US AMOLED Display Market
ID: MRFR/SEM/12531-US | 100 Pages | Author: Garvit Vyas| December 2023
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Continued increases in demand for AMOLED displays are driven by a number of factors which unveil the changing tastes and ideas about desirable qualities among consumers, as well as shifts on the technological front. A major motivating factor is the widespread use of smartphones with AMOLED displays. As American consumers are coming to prefer strongly colored, high-contrast displays offering low power consumption, devices incorporating AMOLED technology have gained little by little ground in the market. The increasing demand for premium, optically appealing smartphones has led OEMs to include AMOLED screens in their high-end models. All this additional business boosted US market growth further still. This growing demand for larger and more immersive viewing experiences is making AMOLED displays especially attractive to television manufacturers.
As American households gradually accept high-definition content and the more advanced entertainment systems that go with it, demand for televisions equipped with AMOLED technology has risen. When consumers want an even better home theater experience, AMOLED displays' capability to provide higher image quality and deeper blacks at faster refresh rates make it a natural match. With manufacturers already starting to produce larger-sized AMOLED TVs, and as technology is improved so that it works more optimally in a living room environment, this trend should continue. Today's automobiles are equipped with advanced entertainment systems, digital dashboards and high-tech driver aids. Because AMOLED technology offers vivid imagery even in different lighting circumstances, it is often the first choice for automotive display. With US automotive manufacturers still highly focused on integrating advanced technology into vehicles, AMOLEDs for the US market should see huge growth. Demand for AMOLED displays has been further fueled by the spread of wearable devices in America. Among American consumers, compact yet high-resolution screens are favored by smartwatches and fitness trackers.
It is especially helpful to the development of wearable devices, though: because AMOLED displays are more energy-efficient than equivalent LCDs, this means longer battery life for consumers seeking a gadget that actively resists frequent recharging. In the United States there has also been a surge in demand for AMOLED displays among industrial applications, apart from consumer electronics. AMOLED screens are reliable and efficient, with the capability of running in a variety of environmental conditions; sectors like healthcare, aviation and manufacturing have all taken them into service. As diverse as its consumer models, AMOLED technology is just as adaptable in medical imaging displays and control panels on factory floors.
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