US Casino Gaming Equipment Market Research Report By Type (Gaming Chips, Slot Machines, Casino Tables, Video Poker Machines, Others) and By Application (Casino, Mall, Others) - Forecast to 2035

US Casino Gaming Equipment Market Overview:

As per MRFR analysis, the US Casino Gaming Equipment Market Size was estimated at 1.31 (USD Billion) in 2023. The US Casino Gaming Equipment Market Industry is expected to grow from 1.5(USD Billion) in 2024 to 2.2 (USD Billion) by 2035. The US Casino Gaming Equipment Market CAGR (growth rate) is expected to be around 3.543% during the forecast period (2025 - 2035).

Key US Casino Gaming Equipment Market Trends Highlighted

The US Casino Gaming Equipment Market is experiencing notable trends influenced by technological advancements and changing consumer preferences. One significant market driver is the growing adoption of innovative gaming technologies, such as digital slot machines and mobile gaming applications. This shift caters to a tech-savvy demographic that prefers a unique and interactive gaming experience. Additionally, regulatory changes on gaming operations across various states are fostering an environment conducive to new market entrants and increased competition. As more states recognize the economic benefits of casino gaming, there is a push for modernization and expansion of gaming facilities, leading to more sophisticated equipment.Opportunities to be explored include the integration of artificial intelligence and virtual reality into gaming equipment, enhancing user engagement and providing immersive experiences. Furthermore, the rising popularity of esports and skill-based games is creating openings for new gaming products aimed at younger audiences who seek different forms of entertainment. The trend of companies focusing on sustainable practices also presents a chance to develop eco-friendly gaming equipment that appeals to environmentally conscious consumers. In recent times, there has been a noticeable increase in the popularity of omnichannel gaming, reflecting the need for a seamless experience across various platforms like land-based casinos and online gaming.This shift is encouraging manufacturers to diversify their product offerings. Moreover, the ongoing recovery from the impact of the pandemic has led to a resurgence in casino foot traffic, reinforcing the demand for revitalized gaming equipment that can attract players back to physical locations. Collectively, these trends highlight a dynamic environment in the US Casino Gaming Equipment Market, marked by innovation and an evolving landscape of consumer expectations.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Casino Gaming Equipment Market Drivers

Increasing Popularity of Online Gaming Platforms

The US Casino Gaming Equipment Market Industry is witnessing substantial growth due to the rising popularity of online gaming platforms among a diverse demographic. According to the American Gaming Association, online gambling revenues reached approximately USD 3.7 billion in 2020, a figure that has been consistently increasing. The COVID-19 pandemic has further accelerated this trend, as many traditional casinos faced temporary closures, pushing players towards digital gaming options.As more states legalize online gambling, the demand for advanced casino gaming equipment, capable of integrating with these platforms, is expected to grow. Moreover, established organizations, such as DraftKings and FanDuel, have significantly influenced the market by expanding their offerings and increasing player accessibility, thus driving the US Casino Gaming Equipment Market Industry forward.

Technological Advancements in Gaming Equipment

Technological innovation plays a pivotal role in shaping the future of the US Casino Gaming Equipment Market Industry. With continuous investments from leading gaming companies in Research and Development, there has been a marked increase in the adoption of cutting-edge technology, such as augmented reality (AR) and virtual reality (VR) in gaming platforms. For instance, companies like IGT and Aristocrat are focusing on developing state-of-the-art gaming terminals tailored to enhance user experience.The integration of AI technology to optimize player engagement has led to a substantial uptick in revenues, with the US casino gaming sector generating approximately USD 53 billion in total revenue in 2019, as per the National Indian Gaming Commission. This trend indicates a promising trajectory for the market, as next-generation technologies become increasingly prominent within gaming environments.

