• Cat-intel
  • MedIntelliX
  • Resources
  • About Us
  • Request Free Sample ×

    Kindly complete the form below to receive a free sample of this Report

    Leading companies partner with us for data-driven Insights

    clients tt-cursor
    Hero Background

    US Anime Market

    ID: MRFR/ICT/16681-HCR
    100 Pages
    Garvit Vyas
    October 2025

    US Anime Market Research Report: By Content Type (Anime Series, Anime Movies, OVA, Web Series), By Genre (Action, Adventure, Romance, Fantasy, Horror), By Distribution Channel (Streaming Platforms, Television, DVD/Blu-ray, Theatrical Releases) and By Target Audience (Children, Teens, Adults) - Forecast to 2035

    Share:
    Download PDF ×

    We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

    US Anime Market Infographic
    Purchase Options

    US Anime Market Summary

    The United States anime market is projected to grow from 5.79 USD billion in 2024 to 8.8 USD billion by 2035.

    Key Market Trends & Highlights

    US Anime Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 3.88 percent from 2025 to 2035.
    • By 2035, the total market valuation is anticipated to reach 8.8 USD billion, indicating robust growth.
    • In 2024, the market is valued at 5.79 USD billion, reflecting a strong foundation for future expansion.
    • Growing adoption of digital streaming platforms due to increased consumer demand for anime content is a major market driver.

    Market Size & Forecast

    2024 Market Size 5.79 (USD Billion)
    2035 Market Size 8.8 (USD Billion)
    CAGR (2025-2035) 3.88%

    Major Players

    Aniplex of America, Esteem Studios, Right Stuf Anime, Funimation, Mangamo, Hulu, Crunchyroll, VIZ Media, Netflix, AnimeLab, Fanime, Sentai Filmworks, Kodansha USA, GKIDS, Discotek Media

    US Anime Market Trends

    The US Anime Market is currently experiencing a significant rise in popularity, driven by a growing acceptance of anime among broader age demographics. Initially appealing mainly to younger audiences, anime is now captivating adults, boosted by social media platforms and streaming services that introduce diverse content. Major streaming platforms have expanded their anime libraries, encouraging binge-watching and facilitating easy access for fans. This increased visibility leads to a surge in fan conventions, cosplay events, and merchandise sales, nurturing a vibrant community around anime culture in the US. There are ample opportunities to be explored within the US Anime Market.

    As more individuals seek unique and diverse storytelling, creators can tap into niche genres and themes that resonate with various audiences. Collaborations with local artists and Western adaptations of popular anime can appeal to a wider base. Moreover, the integration of virtual reality and augmented reality into anime experiences could lure tech-savvy consumers and offer innovative ways to engage with the content. Recent trends show a shift towards original anime content produced by US studios, influenced by the desire to incorporate Western storytelling styles.

    The rise of mobile gaming applications featuring anime themes is also evident, attracting younger audiences who prefer interactive experiences.

    Additionally, cultural events celebrating anime, like Anime Expo, have drawn larger crowds, showcasing the growing demand. With fan engagement at an all-time high, the US Anime Market stands at a pivotal point where traditional and digital media continue to converge, offering a rich landscape for both creators and consumers.

    Market Segment Insights

    Anime Market Content Type Insights

    The US Anime Market has seen significant growth, particularly within the Content Type segment, which includes Anime Series, Anime Movies, OVA (Original Video Animation), and Web Series. This segment is a vital component of the overall market, driven by the increasing acceptance of anime across various demographics, particularly among younger audiences engaging through streaming platforms. The proliferation of digital technology and the rise in internet accessibility has allowed Anime Series to dominate the viewing space, with many consumers favoring binge-watching formats.

    Anime Movies also hold substantial significance, as they often complement series content and create a sense of anticipation among fans through cinematic experiences. The OVA format offers distinct storytelling opportunities, allowing creators to explore narratives in greater depth without the limitations that standard broadcasting may impose. Moreover, Web Series have gained momentum due to their convenience and the versatility of platforms they are showcased on, appealing to mobile users. Collectively, these diverse Content Types not only reflect the varied tastes of audiences but also highlight the expanding influence of Japanese pop culture in the US.

