US Connected Gym Equipment Market Research Report: By Equipment Type (Cardiovascular Training Equipment, Strength Training Equipment, Others), By Connectivity Type (Bluetooth, Wi-Fi, Ethernet, RFID/NFC, Others), By Distribution Channel (Online, Offline) and By End User (Residential, Gyms and Health Clubs, Commercial) - Forecast to 2035

US Connected Gym Equipment Market Overview:

As per MRFR analysis, the US Connected Gym Equipment Market Size was estimated at 192 (USD Million) in 2023. The US Connected Gym Equipment Market Industry is expected to grow from 260(USD Million) in 2024 to 6,010 (USD Million) by 2035. The US Connected Gym Equipment Market CAGR (growth rate) is expected to be around 33.043% during the forecast period (2025 - 2035).

Key US Connected Gym Equipment Market Trends Highlighted

The US Connected Gym Equipment Market is witnessing significant shifts, driven by a combination of technological advancements and changing consumer preferences. A key market driver is the growing demand for personalized fitness solutions that integrate seamlessly with mobile applications and wearable devices. With an increasing focus on health and wellness, consumers are seeking equipment that offers real-time tracking, virtual coaching, and personalized workout plans, enhancing their fitness experience. The rise in home fitness culture, accelerated by the pandemic, has led many consumers to invest in connected gym equipment, marking a trend towards convenience and the ability to work out from home.Furthermore, opportunities to be explored include incorporating features such as gamification and social sharing, enabling users to connect with friends and communities for added motivation. Brands have the chance to enhance user engagement by providing interactive and immersive experiences through augmented reality and virtual reality technologies. The trend of fitness subscription services is also gaining traction, allowing consumers access to a variety of workout programs without geographical limitations. In recent times, there has been a noticeable shift in the demographic landscape of fitness enthusiasts, with a broader reach across age groups and fitness levels.The US market is increasingly catering to diverse consumer segments, including older adults who seek low-impact options and younger consumers desiring high-intensity workouts. As awareness about the importance of mental and physical health grows, this trend signifies a move towards holistic wellness solutions. The expansion of digital platforms for fitness classes further supports this trend, showcasing a significant change in how individuals approach exercise and wellness in their daily lives.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Connected Gym Equipment Market Drivers

Growing Emphasis on Health and Fitness

The US Connected Gym Equipment Market Industry is experiencing substantial growth driven by an increasing awareness among consumers regarding health and fitness. A report from the Centers for Disease Control and Prevention (CDC) highlights that more than 80% of adults do not meet the guidelines for aerobic and muscle-strengthening activities. This growing concern for physical fitness is pushing individuals towards connected gym equipment that offers data-driven insights into their workouts, allowing for better personalization and goal setting.As a result, consumers are increasingly investing in connected gym products that provide motivation and improve overall health. Established companies like Peloton and NordicTrack are revolutionizing the fitness experience by providing advanced metrics through their connected equipment, contributing significantly to the US Connected Gym Equipment Market.

Technological Advancements in Fitness Equipment

Technological innovation is a key factor propelling the US Connected Gym Equipment Market Industry forward. The introduction of features like artificial intelligence, virtual reality, and interactive screens in gym equipment enhances user engagement and motivation. The Consumer Technology Association (CTA) has reported a significant increase in the adoption of high-tech fitness devices; over 60% of consumers show an interest in incorporating technology into their fitness routines.Companies like Schwinn and Echelon are at the forefront, continuously improving their equipment with advanced technology. These enhancements not only attract consumers but also reshape workout experiences, fulfilling the growing demand for interconnected and engaging fitness solutions.

Rise of Remote Fitness Solutions

The COVID-19 pandemic has changed the landscape of fitness, leading to an increase in remote fitness solutions, thereby impacting the US Connected Gym Equipment Market Industry. According to a report by the International Health, Racquet & Sportsclub Association (IHRSA), the number of home gym owners has increased by approximately 35% in the US during the pandemic, indicating a preference for exercising at home. This trend has encouraged consumers to invest in connected gym equipment to maintain their fitness regimes from home.Companies such as Mirror and Tonal have reported significant sales increases, capitalizing on the demand for interactive home workout solutions.

Increased Focus on Personalized Health Data

The US Connected Gym Equipment Market Industry is seeing growth fueled by consumers' increased focus on personalized health data. The Health Insurance Portability and Accountability Act (HIPAA) has bolstered consumer trust in data-driven health and fitness solutions, leading to a surge in demand for equipment that tracks various health metrics such as heart rate, calories burned, and overall fitness level. According to the American Heart Association, tracking personal fitness metrics can lead to a 75% increase in adherence to exercise programs.Organizations such as Fitbit and Garmin have become prominent players in this space, developing products that cater specifically to the consumer's desire for a tailored fitness experience.

