US Business Intelligence Market Research Report Information by Technology (Mobile BI, Cloud BI, and Social BI), By Service (Hosted and Managed), By Deployment (On-Premises and On Cloud), By Component (Hardware and Software), And by Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032.

United States Business Intelligence (BI) Market Overview

United States Business Intelligence (BI) Market Size was valued at USD 6.6 Billion in 2022. The Business Intelligence (BI) Market industry is projected to grow from USD 7.2 Billion in 2023 to USD 15.3 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.80% during the forecast period (2024 - 2032). The increasing need for data-driven decision-making and the advancements in analytics technology are the main market drivers anticipated to propel the Business Intelligence (BI) Market in the United States.

Figure 1: United States Business Intelligence (BI) Market Size, 2024-2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

United States Business Intelligence (BI) Market Trends

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  Technological improvements and breakthroughs are driving the business intelligence market growth

  
  

Technological improvements and developments in the United States Business Intelligence market are driving market CAGR over the predicted period. Business intelligence is used in a variety of industries, including corporate, IT, government, manufacturing, and healthcare, to handle financial and data processing issues. Furthermore, business intelligence in healthcare is growing as more platforms and technologies are being implemented in the industry. The data and information acquired by business intelligence healthcare software and solutions aid in providing the finest care and treatment to patients. Furthermore, as technology has advanced, big data and cloud computing have had a greater impact on the business intelligence sector. Cloud computing is seen as an ideal platform for business intelligence (BI) in the United States. However, big data has linked these tools' ability to process massive amounts of data and offer meaningful findings to businesses, allowing them to better comprehend growth and improve sales strategies. For instance, in August 2019, IBM announced the debut of the IBM Cloud Multizone Region, which allows applications to be deployed across cloud infrastructure. These factors are expected to drive the United States BI market.

Moreover, mobile Bl enables businesses to acquire insights from data analysis utilizing smartphone-optimized applications. It provides real-time data for users to review on mobile devices like tablets and smartphones, allowing them to make informed decisions. The implementation of mobile Bl elements into practical business developments enhances Bl penetration within organizations and provides benefits in the form of additional information. As a result, decision-making capabilities are enhanced while data is expanded and time spent searching for relevant information is reduced. As a result, mobile Bl has the ability to enhance operational advances while also encouraging technology adoption inside organizations in the United States. As a result, numerous business intelligence and analytics suppliers have begun to provide an HTML5 browser for optimized mobile applications. Other significant players have reinvested in mobile applications to make Mobile Bl's functionalities available to users. For instance, significant programs provided by key market participants include Si Sense, Roambi Analytics, Microsoft Power BL Pro, IBM Cognos Analytics, and Amazon QuickSight.
Thus, mobile Bl provides greater access to information, faster reaction speed and efficient functioning, shorter workflows, and increased internal communication.

United States Business Intelligence (BI) Market Segment Insights

Business Intelligence (BI) Components Insights

The United States Business Intelligence (BI) Market segmentation, based on components, includes Solution and Services. The services segment will be the fastest-growing segment of the business intelligence market in 2023. The services category includes consultancy, support and maintenance, implementation, and integration. These factors are increasing the need for services in the BI market, and significant improvements in business intelligence software are driving the growth of the segment.

Business Intelligence (BI) Deployment Insights

The United States Business Intelligence (BI) Market segmentation, based on deployment, includes Cloud and On-premise. The cloud category had the largest market revenue share in 2023. This segment's rise is attributed to the ability of businesses to manage BI applications by outsourcing the BI infrastructure. This assists the organization in reducing operating costs and productivity while optimizing operation durations.

Figure 2: United States Business Intelligence (BI) Market, By Deployment, 2023 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Business Intelligence (BI) Enterprises Insights

The United States Business Intelligence (BI) Market segmentation, based on enterprises, includes Small and Medium-Sized Enterprises (SMEs) and Large Enterprises. The large enterprises segment dominates the business intelligence market, accounting for the majority of revenue over the projection period. This segment's growth is attributed to significant investment and the availability of IT infrastructure, communications, retail and banking, corporate businesses, the healthcare sector, and education.

Business Intelligence (BI) Application Insights

The United States Business Intelligence (BI) Market segmentation, based on application, includes Supply Chain Analytic Applications, CRM Analytic Operations, Financial Performance and Strategy Management, Production Planning Analytic Operations, and Others (Workforce Analytic Operations, Services Operations). The financial performance and strategy management segment has the biggest market share and is expected to grow at the fastest rate over the projected period. This technology for financial performance and strategy aids in monitoring and managing an organization's performance and financial requirements. With increased Return on Investments (ROl), revenue, overhead, and operational costs, it has been used as a component of Bl by various organizations.

