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    US Clean Label Ingredients Market

    ID: MRFR/F-B & N/11530-HCR
    100 Pages
    Garvit Vyas
    September 2025

    US Clean Label Ingredients Market Research Report: By Type (EST, Colorants, Preservatives, Flavors, Others), By Form (Dry, Liquid) and By Application (Bakery, Confectionery, Dairy, Frozen Desserts, Beverages, Oils, Fats, Meat Products, Others) - Forecast to 2035

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    US Clean Label Ingredients Market Research Report — Forecast till 2035 Infographic
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    Table of Contents

    US Clean Label Ingredients Market Summary

    The US Clean Label Ingredients market is projected to grow significantly from 3.8 USD Billion in 2024 to 15.9 USD Billion by 2035.

    Key Market Trends & Highlights

    US Clean Label Ingredients Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 13.9% from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 15.9 USD Billion, indicating robust growth.
    • In 2024, the market is valued at 3.8 USD Billion, reflecting the increasing consumer demand for transparency in food ingredients.
    • Growing adoption of clean label ingredients due to rising health consciousness among consumers is a major market driver.

    Market Size & Forecast

    2024 Market Size 3.8 (USD Billion)
    2035 Market Size 15.9 (USD Billion)
    CAGR (2025-2035) 13.9%

    Major Players

    Ingredion, Givaudan, Tate and Lyle, BASF, Kerry Group, Chr. Hansen, MGP Ingredients, Naturex, McCormick and Company, Syngenta, DuPont, Cargill, Archer Daniels Midland, Amyris, Flavahan's

    US Clean Label Ingredients Market Trends

    The US Clean Label Ingredients Market is witnessing notable trends driven by a growing consumer demand for transparency and health-conscious choices. One of the key market drivers is the rising awareness among consumers regarding the importance of clean labels, which reflects a desire for natural, minimally processed ingredients that are free from synthetic additives. This shift is encouraged by increasing incidents of food allergies, health issues related to artificial ingredients, and a broader movement towards sustainability and ethical sourcing.

    Moreover, opportunities are emerging for food manufacturers to innovate and reformulate products using clean label ingredients, which resonates with the evolving preferences of consumers.The quest for plant-based sources, natural preservatives, and organic certifications offers brands the chance to differentiate themselves in a crowded marketplace. Additionally, regulatory support in the US is paving the way for greater acceptance and promotion of clean label products, as agencies encourage more stringent labeling practices. Recent trends in the US market include the rise of transparency-seeking consumers who favor brands that openly share their ingredient sourcing and production processes.

    Companies are increasingly responding to this demand for transparency by prioritizing simple, recognizable ingredients on labels, thereby enhancing consumer trust.The focus is shifting from just being clean to also being sustainable, as environmentally conscious practices become more integral to product development. As such, the US Clean Label Ingredients Market is steadily evolving, driven by consumer preferences, innovation opportunities, and enhanced regulatory frameworks that promote a cleaner, clearer food industry.

    US Clean Label Ingredients Market Drivers

    Market Segment Insights

    Clean Label Ingredients Market Type Insights

    The US Clean Label Ingredients Market, an essential facet of the food and beverage industry, is notably driven by consumer demand for transparency and natural ingredient sourcing. Among the various types of clean label ingredients, each plays a crucial role in addressing different consumer needs, ultimately shaping the market landscape. The EST (Extracts, Starch, and Texturizers) category is significant as it caters to the growing preference for organic and naturally derived components, appealing to health-conscious consumers who seek products with minimal processing.

    Colorants, on the other hand, fulfill the aesthetic needs of consumers, who are highly influenced by visual presentation; thus, they often necessitate natural alternatives that comply with clean label standards, promoting vibrant and authentic food experiences without artificial additives.Preservatives are also crucial, as they help extend the shelf-life of products while still engaging with the clean label ethos. This balance between maintaining product integrity and adhering to consumer preferences for simple, recognizable ingredients reflects a growing trend where industry players are investing in innovative, natural preservation methods to replace synthetic counterparts.

