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Ultrasound Gastroscopes Market Share

ID: MRFR//6314-HCR | 160 Pages | Author: Rahul Gotadki| December 2024

The ultrasound gastroscopes market applies a range of strategies for positioning itself in the market and responding to the requirements of gastroenterologists and patients. The first strategy is product differentiation, where companies focus on developing advanced imaging capabilities for their ultrasound gastroscopes. In fact, using state-of-the-art technology such as high-frequency ultrasound probes and 3D imaging enables firms to provide gastroenterologists with tools that can help them have more detailed and accurate pictures of the gastrointestinal tract. Another significant strategy for the Ultrasound Gastroscopes Market is the low-cost leadership strategy. This approach allows organizations to be suppliers of reasonably priced diagnostic equipment while maintaining high-quality standards. In markets where healthcare costs are constantly under scrutiny, this tactic tends to work best. By optimizing manufacturing processes, supply chain management, and economies of scale, these companies can offer affordable but reliable ultrasound gastroscopes, too. Thus, it addresses financial constraints faced by healthcare providers while entering emerging markets, which are highly considered cost-effective.
The Ultrasound Gastroscopes Market is imperative in terms of market segmentation, with companies designing devices that are specific to medical applications and clinical scenarios. Different gastrointestinal conditions might need different imaging approaches, and customization ensures that each ultrasound gastroscope suits the unique needs of its target patient group. This way, manufacturers can precisely match their products with the preferences of gastroenterologists, endoscopy clinics, and hospitals and hence get ahead of the competition. Collaborations, as well as partnerships, have a significant role in positioning shares within the Ultrasound Gastroscopes Market. Forging alliances with gastroenterologists, medical institutions, academic centers, or research groups, for instance, makes it possible for firms to pool resources, share expertise, and enhance product development.

Ultrasound Gastroscopes Market Overview


Ultrasound Gastroscopes Market Size was valued at USD 0.66 Billion in 2023. The Global Ultrasound Gastroscopes industry is projected to grow from USD 0.70 Billion in 2024 to USD 1.02 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.33% during the forecast period (2024 - 2032).


Ultrasound Gastroscopes Market


Ultrasound Gastroscopes are used by surgeons and physicians to diagnose and treat various conditions of the gastrointestinal tract such as gastrointestinal cancers, pancreatic conditions, and others. The factors such as the rising prevalence of gastric cancers, including upper and lower GI cancers, higher accuracy and specificity of endoscopy ultrasound techniques for the diagnosis of these conditions, technological advancements are some of the major factors propelling the ultrasound gastroscopes market. 


According to the National Cancer Institute, there were about 26,240 cases of stomach cancer reported in the US in 2017. Likewise, as per the data by the American Cancer Society (ACS), nearly 53,070 people in the US were diagnosed with pancreatic cancer in 2016, and an estimated 41,000 deaths were related to pancreatic cancer in 2016. Despite the drivers, the lack of skilled professionals and high cost associated with this device are considered to hamper the growth of the market over the forecast period.


Moreover, major companies in the market are involved in strategic collaborations, and new product launches to brace their position in the market. For instance, in August 2017, Pentax Medical launched Slim Linear Ultrasound Endoscope (EG-3270UK) in the US.


Ultrasound Gastroscopes Market Segmentation


The Global Ultrasound Gastroscopes Market has been segmented into product type, application, procedure, and end-user. The market on the basis of product type has been segmented into optic ultrasound gastroscope, linear array ultrasound gastroscope, endoscopic ultrasound needle, and others. 


Based on application, the market has been segmented into oncology, pancreatic conditions, and others. Further, the oncology segment has been segmented into upper gastrointestinal (GI) oncology and lower gastrointestinal (GI) oncology. 


On the basis of procedure, the global market has been segmented into upper endoscopy ultrasound (EUS), lower endoscopy ultrasound (EUS), and Others. Furthermore, based on end-user, the market has been segmented into hospitals and clinics, ambulatory surgical centers, and others.


The market has been segmented, by region, into the Americas, Europe, Asia-Pacific, and the Middle East & Africa. The ultrasound gastroscopes market in the Americas has further been segmented into North America and Latin America, with the North American market divided into the US and Canada. The European ultrasound gastroscopes market has been segmented into Western Europe and Eastern Europe. 


Western Europe has further been classified as Germany, France, the UK, Italy, Spain, and the rest of Western Europe. The ultrasound gastroscopes market in Asia-Pacific has been segmented into Japan, China, India, South Korea, Australia, and the rest of Asia-Pacific. The ultrasound gastroscopes market in the Middle East & Africa has been segmented into the Middle East and Africa.


Ultrasound Gastroscopes Market Key Players



  • Olympus Corporation

  • Fujifilm Holdings

  • Karl Storz Endoscopy

  • Cook Medical

  • Medtronic plc

  • Boston Scientific Corporation

  • Esaote Spa

  • Conmed Corporation

  • Medi-Globe GmbH 


Ultrasound Gastroscopes Market Regional Analysis


Geographically, the Americas is expected to dominate the global ultrasound gastroscopes market due to the rising demand for advanced diagnostic techniques especially in oncology, availability of new and advanced products in the US, and growing prevalence of pancreatic cancers. According to the Canadian Cancer Society, in 2017, about 3,500 Canadians were diagnosed with stomach cancer.


Europe is likely to show a considerable amount of growth in the global ultrasound gastroscopes market during the forecast period. The market growth in this region is due to the increasing incidence of gastrointestinal diseases and the growing geriatric population. According to the report by the United European Gastroenterology published in 2014, mortality due to pancreatic cancer is higher in parts of the UK, Scandinavia, Eastern Europe, and the Netherlands. Additionally, the growing government support for research & development and availability of funds for research is expected to support the market growth in the region.


Asia-Pacific is the fastest-growing market for ultrasound gastroscopes owing to the presence of rapidly developing healthcare technology, huge patient population, and high healthcare expenditure. Moreover, increasing demand for new treatment methods in countries such as India and South Korea is likely to fuel the market growth in the region.


On the other hand, the Middle East & Africa has the lowest share of the market due to the poor access to treatment, and limited screening and diagnostic services for disease management in the region.

Market Segmentation:


By Product Type



  • Optic Ultrasound Gastroscope

  • Linear Array Ultrasound Gastroscope

  • Endoscopic Ultrasound Needle

  • Others


By Application



  • Oncology

    • Upper GI Oncology

    • Lower GI Oncology



  • Pancreatic Conditions

  • Others


By Procedure



  • Upper Endoscopic Ultrasound (EUS)

  • Lower Endoscopic Ultrasound (EUS)

  • Endoscopic Ultrasound-Guided Fine-Needle Aspiration

  • Others


By End-User



  • Hospitals and Clinics

  • Ambulatory Surgical Centers

  • Others


By Region



  • Americas

    • North America

      • US

      • Canada



    • Latin America



  • Europe

    • Western Europe

      • Germany

      • France

      • Italy

      • Spain

      • UK

      • Rest of Western Europe



    • Eastern Europe



  • Asia-Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

    • Rest of Asia-Pacific



  • Middle East & Africa

    • Middle East

    • Africa




Intended Audience



  • Medical Device Companies

  • Research and Development (R&D) Companies

  • Government Research Institutes

  • Academic Institutes and Universities

  • Venture Capitalists

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