US Connected Gym Equipment Market Segment Insights:

Connected Gym Equipment Market Equipment Type Insights

The US Connected Gym Equipment Market has witnessed substantial growth, particularly in the Equipment Type segment, which is crucial for understanding the dynamics of fitness adoption among consumers. This segment can be broadly classified into Cardiovascular Training Equipment, Strength Training Equipment, and Others, each playing a vital role in the fitness industry. The rising trend of health and fitness consciousness has led to increased investment in various fitness regimens, with connected gym equipment becoming a preferred choice for many users across the nation. Cardiovascular Training Equipment, which includes devices like treadmills and stationary bikes, is central to the market as it promotes cardiovascular health, aids in weight loss, and offers users real-time feedback through connected applications. This segment is of significant relevance, especially with the growing emphasis on personal data analysis and the integration of wearable technology which provides seamless connectivity to devices and apps, enhancing the overall user experience.On the other hand, Strength Training Equipment also holds a substantial share in the connected gym equipment market. The shift towards home workouts has accelerated the integration of technology within strength training, allowing users to perform exercises with tailored guidance and feedback, enhancing both effectiveness and safety. This segment is characterized by smart weights and resistance machines that track performance through integrated software, motivating users to meet their fitness goals through metrics and analytics. The enhancement of user engagement through technology-driven solutions is a significant factor driving growth in this area.Moreover, the segment categorized as Others encompasses various innovative gym tools and accessories that enrich the workout experience, including items like fitness trackers, smart yoga mats, and connected resistance bands. This diverse array of equipment not only caters to a wider audience but also emphasizes the trend of holistic fitness, focusing on various aspects of health including flexibility, mobility, and strength training. The increasing preference for versatile home gym setups is making this segment progressively attractive to both consumers and manufacturers. Taken together, the Equipment Type segment encapsulates the broader trends within the US Connected Gym Equipment Market, revealing a landscape where technology and fitness converge, catering to an ever-growing demographic focused on health, wellness, and informed fitness practices. The market statistics indicate a robust expansion reflecting the rising consumer demand for fitness solutions that merge connectivity with effective workout routines. Overall, the Equipment Type segment is critical in shaping the future of the fitness industry in the US as brands innovate to meet the needs of health-conscious individuals.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Connected Gym Equipment Market Connectivity Type Insights

The US Connected Gym Equipment Market is experiencing significant traction, particularly in the Connectivity Type segment. Technologies such as Bluetooth and Wi-Fi play a crucial role in enabling seamless connections between fitness devices and mobile applications, enhancing user engagement and data tracking. Bluetooth technology, known for its ease of use and secure connections, is increasingly preferred by consumers who value convenience while exercising. Wi-Fi, on the other hand, allows for direct internet access, facilitating real-time data sharing and remote monitoring, which is particularly beneficial in group classes and personal training sessions.Ethernet provides stable and high-speed connections in commercial gyms and fitness centers, catering to the need for reliability in a professional setting. RFID and NFC technologies are also gaining ground, primarily for their efficiency in tracking equipment usage and user interactions, contributing to enhanced operational management. The inclusion of other connectivity options fosters innovation, allowing various devices to interact effectively. These elements combined illustrate the dynamic landscape of the US Connected Gym Equipment Market, where technology enhances the fitness experience, driving market growth and shaping consumer preferences.

Connected Gym Equipment Market Distribution Channel Insights

The Distribution Channel segment of the US Connected Gym Equipment Market plays a crucial role in shaping the purchasing behaviors of consumers and directing market dynamics. The industry has seen a noticeable shift toward online channels, propelled by the growing popularity of e-commerce platforms, which offer convenience, a wider selection, and competitive pricing, resonating with tech-savvy fitness enthusiasts. Meanwhile, offline channels remain significant, as many consumers appreciate the tactile experience of testing gym equipment, along with personalized service and expert advice from retail staff.The balance between these two channels continues to influence market trends, with a notable trend reflecting increasing consumer preference for online shopping, especially post-pandemic. Additionally, the rise of smart home gyms, driven by demand for convenience and personalized fitness solutions, showcases an expanding opportunity within the online segment. However, challenges such as supply chain disruptions and varying consumer preferences can impact distribution efficacy. The US Connected Gym Equipment Market segmentation indicates that both online and offline distribution channels will continue to evolve, responding to changing consumer needs and technological advancements.

Connected Gym Equipment Market End User Insights

The US Connected Gym Equipment Market focuses significantly on the End User segment, which is characterized by a diverse range of applications including residential users, gyms and health clubs, and commercial establishments. The residential segment has gained momentum in recent years as more consumers prioritize home fitness solutions, integrating connected equipment into their daily routines. Gyms and health clubs continue to be pivotal as they adapt to the increasing demand for interactive and technologically-enhanced workout experiences, establishing themselves as hubs for fitness communities.The commercial segment plays a crucial role, providing state-of-the-art equipment to a wide array of fitness facilities, thus driving innovation and attracting a growing membership base. With a trend towards personalized fitness experiences and the integration of digital platforms, the End User segmentation highlights a range of opportunities for growth in the market. The rise in health consciousness drives the demand for connected equipment across these segments, presenting a robust landscape for market advancement, despite challenges such as market saturation and competition.Overall, the dynamic nature of these segments underscores the evolving fitness landscape in the US.

