigate threats before they escalate. 

    Meanwhile, Mobile Device Management solutions are increasingly crucial in the present landscape, given the rise of remote work and mobile device usage. This particular segment enhances security protocols for mobile devices, thereby ensuring that organizational data remains secure regardless of where it is accessed.Data Loss Prevention (DLP) strategies are becoming vital for companies aiming to safeguard sensitive information from internal and external breaches, underscoring the growing importance of data security in today’s regulatory environment. The emphasis on compliance and the protection of personal data continues to spur demand in this segment, particularly amidst stringent regulations such as GDPR and HIPAA. 

    Collectively, these solution types represent a multifaceted and intricate landscape within the US Endpoint Security Market segmentation, where the interplay of these solutions supports a comprehensive defense strategy against the growing threat of cyber incidents. With cybersecurity increasingly recognized as a fundamental business priority, the solutions provided by Antivirus Software, Firewall, Endpoint Detection and Response, Mobile Device Management, and Data Loss Prevention are critical components of an organization’s overall security posture, ultimately contributing to the resilience of the US economy as it navigates the complexities of digital transformation and threat management.

    Endpoint Security Market Solution Type Insights

    Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

    Endpoint Security Market Deployment Type Insights

    The Deployment Type segment of the US Endpoint Security Market plays a crucial role in shaping the overall landscape of cybersecurity solutions. With growing concerns over data breaches and security threats, organizations are increasingly looking at diverse deployment models such as On-Premise, Cloud-Based, and Hybrid.

    On-Premise solutions offer extensive control and customization, which is particularly favored by industries with stringent regulatory requirements, while Cloud-Based deployments are gaining traction due to their scalability, cost-effectiveness, and ease of integration.Hybrid models, combining the benefits of both On-Premise and Cloud solutions, are emerging as a popular choice, providing flexibility to organizations aiming to optimize resource allocation and manage sensitive data better. The shift towards remote work and an increase in cyber threats are significant growth drivers for these deployment types.

    Furthermore, the rise in digital transformation initiatives across various sectors is pushing firms to adopt sophisticated endpoint security measures, ensuring their data and infrastructure remain protected against evolving threats.As such, the Deployment Type segment remains a focal point in the US Endpoint Security Market, reflecting the dynamic requirements of businesses in safeguarding their digital assets.

    Endpoint Security Market End User Insights

    The US Endpoint Security Market is extensively segmented by End User, reflecting the diverse protective needs across various industries. Small and Medium Enterprises (SMEs) are increasingly adopting endpoint security solutions as they often face unique challenges, including limited resources and heightened vulnerabilities to cyber threats. 

    Large Enterprises, on the other hand, dominate the market due to their complex IT infrastructures and significant investment capabilities, making them essential players in driving market innovations and advancements.Government Organizations require robust endpoint security to safeguard sensitive data, underlining the importance of compliance with strict regulations and national security policies. 

    Educational Institutions also play a vital role; as networks become more integrated and digitally dependent, the safeguarding of student and faculty data is critical. These different end users highlight various security priorities and demonstrate the tailored approaches required within the US Endpoint Security Market, providing ample opportunities for vendors to cater to specific needs while addressing growing concerns over cybersecurity threats and vulnerabilities.

    Endpoint Security Market Service Type Insights

    The Service Type segment of the US Endpoint Security Market plays a pivotal role in maintaining cybersecurity across various industries. Managed Services often dominate this space, as organizations increasingly seek to outsource their security needs to experts who can provide continuous monitoring and management, thereby minimizing risk and ensuring compliance with regulations. Professional Services also hold significance, offering essential consultancy and implementation support that assists businesses in effectively deploying security measures tailored to their specific requirements.

    Furthermore, Training Services are crucial, as they equip employees with the skills and knowledge necessary to identify security threats and respond appropriately, thus fostering a culture of security awareness within organizations. Support Services complement these offerings by ensuring that any security incidents are quickly resolved, minimizing downtime and potential losses. As the landscape of threats evolves, the US Endpoint Security Market is displaying substantial growth driven by increased demand for comprehensive security solutions across all service types, highlighting the critical importance of robust endpoint protection in today’s digital environment.

