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    UK Location Based Service Market

    ID: MRFR/ICT/63644-HCR
    200 Pages
    Aarti Dhapte
    September 2025

    UK Location-Based Service Market Research Report By Component (Hardware, Software, Services), By Location Type (Outdoor, Indoor), By Technology (Bluetooth Low ENERGY Beacons, WI-FI, GPS/GNSS) and By Vertical (Government Defense, Public Utilities, Retail, Banking Financial Services and Insurance, Automotive Transportation)- Forecast to 2035

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    UK Location Based Service Market Research Report- Forecast to 2035 Infographic
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    Table of Contents

    UK Location Based Service Market Summary

    The United Kingdom Location-Based Service market is poised for substantial growth, projected to reach 8.01 USD Billion by 2035 from a base of 1.39 USD Billion in 2024.

    Key Market Trends & Highlights

    UK Location-Based Service Key Trends and Highlights

    • The market valuation is expected to grow from 1.39 USD Billion in 2024 to 8.01 USD Billion by 2035.
    • A compound annual growth rate (CAGR) of 17.26 percent is anticipated from 2025 to 2035.
    • The increasing demand for personalized services is likely to drive market expansion in the coming years.
    • Growing adoption of mobile technology due to enhanced consumer engagement is a major market driver.

    Market Size & Forecast

    2024 Market Size 1.39 (USD Billion)
    2035 Market Size 8.01 (USD Billion)
    CAGR (2025-2035) 17.26%

    Major Players

    Zebra Technologies, Google, Mapbox, TomTom, Consequent, Apple, Locatify, Cisco, HERE Technologies, IBM, LocationSmart, Qualcomm, Uber Technologies, Verizon, Facebook

    UK Location Based Service Market Trends

    The UK Location-Based Service Market is witnessing significant trends driven by the growing adoption of mobile devices and the increasing popularity of geolocation applications. The digital infrastructure improvements in the UK, particularly with widespread 4G and 5G networks, are enhancing the performance of location-based services across various sectors, including retail, transportation, and tourism. The UK government’s commitment to advancing digital connectivity further supports the expansion and reliability of these services. Another key driver is the rise in consumer demand for personalized experiences, as businesses harness location data to deliver targeted promotions and services.

    Additionally, consumers are becoming more aware of their privacy rights, leading to a stronger emphasis on data protection and consent in the use of location services. This is prompting companies to adopt more transparent data practices, fostering trust among users. 

    Recent developments show a surge in the use of location-based technologies in public health and emergency services, further highlighting the adaptability of LBS applications in various scenarios. These trends are central to shaping the future landscape of the UK Location-Based Service Market, making it a promising area for investment and innovation.

    UK Location Based Service Market Drivers

    Market Segment Insights

    UK Location-Based Service Market Segment Insights

    UK Location-Based Service Market Segment Insights

    Location-Based Service Market Component Insights

    Location-Based Service Market Component Insights

    The UK Location-Based Service Market revenue has shown significant growth, driven by the advancement of technology and increasing smartphone penetration across the region. The component aspect of this market is essential, as it includes Hardware, Software, and Services, each contributing to the overall functionality and utility of location-based services. Hardware plays a crucial role; it encompasses GPS devices, sensors, and mobile devices that serve as the backbone for location data collection and processing. The increasing demand for accurate and real-time location information has led to an upsurge in investments in advanced hardware technologies.

    Meanwhile, Software serves a pivotal function through applications and platforms that manage and analyze location data, creating tailored experiences for consumers and businesses alike. As industries from retail to transport seek to enhance their operational efficiency and user interaction, software solutions are continually being developed to meet these needs. Services, comprising consulting, research, and development, provide the necessary support to integrate and optimize these location-based solutions within various sectors, facilitating a smoother user experience while encouraging businesses to deploy these technologies effectively.

    With the growing emphasis on personalized consumer experiences and efficient logistics management, the significance of these components in the UK Location-Based Service Market cannot be overstated. Factors such as expanding urbanization, coupled with government initiatives aimed at promoting smart infrastructure and digital transformation, are also expected to fuel further growth in these component areas, enhancing the overall UK Location-Based Service Market statistics. As the market evolves, the interaction between these components will become increasingly intricate, creating a landscape ripe with opportunities and challenges for businesses and consumers alike, urging organizations to adopt innovative strategies to maintain a competitive edge.

    Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

    Location-Based Service Market Location Type Insights

    Location-Based Service Market Location Type Insights

    The UK Location-Based Service Market is experiencing significant growth, particularly in the Location Type segment, which is essential for various applications across industries. The segment encompasses both Outdoor and Indoor locations, reflecting different needs and opportunities. Outdoor location-based services play a critical role in sectors like transportation and tourism, where accurate GPS data enhances navigation and user experiences. Conversely, Indoor location services are crucial in environments such as hospitals, malls, and offices, enabling precise tracking and improved customer engagement.

    The growing prevalence of smartphones and IoT devices is driving the demand for these services, allowing for real-time data collection and personalized user experiences. As urbanization continues to rise in the UK, the importance of effective location-based solutions becomes more apparent, enabling businesses to tailor offerings to individual needs and improve overall operational efficiency. Moreover, advancements in technologies such as beacons and Wi-Fi tracking are further enhancing the capabilities of Indoor location services, making them an increasingly indispensable component of the UK's digital landscape.The interplay between these two areas of location services presents substantial opportunities for innovation and market growth, particularly as businesses seek to optimize their interactions with consumers in both outdoor and indoor environments.

    Location-Based Service Market Technology Insights

    Location-Based Service Market Technology Insights

    The UK Location-Based Service Market is experiencing notable growth within the Technology segment, which is essential for enhancing user experiences and operational efficiency. Technologies such as Bluetooth Low Energy Beacons are significant due to their ability to provide precise indoor positioning and real-time proximity marketing, thereby enriching customer engagement in retail environments. Wi-Fi technology is also a pivotal element, offering reliable connectivity solutions that facilitate location tracking and analytics in crowded spaces like airports and shopping malls.

    Furthermore, GPS/GNSS plays a crucial role in outdoor positioning systems, enabling applications that require accurate geographic positioning. The increasing demand for navigation services and location intelligence across various industries, including retail, transportation, and healthcare in the UK, drives the prominence of these technologies. With advancements in these areas, businesses can harness Location-Based Service capabilities to improve operations, enhance customer experiences, and optimize resource allocation, contributing to the overall market growth.The interplay of these technologies presents competitive advantages and opportunities for innovative applications in various sectors, making them essential components of the UK Location-Based Service Market.

    Location-Based Service Market Vertical Insights

    Location-Based Service Market Vertical Insights

    The UK Location-Based Service Market has showcased significant interest in its Vertical segment, which encompasses various crucial industries including Government Defense, Public Utilities, Retail, Banking, Financial Services and Insurance, and Automotive Transportation. Government Defense plays a pivotal role in enhancing national security and operational efficiency through advanced tracking and situational awareness capabilities. Public Utilities rely on location-based services to optimize resource allocation, enhance service delivery, and improve operational transparency.

    In the Retail sector, businesses utilize location-based data to personalize customer experiences and location-targeted marketing, thereby increasing foot traffic and sales. Similarly, Banking Financial Services and Insurance harness these technologies for risk assessment and fraud prevention, strengthening their operational integrity. The Automotive Transportation industry is experiencing a transformation with the advent of smart navigation solutions and fleet management systems powered by location analytics, improving safety and efficiency. Overall, the UK continues to embrace innovative solutions within these sectors, driven by the need for enhanced operational efficiencies and consumer engagement, bolstered by a robust telecommunications infrastructure.The focus on integrating location intelligence across these various industries highlights its significance in modern business strategies and economic development.

    Get more detailed insights about UK Location Based Service Market Research Report- Forecast to 2035

    Regional Insights

    Key Players and Competitive Insights

    The UK Location-Based Service Market has seen substantial growth in recent years, driven by the increasing demand for real-time data and geolocation technologies across various sectors, including retail, transportation, and logistics. This market is characterized by heightened competition as numerous companies strive to innovate and provide comprehensive location-based solutions to enhance user experience and operational efficiency. The integration of diverse technologies, such as GPS, Bluetooth, and augmented reality, has further fueled market expansion, creating opportunities for service providers to deliver location intelligence that informs decision-making processes. This competitive landscape is not only shaped by traditional players but also features new entrants keen on leveraging advanced analytics and mobile applications to capture market share.

    Zebra Technologies has established a noteworthy presence in the UK Location-Based Service Market, leveraging its innovative portfolio that focuses on real-time locationing systems and asset tracking solutions. The company's strengths in this landscape lie in its ability to deliver high-value products that enhance operational visibility and efficiency for businesses. Zebra Technologies relies on a strong research and development framework, enabling it to stay ahead with cutting-edge technology and tailored services that meet the specific needs of various industries, particularly in retail and logistics. The company's commitment to enhancing customer experience through sophisticated location-tracking capabilities positions it as a formidable player within the UK market.

