As per MRFR analysis, the US CBD Infused Confectionery Market Size was estimated at 0.79 (USD Billion) in 2023. The US CBD Infused Confectionery Market Industry is expected to grow from 1(USD Billion) in 2024 to 5.25 (USD Billion) by 2035. The US CBD Infused Confectionery Market CAGR (growth rate) is expected to be around 16.27% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US CBD infused confectionery market is influenced by several key market drivers, primarily consumer demand for natural and wellness-oriented products. As consumers increasingly seek alternative remedies for stress, anxiety, and other health issues, the popularity of CBD has surged. Along with the legalization of hemp-derived CBD products at the federal level, more companies are entering the market, resulting in a diverse range of offerings from gummies to chocolates. This growth is further supported by ongoing research highlighting the potential benefits of CBD, driving consumer interest and trust in these products. Opportunities to be explored include the development of innovative flavors and formulations to cater to various consumer preferences.As the market matures, brands that emphasize transparency in sourcing and testing will likely attract more health-conscious consumers. The rise in customization options, such as personalized CBD confectionery products, could also create new appeal among increasingly discerning shoppers who value unique experiences. Recent trends show that collaborations with health and wellness influencers are gaining traction, enhancing brand visibility in the crowded market. Many companies are leveraging social media platforms to educate consumers, thereby promoting not just products but related lifestyle choices. The demand for vegan and allergen-friendly options has also become more pronounced, mirroring broader dietary trends in the US.Additionally, sustainability is becoming increasingly important, with brands exploring eco-friendly packaging and sourcing sustainable ingredients, aligning product offerings with the values of a growing segment of environmentally conscious consumers.
US CBD Infused Confectionery Market Drivers
Growing Consumer Acceptance of CBD Products
The acceptance of cannabidiol (CBD) products has significantly increased among American consumers, promoting growth in the US CBD Infused Confectionery Market Industry. Surveys indicate that over 50% of adults in the United States are aware of CBD's potential health benefits, such as anxiety relief and pain management. The popularity of CBD oils, tinctures, and topical applications has led to a broader acceptance and incorporation of CBD into daily consumables, including confectionery items.Organizations such as the Food and Drug Administration (FDA) are working to establish regulations on CBD use, which is additionally affecting consumer trust and acceptance in the market. This growing acceptance is coupled with the increasing number of state-level legalization of cannabis, with 38 states now having legalized medical cannabis, according to the National Conference of State Legislatures. This evolving regulatory environment, when combined with a robust demand for innovative edible forms of CBD, is set to escalate the growth of the US CBD Infused Confectionery Market.
Increased Demand for Natural and Organic Products
Consumers in the United States are increasingly seeking natural and organic products, contributing to the growth of the US CBD Infused Confectionery Market Industry. A report from the Organic Trade Association indicates that organic food sales account for 5.8% of total food sales in 2020, showcasing a solid trend toward healthier consumption choices. This trend is pushing confectionery manufacturers to develop products infused with CBD derived from organic hemp, emphasizing their natural origins.Moreover, major retailers such as Whole Foods and Trader Joe's have started to carry CBD products, indicating a shift towards more organic and wellness-oriented offerings in mainstream retail. The organic product demand not only includes food but also encompasses snacks and confections, fueling the growth potential in this segment of the market.
Innovation in Product Development
Innovation within the US CBD Infused Confectionery Market Industry is a key driver propelling its growth. Companies are investing heavily in Research and Development (R&D) to create unique and diverse products that cater to varied consumer preferences. There has been a notable trend towards improving product formulations, flavors, and packaging that enhance the overall consumer experience. For instance, companies like Veritas Farms and Functional Remedies are pioneering new flavors and optimizing the CBD extraction process for better bioavailability.This focus on product innovation is crucial for attracting a wider customer base and maximizing market reach. As the confectionery market evolves, businesses that prioritize innovation will likely gain a competitive edge, positively impacting market growth.
