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    US Decaf Coffee Market

    ID: MRFR/F-B & N/18298-HCR
    128 Pages
    Snehal Singh
    September 2025

    US Decaf Coffee Market Research Report: By Category (Organic, Conventional), By Type (Arabica, Robusta, Others), By Form (Ground, Whole) and By Distribution Channel (Store-Based, Non-Store-Based) - Forecast to 2035

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    US Decaf Coffee Market Research Report — Forecast till 2035 Infographic
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    Table of Contents

    US Decaf Coffee Market Summary

    The US Decaf Coffee market is projected to grow from 4.5 USD billion in 2024 to 6.5 USD billion by 2035.

    Key Market Trends & Highlights

    US Decaf Coffee Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 3.4 percent from 2025 to 2035.
    • By 2035, the market valuation for US Decaf Coffee is anticipated to reach 6.5 USD billion.
    • In 2024, the market is valued at 4.5 USD billion, indicating a robust growth trajectory.
    • Growing adoption of decaffeinated coffee due to increasing health consciousness is a major market driver.

    Market Size & Forecast

    2024 Market Size 4.5 (USD Billion)
    2035 Market Size 6.5 (USD Billion)
    CAGR (2025-2035) 3.4%

    Major Players

    Starbucks, Green Mountain Coffee Roasters, J.M. Smucker Company, Dunkin', Maxwell House, Nestle, Nespresso, Folgers, Keurig Dr Pepper, Lavazza, Café Bustelo, Peet's Coffee, Chock full o'Nuts, Death Wish Coffee, Illy

    US Decaf Coffee Market Trends

    The US Decaf Coffee Market is experiencing significant growth driven by an increase in health consciousness among consumers. Many individuals are becoming more aware of the benefits of reducing caffeine intake due to its potential effects on sleep quality and anxiety levels. This trend is particularly evident among older adults and health-focused individuals who still want to enjoy coffee without the stimulative effects. Furthermore, the growing popularity of specialty coffee shops contributes to the demand for decaffeinated options, as these establishments offer high-quality decaf solutions that cater to discerning palates.Opportunities in the US market are emerging from the expansion of online sales and subscription services.More consumers are opting for convenience and the ability to curate their coffee preferences through tailored subscription models that include decaf varieties. This distribution method is gaining traction as it offers consumers straightforward access to their favorite products. Additionally, brands that provide organic and sustainably sourced decaf options can capitalize on the increasing consumer preference for environmentally friendly products. In recent times, there is also a noticeable shift toward innovative brewing methods, such as cold brew decaf coffee, which is appealing to a younger demographic looking for refreshing coffee alternatives.Coffee retailers are responding to this trend by introducing unique flavors and blends in their decaffeinated offerings to meet evolving customer tastes. This innovation not only enhances consumer interest but also helps differentiate products in an increasingly competitive marketplace. Overall, the US Decaf Coffee Market reflects a blend of health trends, convenience, and product diversity that is shaping its current trajectory.

    US Decaf Coffee Market Drivers

    Market Segment Insights

    Decaf Coffee Market Category Insights

    The US Decaf Coffee Market is experiencing gradual growth, reflecting the changing preferences of consumers towards healthier beverage options. As seen in the market dynamics, the category segment is predominantly comprised of Organic and Conventional offerings, with each appealing to different consumer bases. The Organic decaf coffee segment is gaining substantial traction due to its perceived health benefits and environmentally friendly production practices, thereby drawing eco-conscious consumers. 

    As the demand for organic products continues to rise, this segment often boasts a loyal customer base that prioritizes both quality and sustainable sourcing.Individuals are increasingly concerned with the impact of their choices on the environment, further bolstering the attractiveness of organic decaf options. On the other hand, the Conventional segment remains a staple for many consumers, providing accessible pricing and widespread availability. This segment attracts those who enjoy the traditional taste and experience of coffee without caffeine.

    Market trends indicate that health consciousness among consumers will continue to be a driving force, with a notable preference for products that maintain flavor without the jitters associated with caffeine.