    Regional Insights

    Key Players and Competitive Insights

    The US Endpoint Security Market has gained significant traction in recent years due to the rising frequency and sophistication of cyber threats. As organizations increasingly adopt remote working practices and cloud computing, the demand for robust endpoint protection has escalated. Competitive insights in this sector reveal that a diverse range of companies are striving to capture market share by offering innovative, user-friendly, and comprehensive security solutions tailored to both enterprise and SMB needs. This landscape is characterized by rapid technological advancements, strategic partnerships, and robust investment in research and development.

    Companies are also focusing on integrating artificial intelligence and machine learning capabilities to enhance their offerings, thus driving growth and demonstrating their commitment to safeguarding crucial digital assets against evolving cyber threats.

    Carbon Black has established itself as a formidable player within the US Endpoint Security Market, primarily noted for its advanced threat detection and response capabilities. Known for providing a cloud-native endpoint protection platform, Carbon Black leverages machine learning to continuously analyze endpoint activity. This proactive approach helps in identifying threats in real-time and minimizes response times significantly. The company stands out for its deep visibility into endpoints and its ability to correlate data, allowing users to make informed security decisions.

    Carbon Black’s strengths lie in its seamless integration capabilities with existing IT infrastructure and its focus on providing a scalable solution suitable for organizations of various sizes across the US market.

    CrowdStrike is another major competitor in the US Endpoint Security Market, recognized for its innovative cloud-native platform that offers endpoint protection, threat intelligence, and incident response services. The company's key products include its Falcon platform, which consolidates different security functionalities into a single solution, enhancing the overall efficacy of endpoint protection. With a significant presence in the US, CrowdStrike has carved a niche for itself by emphasizing its ability to harness artificial intelligence for threat detection and response. 

    The company’s strength lies in its extensive threat intelligence database, allowing proactive threat hunting and rapid responsiveness to incidents. Furthermore, CrowdStrike has seen strategic mergers and acquisitions that have bolstered its technological capabilities and market position, allowing it to maintain a competitive edge in the fast-evolving endpoint security landscape within the US.

    Key Companies in the US Endpoint Security Market market include

    Industry Developments

    The US Endpoint Security Market has seen significant developments recently, with increased investments from leading companies to enhance cybersecurity measures amid rising threats. Notably, in March 2023, CrowdStrike announced its acquisition of Humio to strengthen its security posture and expand its cloud-native platform capabilities. Additionally, in July 2023, Cisco completed the acquisition of Splunk, further integrating advanced analytics into its endpoint security solutions. 

    Companies like Carbon Black and Palo Alto Networks have reported strong revenue growth, attributed to their ongoing innovations in threat detection and response technologies. The market is also witnessing heightened demand for solutions from Check Point Software and Trend Micro as organizations prioritize robust security frameworks against cyber threats. According to government assessments, the urgency of addressing ransomware and malware attacks has prompted companies to allocate larger budgets towards endpoint protection. 

    Major firms, including McAfee is adapting their strategies to address evolving security challenges, enhancing their product offerings. Furthermore, Fortinet's recent partnerships with various agencies underline the collective effort to bolster national cybersecurity. This dynamic landscape illustrates the increasing importance of cutting-edge endpoint security solutions across various sectors in the US.

    Market Segmentation

    Endpoint Security Market End User Outlook

    • Small and Medium Enterprises
    • Large Enterprises
    • Government Organizations
    • Educational Institutions

    Endpoint Security Market Service Type Outlook

    • Managed Services
    • Professional Services
    • Training and Support

    Endpoint Security Market Solution Type Outlook

    • Antivirus Software
    • Firewall
    • Endpoint Detection and Response
    • Mobile Device Management
    • Data Loss Prevention

    Endpoint Security Market Deployment Type Outlook

    • On-Premise
    • Cloud-Based
    • Hybrid

    Report Scope

    Report Attribute/Metric Details
    Market Size 2023 5.47(USD Billion)
    Market Size 2024 6.0(USD Billion)
    Market Size 2035 16.0(USD Billion)
    Compound Annual Growth Rate (CAGR) 9.326% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2024
    Market Forecast Units USD Billion
    Key Companies Profiled Carbon Black, CrowdStrike, Bitdefender, Cisco, McAfee, Palo Alto Networks, Sophos, Check Point Software, Trend Micro, Microsoft, Symantec, Fortinet
    Segments Covered Solution Type, Deployment Type, End User, Service Type
    Key Market Opportunities Cloud-based security solutions, Increasing remote workforce protection, Integration of AI and machine learning, Rise in cyberattack incidents, Compliance with evolving regulations
    Key Market Dynamics rising cyber threat incidences, increasing remote workforce, regulatory compliance pressures, advancements in AI technology, growing demand for unified solutions
    Countries Covered US

    Market Highlights

    Author
    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    What is the expected market size of the US Endpoint Security Market by 2024?

