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    US Dental Industry Market

    ID: MRFR/HC/11124-HCR
    128 Pages
    Rahul Gotadki
    October 2025

    US Dental Industry Market Research Report Information By Type (Dental Consumables and Dental Equipment), By Cooling Type (Air-Cooled and Oil-Cooled), By End User (Solo Practices, DSO/ Group Practices, and Others) –Market Forecast Till 2035

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    US Dental Industry Market Infographic
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    US Dental Industry Market Summary

    As per MRFR analysis, the US dental industry market size was estimated at 9.95 USD Billion in 2024.. The US dental industry market is projected to grow from 10.33 USD Billion in 2025 to 15.0 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 3.8% during the forecast period 2025 - 2035.

    Key Market Trends & Highlights

    The US dental industry market is experiencing transformative growth driven by technological advancements and changing consumer preferences.

    • Teledentistry is gaining traction as a convenient option for patients seeking remote consultations.
    • Preventive care is becoming increasingly prioritized, reflecting a shift towards maintaining oral health rather than reactive treatments.
    • AI technologies are being integrated into dental practices, enhancing diagnostic accuracy and operational efficiency.
    • Key market drivers include rising oral health awareness and technological advancements in dental equipment, which are shaping the industry's future.

    Market Size & Forecast

    2024 Market Size 9.95 (USD Billion)
    2035 Market Size 15.0 (USD Billion)

    Major Players

    Dentsply Sirona (US), Align Technology (US), Henry Schein (US), Danaher Corporation (US), 3M (US), Nobel Biocare (CH), Straumann (CH), Ivoclar Vivadent (LI), GC Corporation (JP)

    US Dental Industry Market Trends

    The dental industry market is currently experiencing a transformative phase characterized by technological advancements and evolving consumer preferences. Innovations such as teledentistry and digital imaging are reshaping how dental services are delivered, enhancing patient experiences and improving diagnostic accuracy. Furthermore, there is a noticeable shift towards preventive care, with an increasing emphasis on oral health education and regular check-ups. This trend reflects a broader societal awareness of the importance of maintaining oral hygiene, which is likely to drive demand for dental services in the coming years. In addition, the dental market is witnessing a rise in the integration of artificial intelligence (AI) and machine learning technologies.. These tools are being utilized to streamline administrative processes, optimize treatment plans, and enhance patient engagement. As dental practices adopt these technologies, they may experience improved operational efficiency and patient satisfaction. Overall, the dental market appears poised for growth, driven by innovation and a commitment to enhancing patient care..

    Rise of Teledentistry

    Teledentistry is gaining traction as a convenient alternative for patients seeking dental consultations. This trend allows for remote assessments and follow-ups, making dental care more accessible, especially for those in underserved areas.

    Focus on Preventive Care

    There is a growing emphasis on preventive care within the dental industry market. Patients are increasingly prioritizing regular check-ups and oral health education, which may lead to better long-term health outcomes and reduced treatment costs.

    Integration of AI Technologies

    The incorporation of artificial intelligence in dental practices is on the rise. AI tools are being used to enhance diagnostic accuracy, streamline workflows, and improve patient engagement, potentially transforming the operational landscape of dental care.

    US Dental Industry Market Drivers

    Focus on Cosmetic Dentistry

    The growing interest in cosmetic dentistry is emerging as a significant driver within the dental industry market. As societal standards of beauty evolve, more individuals are seeking aesthetic dental procedures such as teeth whitening, veneers, and orthodontics. This trend is particularly pronounced among younger demographics, who are increasingly prioritizing their appearance. The cosmetic dentistry segment is projected to grow at a CAGR of 7% over the next five years, reflecting the rising consumer willingness to invest in dental aesthetics. As dental practices expand their offerings to include cosmetic services, they may attract a broader clientele, thereby enhancing their revenue streams and contributing to the overall growth of the dental industry market.

    Increasing Oral Health Awareness

    The dental industry market is experiencing a notable surge in consumer awareness regarding oral health. Educational campaigns and public health initiatives have contributed to a heightened understanding of the importance of dental hygiene. This awareness is reflected in the growing demand for preventive dental services, which are projected to account for approximately 40% of total dental expenditures in the coming years. As individuals become more proactive about their oral health, the dental market is likely to see an increase in routine check-ups and preventive treatments, thereby driving revenue growth.. Furthermore, the emphasis on oral health is also influencing product development, with a rise in innovative dental care products aimed at enhancing consumer engagement and satisfaction.