Business Intelligence (BI) End-Use Industry Insights

United States Business Intelligence (BI) End-use industry segmentation comprises BFSI, IT and telecommunications, retail and consumer goods, manufacturing, healthcare, and others (government, real estate). BFSI is predicted to experience the most market growth over the forecast period. Bl solutions boost BFSI profitability by enabling real-time reporting, increased customer retention, risk management, streamlined operations, and data handling simplicity.

United States Business Intelligence (BI) Country Insights

The United States dominated the market in 2023, valued at USD 8.2 billion. This dominance might be due to the increased usage of BI software and digitalization across multiple disciplines. The widespread adoption of cloud strategy has doubled the rate of use for corporate intelligence. The presence of key cloud BI software companies in North America is projected to drive regional market growth. In addition, the US Business Intelligence (BI) market is expanding rapidly, with increased usage across a wide range of businesses. It is motivated by the increased demand for data-driven decision-making and advanced analytics tools. The market offers a diverse range of BI products and services, including data visualization, reporting, and predictive analytics.

United States Business Intelligence (BI) Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their Type lines, which will help the Business Intelligence (BI) Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new Type launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Business Intelligence (BI) industry must offer cost-effective items.

Major players in the Business Intelligence (BI) Market are attempting to increase market demand by investing in research and development operations, includes Microsoft Corporation (U.S.), Tableau Software, LLC (Salesforce). (U.S.), IBM Corporation (U.S.), QlikTech International AB (U.S.), SAP SE (Germany), Oracle Corporation (U.S.), Redash (Databricks) (Israel), Mode Analytics Inc. (U.S.), Looker (Google) (U.S.), Infor (U.S.)

Key Companies in the Business Intelligence (BI) Market include

• Microsoft Corporation (U.S.)


• Tableau Software, LLC (Salesforce) (U.S.)


• IBM Corporation (U.S.)


• QlikTech International AB (U.S.)


• SAP SE (Germany)


• Oracle Corporation (U.S.)


• Redash (Databricks) (Israel)


• Mode Analytics Inc. (U.S.)


• Looker (Google) (U.S.)


• Infor (U.S.)

United States Business Intelligence (BI) Industry Developments

• In June 2023, ThoughtSpot, an AI-driven analytics player, acquired Mode Analytics, a provider of business intelligence solutions, in order to enhance the footprint of ThoughtSpot in India and increase the number of customers.

• In May 2023, Qlik acquired Talend company to further develop the capabilities of Data integration and intelligence. The company seems to be on a mission to make modern businesses transform trust data, access it, analyse it and act on it.

• In January 2023, Microsoft published a new feature, Power BI, within Microsoft Teams for enhanced usability. The announcements are accompanied by three new features, including rich broadcast cards for chat in Microsoft Teams, an update of the legacy Power BI tab in Channel 2.0 and the ability to listen and learn from experiences and requirements.

• Tableau unveiled a new version of its platform, Tableau 2022.4, which was aimed at business users and analysts in December 2022. It achieves this with the use of data stories that help in the development, analysis, and communication of insights, such as Data Change Radar, Data Guide, and Explain the Viz, which require little analyst literacy.

• In November 2022, Qlik launched a brand-new cloud-based data integration platform. This sophisticated platform is a cloud-based service where the catalogue and the data preparation are hosted in one space. The new integration allows organizations to carry out data analysis in real time. This advanced platform comes with several services that form the data fabric, which is the unification of services meant for the connection of data sources for the organization to have a holistic view of its data.

• In October 2022, Mode Analytics declared its strategic collaboration with Dbt Labs to announce the unveiling of the new Dbt's Semantic Layer. First of all, thanks to the deep integration of Mode Analytics and Dbt Semantic Layer, defined, consistent metrics governed by the company's policies are available for instant exploration without any programming – only clicks. It helps, therefore, reliably and uniformly determine the definition of the key business metrics of the organization.

• In October 2022, Oracle enhanced inclusive and integrated the data and analytics capabilities to boost the socio-corporate user's strength. Now, users of the corporate segment of Oracle Fusion Analytics, over the ERP, CX, HCM, and SCM, can employ strategic goals dashboards, rest and business performance over reports, and KPIs for evaluation of performance.

United States Business Intelligence (BI) Market Segmentation

Business Intelligence (BI) Component Outlook

• Solution


• Services

Business Intelligence (BI) Deployment Outlook

• Cloud


• On-premise

Business Intelligence (BI) Enterprises Outlook

• Small and Medium-Sized Enterprises (SMEs)


• Large Enterprises

Business Intelligence (BI) Application Outlook

• Supply Chain Analytic Applications


• CRM Analytic Operations


• Financial Performance and Strategy Management


• Production Planning Analytic Operations


• Others (Workforce Analytic Operations, Services Operations)

Business Intelligence (BI) End-Use Industry Outlook

• BFSI


• IT and Telecommunication


• Retail and Consumer Goods


• Manufacturing


• Healthcare


• Others (Government, Real Estate)