    The US Endpoint Security Market is expected to be valued at 6.0 USD Billion by the year 2024.

    What is the forecasted market size of the US Endpoint Security Market by 2035?

    By 2035, the US Endpoint Security Market is expected to reach a value of 16.0 USD Billion.

    What is the expected compound annual growth rate (CAGR) for the US Endpoint Security Market between 2025 and 2035?

    The expected CAGR for the US Endpoint Security Market from 2025 to 2035 is 9.326%.

    Which segment is projected to dominate the US Endpoint Security Market in 2024?

    In 2024, the Antivirus Software segment is projected to dominate the market with a value of 1.8 USD Billion.

    What will the market value of the Data Loss Prevention segment be in 2035?

    The Data Loss Prevention segment is expected to be valued at 1.4 USD Billion by 2035.

    Who are the key players in the US Endpoint Security Market?

    Key players in the US Endpoint Security Market include Carbon Black, CrowdStrike, Bitdefender, and Cisco.

    What is the projected market value for the Endpoint Detection and Response segment in 2024?

    The Endpoint Detection and Response segment is projected to be valued at 1.5 USD Billion in 2024.

    How much is the Firewall segment expected to be valued at by 2035?

    The Firewall segment is expected to reach a value of 3.2 USD Billion by the year 2035.

    What are the growth drivers for the US Endpoint Security Market?

    The growth drivers for the US Endpoint Security Market include increasing cyber threats and the rising need for advanced security solutions.

    What impact might global conflicts have on the US Endpoint Security Market?

    Current global conflicts may lead to an increase in demand for endpoint security solutions due to heightened security concerns.