    However, the market for decaf coffee faces challenges, including the necessity for proper education among consumers regarding decaffeination processes and the potential misconceptions surrounding the quality of decaf products. Continued research into innovative decaffeination methods could create opportunities for enhancing the quality of decaf offerings across both categories.

    Furthermore, retailers are capitalizing on these trends by diversifying their product lines and providing greater visibility to organic options alongside conventional choices.The market showcases a clear segmentation trend towards healthier alternatives, with both categoriesOrganic and Conventionalpresenting unique opportunities that cater to diverse consumer preferences while also driving the overall growth of the US Decaf Coffee Market.

    Decaf Coffee Market Type Insights

    The US Decaf Coffee Market is primarily segmented into several types, including Arabica, Robusta, and Others, which play a crucial role in shaping the industry's dynamics. Arabica coffee beans are often favored for their smooth flavor profiles, making them a popular choice among consumers seeking quality decaf options. Meanwhile, Robusta is known for its strong, bold taste and higher caffeine content, appealing to a different consumer base that prefers its distinctive characteristics.

    The Others category encompasses a variety of lesser-known decaf coffee types, contributing to market diversity and catering to niche segments.This segmentation reflects broader trends in consumer preferences, as the demand for specialty decaf coffee continues to grow. Factors driving this market include the rising health consciousness among consumers and the increasing preference for low-caffeine beverages. However, challenges such as the high cost of quality decaffeination processes and fluctuating coffee prices may impact the growth potential within each type.

    Overall, the segmentation of the US Decaf Coffee Market highlights the varied preferences of consumers, with Arabica and Robusta leading the way in terms of popularity and market share.

    Decaf Coffee Market Form Insights

    The US Decaf Coffee Market is experiencing growth driven by consumer demand for healthier beverage options. Within this market, the Form segment includes key categories such as Ground and Whole coffee. Ground decaf coffee holds a significant share owing to its convenience and ease of use, making it popular among busy professionals and households alike.

    Whole decaf coffee, on the other hand, appeals to niche markets that appreciate the fresh taste and aromas released during the grinding process, contributing to its prominence in gourmet coffee shops and among enthusiasts.As the trend towards high-quality, ethically sourced coffee continues to rise, the Ground and Whole categories are likely to benefit, responding to changing consumer preferences within the US. In addition, the increasing awareness regarding health benefits related to decaffeinated coffee is expected to further bolster the demand across both formats.

    Overall, these segments are instrumental in shaping the landscape of the US Decaf Coffee Market, reflecting the broader trends of health consciousness and a refined palate among consumers. As the market evolves, both Ground and Whole decaf coffee are positioned to play essential roles in meeting diverse consumer demands.

    Decaf Coffee Market Distribution Channel Insights

    The Distribution Channel segment of the US Decaf Coffee Market showcases a diverse landscape that is essential for delivering products to consumers. It is primarily divided into Store-Based and Non-Store-Based channels, each playing a significant role in the market dynamics. Store-Based channels, which include supermarkets, specialty coffee shops, and convenience stores, have traditionally been the backbone of coffee sales, making it easier for consumers to purchase products directly.

    This segment benefits from customer foot traffic and the ability to offer a wide variety of choices.On the other hand, Non-Store-Based channels, such as e-commerce and subscription services, have gained momentum due to the growing trend of online shopping and the convenience it offers. The significant growth in these channels is driven by changing consumer behaviors and preferences for home delivery. The evolution of distribution strategies, amplified by technological advancements, creates both challenges and opportunities in the market.

    As retailers adapt to meet the demands of the modern consumer, the US Decaf Coffee Market is expected to benefit from improvements in logistics and supply chain management.Consequently, the insights into these distribution networks reflect pivotal trends and provide a clear picture of the overall market landscape.

    Get more detailed insights about US Decaf Coffee Market Research Report — Forecast till 2035

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    Regional Insights

    Key Players and Competitive Insights

    The US Decaf Coffee Market showcases a dynamic landscape influenced by consumer preferences for health-conscious options, shifting towards decaffeinated offerings. The demand for decaf coffee has significantly risen as more consumers are becoming aware of caffeine's effects on their health, leading to a competitive battleground among key players. With the variety of products offered, from ready-to-drink beverages to ground and whole bean options, the competitive insights reveal trends in flavor, quality, and sourcing that are reshaping the decaf coffee segment.