    Flavors contribute significantly to this market segment, as they enhance the sensory attributes of food and beverages. Companies focus on using clean label flavors derived from natural sources, allowing them to create appealing tastes while meeting consumer expectations for quality.The 'Others' segment captures a variety of additional ingredients that do not neatly fit into the aforementioned categories but nonetheless play a vital role in product formulation, serving niches that contribute to overall market growth. This diversity within the clean label ingredients type reflects the industry's adaptability and commitment to consumer preferences.

    The US Clean Label Ingredients Market's segmentation showcases a dynamic landscape driven by increasing consumer awareness, regulatory changes promoting clean label standards, and the ongoing quest for healthier, more authentic food options. Furthermore, this market is seeing significant growth opportunities fueled by the rise in demand for vegan and plant-based products, which relies heavily on clean label components. As a result, market stakeholders must continually innovate to leverage these trends, ensuring alignment with consumer expectations and regulatory frameworks.

    This environment promotes ongoing research and development, leading to new solutions that support clean labeling while meeting evolving consumer preferences in the US food market.

    Clean Label Ingredients Market Form Insights

    The US Clean Label Ingredients Market, particularly focused on the Form segment, demonstrates a dynamic landscape reflecting the growing consumer preference for transparency in food labeling. This segment can be categorized primarily into Dry and Liquid forms, each appealing to distinct consumer needs and applications. The Dry form commonly serves as a versatile option in various food products, offering convenience and shelf stability, which makes it a popular choice among manufacturers.

    Conversely, the Liquid form is often favored for its ease of incorporation into products, enhancing texture and flavor while maintaining the clean label appeal.The growing health-conscious consumer base in the US drives demand for clean label ingredients, as individuals seek out products perceived as natural and free from artificial additives. The increasing interest in plant-based diets and the shift towards simplified ingredient lists present significant opportunities for growth within this segment.

    In addition, the US Clean Label Ingredients Market continues to evolve, supported by regulatory changes favoring transparency and clean labeling practices, which further propel advancements in both Dry and Liquid forms.

    Clean Label Ingredients Market Application Insights

    The Application segment of the US Clean Label Ingredients Market is witnessing significant growth as consumer demand for transparency and natural ingredients rises across various food categories. The Bakery segment is particularly vital, with clean label ingredients catering to health-conscious consumers seeking recognizable, natural components in their breads and pastries. Confectionery applications also thrive as manufacturers shift toward cleaner formulations, driving innovation in sweets without sacrificing taste.

    In Dairy products, clean labels enhance product appeal, aligning with the increasing preference for minimally processed offerings among consumers.The Frozen Desserts area is adapting to these trends as well, with a noticeable inclination towards natural flavors and sweeteners. The Beverages market is evolving with an emphasis on functional ingredients, appealing to health-focused consumers. Oils and Fats play a crucial role, where clean label options offer healthier alternatives to traditional fats, meeting rising health standards. Meat Products also experience a shift, with producers responding to consumer concerns over additives and preservatives by adopting clean label ingredients.

    Other categories are similarly adopting these trends, contributing to the overall growth trajectory of the US Clean Label Ingredients Market and reflecting an industry-wide commitment to better food quality and ingredient transparency.

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    Regional Insights

    Key Players and Competitive Insights

    The competitive landscape of the US Clean Label Ingredients Market is characterized by a rapidly evolving environment where transparency, health consciousness, and safety drive the preferences of consumers and food manufacturers alike. Companies are increasingly focusing on creating products that boast cleaner labels, which entail fewer, more recognizable ingredients free from artificial additives. This shift is largely driven by heightened consumer awareness of food sources, production processes, and nutritional content, resulting in a burgeoning demand for clean label products across various sectors, including food and beverages.

    As the market grows, key players are continuously innovating and strategizing to enhance their product offerings and capitalize on prevailing trends, positioning themselves strategically to meet the diverse needs of modern consumers.Ingredion stands out prominently in the US Clean Label Ingredients Market, leveraging its extensive portfolio of natural and clean label solutions tailored to meet consumer demands. The company has strategically positioned itself by emphasizing its expertise in starches, sweeteners, and texturizers derived from natural sources.

