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    US Automotive Motor Market

    ID: MRFR/AM/18040-HCR
    128 Pages
    Sejal Akre
    September 2025

    United States Automotive Motor Market Research Report Information by Motor Type (Brushed Motors, Brushless Motors, and Stepper Motors), by EV Motor Type (Brushed Motors, Brushless Motors, Induction Motors, Traction Motors, Stepper Motors, and Others), by Vehicle Type (Passenger Car, Light Commercial Vehicle, and Heavy Commercial Vehicle), by Electric Vehicle Type (HEV, PHEV, BEV, and FCEV), by Function, by Application – United States Market Forecast Till 2032

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    United States Automotive Motor Market Research Report —Forecast till 2032 Infographic
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    US Automotive Motor Market Summary

    The United States Automotive Motor market is projected to grow from 4.4 USD Billion in 2024 to 7.52 USD Billion by 2035.

    Key Market Trends & Highlights

    United States Automotive Motor Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 5.0 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 7.52 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 4.4 USD Billion, reflecting a solid foundation for future expansion.
    • Growing adoption of electric vehicles due to increasing environmental regulations is a major market driver.

    Market Size & Forecast

    2024 Market Size 4.4 (USD Billion)
    2035 Market Size 7.52 (USD Billion)
    CAGR (2025-2035) 5.0%

    Major Players

    Bosch, Denso, BorgWarner, ZF Group, Continental AG, Nidec Corporation, Aisin Corporation, Magna International, Meritor, Johnson Electric, Mitsubishi Electric, Mahle GmbH

    US Automotive Motor Market Trends

      • Growing prominence of sustainability is driving the market growth

    The automotive sector is currently experiencing a significant paradigm shift propelled by the growing prominence of sustainability, environmental considerations, and technological progress. A notable trend that is significantly influencing the market is the swift electrification of vehicles, particularly with the increasing global adoption of electric vehicles (EVs). Multiple factors, including technological advancements in batteries, government regulations, and consumer preferences, are propelling this trend.

    An important factor propelling the transition to electric vehicles is the increasing apprehension regarding air pollution and climate change. Strict regulations are being enforced by governments across the globe in an effort to reduce the carbon footprint of vehicles. In the approaching decades, for instance, the sale of vehicles powered by internal combustion engines is prohibited in a number of nations, which in turn motivates automakers to make investments in electric and hybrid technologies. Multiple states in the United States have embraced California's Zero Emission Vehicle (ZEV) mandate, which imposes an annual production quota on manufacturers of electric vehicles.

    The proliferation of battery technology is an indispensable facilitator for the extensive integration of electric vehicles in the United States. Significant advancements have been achieved in recent years with regard to enhancing the energy density, durability, and cost-efficiency of lithium-ion batteries, which serve as the predominant power supply for electric vehicles.

    Advancements such as solid-state batteries and next-generation chemistries offer the potential to augment the performance and cost-effectiveness of electric vehicles even further. It is anticipated that electric vehicles will become more competitive with conventional internal combustion engine vehicles in terms of cost, range, and performance as battery technology continues to advance. Important to the widespread proliferation of electric vehicles is the availability of charging infrastructure.

    United States Automotive Motor Market Segment Insights

    Market Segment Insights

    Motor Type Insights

    EV Motor Type Insights

    The United States Automotive Motor market segmentation, based on EV motor type, includes brushed motors, brushless motors, induction motors, traction motors, stepper motors, and others. In the given market segments, induction motors are presumed to hold the most substantial market share. Induction motors find extensive application in diverse industrial and commercial sectors owing to their durable construction, dependable nature, and economical pricing.

    In addition to other applications, they are frequently utilized in pumps, compressors, conveyors, and HVAC systems. Furthermore, induction motors are preferred due to their straightforward construction, minimal upkeep needs, and exceptional performance. As a result of their extensive application in numerous industries, including manufacturing, agriculture, and utilities, induction motors are anticipated to hold the most significant market share among the segments provided.

