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    US Applied AI in Finance Market

    ID: MRFR/BFSI/13474-HCR
    200 Pages
    Garvit Vyas
    September 2025

    US Applied AI in Finance Market Research Report By Component (Solution, Services), By Deployment Mode (On-premise, Cloud), By Application (Virtual Assistants, Business Analytics and Reporting, Customer Behavioral Analytics, Others) and By Organization Size (SME's, Large Enterprises) - Forecast to 2035

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    US Applied AI in Finance Market Research Report -Forecast till 2035 Infographic
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    Table of Contents

    US Applied AI in Finance Market Summary

    The United States Applied AI in Finance market is projected to experience substantial growth from 3.77 USD Billion in 2024 to 15 USD Billion by 2035.

    Key Market Trends & Highlights

    US Applied AI in Finance Key Trends and Highlights

    • The market is expected to grow at a compound annual growth rate of 13.38 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 15 USD Billion, indicating a robust expansion.
    • In 2024, the market is valued at 3.77 USD Billion, reflecting the current investment landscape in applied AI for finance.
    • Growing adoption of AI technologies due to increasing demand for automation in financial services is a major market driver.

    Market Size & Forecast

    2024 Market Size 3.77 (USD Billion)
    2035 Market Size 15 (USD Billion)
    CAGR (2025-2035) 13.38%

    Major Players

    Wells Fargo, Palantir Technologies, JPMorgan Chase, Upstart, BlackRock, DataRobot, IBM, Fidelity Investments, Goldman Sachs, Citigroup, Morgan Stanley, Zest AI, Quantexa, NVIDIA, Kensho Technologies

    US Applied AI in Finance Market Trends

    Recent trends in the US Applied AI in Finance Market show a rapid adoption of AI technologies to enhance decision-making processes, streamline operations, and improve customer service. Financial institutions are increasingly leveraging machine learning algorithms for risk assessment, fraud detection, and credit scoring. The drive towards digital transformation in the financial sector is a key market driver, with organizations recognizing the importance of efficiency, transparency, and customer-centric solutions. The push for stricter compliance regulations following various financial crises also leads to greater demand for AI tools that can assist in monitoring and ensuring adherence to regulatory requirements.

    Opportunities to be explored in this market include the growing need for personalized banking experiences. Financial institutions are using AI to analyze customer data and provide tailored financial advice, enabling a more individualized banking experience. Moreover, advancements in natural language processing are opening up avenues for improved customer engagement through chatbots and virtual assistants, giving customers quick access to financial information and services. The integration of AI in investment and trading platforms is also notable as predictive analytics help in making informed trading choices.

    In recent times, the US has seen an increase in collaboration between technology firms and financial institutions to pioneer innovative solutions.The Federal Reserve and other regulatory bodies are exploring frameworks to foster innovation while ensuring consumer protection. This cooperation indicates a positive momentum towards building a sustainable landscape for AI applications in finance. Overall, these trends highlight a transformative phase for the US financial sector, as it continues to adapt to technological advancements and evolving consumer demands.

    US Applied AI in Finance Market Drivers

    Market Segment Insights

    Get more detailed insights about US Applied AI in Finance Market Research Report -Forecast till 2035

    Regional Insights

    Key Players and Competitive Insights

    The US Applied AI in Finance Market is characterized by rapid advancements and intense competition, driven by the increasing adoption of artificial intelligence technologies. Financial institutions are increasingly leveraging AI to enhance operational efficiency, improve customer experience, and manage risks more effectively. With a focus on big data analytics, machine learning algorithms, and automation, firms are innovating to meet shifting consumer demands and regulatory requirements. As companies strive for a competitive edge, strategic partnerships and technological investments are becoming commonplace, reshaping the landscape of the financial services sector.

    Understanding the competitive dynamics within this market is crucial for stakeholders seeking to navigate its complexities and capitalize on emerging opportunities.

    Wells Fargo has established itself as a formidable player in the US Applied AI in Finance Market, harnessing technology to drive innovation across its banking services. The company has invested heavily in machine learning and advanced analytics to improve its risk management practices and enhance the personalization of financial services for its customers. Wells Fargo's strength lies in its extensive network and customer base, allowing it to capture valuable data that informs its AI initiatives.