US CBD Infused Confectionery Market Segment Insights:
CBD Infused Confectionery Market Product Type Insights
The US CBD Infused Confectionery Market is an evolving segment within the larger landscape of edible cannabis products, with significant interest from consumers seeking the unique benefits of cannabidiol (CBD) in various forms. This market, driven by factors such as increasing awareness of CBD's potential health benefits and the growing trend of functional foods, has energized the product types available, particularly Hard Candies and Soft Confectioneries. Hard Candies have become a staple due to their extended shelf life and appeal, embodying a user-friendly way to incorporate CBD into daily routines. Consumers appreciate the flavorful varieties, which range from fruity to minty, and these products often serve as a familiar vehicle for introducing CBD to first-time users, making them especially popular among the younger demographic seeking alternative wellness solutions. On the other hand, Soft Confectioneries, including gummies and chocolates, are gaining traction due to their texture and taste preferences among a broader audience. These products provide a more indulgent experience, often marketed as treats that also deliver the potential benefits of CBD. The diversity in flavor profiles and the bonding of sweet tastes with the supposed therapeutic effects of CBD make Soft Confectioneries an appealing option for consumers looking to unwind or explore wellness in a more enjoyable way. The market is also influenced by shifts in regulations, as states adapt their laws regarding CBD usage, prompting manufacturers to innovate within these product types to meet demand while ensuring compliance. As the public perception around CBD continues to evolve, the focus on product types such as Hard Candies and Soft Confectioneries positions the US CBD Infused Confectionery Market for considerable growth opportunities, catering to a wide spectrum of consumers seeking both enjoyment and wellness through edible forms of CBD. Market trends indicate that with ongoing Research and Development, as well as collaborative efforts by industry players, the segmentation of the US CBD Infused Confectionery Market will likely continue to expand, appealing to health-conscious consumers and connoisseurs alike. The dynamics of this market reflect the changing landscape of consumer preferences towards innovative and functional food products, highlighting the significance of these two product types in fulfilling the diverse needs of the market. As momentum builds, further exploration into flavor innovation and formulation will undoubtedly play a vital role in shaping consumer experiences and reinforcing market growth in the near future.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
CBD Infused Confectionery Market Category Insights
The US CBD Infused Confectionery Market has shown strong potential due to the increasing demand for cannabis-derived products and their applications in various edibles. Within this market, two notable categories stand out: Sugar-Based and Sugar-Free. Sugar-Based products have gained traction as traditional confections infused with CBD, appealing to consumers seeking comforting and familiar treats. On the other hand, Sugar-Free options are on the rise, catering to health-conscious individuals and those managing dietary restrictions, such as diabetes.The differentiation between these two categories is significant in the market's segmentation, reflecting consumer preferences for indulgence versus health-conscious choices. Trends such as the growing acceptance of CBD for therapeutic benefits and increased awareness of natural products further drive growth in these categories. Moreover, innovative formulations continue to attract new consumers, turning the performance of both categories into an area of interest for brands aiming to capitalize on this burgeoning market. Given the diverse preferences in the US, both Sugar-Based and Sugar-Free segments contribute uniquely to the overall dynamics of the US CBD Infused Confectionery Market.
CBD Infused Confectionery Market Distribution Channel Insights
The Distribution Channel segment plays a crucial role in the US CBD Infused Confectionery Market, which has been experiencing remarkable growth. Store-Based distribution channels, including brick-and-mortar retailers and specialty health stores, provide consumers with direct access to products, facilitating impulse purchases and brand visibility. The tactile experience of shopping in-store, coupled with personal interactions, enhances consumer confidence in product quality. Conversely, Non-Store-Based channels, such as e-commerce platforms, are gaining immense traction due to their convenience and wide reach, allowing consumers to explore a broader range of products from the comfort of their homes.The rise of online shopping aligns with changing consumer preferences, particularly among younger demographics. Both channels contribute significantly to overall market dynamics, with each offering distinctive advantages that cater to varying consumer needs. Additionally, the increasing trend for health-conscious and organic products drives demand in both distribution methods. The flexibility of these channels not only supports product availability but also plays a vital role in shaping consumer shopping behaviors in the rapidly evolving cannabis-related market landscape.