    Vehicle Type Insights

    The United States Automotive Motor market segmentation, based on vehicle type, includes passenger cars, light commercial vehicles, and heavy commercial vehicles. Pertaining to the segments provided, passenger vehicles presumably hold the most substantial portion of the market. Passenger cars are the prevailing form of transportation on the road, serving the requirements of families and individual consumers for their travel.

    Automobiles of diverse varieties, including sedans, hatchbacks, SUVs, and coupes, are included, thereby providing an extensive array of choices to accommodate various preferences and needs. Passenger cars typically hold a greater market share than light commercial vehicles (HCVs) and heavy commercial vehicles (LCVs) on account of their substantial quantity and extensive utilization for daily commuting, leisure, and travel.

    Electric Vehicle Type Insights

    The United States Automotive Motor market segmentation, based on electric vehicle type, includes hybrid electric vehicles (HEV), plug-in hybrid electric vehicles (PHEV), battery electric vehicles (BEV), and fuel cell electric vehicles (FCEV). Hybrid electric vehicles (HEVs) probably hold the most substantial market proportion among the segments provided. HEVs are widely favored on account of their multifunctional design, which integrates an internal combustion engine, battery, and electric motor.

    These vehicles provide enhanced fuel efficiency and decreased emissions in comparison to conventional petrol vehicles, making them attractive to a wide spectrum of consumers who are concerned with environmental sustainability and driving range. Although there is some interest in battery electric vehicles (BEVs), fuel cell electric vehicles (PHEVs), and plug-in hybrid electric vehicles (PHEVs), HEVs presently hold a dominant position in the market. This can be attributed to their well-established technology, extensive availability, and comparatively reduced cost in relation to pure electric alternatives.

    Function (ICE Vehicles) Insights

    The United States Automotive Motor market segmentation, based on function (ICE vehicles), includes Performance Motors, Comfort Motors, and Safety Motors. Concerning the segments provided, comfort motors most likely hold the greatest market share. With a specific emphasis on cabin convenience and comfort functions, comfort motors improve the quality of life in automobiles by regulating the climate, seating, and entertainment systems. The increasing preference of consumers for convenience and comfort while traveling has resulted in a sustained rise in the demand for automobiles outfitted with sophisticated comfort motor systems.

    These engines are of the utmost importance in delivering an opulent and pleasurable journey, which positions them as a significant competitive advantage for manufacturers in numerous vehicle markets. On account of this, comfort motors are anticipated to hold the most substantial market share of the segments listed.

    Function (Electric Vehicles) Insights

    The United States Automotive Motor market segmentation, based on function (electric vehicles), includes Performance Motors, Comfort Motors, and Safety Motors. Performance motors category is most likely the segment with the highest market share in the automotive motor market of the United States. This market segment accommodates the increasing desire for electric vehicles (EVs) equipped with potent motors, thereby attracting enthusiasts and individuals in search of robust EV alternatives.

    Nevertheless, Safety Motors is anticipated to have the highest Compound Annual Growth Rate (CAGR) among all segments. As regulations encourage the implementation of advanced safety technologies and vehicle safety features become more prominent, the demand for motors that enhance vehicle safety systems, including collision avoidance and autonomous driving capabilities, increases.

    Application Insights

    The United States Automotive Motor market segmentation, based on application, includes electronic throttle valve control, electronic variable gear ratio motor, electric variable valve timing, electric power steering, variable nozzle turbo, adjustable pedal, front wiper, starter, EGR, fuel pump, power antenna, air conditioner, door mirror, power window, tilt steering column, blower, power seat, electric sunroof, door closer, adaptive front light, electronic stability control, abs, brake assist, electronic parking brake, and cruise control.

    Electronic Power Steering (EPS) probably holds the most substantial market share among the segments provided. Modern vehicles are now equipped with EPS systems as standard equipment, owing to their improved efficiency, dependability, and driving experience. Electrically assisted steering mechanisms (EPS) provide several advantages over conventional hydraulic power steering systems.

