US Beetroot Powder Market Research Report: By Type (Organic, Conventional) and By End Use (Ingredient, Packed Food) - Forecast to 2035

US Beetroot Powder Market Overview

US Beetroot Powder Market Size was estimated at 89.25 (USD Million) in 2023. The US Beetroot Powder Market Industry is expected to grow from 94.5(USD Million) in 2024 to 204 (USD Million) by 2035. The US Beetroot Powder Market CAGR (growth rate) is expected to be around 7.246% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key US Beetroot Powder Market Trends Highlighted

The US Beetroot Powder Market is witnessing notable trends driven by the increasing consumer shift towards health and wellness products. As more individuals focus on nutrition, beetroot powder is being embraced for its rich nutrient profile, which includes vitamins, minerals, and antioxidants. This rise in health-conscious behaviors is a key market driver, as consumers look for natural supplements that can enhance performance and overall well-being. Additionally, the growing acceptance of plant-based diets is further fueling the demand for beetroot powder, as it aligns with vegan and vegetarian lifestyles.

Opportunities for growth are clear, especially in the realm of functional foods and beverages.Manufacturers are increasingly incorporating beetroot powder into smoothies, energy drinks, and health supplements, catering to a demographic that prioritizes natural ingredients. Furthermore, the trend of clean labeling is gaining traction, as consumers want products that are minimally processed without artificial additives. This focus opens doors for producers who can emphasize the organic and natural aspects of their beetroot powder offerings. Recent times have seen a surge in online shopping, particularly post-pandemic, where consumers prefer the convenience of purchasing health products from home. E-commerce platforms dedicated to health and wellness are exhibiting increased interest in beetroot powder.Additionally, awareness campaigns around the potential health benefits of beets, such as improved athletic performance and cardiovascular health, are bolstering demand. As the market continues to evolve, education around the varied uses and benefits of beetroot powder will play a crucial role in its acceptance among broader consumer bases in the US.

US Beetroot Powder Market Drivers

Growing Health Consciousness Among Consumers

The US population is increasingly prioritizing health and wellness, which significantly influences the US Beetroot Powder Market Industry. According to the Centers for Disease Control and Prevention (CDC), approximately 78 million adults in the United States are considered obese, highlighting a growing concern about health. This has led to rising demand for natural food products like beetroot powder, known for its numerous health benefits, including improved cardiovascular health and enhanced athletic performance.As consumers shift towards plant-based supplements, this trend is driving growth in the market. Established organizations, such as the American Heart Association, are advocating for dietary changes that include nutrients found in beetroot powder, which further solidifies its role in developing a healthier lifestyle.

Increase in E-commerce and Online Retail

The surge in e-commerce has greatly impacted the US Beetroot Powder Market Industry, providing consumers with easier access to a range of products. According to the United States Department of Commerce, e-commerce sales in the US increased by 32.4% year-over-year during the pandemic, making online shopping an integral part of the retail landscape. This trend allows consumers to explore and purchase beetroot powder from various brands and suppliers readily.As online health food platforms and wellness websites expand their offerings, more consumers are likely to try beetroot powder, thereby contributing to the market's growth.

Supportive Government Initiatives for Health Supplements

Government initiatives promoting the consumption of health supplements are propelling the growth of the US Beetroot Powder Market Industry. The Food and Drug Administration (FDA) has made efforts to educate the public about the benefits of incorporating natural products into their diets. This is evident from various campaigns that suggest increasing vegetable intake for overall well-being. The US government’s initiatives to encourage healthier eating habits serve as a catalyst for the demand for beetroot powder.The recent Dietary Guidelines for Americans have emphasized the importance of nutrient-rich foods, including fruits and vegetables like beets, driving consumer awareness and usage of beetroot powder in everyday diets.

US Beetroot Powder Market Segment Insights

Beetroot Powder Market Type Insights

The US Beetroot Powder Market showcases significant differentiation within its Type segment, primarily divided into Organic and Conventional categories. This market segmentation reflects the growing consumer preference for health-oriented products, with Organic beetroot powder gaining traction due to its perceived benefits and alignment with natural dietary trends. The market insights indicate that the demand for Organic beetroot powder is largely driven by an increasing awareness of nutritional content and the adverse effects of pesticides, prompting consumers to seek cleaner, more sustainable options for their dietary intake.As a result, Organic beetroot powder is often viewed favorably by health-conscious individuals looking to incorporate natural sources of vitamins and minerals into their diets. Conversely, the Conventional beetroot powder remains a popular choice due to its affordability and wider availability, appealing to cost-sensitive consumers who prioritize value without compromising on taste. Both segments play pivotal roles in the US Beetroot Powder Market, each catering to distinct consumer bases and trends, leading to a nuanced competitive landscape.

The Organic category, in particular, benefits from robust marketing strategies that highlight health benefits, sustainability, and environmental consciousness, aligning with broader trends in the food industry toward organic products. At the same time, Conventional products leverage convenience and accessibility, solidifying their importance within the market. Overall, the Type segmentation within the US Beetroot Powder Market reflects broader consumer values and preferences, with each segment contributing uniquely to the overall growth and diversity of offerings available in the marketplace.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Beetroot Powder Market End Use Insights

The US Beetroot Powder Market exhibits a diverse array of end use segments, primarily encompassing Ingredients and Packed Food. The growing health-conscious consumer base is significantly driving the demand for beetroot powder as an essential ingredient in various formulations, particularly in the health supplement and food processing sectors. This segment is crucial due to its natural colorant properties and rich nutritional profile, which includes high levels of antioxidants, vitamins, and minerals, appealing to manufacturers focused on clean label products.Meanwhile, the Packed Food segment is gaining momentum, as more consumers seek convenient, nutritious options. With the rise in demand for plant-based diets and snack foods, beetroot powder serves as a healthy additive that enhances flavor and boosts the nutritional value of products. The US market is characterized by increasing innovations in product development, aligning with trends towards organic and functional foods, creating vast opportunities for growth within these segments. Consumer awareness regarding the health benefits associated with beetroot is contributing to this positive shift, reinforcing the significance of both Ingredients and Packed Food in the overall US Beetroot Powder Market landscape.