    1. EXECUTIVE SUMMARY
    2. Market Overview
      1. Key Findings
      2. Market Segmentation
    3. Competitive Landscape
      1. Challenges and Opportunities
      2. Future Outlook
    4. MARKET INTRODUCTION
      1. Definition
    5. Scope of the study
      1. Research Objective
        1. Assumption
    6. Limitations
    7. RESEARCH METHODOLOGY
      1. Overview
      2. Data Mining
      3. Secondary Research
      4. Primary Research
        1. Primary Interviews
    8. and Information Gathering Process
      1. Breakdown of Primary Respondents
      2. Forecasting Model
      3. Market Size Estimation
        1. Bottom-Up
    9. Approach
      1. Top-Down Approach
      2. Data Triangulation
    10. Validation
    11. MARKET DYNAMICS
      1. Overview
    12. Drivers
      1. Restraints
      2. Opportunities
    13. MARKET FACTOR ANALYSIS
      1. Value chain Analysis
      2. Porter's Five Forces Analysis
    14. Bargaining Power of Suppliers
      1. Bargaining Power of Buyers
    15. Threat of New Entrants
      1. Threat of Substitutes
        1. Intensity
    16. of Rivalry
      1. COVID-19 Impact Analysis
        1. Market Impact Analysis
        2. Regional Impact
        3. Opportunity and Threat Analysis
    17. US ENDPOINT SECURITY MARKET, BY SOLUTION TYPE (USD BILLION)
    18. Antivirus Software
      1. Firewall
      2. Endpoint Detection and Response
      3. Mobile Device Management
      4. Data Loss Prevention
    19. US
    20. ENDPOINT SECURITY MARKET, BY DEPLOYMENT TYPE (USD BILLION)
      1. On-Premise
      2. Cloud-Based
      3. Hybrid
    21. US ENDPOINT SECURITY MARKET, BY
    22. END USER (USD BILLION)
      1. Small and Medium Enterprises
      2. Large
    23. Enterprises
      1. Government Organizations
      2. Educational Institutions
    24. US ENDPOINT SECURITY MARKET, BY SERVICE TYPE (USD BILLION)
      1. Managed
    25. Services
      1. Professional Services
      2. Training and Support
    26. COMPETITIVE LANDSCAPE
      1. Overview
      2. Competitive Analysis
      3. Market share Analysis
      4. Major Growth Strategy in the Endpoint
    27. Security Market
      1. Competitive Benchmarking
      2. Leading Players
    28. in Terms of Number of Developments in the Endpoint Security Market
      1. Key
    29. developments and growth strategies
      1. New Product Launch/Service Deployment
        1. Merger & Acquisitions
        2. Joint Ventures
    30. Major Players Financial Matrix
      1. Sales and Operating Income
    31. Major Players R&D Expenditure. 2023
    32. COMPANY PROFILES
      1. Carbon
    33. Black
      1. Financial Overview
        1. Products Offered
    34. Key Developments
      1. SWOT Analysis
        1. Key Strategies
    35. CrowdStrike
      1. Financial Overview
        1. Products Offered
        2. Key Developments
        3. SWOT Analysis
        4. Key Strategies
      2. Bitdefender
        1. Financial Overview
        2. Products
    36. Offered
      1. Key Developments
        1. SWOT Analysis
    37. Key Strategies
      1. Cisco
        1. Financial Overview
    38. Products Offered
      1. Key Developments
        1. SWOT Analysis
        2. Key Strategies
      2. Kaspersky
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT
    39. Analysis
      1. Key Strategies
      2. McAfee
        1. Financial
    40. Overview
      1. Products Offered
        1. Key Developments
    41. SWOT Analysis
      1. Key Strategies
      2. Palo Alto Networks
    42. Financial Overview
      1. Products Offered
        1. Key Developments
        2. SWOT Analysis
        3. Key Strategies
      2. Sophos
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      3. Check Point
    43. Software
      1. Financial Overview
        1. Products Offered
    44. Key Developments
      1. SWOT Analysis
        1. Key Strategies
    45. Trend Micro
      1. Financial Overview
        1. Products Offered
        2. Key Developments
        3. SWOT Analysis
        4. Key Strategies
      2. Webroot
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key
    46. Strategies
      1. Microsoft
        1. Financial Overview
    47. Products Offered
      1. Key Developments
        1. SWOT Analysis
        2. Key Strategies
      2. Symantec
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT
    48. Analysis
      1. Key Strategies
      2. Fortinet
        1. Financial
    49. Overview
      1. Products Offered
        1. Key Developments
    50. SWOT Analysis
      1. Key Strategies
    51. APPENDIX
      1. References
      2. Related Reports
    52. TYPE, 2019-2035 (USD BILLIONS)
    53. & FORECAST, BY DEPLOYMENT TYPE, 2019-2035 (USD BILLIONS)
    54. SECURITY MARKET SIZE ESTIMATES & FORECAST, BY END USER, 2019-2035 (USD BILLIONS)
    55. TYPE, 2019-2035 (USD BILLIONS)
    56. LIST
    57. OF FIGURES
    58. MARKET ANALYSIS BY SOLUTION TYPE
    59. BY DEPLOYMENT TYPE
    60. KEY BUYING CRITERIA OF ENDPOINT SECURITY MARKET
    61. OF MRFR
    62. DRIVERS IMPACT ANALYSIS: ENDPOINT SECURITY MARKET
    63. ANALYSIS: ENDPOINT SECURITY MARKET
    64. SECURITY MARKET
    65. (% SHARE)
    66. (USD Billions)
    67. (% SHARE)
    68. (USD Billions)
    69. (% SHARE)
    70. Billions)

    US Endpoint Security Market Segmentation

     

    • Endpoint Security Market By Solution Type (USD Billion, 2019-2035)
      • Antivirus Software
      • Firewall
      • Endpoint Detection and Response
      • Mobile Device Management
      • Data Loss Prevention

     

    • Endpoint Security Market By Deployment Type (USD Billion, 2019-2035)
      • On-Premise
      • Cloud-Based
      • Hybrid

     

    • Endpoint Security Market By End User (USD Billion, 2019-2035)
      • Small and Medium Enterprises
      • Large Enterprises
      • Government Organizations
      • Educational Institutions

     

    • Endpoint Security Market By Service Type (USD Billion, 2019-2035)
      • Managed Services
      • Professional Services
      • Training and Support
    Report Infographic
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