    Ingredion's ability to innovate through research and development allows it to introduce new clean label products that align closely with the evolving preferences of consumers seeking trustworthy and wholesome ingredients.

    The company’s established presence in the market is bolstered by its strong relationships with food manufacturers and its commitment to quality and sustainability, making it a reliable partner for those looking to meet clean label demands in the competitive landscape of the US.Givaudan, with its extensive experience in flavors and fragrances, is a notable player in the US Clean Label Ingredients Market, where it has made substantial inroads by providing innovative and clean label solutions.

    The company emphasizes natural ingredients in its product lines, catering to a chorus of demand for authentic and clean label flavoring options for food and beverage manufacturers. Givaudan's strength lies in its comprehensive understanding of consumer trends, allowing it to develop key products that resonate with the clean label philosophy. Additionally, Givaudan has engaged in strategic mergers and acquisitions to enhance its capabilities and expand its market presence in the US. This proactive approach not only augments its product offerings but also reinforces its commitment to sustainability and ingredient transparency, thus solidifying its competitive position in the clean label segment.

    Key Companies in the US Clean Label Ingredients Market market include

    Industry Developments

    In recent developments in the US Clean Label Ingredients Market, companies like Ingredion and Givaudan have intensified their focus on natural and organic ingredients in response to rising consumer demand for transparency in food labeling. As of September 2023, Tate and Lyle announced an investment in expanding their plant-based ingredient portfolio to cater to health-conscious consumers. Kerry Group is also reportedly increasing its Research and Development efforts to innovate clean label solutions for the processed food sector. Additionally, in August 2023, McCormick and Company acquired a specialty flavors business to diversify its clean label offerings.

    Meanwhile, in the same month, Naturex, a subsidiary of Givaudan, launched new clean label fruit and vegetable powders aimed at enhancing nutrition in food products. The market has experienced significant growth, reflecting a shift towards healthier ingredient profiles, with industry data indicating a strong valuation increase for companies like Cargill and DuPont, bolstering their market positions. Over the last couple of years, the sector has seen major shifts in consumer preferences, further accelerating demand for clean label solutions that avoid artificial additives and chemicals.

    Market Segmentation

    Outlook

    • Bakery
    • Confectionery
    • Dairy
    • Frozen Desserts
    • Beverages
    • Oils
    • Fats
    • Meat Products
    • Others

    Clean Label Ingredients Market Form Outlook

    • Bakery
    • Confectionery
    • Dairy
    • Frozen Desserts
    • Beverages
    • Oils
    • Fats
    • Meat Products
    • Others

    Clean Label Ingredients Market Type Outlook

    • Dry
    • Liquid

    Clean Label Ingredients Market Application Outlook

    • Bakery
    • Confectionery
    • Dairy
    • Frozen Desserts
    • Beverages
    • Oils
    • Fats
    • Meat Products
    • Others

    Report Scope

    Report Scope:
    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 3.48(USD Billion)
    MARKET SIZE 2024 3.8(USD Billion)
    MARKET SIZE 2035 15.9(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 13.896% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Ingredion, Givaudan, Tate and Lyle, BASF, Kerry Group, Chr. Hansen, MGP Ingredients, Naturex, McCormick and Company, Syngenta, DuPont, Cargill, Archer Daniels Midland, Amyris, Flavahan's
    SEGMENTS COVERED Type, Form, Application
    KEY MARKET OPPORTUNITIES Increased consumer health awareness, Growth in clean-label snacks, Rising demand for plant-based ingredients, Transparency in food sourcing, Expansion of e-commerce distribution channels
    KEY MARKET DYNAMICS consumer demand for transparency, regulatory support for clean labeling, rising health consciousness among consumers, influence of sustainability trends, innovation in ingredient sourcing
    COUNTRIES COVERED US

    Market Highlights

    Author
    Garvit Vyas
    Analyst

    Explore the profile of Garvit Vyas, one of our esteemed authors at Market Research Future, and access their expert research contributions in the field of market research and industry analysis

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    FAQs

    What is the expected market size of the US Clean Label Ingredients Market in 2024?