    As companies adapt their strategies to cater to evolving consumer tastes, a focus on sustainability, ethical sourcing, and innovative brewing methods can give them an edge in this competitive industry. Starbucks has established a formidable presence in the US Decaf Coffee Market, leveraging its brand recognition and extensive distribution network to reach a broad consumer base. One of its notable strengths lies in its commitment to quality, offering a variety of decaffeinated coffee options that cater to diverse taste preferences.

    The company has successfully integrated its decaf offerings into its menu, ensuring that customers can enjoy their favorite beverages without the caffeine. Moreover, Starbucks emphasizes sustainability and ethical sourcing of its coffee beans, appealing to health-conscious and environmentally aware consumers. The ability to create a consistent customer experience across its numerous retail locations further reinforces Starbucks' position, allowing the company to maintain a loyal customer base in the competitive decaf coffee segment.

    Green Mountain Coffee Roasters has made substantial strides in the US Decaf Coffee Market with its focus on quality and innovation. Known for its single-serve coffee products, Green Mountain Coffee Roasters offers a robust portfolio that includes various decaffeinated options under its flagship brand alongside other well-known coffee brands it manages. The organization's strength lies in its commitment to providing premium decaf coffee while ensuring sustainable and ethical practices in its sourcing. The company continuously seeks to innovate through mergers and acquisitions, enhancing its market position and expanding its product line.

    Its partnerships with retailers and supermarkets also boost its market presence, enabling consumers to access its products easily. Green Mountain Coffee Roasters remains a key player in the decaf segment by aligning its product offerings with consumer demand for convenience and quality.

    Key Companies in the US Decaf Coffee Market market include

    Industry Developments

    Recent developments in the US Decaf Coffee Market indicate a growing trend among consumers seeking healthier beverage options. Starbucks has introduced new decaf offerings to cater to this demand, emphasizing sustainable sourcing. J.M. Smucker Company continues to expand its decaf product line under the Folgers brand, promoting various blends. Meanwhile, Keurig Dr Pepper has seen valuation growth due to increased sales in its decaf segment, as more households are investing in coffee machines. In terms of mergers and acquisitions, no major activity has been reported for the key players, including Dunkin', Nestle, or Lavazza in the last few months.

    However, the overall market valuation for decaf coffee has risen significantly due to heightened consumer awareness regarding caffeine consumption, leading to an increase in retail and online sales channels. Furthermore, over the past two to three years, companies like Peet's Coffee have been focusing on product innovation in decaf ranges, with notable flavor advancements announced in May 2021, increasing customer engagement. Such developments illustrate the evolving landscape of the US Decaf Coffee Market, where consumer preferences play a pivotal role in shaping product offerings and sales strategies.

    Market Segmentation

    Decaf Coffee Market Form Outlook

    • Store-Based
    • Non-Store-Based

    Decaf Coffee Market Type Outlook

    • Ground
    • Whole

    Decaf Coffee Market Category Outlook

    • Arabica
    • Robusta
    • Others

    Decaf Coffee Market Distribution Channel Outlook

    • Store-Based
    • Non-Store-Based

    Report Scope

    Report Scope:
    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 4.09(USD Billion)
    MARKET SIZE 2024 4.5(USD Billion)
    MARKET SIZE 2035 6.5(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 3.399% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Starbucks, Green Mountain Coffee Roasters, J.M. Smucker Company, Dunkin', Maxwell House, Nestle, Nespresso, Folgers, Keurig Dr Pepper, Lavazza, Café Bustelo, Peet's Coffee, Chock full o'Nuts, Death Wish Coffee, Illy
    SEGMENTS COVERED Category, Type, Form, Distribution Channel
    KEY MARKET OPPORTUNITIES Health-conscious consumer demand, Specialty decaf blends growth, Sustainable sourcing initiatives, Innovative brewing technologies, Premium decaf brand positioning
    KEY MARKET DYNAMICS Health-conscious consumer trend, Growing demand for specialty coffee, Increasing availability of organic options, Innovation in brewing methods, Competitive pricing strategies
    COUNTRIES COVERED US

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

    Get In Touch
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    FAQs

    What is the projected market size of the US Decaf Coffee Market by 2024?