    Rising Dental Insurance Coverage

    The expansion of dental insurance coverage is playing a pivotal role in shaping the dental industry market. With more employers offering dental benefits as part of their health insurance packages, access to dental care is improving for a larger segment of the population. Recent data indicates that approximately 60% of Americans have some form of dental insurance, which facilitates regular visits to dental professionals. This increase in coverage is likely to drive demand for a variety of dental services, from routine cleanings to more extensive procedures. As insurance companies continue to expand their offerings, the dental industry market may experience a corresponding rise in patient visits and overall service utilization.

    Aging Population and Increased Dental Needs

    The demographic shift towards an aging population in the United States is a critical driver for the dental industry market. As the baby boomer generation ages, there is an increasing prevalence of dental issues such as periodontal disease and tooth loss. This demographic is expected to require more complex dental procedures, including implants and restorative work, which could lead to a substantial increase in demand for dental services. By 2030, it is estimated that nearly 20% of the U.S. population will be over 65 years old, further emphasizing the need for dental care tailored to older adults. Consequently, dental practices may need to adapt their services to cater to this growing segment, thereby influencing the overall dynamics of the dental industry market.

    Technological Advancements in Dental Equipment

    The dental industry market is significantly influenced by rapid technological advancements in dental equipment and tools. Innovations such as digital imaging, 3D printing, and laser dentistry are transforming traditional practices, enhancing efficiency and patient outcomes. For instance, the adoption of digital radiography has been shown to reduce radiation exposure by up to 80%, making procedures safer for patients. Additionally, the market for dental equipment is projected to grow at a CAGR of 6.5% over the next five years, driven by these technological improvements. As dental practices invest in state-of-the-art equipment, they are likely to attract more patients, thereby contributing to the overall growth of the dental industry market.

    Market Segment Insights

    By Application: Orthodontics (Largest) vs. Preventive Dentistry (Fastest-Growing)

    In the US dental industry market, the application segments exhibit distinct characteristics and market shares. Orthodontics represents the largest segment, driven by increasing consumer awareness and demand for aesthetic dental solutions. Meanwhile, Preventive Dentistry is gaining traction as more people focus on maintaining oral health and preventing issues before they arise. Periodontics, Restorative Dentistry, and Oral Surgery also contribute, but to a lesser extent, showcasing diverse needs among patients. Growth trends within the application segment are heavily influenced by advancements in technology and changing patient preferences. With innovations such as clear aligners and minimally invasive procedures, segments like Orthodontics and Preventive Dentistry are particularly flourishing. Educational campaigns emphasize the importance of regular dental check-ups, leading to increased patient visits and promoting overall market expansion. These trends position the industry well for future growth, ensuring a dynamic environment for various applications.

    Orthodontics: Large vs. Preventive Dentistry: Emerging

    Orthodontics holds a dominant position in the US dental industry market, catering to diverse patient demographics seeking corrective treatments for misaligned teeth. Its substantial market share is fueled by higher disposable incomes and growing aesthetic concerns among consumers. On the other hand, Preventive Dentistry is emerging rapidly, focusing on educating patients about effective oral care practices. This segment is gaining popularity due to its emphasis on avoiding costly treatments through proper maintenance. Both segments reflect evolving consumer attitudes towards dental health, with Orthodontics established and Preventive Dentistry paving the way for future preventative approaches.

    By Product Type: Dental Equipment (Largest) vs. Dental Implants (Fastest-Growing)

    The market share distribution among the product types in the US dental industry market is quite varied, with Dental Equipment taking the lead as the largest segment. It encompasses a broad range of tools and machines used in dental practice, significantly outpacing other categories. Following closely are Dental Implants, which have shown robust growth and capture an increasingly larger market share as innovations in this area evolve. The growth trends in the product types reflect the changing demands of the dental field. Dental Implants are emerging as the fastest-growing segment, fueled by advancements in technology and increased patient awareness about oral health. Moreover, the demand for Dental Materials and Consumables continues to rise as practitioners seek improved quality and effectiveness in their offerings, which further enhances the competitive landscape in the US dental industry market.

    Dental Equipment (Dominant) vs. Dental Software (Emerging)

    Dental Equipment remains the dominant force in the US dental industry market, representing a cornerstone for dental practices nationwide. This segment includes a comprehensive array of tools, from diagnostic to treatment equipment, essential for providing effective dental care. On the other hand, Dental Software is an emerging trend that is gaining attention due to the increasing need for digital solutions in practice management, patient records, and billing processes. As the industry shifts toward technological integration, Dental Software develops features to improve efficiency and patient engagement, positioning itself as a critical asset for modern dental practices. Together, these segments illustrate the evolving dynamics within the market, balancing traditional equipment with innovative technological solutions.

