US Cider Market Research Report: By Product (Sparkling Cider, Still, Apple Wine) and By Source (Apple, Fruit Flavoured, Perry, Others) - Forecast to 2035

US Cider Market Overview

US Cider Market Size was estimated at 446.4 (USD Million) in 2023. The US Cider Market Industry is expected to grow from 550(USD Million) in 2024 to 3,000 (USD Million) by 2035. The US Cider Market CAGR (growth rate) is expected to be around 16.675% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key US Cider Market Trends Highlighted

The US Cider Market has witnessed various market trends, driven primarily by shifting consumer preferences towards healthier and more diverse beverage options. A key market driver has been the growing demand for gluten-free and lower-calorie beverages, positioning cider as an attractive alternative to traditional beer and sugary cocktails. This trend aligns with the rising health consciousness among consumers, especially millennials and Gen Z, who are increasingly opting for drinks perceived as more natural and less processed. The expansion of craft cideries across the United States has also contributed to this market's growth, offering a wider range of flavors and styles, thereby attracting a broader audience.Opportunities to be explored in the US cider market are abundant, particularly in innovative flavors and premium offerings that incorporate diverse ingredients. Ciders infused with spices, botanicals, or unique fruits reflecting local agricultural products can capture the interest of adventurous consumers. Furthermore, there is potential for growth in the hard seltzer segment, with cider brands introducing hybrid products combining elements of both ciders and hard seltzers to cater to evolving tastes. Trends in recent times indicate an increase in online sales and direct-to-consumer strategies, driven by convenience and changing shopping behaviors post-pandemic.As consumers become more accustomed to purchasing alcohol online, cider brands have the opportunity to enhance their e-commerce presence. Moreover, sustainable practices in production and packaging are gaining traction, as environmentally aware consumers prioritize brands that demonstrate social responsibility. This makes it crucial for producers to adopt eco-friendly methods to appeal to this segment of the market. Overall, the US Cider Market is adapting to these trends and drivers, resulting in a dynamic and competitive landscape.

US Cider Market Drivers

Rising Health Consciousness Among Consumers

One of the most prominent drivers for growth in the US Cider Market Industry is the increasing health consciousness among consumers. With an increasing number of people seeking healthier beverage options, cider, particularly those made with natural ingredients and lower sugar content, has gained popularity. According to the United States Department of Agriculture, consumers are moving towards organic and low-calorie beverages, with a 23% increase in organic food consumption reported over the last five years.This trend indicates a significant shift in consumer behavior towards health-conscious products. Organizations such as the American Beverage Association have noted that the demand for natural and healthier beverage options has prompted cider producers to diversify their offerings. Additionally, advancements in Research and Development (R&D) have allowed these producers to create unique flavors and versions of cider that align with health trends, further stimulating market growth.

Growth of the Millennial and Gen Z Demographics

The younger generations, particularly Millennials and Generation Z, are significant contributors to the growth of the US Cider Market Industry. These demographics are known for their adventurous palate and preference for artisanal and craft beverages. Data from the US Census Bureau indicates that approximately 25% of American adults aged 18-34 prefer craft beverages, including cider, over traditional lagers and ales. This shift in preference is supported by advocacy from organizations such as the Brewers Association, which highlights the increasing number of craft cider producers, signaling that these demographics are seeking quality and diversity in their beverage choices.As a result, cider producers are focusing on marketing strategies that appeal to younger consumers, enhancing brand loyalty and expanding market presence.

Expanding Distribution Channels

The expansion of distribution channels is another crucial driver influencing the growth of the US Cider Market Industry. With an increase in online retail and e-commerce platforms, cider producers can now reach a broader audience. The US Small Business Administration reports that online retail sales in the beverage segment have increased by 39% over the past two years, reflecting a dramatic shift in shopping behaviors. Furthermore, partnerships between cider brands and established retailers have made products more accessible to consumers.The National Association of Cider Makers has played a vital role in helping cider makers navigate these changing retail landscapes by providing resources and support for distribution strategies, thereby enhancing the availability and visibility of cider products across the nation.