    These include enhanced fuel efficiency, more accurate control, and decreased maintenance needs. Given the extensive implementation of EPS technology in the automotive sector, encompassing passenger cars, lorries, and commercial vehicles, it is probable that EPS commands the most substantial market share among the segments mentioned.

    Country Insights

    In spite of intermittent fluctuations, vehicle demand in the United States has increased consistently over the years. Consumer preferences for SUVs and pickups, favorable economic conditions, and low-interest rates have all contributed to robust vehicle sales. The electric vehicle (EV) market in the United States is experiencing substantial growth, primarily propelled by advancements in battery technology, environmental consciousness, and government incentives.

    As the infrastructure for charging stations continues to advance and automakers introduce an expanding selection of electric vehicle models, more consumers are being incentivized to embrace electric vehicles. The adoption of electric vehicles is a highly noticeable trend within the automotive industry in the United States. EVs are gaining popularity among consumers as a result of their reduced operating expenses, positive environmental impact, and support from governmental bodies. In response, automakers are making substantial investments in the development of electric vehicles and intend to increase their selection of electric vehicles in the future years.

    Key Companies in the United States Automotive Motor market include

    Within the major players in the United States Automotive Motor market, a number of dominant companies hold sway over diverse market segments. Prominent American manufacturers Stellantis (formerly Fiat Chrysler Automobiles), General Motors (GM), and Ford collectively produce an extensive assortment of vehicles, including trucks, SUVs, sedans, and electric vehicles.

    Continually innovating and investing in new technologies to preserve their competitive advantage, these firms have established a formidable market presence with iconic brands, including Chevrolet, Ford, and Jeep. Furthermore, a substantial market share in the United States is occupied by international manufacturers, including Toyota, Honda, and Volkswagen, which prioritize fuel-efficient automobiles, hybrids, and electric models in order to meet changing consumer demands and regulatory standards.

    Strategic differentiation and innovation are critical approaches within the highly competitive automotive industry. Auto makers are augmenting their market development in research and development with the intention of creating cutting-edge technologies like connectivity features, electric propulsion systems, and autonomous driving systems. Tesla emerges as a prominent market disruptor, spearheading advancements in electric vehicle technology and establishing novel standards for both performance and range.

    Get more detailed insights about United States Automotive Motor Market Research Report —Forecast till 2032

    Key Players and Competitive Insights

    Within the major players in the United States Automotive Motor market, a number of dominant companies hold sway over diverse market segments. Prominent American manufacturers Stellantis (formerly Fiat Chrysler Automobiles), General Motors (GM), and Ford collectively produce an extensive assortment of vehicles, including trucks, SUVs, sedans, and electric vehicles.

    Continually innovating and investing in new technologies to preserve their competitive advantage, these firms have established a formidable market presence with iconic brands, including Chevrolet, Ford, and Jeep. Furthermore, a substantial market share in the United States is occupied by international manufacturers, including Toyota, Honda, and Volkswagen, which prioritize fuel-efficient automobiles, hybrids, and electric models in order to meet changing consumer demands and regulatory standards.

    Strategic differentiation and innovation are critical approaches within the highly competitive automotive industry. Auto makers are augmenting their market development in research and development with the intention of creating cutting-edge technologies like connectivity features, electric propulsion systems, and autonomous driving systems. Tesla emerges as a prominent market disruptor, spearheading advancements in electric vehicle technology and establishing novel standards for both performance and range.