US Beetroot Powder Market Key Players and Competitive Insights

The US Beetroot Powder Market has witnessed significant growth in recent years, driven by the increasing health consciousness among consumers and the rise in demand for natural dietary supplements. This competitive landscape is characterized by several key players that focus on product innovation, quality, and marketing strategies to capture the attention of health-oriented customers. The market is characterized by a mix of established brands and emerging companies, each striving to enhance their product offerings and strengthen their distribution networks. With the growing awareness of the health benefits associated with beetroot, such as improved athletic performance, blood pressure regulation, and antioxidant properties, players in this market are continuously expanding their research and development efforts to formulate high-quality beetroot powder products that cater to a diverse range of consumer preferences.

Beetroot Company has emerged as a noteworthy player in the US Beetroot Powder Market, recognized for its commitment to producing high-quality beetroot powder and other related products. The company differentiates itself through rigorous quality control measures, ensuring that its products maintain the highest standards of purity and nutritional value. Additionally, Beetroot Company has established a strong presence across various distribution channels, including online platforms and physical stores, which allows for greater accessibility to their products. The company emphasizes customer education and engagement, utilizing marketing campaigns that highlight the health benefits of beetroot powder and its versatility in culinary applications. Its ability to adapt to consumer trends, such as the rising demand for organic and non-GMO options, positions Beetroot Company as a competitive force within the market, attracting health-conscious consumers seeking premium products.

Health House operates as a significant entity within the US Beetroot Powder Market, offering a range of high-quality beetroot powder designed for health aficionados. This company has carved out a niche by emphasizing the nutritional aspects of its products, which are marketed as beneficial for athletic performance and overall wellness. Health House leverages strategic partnerships and collaborations to enhance its market penetration, thereby expanding its reach across various retail and online platforms. The company's commitment to innovation is evident in its product line, catering to different dietary preferences, including vegan and gluten-free options. Furthermore, Health House has been active in pursuing acquisitions that bolster its product inventory and market position, allowing it to stay ahead of competitors and respond effectively to consumer demands. Overall, its established reputation for quality and focus on consumer health attributes contribute significantly to its standing in the US Beetroot Powder Market.

Key Companies in the US Beetroot Powder Market Include

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  Beetroot Company

  
  


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  Health House

  
  


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  Organic Traditions

  
  


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  Simply Organic

  
  


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  Kiva

  
  


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  BareOrganics

  
  


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  Naturevibe Botanicals

  
  


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  Bulk Supplements

  
  


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  NutraBlast

  
  


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  Viva Naturals

  
  


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  Terrasoul Superfoods

  
  


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  Sunfood

  
  


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  Earth Circle Organics

  
  


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  Sundown Naturals

  
  


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  Superfood Science

  
  

US Beetroot Powder Market Industry Developments

The US Beetroot Powder Market has been active with notable developments, particularly over the past few months. Companies such as Beetroot Company, Health House, and Organic Traditions have seen a rise in demand, driven by growing consumer awareness of health benefits associated with beetroot consumption. In September 2023, Simply Organic announced an expansion of its product line to include beetroot powders infused with other superfoods, reflecting a trend towards functional nutrition. Meanwhile, Kiva and BareOrganics are focusing on organic certifications which are appealing to health-conscious consumers. Furthermore, in October 2023, Naturevibe Botanicals completed a successful acquisition of a smaller health food brand, bolstering its position in the market. The overall market valuation has seen a substantial increase, with projections indicating a growth rate of approximately 7.5% annually through 2025, driven largely by rising health supplement consumption in the U.S. Recent surveys show that over 20% of consumers are now incorporating beetroot products into their diets, impacting sales for brands like Bulk Supplements and NutraBlast. As the trend continues, companies like Viva Naturals and Terrasoul Superfoods are optimizing their distribution networks to reach broader markets.

US Beetroot Powder Market Segmentation Insights

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  Beetroot Powder Market Type Outlook

  
  


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  Organic

  
  


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  Conventional

  
  


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  Beetroot Powder Market End Use Outlook

  
  


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  Ingredient

  
  


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  Packed Food

  
  

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	89.25(USD Million)
MARKET SIZE 2024	94.5(USD Million)
MARKET SIZE 2035	204.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	7.246% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Beetroot Company, Health House, Organic Traditions, Simply Organic, Kiva, BareOrganics, Naturevibe Botanicals, Bulk Supplements, NutraBlast, Viva Naturals, Terrasoul Superfoods, Sunfood, Earth Circle Organics, Sundown Naturals, Superfood Science
SEGMENTS COVERED	Type, End Use
KEY MARKET OPPORTUNITIES	Growing demand for natural supplements, Increased interest in plant-based diets, Rising awareness of health benefits, Expansion in sports nutrition sector, Innovative product formulations and flavors
KEY MARKET DYNAMICS	growing health consciousness, increasing demand for natural ingredients, rising vegetarian and vegan trends, expanding supplement market, potential athletic performance benefits
COUNTRIES COVERED	US