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US Alternative Data Market


ID: MRFR/ICT/14958-US | 100 Pages | Author: Garvit Vyas| December 2023

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A fundamental change in the way the financial industry makes decisions is driving a boom in the demand for alternative data in the United States. Investors, hedge funds, and asset managers are increasingly using alternative data to obtain a competitive edge as standard data sources become saturated. A wide variety of alternative datasets, such as site scraping data, social media sentiment, and satellite imagery, offer distinct perspectives on consumer behavior, market trends, and economic indicators. The realization that atypical datasets provide a more thorough and nuanced knowledge of the intricate and dynamic financial environment in the United States is what is driving this increased demand. The quest for alpha is one of the main factors driving the increased demand. Market players are using alternative data to find hidden patterns and predicted signals in an effort to find alpha, or extra profits. Because the U.S. financial markets are so competitive and dynamic, finding alpha is essential to drawing in investors and maintaining an advantage in a world where every little counts. Alternative data is becoming more and more popular in the financial industry because of its remarkable capacity to deliver unique insights that standard measures cannot match. Technological developments are a major factor in the United States' quest for alternative data. Due to the availability of big data technologies, machine learning algorithms, and advanced analytics tools, market participants may now derive actionable insights from large and intricate datasets. 

 

The urge to fully utilize these technologies to obtain a competitive edge and enhance investment strategies is driving up demand for alternative data as the U.S. financial industry embraces technological innovation. In the US, there is a growing need for alternative data due to regulatory reasons. Although data protection rules and privacy requirements provide difficulties, the banking sector is negotiating these complexity to guarantee compliance. For alternative data providers to satisfy the demands of institutional investors and other market players that place a high value on moral and legal data usage, they must be able to properly obtain, handle, and use data in accordance with regulatory norms. The need for alternative data in the United States is being shaped by the growing interest in environmental, social, and governance (ESG) factors. Datasets that shed light on a business's social effect, ethical governance, and sustainability policies are sought after by investors. The growing need for alternative data that meets these standards is a reflection of the growing trend of responsible investing in the United States, as ESG considerations become increasingly important when making investment decisions. In addition, democratization and accessibility are pushing up the need for alternative data in the United States. More market players, such as smaller funds, individual investors, and academics, will have access to alternative data as data providers develop more user-friendly platforms and scalable solutions. Due to the democratization of alternative data, insights that were previously only accessible to major institutional players are now accessible to a larger audience, which has led to a rise in demand from different financial industry sectors.

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