    The US Decaf Coffee Market is expected to reach a value of 4.5 billion USD by the year 2024.

    What will the US Decaf Coffee Market be valued at in 2035?

    By 2035, the US Decaf Coffee Market is projected to be valued at 6.5 billion USD.

    What is the expected CAGR for the US Decaf Coffee Market from 2025 to 2035?

    The expected CAGR for the US Decaf Coffee Market from 2025 to 2035 is 3.399%.

    Which category of decaf coffee is expected to dominate the market by 2035?

    The Conventional category is projected to dominate the US Decaf Coffee Market by 2035, with an expected value of 3.9 billion USD.

    What will be the market size of the Organic decaf coffee segment in 2035?

    The Organic decaf coffee segment is expected to reach a market size of 2.6 billion USD by 2035.

    Who are the major players in the US Decaf Coffee Market?

    The major players in the market include Starbucks, Dunkin', J.M. Smucker Company, and Nestle.

    Which region shows significant growth potential in the decaf coffee market?

    The overall US Decaf Coffee Market shows significant growth potential across all regions with increasing consumer demand.

    What factors are driving the growth of the US Decaf Coffee Market?

    Increased health consciousness and the rising popularity of organic products are driving the growth of the US Decaf Coffee Market.

    What key trends are emerging in the US Decaf Coffee Market?

    Emerging trends include the growing demand for sustainable and organic coffee options among consumers.

    What is the expected market size for the Conventional segment by 2024?