    The US Clean Label Ingredients Market is expected to be valued at 3.8 billion USD in 2024.

    What will be the projected market value of the US Clean Label Ingredients Market by 2035?

    By 2035, the US Clean Label Ingredients Market is projected to reach a valuation of 15.9 billion USD.

    What is the expected compound annual growth rate (CAGR) for the US Clean Label Ingredients Market from 2025 to 2035?

    The market is anticipated to grow at a CAGR of 13.896% from 2025 to 2035.

    Which type segment is expected to dominate the US Clean Label Ingredients Market by 2035?

    By 2035, the Preservatives segment is expected to dominate with a market value of 5.034 billion USD.

    What market size is projected for the EST segment in 2035?

    The EST segment is projected to reach a market size of 3.356 billion USD by 2035.

    Who are the key players in the US Clean Label Ingredients Market?

    Major players in the market include Ingredion, Givaudan, Tate and Lyle, BASF, and Kerry Group among others.

    What is the expected market value for Colorants in 2024?

    The expected market value for Colorants in 2024 is estimated at 0.633 billion USD.

    How much is the Flavors segment anticipated to be valued at in 2035?

    The Flavors segment is anticipated to be valued at 3.196 billion USD in 2035.

    What challenges are currently facing the US Clean Label Ingredients Market?

    Challenges in the market may include regulatory complexities and the need for transparency among consumers.

    How does the market growth rate differ between segments from 2025 to 2035?