US CBD Infused Confectionery Market Key Players and Competitive Insights:
The US CBD Infused Confectionery Market is a rapidly evolving segment that reflects the broader trends in the legal cannabis industry. With the increasing acceptance of CBD as a wellness product, the market for CBD-infused edibles has seen significant growth. Factors such as changing legislation, consumer awareness about the benefits of CBD, and a shift towards more natural alternatives in the food and beverage industry have contributed to this expansion. As a result, numerous companies are entering the market, each striving to capture consumer attention through innovation in product offerings, branding, and marketing strategies. Competitive insights reveal a landscape filled with diverse strategies, where established players leverage their brand equity while newer entrants focus on niche products that cater to specific consumer preferences.Dixie Brands has positioned itself as a formidable presence in the US CBD Infused Confectionery Market, capitalizing on its well-established reputation in the cannabis space. The company has developed a wide range of CBD-infused products that cater to various consumer needs, emphasizing quality and consistency. The strength of Dixie Brands lies not only in its exceptional product formulations but also in its robust distribution channels that facilitate widespread market access. Their emphasis on transparency and compliance has further bolstered consumer trust, which is a critical factor in this burgeoning market. As Dixie Brands continues to innovate and expand its product line, it remains a key competitor, continually refining its strategies to maintain a significant market share.Medterra is another prominent player in the US CBD Infused Confectionery Market, known for its commitment to quality and accessible products. The company offers a diverse product range that includes gummies, chocolates, and other confectionery items infused with CBD, targeted at consumers looking for flavorful and convenient ways to incorporate CBD into their daily routines. Medterra's strength lies in its rigorous quality control processes and its dedication to sourcing premium hemp, which aligns with growing consumer demand for transparency and high-quality ingredients. The company has effectively utilized partnerships and strategic collaborations to enhance its market reach while continually focusing on innovation to introduce new flavors and product forms. With an ongoing commitment to consumer education and support, Medterra has solidified its footing within the US market, catering to both existing CBD users and new consumers exploring the benefits of CBD-infused confectionery.
Key Companies in the US CBD Infused Confectionery Market Include:
US CBD Infused Confectionery Market Industry Developments
The US CBD Infused Confectionery Market has seen significant developments recently, particularly with companies like Charlotte's Web and Kiva Confections expanding their product lines to cater to increasing consumer demand for CBD edibles. In September 2023, Medterra announced the opening of a new state-of-the-art manufacturing facility in Kentucky, aiming to boost production capacity for its CBD-infused gummies. Meanwhile, Wana Brands partnered with Green Roads to enhance distribution channels across major retailers in the US. Notable mergers and acquisitions include the acquisition of Dixie Brands by a private equity firm in August 2023, which is set to increase market share for their popular CBD confectionery products. Over the last few years, the market has experienced a valuation growth attributed to rising consumer awareness and the legalization of hemp-derived CBD in many states. The overall market size is anticipated to continue expanding, driven by innovative product offerings and strategic partnerships among players like Bloom Farms, Baked Bros, and Pure Spectrum. Regulatory frameworks are also evolving, enabling a more structured environment for the industry, fostering further investment and market penetration.
US CBD Infused Confectionery Market Segmentation Insights
CBD Infused Confectionery Market Product Type Outlook
Hard Candies
Soft Confectioneries
CBD Infused Confectionery Market Category Outlook
Sugar-Based
Sugar-Free
CBD Infused Confectionery Market Distribution Channel Outlook
Store-Based
Non-Store-Based
Report Scope:
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 0.79(USD Billion) |
| MARKET SIZE 2024 | 1.0(USD Billion) |
| MARKET SIZE 2035 | 5.25(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 16.27% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | Dixie Brands, Medterra, Bloom Farms, Wana Brands, Kiva Confections, Green Roads, CV Sciences, Baked Bros, Pure Spectrum, LA Cannabis Co, Plant People, Sugarleaf, Charlotte's Web, Gummies by Good Hemp |
| SEGMENTS COVERED | Product Type, Category, Distribution Channel |
| KEY MARKET OPPORTUNITIES | Growing health-conscious consumer base, Innovative product formulations and flavors, E-commerce distribution expansion, Diverse target demographic engagement, Increased awareness and acceptance |
| KEY MARKET DYNAMICS | growing health consciousness, regulatory challenges, diverse product offerings, increasing consumer acceptance, innovative marketing strategies |
| COUNTRIES COVERED | US |
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