    The Conventional segment of the US Decaf Coffee Market is expected to reach a size of 2.7 billion USD by the year 2024.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. US Decaf Coffee Market, BY Category (USD Billion)
    45. Organic
    46. Conventional
    47. US Decaf Coffee Market, BY Type (USD Billion)
    48. Arabica
    49. Robusta
    50. Others
    51. US Decaf Coffee Market, BY Form (USD Billion)
    52. Ground
    53. Whole
    54. US Decaf Coffee Market, BY Distribution Channel (USD Billion)
    55. Store-Based
    56. Non-Store-Based
    57. Competitive Landscape
    58. Overview
    59. Competitive Analysis
    60. Market share Analysis
    61. Major Growth Strategy in the Decaf Coffee Market
    62. Competitive Benchmarking
    63. Leading Players in Terms of Number of Developments in the Decaf Coffee Market
    64. Key developments and growth strategies
    65. New Product Launch/Service Deployment
    66. Merger & Acquisitions
    67. Joint Ventures
    68. Major Players Financial Matrix
    69. Sales and Operating Income
    70. Major Players R&D Expenditure. 2023
    71. Company Profiles
    72. Starbucks
    73. Financial Overview
    74. Products Offered
    75. Key Developments
    76. SWOT Analysis
    77. Key Strategies
    78. Green Mountain Coffee Roasters
    79. Financial Overview
    80. Products Offered
    81. Key Developments
    82. SWOT Analysis
    83. Key Strategies
    84. J.M. Smucker Company
    85. Financial Overview
    86. Products Offered
    87. Key Developments
    88. SWOT Analysis
    89. Key Strategies
    90. Dunkin'
    91. Financial Overview
    92. Products Offered
    93. Key Developments
    94. SWOT Analysis
    95. Key Strategies
    96. Maxwell House
    97. Financial Overview
    98. Products Offered
    99. Key Developments
    100. SWOT Analysis
    101. Key Strategies
    102. Nestle
    103. Financial Overview
    104. Products Offered
    105. Key Developments
    106. SWOT Analysis
    107. Key Strategies
    108. Nespresso
    109. Financial Overview
    110. Products Offered
    111. Key Developments
    112. SWOT Analysis
    113. Key Strategies
    114. Folgers
    115. Financial Overview
    116. Products Offered
    117. Key Developments
    118. SWOT Analysis
    119. Key Strategies
    120. Keurig Dr Pepper
    121. Financial Overview
    122. Products Offered
    123. Key Developments
    124. SWOT Analysis
    125. Key Strategies
    126. Lavazza
    127. Financial Overview
    128. Products Offered
    129. Key Developments
    130. SWOT Analysis
    131. Key Strategies
    132. Café Bustelo
    133. Financial Overview
    134. Products Offered
    135. Key Developments
    136. SWOT Analysis
    137. Key Strategies
    138. Peet's Coffee
    139. Financial Overview
    140. Products Offered
    141. Key Developments
    142. SWOT Analysis
    143. Key Strategies
    144. Chock full o'Nuts
    145. Financial Overview
    146. Products Offered
    147. Key Developments
    148. SWOT Analysis
    149. Key Strategies
    150. Death Wish Coffee
    151. Financial Overview
    152. Products Offered
    153. Key Developments
    154. SWOT Analysis
    155. Key Strategies
    156. Illy
    157. Financial Overview
    158. Products Offered
    159. Key Developments
    160. SWOT Analysis
    161. Key Strategies
    162. References
    163. Related Reports
    164. US Decaf Coffee Market SIZE ESTIMATES & FORECAST, BY CATEGORY, 2019-2035 (USD Billions)
    165. US Decaf Coffee Market SIZE ESTIMATES & FORECAST, BY TYPE, 2019-2035 (USD Billions)
    166. US Decaf Coffee Market SIZE ESTIMATES & FORECAST, BY FORM, 2019-2035 (USD Billions)
    167. US Decaf Coffee Market SIZE ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019-2035 (USD Billions)
    168. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    169. ACQUISITION/PARTNERSHIP
    170. MARKET SYNOPSIS
    171. US DECAF COFFEE MARKET ANALYSIS BY CATEGORY
    172. US DECAF COFFEE MARKET ANALYSIS BY TYPE
    173. US DECAF COFFEE MARKET ANALYSIS BY FORM
    174. US DECAF COFFEE MARKET ANALYSIS BY DISTRIBUTION CHANNEL
    175. KEY BUYING CRITERIA OF DECAF COFFEE MARKET
    176. RESEARCH PROCESS OF MRFR
    177. DRO ANALYSIS OF DECAF COFFEE MARKET
    178. DRIVERS IMPACT ANALYSIS: DECAF COFFEE MARKET
    179. RESTRAINTS IMPACT ANALYSIS: DECAF COFFEE MARKET
    180. SUPPLY / VALUE CHAIN: DECAF COFFEE MARKET
    181. DECAF COFFEE MARKET, BY CATEGORY, 2025 (% SHARE)
    182. DECAF COFFEE MARKET, BY CATEGORY, 2019 TO 2035 (USD Billions)
    183. DECAF COFFEE MARKET, BY TYPE, 2025 (% SHARE)
    184. DECAF COFFEE MARKET, BY TYPE, 2019 TO 2035 (USD Billions)
    185. DECAF COFFEE MARKET, BY FORM, 2025 (% SHARE)
    186. DECAF COFFEE MARKET, BY FORM, 2019 TO 2035 (USD Billions)
    187. DECAF COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2025 (% SHARE)
    188. DECAF COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2019 TO 2035 (USD Billions)
    189. BENCHMARKING OF MAJOR COMPETITORS

    US Decaf Coffee Market Segmentation

     

     

     

    • Decaf Coffee Market By Category (USD Billion, 2019-2035)

      • Organic
      • Conventional

     

    • Decaf Coffee Market By Type (USD Billion, 2019-2035)

      • Arabica
      • Robusta
      • Others

     

    • Decaf Coffee Market By Form (USD Billion, 2019-2035)

      • Ground
      • Whole

     

    • Decaf Coffee Market By Distribution Channel (USD Billion, 2019-2035)

      • Store-Based
      • Non-Store-Based

     

     

     

     

     

     

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