Emergence of Innovative Flavors and Craft Variants

The growing interest in innovative flavors and craft variants is significantly propelling the US Cider Market Industry. Cider makers are experimenting with various fruits, spices, and even hops, allowing for a broad spectrum of taste profiles to cater to diverse consumer preferences. A report from the United States Alcohol and Tobacco Tax and Trade Bureau highlights that the number of licensed cideries in the US has increased by over 50% in the last decade, indicating an expanding market driven by creativity.Organizations like the American Cider Association actively promote this innovation by hosting competitions and events that encourage cider makers to showcase unique products. As consumers increasingly seek out distinctive flavors, this driver is set to fuel further expansion within the industry.

US Cider Market Segment Insights

Cider Market Product Insights

The US Cider Market showcases a diverse array of products that cater to a broad spectrum of consumer preferences, with the major segments including Sparkling Cider, Still, and Apple Wine. These product variations each hold a distinct place in the market, contributing significantly to overall revenue and reflecting growing consumer interest in artisanal offerings. Sparkling Cider, with its effervescence and refreshing flavor, has become increasingly popular among consumers who prefer vibrant and celebratory beverages. This segment resonates particularly well during social gatherings and festive occasions, driving demand and encouraging producers to innovate with flavors and natural ingredients.On the other hand, the Still segment appeals to those seeking a more traditional cider experience. It emphasizes the natural taste of apples and other fruits, often marketed as a more sophisticated option, leading to an uptick in appreciation for its craftsmanship and quality. Apple Wine, while sometimes overshadowed by its sparkling counterparts, has carved out a niche market, attracting consumers interested in wine-like experiences derived from apples. This segment benefits from the growing trend toward local and organic production, as many apple wine makers emphasize unique blends and regional varieties, catering to a market that favors authentic and local products.This diverse segmentation within the US Cider Market provides ample opportunities for market growth, fueled by the changing preferences of consumers, who are increasingly interested in exploring different flavor profiles and experiences. As health-conscious trends continue to influence consumer habits, the market also faces challenges related to production costs and competition from other alcoholic beverages. The evolution of consumer tastes, coupled with a commitment to high-quality ingredients, plays a vital role in shaping the dynamics of each segment, ultimately contributing to the overall growth of the US Cider Market.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Cider Market Source Insights

The Source segment of the US Cider Market plays a pivotal role in shaping consumer preferences and industry trends within this vibrant sector. The Apple sub-segment remains a cornerstone, known for its traditional appeal and robust flavor profiles, which resonate strongly with consumers seeking authenticity in their beverage choices. Meanwhile, the Fruit Flavoured category is gaining traction, driven by a growing interest in innovative flavors and unique pairings that cater to diverse palates. Perry, often crafted from pear juice, offers a distinct and alluring alternative to traditional apple ciders, showcasing the breadth of fruit offerings available in the market.Additionally, the Others category, which encompasses various fruit-based ciders, highlights the industry's adaptability to evolving consumer trends and increasing demand for variety. As the US Cider Market continues to evolve, factors such as changing consumer tastes, health consciousness, and a burgeoning interest in artisanal products help fuel growth across these segments, presenting ample opportunities for producers to innovate and expand their offerings. The significance of each Source segment is clear, contributing uniquely to the overall appeal and dynamic nature of the US Cider Market.