US Connected Gym Equipment Market Key Players and Competitive Insights:

The US Connected Gym Equipment Market is witnessing dynamic growth, driven by technological advancements and heightened consumer interest in fitness and health. As people increasingly prioritize wellness and adopt fitness routines, the demand for smart gym equipment is on the rise. Innovations such as integrated fitness apps, connected devices, and personalized workout experiences are transforming traditional gym equipment into highly interactive and engaging products. This shift not only enhances user experience but also allows fitness enthusiasts to track their progress and connect with communities. Competitors in this sector are continuously evolving their product offerings, leveraging advanced technology to provide seamless connectivity and smart features, thereby carving out their share in a rapidly expanding market.In the US Connected Gym Equipment Market, Technogym stands out due to its strong brand reputation and commitment to innovation. With a history of delivering high-quality exercise equipment and wellness solutions, Technogym has established itself as a leader by integrating technology into its products. Its connected devices come equipped with advanced features that allow users to access personalized training programs, monitor their fitness levels, and engage with a vibrant community of fitness enthusiasts. Technogym's strengths lie in its extensive market presence, a robust distribution network, and a dedication to researching consumer needs and preferences. This positions the company advantageously as it continues to innovate and expand its product range, maintaining relevance in an evolving marketplace.Fitness Ambassador is another key player in the US Connected Gym Equipment Market, known for its comprehensive fitness solutions and commitment to customer service. The company's array of products includes connected cardio equipment, interactive strength training devices, and a suite of fitness tracking applications that help users achieve their health and fitness goals. Fitness Ambassador has built a solid presence across various distribution channels, ranging from retail partnerships to direct-to-consumer sales. Its strengths are complemented by strategic partnerships and collaborations which enhance its product offerings and market reach. The company is also noted for making strategic acquisitions that expand its product portfolio and bolster its position in the competitive landscape. By continuously refining its services and enhancing customer engagement, Fitness Ambassador aims to cater to the diverse needs of fitness enthusiasts throughout the United States.

Key Companies in the US Connected Gym Equipment Market Include:

Technogym

Fitness Ambassador

Bowflex

Echelon

Nautilus

Connectable Fitness

Arena Fitness

NordicTrack

Hydrow

FightCamp

Peloton

Tonal

Mirror

ProForm

Life Fitness

US Connected Gym Equipment Market Industry Developments

Recent developments in the US Connected Gym Equipment Market have highlighted significant trends and advancements. Companies like Peloton and Echelon continue to dominate with their innovative connected fitness platforms, while Technogym has been expanding its digital offerings to enhance user experience. In October 2023, Bowflex's parent company, Nautilus, reported a considerable increase in market valuation, fueled by the rising demand for home fitness solutions and competitive pricing strategies. The COVID-19 pandemic has played a crucial role in motivating consumers to invest in connected gym equipment, pushing firms like Mirror and Tonal to focus on interactive fitness experiences. In March 2023, Hydrow announced a new partnership to enhance streaming content, reflecting the importance of engaging fitness content in consumer retention. Mergers and acquisitions have also made headlines, notably in June 2023, when Fitness Ambassador acquired Connectable Fitness to strengthen its market position. Overall, the industry's growth trajectory remains robust, driven by technological innovations and a growing consumer preference for at-home fitness solutions, as evidenced by recent financial reports and industry analyses.

US Connected Gym Equipment Market Segmentation Insights

Connected Gym Equipment Market Equipment Type Outlook

Cardiovascular Training Equipment

Strength Training Equipment

Others

Connected Gym Equipment Market Connectivity Type Outlook

Bluetooth

Wi-Fi

Ethernet

RFID/NFC

Others

Connected Gym Equipment Market Distribution Channel Outlook

Online

Offline

Connected Gym Equipment Market End User Outlook

Residential

Gyms and Health Clubs

Commercial

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	192.0(USD Million)
MARKET SIZE 2024	260.0(USD Million)
MARKET SIZE 2035	6010.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	33.043% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Technogym, Fitness Ambassador, Bowflex, Echelon, Nautilus, Connectable Fitness, Arena Fitness, NordicTrack, Hydrow, FightCamp, Peloton, Tonal, Mirror, ProForm, Life Fitness
SEGMENTS COVERED	Equipment Type, Connectivity Type, Distribution Channel, End User
KEY MARKET OPPORTUNITIES	Rising fitness consciousness, Increased demand for home workouts, Integration of AI technologies, Growth in virtual fitness classes, Expanding health and wellness trends
KEY MARKET DYNAMICS	growing health consciousness, technological advancements, increased home fitness adoption, interactive workout experiences, rising subscription services
COUNTRIES COVERED	US