    Each segment is expected to see significant growth rates, with varied demands driving growth across EST, Colorants, and Preservatives.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. US Clean Label Ingredients Market, BY Type (USD Billion)
    45. EST
    46. Colorants
    47. Preservatives
    48. Flavors
    49. Others
    50. US Clean Label Ingredients Market, BY Form (USD Billion)
    51. Dry
    52. Liquid
    53. US Clean Label Ingredients Market, BY Application (USD Billion)
    54. Bakery
    55. Confectionery
    56. Dairy
    57. Frozen Desserts
    58. Beverages
    59. Oils
    60. Fats
    61. Meat Products
    62. Others
    63. Competitive Landscape
    64. Overview
    65. Competitive Analysis
    66. Market share Analysis
    67. Major Growth Strategy in the Clean Label Ingredients Market
    68. Competitive Benchmarking
    69. Leading Players in Terms of Number of Developments in the Clean Label Ingredients Market
    70. Key developments and growth strategies
    71. New Product Launch/Service Deployment
    72. Merger & Acquisitions
    73. Joint Ventures
    74. Major Players Financial Matrix
    75. Sales and Operating Income
    76. Major Players R&D Expenditure. 2023
    77. Company Profiles
    78. Ingredion
    79. Financial Overview
    80. Products Offered
    81. Key Developments
    82. SWOT Analysis
    83. Key Strategies
    84. Givaudan
    85. Financial Overview
    86. Products Offered
    87. Key Developments
    88. SWOT Analysis
    89. Key Strategies
    90. Tate and Lyle
    91. Financial Overview
    92. Products Offered
    93. Key Developments
    94. SWOT Analysis
    95. Key Strategies
    96. BASF
    97. Financial Overview
    98. Products Offered
    99. Key Developments
    100. SWOT Analysis
    101. Key Strategies
    102. Kerry Group
    103. Financial Overview
    104. Products Offered
    105. Key Developments
    106. SWOT Analysis
    107. Key Strategies
    108. Chr. Hansen
    109. Financial Overview
    110. Products Offered
    111. Key Developments
    112. SWOT Analysis
    113. Key Strategies
    114. MGP Ingredients
    115. Financial Overview
    116. Products Offered
    117. Key Developments
    118. SWOT Analysis
    119. Key Strategies
    120. Naturex
    121. Financial Overview
    122. Products Offered
    123. Key Developments
    124. SWOT Analysis
    125. Key Strategies
    126. McCormick and Company
    127. Financial Overview
    128. Products Offered
    129. Key Developments
    130. SWOT Analysis
    131. Key Strategies
    132. Syngenta
    133. Financial Overview
    134. Products Offered
    135. Key Developments
    136. SWOT Analysis
    137. Key Strategies
    138. DuPont
    139. Financial Overview
    140. Products Offered
    141. Key Developments
    142. SWOT Analysis
    143. Key Strategies
    144. Cargill
    145. Financial Overview
    146. Products Offered
    147. Key Developments
    148. SWOT Analysis
    149. Key Strategies
    150. Archer Daniels Midland
    151. Financial Overview
    152. Products Offered
    153. Key Developments
    154. SWOT Analysis
    155. Key Strategies
    156. Amyris
    157. Financial Overview
    158. Products Offered
    159. Key Developments
    160. SWOT Analysis
    161. Key Strategies
    162. Flavahan's
    163. Financial Overview
    164. Products Offered
    165. Key Developments
    166. SWOT Analysis
    167. Key Strategies
    168. References
    169. Related Reports
    170. US Clean Label Ingredients Market SIZE ESTIMATES & FORECAST, BY TYPE, 2019-2035 (USD Billions)
    171. US Clean Label Ingredients Market SIZE ESTIMATES & FORECAST, BY FORM, 2019-2035 (USD Billions)
    172. US Clean Label Ingredients Market SIZE ESTIMATES & FORECAST, BY APPLICATION, 2019-2035 (USD Billions)
    173. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    174. ACQUISITION/PARTNERSHIP
    175. MARKET SYNOPSIS
    176. US CLEAN LABEL INGREDIENTS MARKET ANALYSIS BY TYPE
    177. US CLEAN LABEL INGREDIENTS MARKET ANALYSIS BY FORM
    178. US CLEAN LABEL INGREDIENTS MARKET ANALYSIS BY APPLICATION
    179. KEY BUYING CRITERIA OF CLEAN LABEL INGREDIENTS MARKET
    180. RESEARCH PROCESS OF MRFR
    181. DRO ANALYSIS OF CLEAN LABEL INGREDIENTS MARKET
    182. DRIVERS IMPACT ANALYSIS: CLEAN LABEL INGREDIENTS MARKET
    183. RESTRAINTS IMPACT ANALYSIS: CLEAN LABEL INGREDIENTS MARKET
    184. SUPPLY / VALUE CHAIN: CLEAN LABEL INGREDIENTS MARKET
    185. CLEAN LABEL INGREDIENTS MARKET, BY TYPE, 2025 (% SHARE)
    186. CLEAN LABEL INGREDIENTS MARKET, BY TYPE, 2019 TO 2035 (USD Billions)
    187. CLEAN LABEL INGREDIENTS MARKET, BY FORM, 2025 (% SHARE)
    188. CLEAN LABEL INGREDIENTS MARKET, BY FORM, 2019 TO 2035 (USD Billions)
    189. CLEAN LABEL INGREDIENTS MARKET, BY APPLICATION, 2025 (% SHARE)
    190. CLEAN LABEL INGREDIENTS MARKET, BY APPLICATION, 2019 TO 2035 (USD Billions)
    191. BENCHMARKING OF MAJOR COMPETITORS

    US Clean Label Ingredients Market Segmentation

    • Clean Label Ingredients Market By Type (USD Billion, 2019-2035)

      • EST

      • Colorants

      • Preservatives

      • Flavors

      • Others

    • Clean Label Ingredients Market By Form (USD Billion, 2019-2035)

      • Dry

      • Liquid

    • Clean Label Ingredients Market By Application (USD Billion, 2019-2035)

      • Bakery

      • Confectionery

      • Dairy

      • Frozen Desserts

      • Beverages

      • Oils

      • Fats

      • Meat Products

      • Others

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    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

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