    By End Use: Dental Clinics (Largest) vs. Hospitals (Fastest-Growing)

    In the US dental industry market, the distribution of market share among the end-use segments highlights that Dental Clinics command the largest share, driven by the increasing number of dental practices and patients seeking preventive care. Hospitals also play a crucial role but represent a smaller portion of the market as specialized care becomes more prevalent. Academic Institutes and Research Laboratories maintain a substantial share, focusing on education and innovation in dental practices, though their growth is comparatively slower. Growth trends indicate that Dental Clinics are benefiting from rising awareness of oral health, leading to more frequent visits. Conversely, Hospitals are emerging as the fastest-growing segment due to advances in dental technology and surgical procedures, attracting patients with complex dental needs. The increased focus on dental healthcare policies also fosters growth across all segments, promoting better access and quality of care.

    Dental Clinics (Dominant) vs. Hospitals (Emerging)

    Dental Clinics are characterized by their established presence in the market, serving as hubs for routine check-ups, cosmetic procedures, and preventive care. Their dominance is rooted in their ability to attract a consistent patient base through varied services and a strong focus on patient experience. On the other hand, Hospitals represent an emerging segment, rapidly evolving to include comprehensive dental services alongside general healthcare. These facilities are increasingly adopting advanced dental technologies, accommodating complex procedures, and fostering collaborations with dental specialists, which enhances their appeal and growth potential in the market.

    By Distribution Channel: Direct Sales (Largest) vs. Online Sales (Fastest-Growing)

    In the US dental industry market, the distribution channels have distinct market shares. Direct Sales hold a significant portion, appealing to dental professionals who prefer personalized service and product education. Meanwhile, Distributors play a vital role in ensuring product availability across various regions, though they follow behind in market share. Online Sales have gained traction, particularly post-pandemic, reflecting changing buying behaviors among consumers and professionals alike. Retail Pharmacies contribute to the market by offering dental products conveniently, though their share is relatively smaller compared to others. Growth trends reveal an increasing preference for Online Sales, driven by convenience and accessibility. The rise of e-commerce platforms allows for streamlined purchasing processes, appealing especially to younger generations of dental professionals. Direct Sales remain important, as personalized experiences and relationships foster loyalty, although they are adapting to compete with the growing digital landscape. Retail Pharmacies and Distributors face challenges but can capitalize on partnerships to enhance product reach.

    Direct Sales (Dominant) vs. Online Sales (Emerging)

    Direct Sales are characterized by a close relationship between manufacturers and dentists, allowing for tailored solutions that align with specific dental practice needs. This channel thrives on trust and personal interaction, which are crucial in the dental profession. Meanwhile, Online Sales represent an emerging trend, characterized by the ease of ordering and the availability of a wide array of dental products at competitive prices. The shift towards digital platforms reflects broader consumer habits, enabling quick comparisons and purchases from the comfort of the practitioner’s office, thus posing a strong challenge to traditional sales methods.

    Get more detailed insights about US Dental Industry Market

    Regional Insights

    The US dental industry market area will grow at a significant rate driven by the high frequency of oral ailments, the aging population's increased susceptibility to various dental conditions, and the need for surgical, restorative, and preventative dental care technologies. Furthermore, the market for dental products is expanding due to the aging population. Over 36 million Americans lack teeth, and 120 million have at least one missing tooth, according to the American Dental Association. These figures are expected to rise over the next 20 years. The strong demand for dental services in the area is anticipated to drive market expansion.

    In this region, government campaigns promoting dental health also support market expansion.

    Industry Developments:

    In November 2022, ProHEALTH Dental made an alliance with Renew, a digitized full mouth restoration company, to enhance brand presence in the Northeast of the country and increase their service offerings.

    In September 2022, Smile Brands Incorporated partnered with Aria Dental and Mike Majors, DDS in San Antonio, to provide the practice with administrative support and other management services.

    In April 2022, Smile Brands incorporated Radiate by McQuitty in Santa Fe, New Mexico. The group practices general and cosmetic dentistry, and dental emergency services in Santa Fe and its suburbs.