    Key Companies in the US Automotive Motor Market market include

    Industry Developments

    • Q2 2025: General Motors led the first half with sales up 12% General Motors reported sales above 1.4 million units in the first half of 2025, representing more than 12% growth year-over-year, driven by double-digit growth across all GM brands.
    • Q2 2025: Hyundai, too, had a strong first half and is expected to improve further this year. Hyundai experienced a strong performance in the first half of 2025 and is projected to continue improving its market position throughout the year.
    • Q2 2025: U.S. auto sales up 1.4% in May, rush buying before tariff hikes slows U.S. new vehicle sales in May 2025 increased by 1.4% year-over-year to 1,468,632 units, with automakers such as Ford, Subaru, Mitsubishi, and Hyundai planning to raise sticker prices in response to upcoming tariff hikes.
    • Q3 2025: July U.S. auto sales to advance mildly July 2025 U.S. auto sales reached a seasonally adjusted annual rate (SAAR) of 15.9 million units, buoyed by increased demand for battery electric vehicles ahead of the September expiration of federal EV incentives.

    United States Automotive Motor Market Segmentation

    United States Automotive Motor Type Outlook

      • Brushed Motors
      • Brushless Motors
      • Stepper Motors

    United States Automotive Motor EV Motor Type Vehicle Outlook

      • Brushed Motors
      • Brushless Motors
      • Induction Motors
      • Traction Motors
      • Stepper Motors
      • Others

    United States Automotive Motor Vehicle Type Outlook

      • Passenger Car
      • Light Commercial Vehicle
      • Heavy Commercial Vehicle

    United States Automotive Motor Electric Vehicle Type Outlook

      • Hybrid Electric Vehicle (HEV)
      • Plug-In Hybrid Electric Vehicle (PHEV)
      • Battery Electric Vehicle (BEV)
      • Fuel Cell Electric Vehicle (FCEV)

    United States Automotive Motor Function (ICE Vehicle) Outlook

      • Performance Motors
      • Comfort Motors
      • Safety Motors

    United States Automotive Motor Function (Electric Vehicle) Outlook

      • Performance Motors
      • Comfort Motors
      • Safety Motors

    United States Automotive Motor Application Outlook

      • Electronic Throttle Valve Control
      • Electronic Variable Gear Ratio Motor
      • Electric Variable Valve Timing
      • Electric Power Steering
      • Variable Nozzle Turbo
      •  Adjustable Pedal
      • Front Wiper
      • Starter
      •  EGR
      • Fuel Pump
      • Power Antenna
      • Air Conditioner
      • Door Mirror
      • Power Window
      • Tilt Steering Column
      • Blower
      • Power Seat
      • Electric Sunroof
      • Door Closer
      • Adaptive Front Light
      • Electronic Stability Control
      • ABS
      • Brake Assist
      • Electronic Parking Brake
      • Cruise Control

    Market Segmentation

    United States Automotive Motor Type Outlook

    • Brushed Motors
    • Brushless Motors
    • Stepper Motors

    United States Automotive Motor Application Outlook

    • Electronic Throttle Valve Control
    • Electronic Variable Gear Ratio Motor
    • Electric Variable Valve Timing
    • Electric Power Steering
    • Variable Nozzle Turbo
    •  Adjustable Pedal
    • Front Wiper
    • Starter
    •  EGR
    • Fuel Pump
    • Power Antenna
    • Air Conditioner
    • Door Mirror
    • Power Window
    • Tilt Steering Column
    • Blower
    • Power Seat
    • Electric Sunroof
    • Door Closer
    • Adaptive Front Light
    • Electronic Stability Control
    • ABS
    • Brake Assist
    • Electronic Parking Brake
    • Cruise Control

    United States Automotive Motor Vehicle Type Outlook

    • Passenger Car
    • Light Commercial Vehicle
    • Heavy Commercial Vehicle

    United States Automotive Motor EV Motor Type Vehicle Outlook

    • Brushed Motors
    • Brushless Motors
    • Induction Motors
    • Traction Motors
    • Stepper Motors
    • Others

    United States Automotive Motor Electric Vehicle Type Outlook

    • Hybrid Electric Vehicle (HEV)
    • Plug-In Hybrid Electric Vehicle (PHEV)
    • Battery Electric Vehicle (BEV)
    • Fuel Cell Electric Vehicle (FCEV)