    Coupled with a growing array of distribution channels, the US Anime Market segmentation indicates a vibrant and competitive landscape where innovation and consumer engagement are prioritized, aiding in audience retention and market growth. The adaptability and unique characteristics of each Content Type further establish the importance and relevance of this segment, ultimately showcasing the diverse narratives that resonate with viewers in the US anime community.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Anime Market Genre Insights

    The Genre segment within the US Anime Market has garnered significant attention due to its diverse offerings, catering to various audience preferences and driving engagement. Action and Adventure genres are particularly noteworthy, often attracting younger demographics who seek thrilling narratives and dynamic storytelling. Romance has carved out a dedicated fanbase, identifying emotional connections that resonate strongly with viewers, while the Fantasy genre immerses audiences in imaginative worlds, significantly contributing to their growing popularity.

    Horror, though niche, appeals to those seeking suspense and thrill, providing unique storytelling avenues. This segmentation allows for targeted marketing strategies, enhancing viewer engagement and ensuring loyal followings for various series. The continual evolution of genre trends aids in capturing audience interest and provides opportunities for innovation, ultimately reflecting the robust nature of the US Anime Market. Furthermore, understanding the nuances within each genre is imperative for content creators and distributors to align with viewer expectations and preferences, making it an integral aspect of market analysis.

    Anime Market Distribution Channel Insights

    The Distribution Channel segment of the US Anime Market plays a crucial role in shaping accessibility and consumer engagement within the industry. Streaming Platforms have emerged as a dominant force, catering to the growing demand for on-demand content consumption, making anime more accessible to diverse audiences. Television still holds significance, being a traditional medium that continues to attract viewers through various network broadcasts, often acting as a gateway for new fans. DVD and Blu-ray sales provide opportunities for collectors and enthusiasts, contributing to the tangible market while offering exclusive content and fan services.

    Theatrical Releases, although not as prominent, create unique event experiences, engaging audiences through special screenings and film adaptations of popular series. Overall, the dynamics across these channels foster audience growth, enhance market visibility, and reflect evolving consumer preferences, underscoring the importance of a multi-faceted distribution strategy in the US Anime Market.

    Anime Market Target Audience Insights

    The US Anime Market has seen a notable diversification in its Target Audience, encompassing Children, Teens, and Adults. Each segment has carved out a significant niche, with content tailored to their unique preferences and cultural influences. Children are often captivated by vibrant animation and age-appropriate themes, making this segment essential for fostering early engagement with anime. As viewers transition into their teenage years, their interest often shifts towards more complex narratives and character development, allowing the Teen segment to thrive with dynamic story arcs and relatable content.

    Meanwhile, the Adult segment has emerged robustly, with a focus on mature themes and genres such as action, psychological thrillers, and romantic dramas, appealing to a more discerning audience looking for depth and sophistication. This diverse segmentation reflects a broader trend within the US Anime Market, where varying tastes and preferences drive the creation of tailored content.

    Furthermore, the growing acceptance of anime as a mainstream entertainment option in the US has led to increased demand across all demographics, highlighting a wealth of opportunities for creators and distributors alike, while also presenting ongoing challenges in content regulation and competition with other entertainment forms. Overall, the segmentation of the Target Audience continues to play a crucial role in shaping the US Anime Market dynamics.

    Get more detailed insights about US Anime Market Research Report - Forecast till 2035

    Key Players and Competitive Insights

    The US Anime Market has undergone significant growth over the years, owing to an increasing demand for anime content among audiences. The competitive landscape is shaped by a mix of traditional distributors, streaming services, and local production companies that cater to diverse consumer preferences. This market is characterized by fierce competition as players craft unique strategies to engage audiences, with offerings spanning various platforms, including online streaming and physical media.

    The entry of new players and the consolidation of existing companies further complicate the market dynamics, as companies strive to establish brand loyalty in an ever-evolving environment fueled by changing viewer habits. The landscape is continually impacted by technological advancements, cultural integration, and an expanding fanbase that drives the production and distribution of anime content in the United States.

    Aniplex of America has a strong market presence in the US Anime Market, distinguished by its high-quality productions and commitment to delivering engaging content. The company has successfully established itself as a key player by focusing on premium titles, which resonate well with dedicated anime fans. Aniplex of America benefits from its affiliation with popular franchises, ensuring a solid foothold in the competitive space through exclusive distribution rights and localized versions of hit series. The strategic selection of titles and collaboration with creative talents enhance its offerings and solidify its reputation as a provider of sought-after anime.

    Key strengths include robust marketing strategies, attendance at major conventions, and collaborations within the anime community, which consistently keep the brand at the forefront of the anime landscape in the United States.

    Esteem Studios has emerged as a notable contender in the US Anime Market, offering a range of services including animation production and art direction, catering specifically to localized projects for the American audience. With a focus on producing unique storylines and visually appealing content, Esteem Studios has cultivated a reputation for delivering quality productions in a competitive field. The company benefits from strategic partnerships with local distributors that enhance its market presence, allowing for greater accessibility to its offerings among viewers. Furthermore, Esteem Studios emphasizes collaboration with emerging talent in the industry, fostering innovation while reinforcing its competitive edge.