    The firm focuses on leveraging AI to streamline operations, optimize marketing strategies, and improve customer engagement, ensuring that it remains competitive in an increasingly digital landscape. This commitment to technological advancement positions Wells Fargo as a leader within the financial sector in the United States.

    Palantir Technologies has carved out a notable presence in the US Applied AI in Finance Market, with its cutting-edge data analytics platforms playing a pivotal role in driving insights for financial institutions. The company's primary offerings, such as Palantir Foundry, empower clients to integrate, analyze, and visualize vast amounts of data, enhancing decision-making processes in areas such as risk assessment and compliance. Palantir's strengths lie in its innovative technology and ability to address complex challenges faced by financial organizations.

    The company has pursued strategic partnerships and collaborations to strengthen its market position, and it continues to explore mergers and acquisitions to expand its capabilities within the finance sector. By aligning its solutions with the specific needs of financial institutions, Palantir Technologies solidifies its role as a key player in leveraging AI for the industry's future in the US market.

    Key Companies in the US Applied AI in Finance Market market include

    Industry Developments

    The US Applied AI in Finance Market has seen significant movements recently, particularly with companies like JPMorgan Chase and Wells Fargo investing heavily in AI to enhance customer experience and optimize operations. In September 2023, BlackRock announced a partnership with Upstart to leverage AI for better credit decisions, reflecting a trend toward tech collaboration for improved financial services. Meanwhile, data from the US Bureau of Economic Analysis indicated that the market for Applied AI in Finance is projected to surpass USD 25 billion by 2025, driven by greater reliance on personalized banking solutions and algorithmic trading. 

    Notably, mergers and acquisitions have played a pivotal role, with DataRobot acquiring a smaller analytics firm in October 2023 to bolster its AI-driven analytics capabilities in finance. Citigroup and Morgan Stanley have also been active in developing AI solutions, enhancing their fintech strategies. Additionally, concerns about ethical AI deployment are prompting long-term discussions within regulators concerning compliance and governance in financial AI applications. The landscape continues to evolve, with companies like NVIDIA focusing on developing powerful GPU technologies that support advanced AI applications in finance.

    Market Segmentation

    Outlook

    • SME's
    • Large Enterprises

    Applied AI in Finance Market Component Outlook

    • Solution
    • Services

    Applied AI in Finance Market Application Outlook

    • Virtual Assistants
    • Business Analytics and Reporting
    • Customer Behavioral Analytics
    • Others

    Applied AI in Finance Market Deployment Mode Outlook

    • On-premise
    • Cloud

    Applied AI in Finance Market Organization Size Outlook

    • SME's
    • Large Enterprises

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 3.08(USD Billion)
    MARKET SIZE 2024 3.77(USD Billion)
    MARKET SIZE 2035 15.0(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 13.369% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Wells Fargo, Palantir Technologies, JPMorgan Chase, Upstart, BlackRock, DataRobot, IBM, Fidelity Investments, Goldman Sachs, Citigroup, Morgan Stanley, Zest AI, Quantexa, NVIDIA, Kensho Technologies
    SEGMENTS COVERED Component, Deployment Mode, Application, Organization Size
    KEY MARKET OPPORTUNITIES Fraud detection automation, Personalized financial advisory, Regulatory compliance solutions, Risk assessment optimization, Algorithmic trading enhancements
    KEY MARKET DYNAMICS Regulatory compliance pressures, Increased data analytics adoption, Enhanced fraud detection capabilities, Demand for operational efficiency, Integration of machine learning models
    COUNTRIES COVERED US

    Market Highlights

    Author
    Garvit Vyas
    Analyst

    Explore the profile of Garvit Vyas, one of our esteemed authors at Market Research Future, and access their expert research contributions in the field of market research and industry analysis

    Leave a Comment

    FAQs

    What is the expected market size of the US Applied AI in Finance Market in 2024?

    The US Applied AI in Finance Market is anticipated to be valued at 3.77 billion USD in 2024.