    United States Automotive Motor Function (ICE Vehicle) Outlook

    • Performance Motors
    • Comfort Motors
    • Safety Motors

    United States Automotive Motor Function (Electric Vehicle) Outlook

    • Performance Motors
    • Comfort Motors
    • Safety Motors

    Report Scope

    Report Attribute/Metric Details
    Market Size 2023 USD 4.2 Billion
    Market Size 2024 USD 4.4 Billion
    Market Size 2032 USD 6.5 Billion
    Compound Annual Growth Rate (CAGR) 5.0% (2024-2032)
    Base Year 2023
    Market Forecast Period 2024-2032
    Historical Data 2019- 2022
    Market Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Motor Type, EV Motor Type, Vehicle Type, Electric Vehicle Type, Function (ICE Vehicle), Function (Electric Vehicle), Application, and Region
    Countries Covered United States
    Key Companies Profiled Bosch, Denso, BorgWarner, ZF Group, Continental AG, Nidec Corporation, Aisin Corporation, Magna International, Meritor, Johnson Electric, Mitsubishi Electric, and Mahle GmbH
    Key Market Opportunities        Expansion of electric vehicle charging infrastructure presents opportunities for investment and growth in the renewable energy sector.  Increasing demand for connected and autonomous vehicle technologies offers opportunities for innovation in software development and cybersecurity solutions.
    Key Market Dynamics  Stringent government regulations on emissions drive demand for electric vehicles and fuel-efficient technologies.   Advancements in battery technology reduce costs and improve performance, accelerating the adoption of electric vehicles.

    FAQs

    How big is the United States's Automotive Motor market?

    The United States' Automotive Motor market size was valued at USD 4.4 billion in 2023.

    What is the growth rate of the United States's Automotive Motor market?

    The market is projected to grow at a CAGR of 5.0% during the forecast period, 2024-2032.

    Who are the key players in the United States' Automotive Motor market?

    The key players in the market are Ford Motor Company, BMW Group, General Motors, Daimler AG, Audi AG, Tesla, Inc., Nissan Motor Corporation, Toyota Motor Corporation, Volkswagen, and Chevrolet.

    Which Motor Type led the United States' Automotive Motor market?

    The brushless motor category dominated the market in 2023.

    What is the expected market size of the US Automotive Motor Market in 2024?

    The US Automotive Motor Market is expected to be valued at 6.75 billion USD in 2024.

    What is the projected market size for the US Automotive Motor Market by 2035?

    By 2035, the US Automotive Motor Market is anticipated to reach a value of 10.86 billion USD.

    What is the expected CAGR for the US Automotive Motor Market from 2025 to 2035?

    The US Automotive Motor Market is expected to grow at a CAGR of 4.418% from 2025 to 2035.

    Which product type dominates the US Automotive Motor Market?

    The DC Brushed Motor, BLDC Motor, and Stepper Motor are key product types in the US Automotive Motor Market.

    What is the value of the DC Brushed Motor segment in 2024?

    The DC Brushed Motor segment is valued at 2.0 billion USD in 2024.

    How much is the BLDC Motor segment projected to be worth by 2035?

    The BLDC Motor segment is projected to be worth 4.5 billion USD by 2035.

    Who are the major players in the US Automotive Motor Market?

    Significant players include Stellantis, Hyundai Motor, Tesla, BMW AG, and Ford Motor among others.

    What is the value of the Stepper Motor segment in 2024?

    The Stepper Motor segment is valued at 2.0 billion USD in 2024.

    What challenges are expected to impact the US Automotive Motor Market in the coming years?

    Market challenges may arise from evolving regulations and competition among key players.

    What is the anticipated market growth rate for the automotive motor segment in the US?

    The automotive motor segment in the US is predicted to maintain a steady growth rate in the coming years.

    Report Infographic
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