    Key Players and Competitive Insights

    The dental industry market in the US is characterized by a dynamic competitive landscape, driven by innovation, technological advancements, and strategic partnerships. Key players such as Dentsply Sirona (US), Align Technology (US), and Henry Schein (US) are at the forefront, each adopting distinct strategies to enhance their market positioning. Dentsply Sirona (US) focuses on integrating digital solutions into its product offerings, thereby enhancing operational efficiency and customer engagement. Align Technology (US) emphasizes the development of advanced orthodontic solutions, leveraging its expertise in clear aligners to capture a larger market share. Meanwhile, Henry Schein (US) adopts a comprehensive approach by expanding its distribution network and enhancing service offerings, which collectively shapes a competitive environment that is increasingly reliant on technological innovation and customer-centric solutions.

    The business tactics employed by these companies reflect a concerted effort to optimize supply chains and localize manufacturing processes. The market structure appears moderately fragmented, with several players vying for dominance while also collaborating through strategic alliances. This collective influence of key players fosters a competitive atmosphere where innovation and operational efficiency are paramount.

    In October 2025, Dentsply Sirona (US) announced a partnership with a leading software company to enhance its digital imaging solutions. This strategic move is likely to bolster its product portfolio, enabling dental professionals to leverage advanced imaging technologies for improved patient outcomes. Such collaborations may enhance Dentsply Sirona's competitive edge by integrating cutting-edge technology into its offerings.

    In September 2025, Align Technology (US) launched a new version of its clear aligner system, incorporating AI-driven features to optimize treatment planning. This innovation not only positions Align as a leader in orthodontic solutions but also reflects a broader trend towards the integration of artificial intelligence in dental practices. The introduction of AI capabilities could significantly enhance treatment efficiency and patient satisfaction, thereby solidifying Align's market presence.

    In August 2025, Henry Schein (US) expanded its telehealth services, allowing dental practitioners to offer remote consultations. This strategic initiative aligns with the growing demand for accessible healthcare solutions and positions Henry Schein as a forward-thinking player in the dental industry. By embracing telehealth, the company is likely to attract a broader customer base, enhancing its competitive positioning in a rapidly evolving market.

    As of November 2025, the dental industry market is witnessing trends such as digitalization, sustainability, and the integration of AI technologies. Strategic alliances are increasingly shaping the competitive landscape, enabling companies to pool resources and expertise. Looking ahead, competitive differentiation is expected to evolve, with a pronounced shift from price-based competition to a focus on innovation, technological advancements, and supply chain reliability. This transition underscores the importance of adaptability and forward-thinking strategies in maintaining a competitive edge.

    Key Companies in the US Dental Industry Market market include

    Industry Developments

    In November 2022, ProHEALTH Dental made an alliance with Renew, a digitized full mouth restoration company, to enhance brand presence in the Northeast of the country and increase their service offerings.

    In September 2022, Smile Brands Incorporated partnered with Aria Dental and Mike Majors, DDS in San Antonio, to provide the practice with administrative support and other management services.

    In April 2022, Smile Brands incorporated Radiate by McQuitty in Santa Fe, New Mexico. The group practices general and cosmetic dentistry, and dental emergency services in Santa Fe and its suburbs.

    Dental Industry Key Market Players & Competitive Insights

    Leading market players are investing heavily in research and development in order to expand their product lines, which will help the dental industry market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their  footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, dental industry industry must offer cost-effective items.

    Key Companies in the dental industry market include

    • 3M (U.S.)
    • Institut Straumann AG (Switzerland)
    • Henry Schein, Inc. (U.S.)
    • Angelalign Technology Inc. (China)
    • SHOFU INC. (Japan)
    • Dentsply Sirona (U.S.)
    • Align Technology, Inc. (U.S.)
    • ZImvie (Zimmer Biomet) (U.S.)
    • Coltene (Switzerland)
    • B. Dental (Israel)
    • BIOLASE, Inc. (U.S.)
    • 3Shape A/S (Denmark)
    • ENVISTA HOLDINGS CORPORATION(U.S.)
    • VATECH (South Korea)

    Future Outlook

    US Dental Industry Market Future Outlook

    The dental industry market is projected to grow at a 3.8% CAGR from 2024 to 2035, driven by technological advancements, increasing oral health awareness, and an aging population.

    New opportunities lie in:

    • Expansion of teledentistry services for remote consultations and follow-ups.
    • Development of AI-driven diagnostic tools to enhance treatment accuracy.
    • Investment in eco-friendly dental materials to attract environmentally conscious consumers.

    By 2035, the dental industry market is expected to be robust, driven by innovation and evolving consumer needs.