US Cider Market Key Players and Competitive Insights

The US Cider Market has been witnessing significant growth driven by an increasing demand for diverse alcoholic beverages. The competitive landscape is marked by a surge in consumer interest in craft ciders, driven mainly by the millennial demographic looking for innovative and flavorful alternatives to traditional beers and wines. This trend has encouraged not only standalone cider companies but also established breweries to diversify their portfolios by introducing cider varieties. The market is characterized by a blend of small craft producers and large distribution companies, creating a dynamic environment that offers a plethora of choices for consumers. The competition is intensified by innovations in flavors, organic offerings, and sustainable production methods, as well as strategic marketing initiatives that aim to connect with health-conscious consumers. Bull Rock Cider has carved a niche for itself within the US Cider Market through its focus on high-quality ingredients and exceptional flavor profiles. The company prides itself on utilizing locally sourced apples from regional farms, ensuring freshness and supporting local agriculture. Bull Rock Cider excels in creating unique flavor combinations that appeal to discerning consumers, which helps to establish a loyal customer base. Furthermore, the brand's commitment to sustainability and eco-friendly practices resonates well with today's environmentally conscious buyers, giving it a competitive edge. The company has effectively employed social media and community events to enhance brand visibility, attracting a dedicated audience that values craftsmanship and unique cider experiences.Angry Orchard, a notable player in the US Cider Market, has established itself as a market leader through its extensive product line and strong brand recognition. Known for its popular offerings such as the traditional crisp apple cider and various seasonal flavors, Angry Orchard has successfully cultivated a diverse consumer base. The company's strengths lie in its innovative marketing strategies, tapping into cultural trends, and leveraging partnerships with local apple farmers to ensure high-quality sourcing. Furthermore, Angry Orchard has explored mergers and acquisitions to enhance its distribution capabilities and expand its market reach. The emphasis on creating a premium product, combined with powerful brand storytelling and community engagement, has fortified its position as a formidable competitor in the US cider landscape, driving both sales growth and customer retention.

Key Companies in the US Cider Market Include

• Bull Rock Cider


• Angry Orchard


• Reverend Nat's Hard Cider


• Harvest Cider


• Seattle Cider Company


• Crispin Cider Company


• Woodchuck Hard Cider


• Noble Cider


• 2 Towns Ciderhouse


• AnheuserBusch InBev


• Sonoma Cider


• Cider Brothers


• Cidersource


• Heineken USA

US Cider Market Industry Developments

Recent developments in the US cider market indicate a growing consumer preference for hard cider, with companies such as Angry Orchard and Woodchuck Hard Cider expanding their product lines to include more innovative flavors and styles. In September 2023, Reverend Nat's Hard Cider launched a new seasonal variety that quickly gained attention among cider enthusiasts. Harvest Cider has also reported an increase in market valuation, attributed to its successful marketing strategies targeting younger demographics. In terms of acquisitions, in August 2023, Anheuser-Busch InBev announced its acquisition of Cider Brothers, further solidifying its presence in the cider sector. Meanwhile, Heineken USA is exploring partnerships with smaller cider companies like Noble Cider to enhance its product offerings. The market has seen overall growth, with cider consumption in the U.S. increasing by approximately 6% year-on-year from 2021 to 2022. The surge in popularity of ciders reflects a shift in consumer taste preferences towards craft beverages. The U.S. cider market is poised for continued expansion driven by innovative product offerings and strategic partnerships among leading players like 2 Towns Ciderhouse and Seattle Cider Company, reinforcing their competitive positions.

US Cider Market Segmentation Insights

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  Cider Market Product Outlook

  
  
  
  
  • Sparkling Cider
  
  
  • Still
  
  
  • Apple Wine
  
  
  
  


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  Cider Market Source Outlook

  
  
  
  
  • Apple
  
  
  • Fruit Flavoured
  
  
  • Perry
  
  
  • Others
  
  
  
  

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	446.4(USD Million)
MARKET SIZE 2024	550.0(USD Million)
MARKET SIZE 2035	3000.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	16.675% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Bull Rock Cider, Angry Orchard, Reverend Nat's Hard Cider, Harvest Cider, Seattle Cider Company, Crispin Cider Company, Woodchuck Hard Cider, Noble Cider, 2 Towns Ciderhouse, AnheuserBusch InBev, Sonoma Cider, Cider Brothers, Cidersource, Heineken USA
SEGMENTS COVERED	Product, Source
KEY MARKET OPPORTUNITIES	Craft cider innovations, Hard seltzer competition, Health-conscious consumer trends, Cider tourism experiences, Eco-friendly packaging solutions
KEY MARKET DYNAMICS	growing health consciousness, premium product demand, diverse flavor profiles, craft cider popularity, increased distribution channels
COUNTRIES COVERED	US