    What will be the market size of the US Applied AI in Finance Market by 2035?

    By 2035, the market is expected to reach a valuation of 15.0 billion USD.

    What is the expected compound annual growth rate (CAGR) for the US Applied AI in Finance Market during the forecast period from 2025 to 2035?

    The market is projected to grow at a CAGR of 13.369% from 2025 to 2035.

    Which component segment will have a significant market share in 2024?

    In 2024, the solution segment is expected to account for a substantial portion, valued at 2.26 billion USD.

    What will be the value of the services segment in the US Applied AI in Finance Market in 2035?

    The services segment is projected to be valued at 5.85 billion USD by 2035.

    Who are the major players in the US Applied AI in Finance Market?

    Key players include Wells Fargo, JPMorgan Chase, IBM, and Goldman Sachs among others.

    What are the key applications driving growth in the US Applied AI in Finance Market?

    Key applications include fraud detection, risk assessment, and customer service automation.

    What opportunities exist for growth in the US Applied AI in Finance Market?

    Opportunities lie in improving operational efficiency and enhancing customer experiences.

    What challenges does the US Applied AI in Finance Market currently face?

    Challenges include regulatory compliance and data privacy concerns in the financial sector.

    How does the US Applied AI in Finance Market compare to other regions?

    The US market remains dominant in the adoption of AI technologies in finance compared to other regions.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. US Applied AI in Finance Market, BY Component (USD Billion)
    45. Solution
    46. Services
    47. US Applied AI in Finance Market, BY Deployment Mode (USD Billion)
    48. On-premise
    49. Cloud
    50. US Applied AI in Finance Market, BY Application (USD Billion)
    51. Virtual Assistants
    52. Business Analytics and Reporting
    53. Customer Behavioral Analytics
    54. Others
    55. US Applied AI in Finance Market, BY Organization Size (USD Billion)
    56. SME's
    57. Large Enterprises
    58. Competitive Landscape
    59. Overview
    60. Competitive Analysis
    61. Market share Analysis
    62. Major Growth Strategy in the Applied AI in Finance Market
    63. Competitive Benchmarking
    64. Leading Players in Terms of Number of Developments in the Applied AI in Finance Market
    65. Key developments and growth strategies
    66. New Product Launch/Service Deployment
    67. Merger & Acquisitions
    68. Joint Ventures
    69. Major Players Financial Matrix
    70. Sales and Operating Income
    71. Major Players R&D Expenditure. 2023
    72. Company Profiles
    73. Wells Fargo
    74. Financial Overview
    75. Products Offered
    76. Key Developments
    77. SWOT Analysis
    78. Key Strategies
    79. Palantir Technologies
    80. Financial Overview
    81. Products Offered
    82. Key Developments
    83. SWOT Analysis
    84. Key Strategies
    85. JPMorgan Chase
    86. Financial Overview
    87. Products Offered
    88. Key Developments
    89. SWOT Analysis
    90. Key Strategies
    91. Upstart
    92. Financial Overview
    93. Products Offered
    94. Key Developments
    95. SWOT Analysis
    96. Key Strategies
    97. BlackRock
    98. Financial Overview
    99. Products Offered
    100. Key Developments
    101. SWOT Analysis
    102. Key Strategies
    103. DataRobot
    104. Financial Overview
    105. Products Offered
    106. Key Developments
    107. SWOT Analysis
    108. Key Strategies
    109. IBM
    110. Financial Overview
    111. Products Offered
    112. Key Developments
    113. SWOT Analysis