    Market Segmentation

    US Dental Industry Market End Use Outlook

    • Hospitals
    • Dental Clinics
    • Academic Institutes
    • Research Laboratories

    US Dental Industry Market Application Outlook

    • Orthodontics
    • Periodontics
    • Restorative Dentistry
    • Oral Surgery
    • Preventive Dentistry

    US Dental Industry Market Product Type Outlook

    • Dental Equipment
    • Dental Implants
    • Dental Materials
    • Dental Consumables
    • Dental Software

    US Dental Industry Market Distribution Channel Outlook

    • Direct Sales
    • Distributors
    • Online Sales
    • Retail Pharmacies

    Report Scope

    MARKET SIZE 20249.95(USD Billion)
    MARKET SIZE 202510.33(USD Billion)
    MARKET SIZE 203515.0(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR)3.8% (2024 - 2035)
    REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR2024
    Market Forecast Period2025 - 2035
    Historical Data2019 - 2024
    Market Forecast UnitsUSD Billion
    Key Companies Profiled["Dentsply Sirona (US)", "Align Technology (US)", "Henry Schein (US)", "Danaher Corporation (US)", "3M (US)", "Nobel Biocare (CH)", "Straumann (CH)", "Ivoclar Vivadent (LI)", "GC Corporation (JP)"]
    Segments CoveredApplication, Product Type, End Use, Distribution Channel
    Key Market OpportunitiesIntegration of artificial intelligence in diagnostic and treatment planning within the dental industry market.
    Key Market DynamicsTechnological advancements and regulatory changes are reshaping competitive dynamics in the dental industry market.
    Countries CoveredUS

    Market Highlights

    Author
    Rahul Gotadki
    Assistant Manager

    He holds an experience of about 7+ years in Market Research and Business Consulting, working under the spectrum of Life Sciences and Healthcare domains. Rahul conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. His expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc. In addition to the above, his other responsibility includes strategic tracking of high growth markets & advising clients on the potential areas of focus they could direct their business initiatives

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    FAQs

    How much is the dental industry market?

    The US Dental Industry market size was valued at USD Significant in 2022.

    What is the growth rate of the dental industry market?

    The market is projected to grow at a CAGR of Moderate during the forecast period, 2023-2032.

    Who are the key players in the dental industry market?

    The key players in the market are 3M (U.S.), Institut Straumann AG (Switzerland), Henry Schein, Inc. (U.S.), Angelalign Technology Inc. (China), SHOFU INC. (Japan), Dentsply Sirona (U.S.), Align Technology, Inc. (U.S.), ZImvie (Zimmer Biomet) (U.S.), Coltene (Switzerland), A.B. Dental (Israel), BIOLASE, Inc. (U.S.), 3Shape A/S (Denmark), ENVISTA HOLDINGS CORPORATION(U.S.), VATECH (South Korea).

    Which type led the dental industry market?

    The consumables category dominated the market in 2022.

    Which end user had the largest market share in the dental industry market?

    The solo practices category had the largest share in the market.

    What is the projected market size of the US Dental Industry in 2024?

    The projected market size of the US Dental Industry in 2024 is expected to be valued at 9.5 billion USD.

    What will be the estimated market size of the US Dental Industry by 2035?

    By 2035, the estimated market size of the US Dental Industry is expected to reach 24.5 billion USD.

    What is the expected CAGR for the US Dental Industry from 2025 to 2035?

    The expected CAGR for the US Dental Industry from 2025 to 2035 is 8.994%.

    Who are the key players in the US Dental Industry market?

    Major players in the US Dental Industry include Ivoclar Vivadent, Henry Schein, Carestream Dental, and Straumann, among others.

    What is the market value for Endodontics in 2024?

    The market value for Endodontics in 2024 is estimated to be 1.5 billion USD.

    What will the market value of Restorative Dentistry be in 2035?

    The market value of Restorative Dentistry is anticipated to reach 6.3 billion USD by 2035.

    How is the market for Orthodontics expected to grow by 2035?

    The Orthodontics market is projected to grow to 6.4 billion USD by 2035, up from 2.3 billion USD in 2024.

    What segment of the US Dental Industry will show significant growth?

    The Prosthodontics segment is expected to grow from 1.8 billion USD in 2024 to 4.5 billion USD by 2035.

    What are some challenges facing the US Dental Industry?

    The US Dental Industry faces challenges such as a competitive landscape and evolving patient demands, which may impact growth.

    What role does technological advancement play in the US Dental Industry?

    Technological advancements are key drivers of growth in the US Dental Industry, enhancing treatment options and patient experience.

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