    The potential for future mergers and acquisitions has been acknowledged, positioning the company for further expansion opportunities in the evolving landscape of the US Anime Market. Through its emphasis on creative narratives and strategic collaborations, Esteem Studios continues to solidify its place in a dynamic and rapidly growing industry.

    Key Companies in the US Anime Market market include

    Industry Developments

    The US Anime Market has been experiencing significant developments recently. As of September 2023, Funimation announced its plans to enhance its streaming service with exclusive titles, positioning itself competitively against Crunchyroll and Hulu. Meanwhile, VIZ Media has secured licensing rights for several popular manga series, further solidifying its market presence. In a notable merger, Aniplex of America and Right Stuf Anime combined efforts in June 2023 to streamline their distribution channels, enhancing their reach within the North American market.

    This consolidation reflects a broader trend of companies like Sentai Filmworks and Discotek Media exploring collaborative avenues to tackle the growing competition and expand their portfolios. Furthermore, the valuation of the anime market in the US has been projected to exhibit accelerated growth over the next few years, driven by increasing consumer engagement and content demand. Major events, such as the successful Anime Expo held in July 2022, have contributed to rising interest in anime culture, impacting viewership and merchandise sales across the industry.

    Overall, the US Anime Market continues to evolve, reflecting a dynamic landscape characterized by strategic partnerships, increased licensing agreements, and growing audience engagement.

    Market Segmentation

    Outlook

    • Anime Series
    • Anime Movies
    • OVA
    • Web Series

    Anime Market Genre Outlook

    • Action
    • Adventure
    • Romance
    • Fantasy
    • Horror

    Anime Market Content Type Outlook

    • Anime Series
    • Anime Movies
    • OVA
    • Web Series

    Anime Market Target Audience Outlook

    • Children
    • Teens
    • Adults

    Anime Market Distribution Channel Outlook

    • Streaming Platforms
    • Television
    • DVD/Blu-ray
    • Theatrical Releases

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 5.37(USD Billion)
    MARKET SIZE 2024 5.79(USD Billion)
    MARKET SIZE 2035 8.8(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 3.879% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Aniplex of America, Esteem Studios, Right Stuf Anime, Funimation, Mangamo, Hulu, Crunchyroll, VIZ Media, Netflix, AnimeLab, Fanime, Sentai Filmworks, Kodansha USA, GKIDS, Discotek Media
    SEGMENTS COVERED Content Type, Genre, Distribution Channel, Target Audience
    KEY MARKET OPPORTUNITIES Streaming platform expansions, Merchandising for niche genres, Anime-inspired gaming collaborations, Increased presence in conventions, Localization of international titles
    KEY MARKET DYNAMICS rising consumer demand, diverse distribution channels, increasing streaming services, merchandise expansion, growing fan community
    COUNTRIES COVERED US

    FAQs

    What is the projected market size of the US Anime Market by 2024?

    The US Anime Market is expected to be valued at 5.79 USD Billion by the year 2024.

    How much is the US Anime Market expected to grow by 2035?

    By 2035, the market is projected to reach a value of 8.8 USD Billion.

    What is the expected compound annual growth rate (CAGR) for the US Anime Market from 2025 to 2035?

    The expected CAGR for the US Anime Market during this period is 3.879%.

    Which content type holds the largest share in the US Anime Market for 2024?

    Anime Series is valued at 2.87 USD Billion, making it the dominant content type in 2024.

    What will be the value of Anime Movies in the US Anime Market by 2035?

    Anime Movies are projected to be worth 2.5 USD Billion by 2035.

    Which major players are competing in the US Anime Market?

    Key players in the market include Funimation, Crunchyroll, and VIZ Media among others.

    What is the expected market size for OVA in 2024?

    The market size for OVA is anticipated to be 0.73 USD Billion in 2024.

    How much is the US Anime Market predicted to earn from Web Series by 2035?

    The Web Series segment is expected to reach a value of 1.0 USD Billion by 2035.

    What challenges does the US Anime Market currently face?

    The market faces challenges related to competition and changing consumer preferences.

    Is there a significant impact of global trends on the US Anime Market growth?

    Yes, global trends and shifts in viewer behavior significantly influence the market's growth trajectory.

    Download Free Sample

    Kindly complete the form below to receive a free sample of this Report

    Case Study
    Chemicals and Materials