Growth of the Hospitality Sector

The hospitality sector's growth in the US has a direct and positive impact on the US Casino Gaming Equipment Market Industry. As cities like Las Vegas and Atlantic City expand their hotel accommodations and entertainment options, the demand for modern casino gaming equipment increases. According to data from the US Travel Association, travel spending reached around USD 1 trillion in 2020, showing resilience and recovery in areas heavily reliant on tourism.Industry giants like Caesars Entertainment and MGM Resorts have invested heavily in renovating and expanding their casino facilities, which directly correlates with the increased procurement of advanced gaming equipment. As the hospitality sector continues to rebound post-pandemic, it is forecasted to significantly boost the presence and sales of gaming equipment throughout the country.

US Casino Gaming Equipment Market Segment Insights:

Casino Gaming Equipment Market Type Insights

The US Casino Gaming Equipment Market is characterized by a diverse range of types of equipment that play a crucial role in the gaming industry. Among these categories, Gaming Chips, Slot Machines, Casino Tables, Video Poker Machines, and others contribute uniquely to the overall market dynamics. Gaming Chips serve as the essential currency within casinos, facilitating transactions and enhancing the gaming experience; their design and technology constantly evolve to ensure security and authenticity. Slot Machines continue to dominate as a popular choice among players and are highly regarded for their entertainment value; advancements in technology have enabled the development of themed slots, attracting a wide audience and boosting player engagement.Casino Tables, encompassing games like blackjack and poker, provide a social and competitive environment, drawing players who enjoy the thrill of face-to-face interaction and skilled gameplay, which is vital for the casino atmosphere. Video Poker Machines, positioned between traditional slot machines and table games, offer unique gameplay that appeals to a distinct segment of players, often utilizing strategy, thereby ensuring their consistent demand in the market. The other category encompasses various gaming equipment that, although may hold a smaller share individually, collectively contribute significantly to the market by offering innovative experiences that cater to changing consumer preferences.This segmentation reflects the multifaceted nature of the US Casino Gaming Equipment Market, where each type plays a part in enhancing the overall gaming experience, providing opportunities for growth and development as the market responds to evolving trends and player expectations. With a stable growth environment, driven by leisure and entertainment demands in the US and a rising interest in gambling culture, the market is poised for continued expansion, supported by technological advancements and regulatory developments within the gaming landscape.The US gaming industry showcases a rich history and an evolving regulatory framework, which influences market growth. Understanding the market segmentation is crucial for stakeholders aiming to maximize opportunities in an increasingly competitive environment as consumer preferences shift and new technologies emerge. Overall, the segmentation within the US Casino Gaming Equipment Market illustrates the importance of diverse offerings, catering to varied player interests, which plays an essential role in shaping future market directions.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Casino Gaming Equipment Market Application Insights

The Application segment of the US Casino Gaming Equipment Market reflects a dynamic landscape characterized by various key areas, including Casino, Mall, and Others. Casinos serve as the primary locus for gaming activities, housing a broad range of gaming equipment like slot machines and card tables, making them a substantial driver of market growth due to their popularity and high footfall. The mall segment is increasingly gaining traction as entertainment venues evolve to incorporate gaming elements, thus attracting a diverse customer base, especially families and younger audiences.Other applications further encompass locations such as cruise ships and racetracks, diversifying the market. The integration of advanced technology in gaming, including Virtual Reality and mobile gaming options, is noteworthy, as it enhances customer experiences, subsequently bolstering participation. As local jurisdictions continue to expand gaming regulations, opportunities for market expansions arise, enabling not just traditional gaming areas but also innovative locations. The overall growth potential in the US Casino Gaming Equipment Market remains sturdy, fueled by emerging trends and changing consumer preferences, emphasizing the significance of each application in shaping the industry landscape.

US Casino Gaming Equipment Market Key Players and Competitive Insights:

The US Casino Gaming Equipment Market is a dynamic and rapidly evolving sector characterized by the presence of various companies competing for market share through innovations and advancements in technology. As the gaming industry continues to grow, driven by shifting consumer preferences and regulatory changes, firms are increasingly focused on developing cutting-edge equipment and solutions. The competitive landscape is marked by both well-established players and emerging entrants that seek to capture the attention of gaming operators and consumers alike. Companies are investing heavily in research and development to create products that enhance player experience, improve operational efficiencies, and comply with evolving regulations. Collaborative partnerships, mergers, and acquisitions are also prevalent in this market as firms seek to leverage synergies and expand their product offerings, ensuring they remain competitive in an environment where technological advancements are crucial.Bally Technologies has established a strong presence in the US Casino Gaming Equipment Market, known for its commitment to innovation and quality. With a variety of gaming solutions and equipment, the company has effectively positioned itself in the market through a diverse product portfolio that includes traditional slot machines, video lottery terminals and advanced casino management systems. Bally Technologies is recognized for its focus on enhancing player engagement and developing user-friendly interfaces, which attract a broad range of customers. Its solid reputation, built on years of experience and expertise, allows the company to leverage existing relationships with casinos and gaming operators, thus affirming its position as a key player in the industry. Additionally, the company's innovative approach and strategic partnerships further solidify its competitive edge, enabling it to respond adeptly to market demands and trends.Eclipse Gaming has carved out a niche within the US Casino Gaming Equipment Market, known for its tailored solutions that cater specifically to the needs of tribal casinos. The company offers a range of products, including slot machines and gaming systems that are designed to engage players and maximize casino revenues. By focusing on the unique requirements of its target market, Eclipse Gaming has developed a strong reputation for quality and reliability, which has facilitated its growth in an increasingly competitive landscape. Moreover, the company invests in technology to provide advanced gaming experiences and has strategically pursued mergers and acquisitions to expand its reach and enhance its product offerings. This proactive approach has enabled Eclipse Gaming to solidify its market presence and strengthen its position as a trusted provider of gaming solutions in the United States, distinguishing itself through its commitment to community-centric gaming and robust customer support.

Key Companies in the US Casino Gaming Equipment Market Include:

Bally Technologies

Eclipse Gaming

Everi Holdings

Konami Gaming

Aristocrat Technologies

QCI

Digital Gaming Corporation

VGT

Gaming Arts

AGS

Ainsworth Game Technology

Light and Wonder

Intralot

Scientific Games

International Game Technology

US Casino Gaming Equipment Market Industry Developments

The US Casino Gaming Equipment Market is experiencing notable developments, with several companies making significant advancements. Bally Technologies has introduced new gaming machines that have gained popularity, while Everi Holdings has expanded its cash access and gaming technology solutions. Konami Gaming has reported a rise in demand for its innovative gaming experiences, which has contributed positively to its market presence. In recent news, International Game Technology announced the acquisition of a leading sports betting technology firm in October 2023, aimed at enhancing its portfolio. Additionally, Aristocrat Technologies has signed a significant partnership with various casinos for the deployment of its latest gaming technology. Eclipse Gaming has also gained traction by focusing on underserved markets, increasing its operational footprint. The overall market valuation of these companies has seen growth due to the rising demand for advanced gaming solutions and technology innovations, positively impacting their market strategies. Historical trends show that the market has been evolving rapidly, with increased emphasis on the integration of digital technology in gaming, especially post-COVID-19 pandemic, which has influenced player experiences significantly.

US Casino Gaming Equipment Market Segmentation Insights

Casino Gaming Equipment Market Type Outlook

Gaming Chips

Slot Machines

Casino Tables

Video Poker Machines

Others

Casino Gaming Equipment Market Application Outlook

Casino

Mall

Others

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	1.31(USD Billion)
MARKET SIZE 2024	1.5(USD Billion)
MARKET SIZE 2035	2.2(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	3.543% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Bally Technologies, Eclipse Gaming, Everi Holdings, Konami Gaming, Aristocrat Technologies, QCI, Digital Gaming Corporation, VGT, Gaming Arts, AGS, Ainsworth Game Technology, Light and Wonder, Intralot, Scientific Games, International Game Technology
SEGMENTS COVERED	Type, Application
KEY MARKET OPPORTUNITIES	Online gaming integration, Enhanced customer engagement technology, Augmented reality gaming experiences, Sustainable and energy-efficient equipment, Customizable gaming solutions
KEY MARKET DYNAMICS	technological advancements, regulatory changes, consumer preferences, competitive landscape, market consolidation
COUNTRIES COVERED	US