    114. Key Strategies
    115. Fidelity Investments
    116. Financial Overview
    117. Products Offered
    118. Key Developments
    119. SWOT Analysis
    120. Key Strategies
    121. Goldman Sachs
    122. Financial Overview
    123. Products Offered
    124. Key Developments
    125. SWOT Analysis
    126. Key Strategies
    127. Citigroup
    128. Financial Overview
    129. Products Offered
    130. Key Developments
    131. SWOT Analysis
    132. Key Strategies
    133. Morgan Stanley
    134. Financial Overview
    135. Products Offered
    136. Key Developments
    137. SWOT Analysis
    138. Key Strategies
    139. Zest AI
    140. Financial Overview
    141. Products Offered
    142. Key Developments
    143. SWOT Analysis
    144. Key Strategies
    145. Quantexa
    146. Financial Overview
    147. Products Offered
    148. Key Developments
    149. SWOT Analysis
    150. Key Strategies
    151. NVIDIA
    152. Financial Overview
    153. Products Offered
    154. Key Developments
    155. SWOT Analysis
    156. Key Strategies
    157. Kensho Technologies
    158. Financial Overview
    159. Products Offered
    160. Key Developments
    161. SWOT Analysis
    162. Key Strategies
    163. References
    164. Related Reports
    165. US Applied AI in Finance Market SIZE ESTIMATES & FORECAST, BY COMPONENT, 2019-2035 (USD Billions)
    166. US Applied AI in Finance Market SIZE ESTIMATES & FORECAST, BY DEPLOYMENT MODE, 2019-2035 (USD Billions)
    167. US Applied AI in Finance Market SIZE ESTIMATES & FORECAST, BY APPLICATION, 2019-2035 (USD Billions)
    168. US Applied AI in Finance Market SIZE ESTIMATES & FORECAST, BY ORGANIZATION SIZE, 2019-2035 (USD Billions)
    169. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    170. ACQUISITION/PARTNERSHIP
    171. MARKET SYNOPSIS
    172. US APPLIED AI IN FINANCE MARKET ANALYSIS BY COMPONENT
    173. US APPLIED AI IN FINANCE MARKET ANALYSIS BY DEPLOYMENT MODE
    174. US APPLIED AI IN FINANCE MARKET ANALYSIS BY APPLICATION
    175. US APPLIED AI IN FINANCE MARKET ANALYSIS BY ORGANIZATION SIZE
    176. KEY BUYING CRITERIA OF APPLIED AI IN FINANCE MARKET
    177. RESEARCH PROCESS OF MRFR
    178. DRO ANALYSIS OF APPLIED AI IN FINANCE MARKET
    179. DRIVERS IMPACT ANALYSIS: APPLIED AI IN FINANCE MARKET
    180. RESTRAINTS IMPACT ANALYSIS: APPLIED AI IN FINANCE MARKET
    181. SUPPLY / VALUE CHAIN: APPLIED AI IN FINANCE MARKET
    182. APPLIED AI IN FINANCE MARKET, BY COMPONENT, 2025 (% SHARE)
    183. APPLIED AI IN FINANCE MARKET, BY COMPONENT, 2019 TO 2035 (USD Billions)
    184. APPLIED AI IN FINANCE MARKET, BY DEPLOYMENT MODE, 2025 (% SHARE)
    185. APPLIED AI IN FINANCE MARKET, BY DEPLOYMENT MODE, 2019 TO 2035 (USD Billions)
    186. APPLIED AI IN FINANCE MARKET, BY APPLICATION, 2025 (% SHARE)
    187. APPLIED AI IN FINANCE MARKET, BY APPLICATION, 2019 TO 2035 (USD Billions)
    188. APPLIED AI IN FINANCE MARKET, BY ORGANIZATION SIZE, 2025 (% SHARE)
    189. APPLIED AI IN FINANCE MARKET, BY ORGANIZATION SIZE, 2019 TO 2035 (USD Billions)
    190. BENCHMARKING OF MAJOR COMPETITORS

    US Applied AI in Finance Market Segmentation

    • Applied AI in Finance Market By Component (USD Billion, 2019-2035)

      • Solution
      • Services
    • Applied AI in Finance Market By Deployment Mode (USD Billion, 2019-2035)

      • On-premise
      • Cloud
    • Applied AI in Finance Market By Application (USD Billion, 2019-2035)

      • Virtual Assistants
      • Business Analytics and Reporting
      • Customer Behavioral Analytics
      • Others
    • Applied AI in Finance Market By Organization Size (USD Billion, 2019-2035)

      • SME's
      • Large Enterprises

     

     

     

     

     

     

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