    In the UK Location-Based Service Market, Google commands a strong foothold through its range of products and services, notably Google Maps and Google Cloud’s location services. These platforms not only provide robust mapping solutions but also integrate location intelligence that benefits businesses of all sizes. Google's strengths lie in its technological advancements, coupled with its extensive data analytics capabilities, which enable more informed decision-making. 

    The company's strategic partnerships and occasional mergers have bolstered its market position by expanding its service offerings and enhancing its technological capabilities. In the UK, Google continues to evolve its location-based solutions to support sectors like transportation, tourism, and urban planning, thereby reinforcing its competitive edge in the dynamic landscape of location-based services.

    Key Companies in the UK Location Based Service Market market include

    Industry Developments

    Recent developments in the UK Location-Based Service Market have seen significant advancements, particularly with key players like Zebra Technologies, Google, and HERE Technologies. In May 2023, Apple expanded its Maps functionality, enhancing transit navigation features across major UK cities. Mapbox also reported in April 2023 a partnership with multiple UK-based firms to bolster location analytics in retail spaces, improving customer engagement through advanced data insights. 

    Furthermore, in a notable merger, Qualcomm announced its acquisition of a UK-based startup specializing in geolocation technology in June 2023, aiming to reinforce its position in the market. Additionally, in August 2022, IBM and Cisco collaborated on a project to integrate their location services into smart city frameworks across the UK, emphasizing urban mobility solutions. 

    The emphasis on privacy regulations and user consent has been growing following the implementation of stricter data protection laws in 2021, which directly influences how companies like Uber Technologies and LocationSmart operate in the market. Overall, the UK Location-Based Service Market is witnessing continuous innovation and strategic partnerships, significantly impacting customer experiences and business operations.

    Market Segmentation

    Location-Based Service Market Vertical Outlook

    • Government Defense
    • Public Utilities
    • Retail
    • Banking Financial Services and Insurance
    • Automotive Transportation

    Location-Based Service Market Component Outlook

    • Hardware
    • Software
    • Services

    Location-Based Service Market Technology Outlook

    • Bluetooth Low ENERGY Beacons
    • WI-FI
    • GPS/GNSS

    Location-Based Service Market Location Type Outlook

    • Outdoor
    • Indoor

    Report Scope

     

    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 1.32(USD Billion)
    MARKET SIZE 2024 1.39(USD Billion)
    MARKET SIZE 2035 8.01(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 17.252% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Zebra Technologies, Google, Mapbox, TomTom, Consequent, Apple, Locatify, Cisco, HERE Technologies, IBM, LocationSmart, Qualcomm, Uber Technologies, Verizon, Facebook
    SEGMENTS COVERED Component, Location Type, Technology, Vertical
    KEY MARKET OPPORTUNITIES Personalized retail experiences, Navigation and mapping solutions, Public safety enhancements, Smart city infrastructure integration, Targeted advertising and promotions
    KEY MARKET DYNAMICS growing demand for personalization, increasing smartphone penetration, advances in GPS technology, rising adoption of IoT devices, regulatory considerations on privacy
    COUNTRIES COVERED UK

    Market Highlights

    Author
    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    What is the expected market size of the UK Location-Based Service Market in 2024?

    The UK Location-Based Service Market is expected to be valued at 1.39 billion USD in 2024.

    What will be the projected market size of the UK Location-Based Service Market by 2035?

    By 2035, the UK Location-Based Service Market is projected to reach a value of 8.01 billion USD.

    What is the expected compound annual growth rate (CAGR) for the UK Location-Based Service Market from 2025 to 2035?

    The expected CAGR for the UK Location-Based Service Market from 2025 to 2035 is 17.252%.

    What is the estimated market size for hardware components in the UK Location-Based Service Market by 2035?

    The estimated market size for hardware components in the UK Location-Based Service Market is projected to be 2.43 billion USD by 2035.

    What is the projected market size for software in the UK Location-Based Service Market in 2035?

    The market size for software in the UK Location-Based Service Market is expected to reach 3.1 billion USD by 2035.

    What is the anticipated market size for services in the UK Location-Based Service Market by 2035?

    The anticipated market size for services in the UK Location-Based Service Market is forecasted to be 2.48 billion USD by 2035.

    Who are the key players in the UK Location-Based Service Market?

    Key players in the UK Location-Based Service Market include Zebra Technologies, Google, Mapbox, and Apple among others.

    What are some emerging trends in the UK Location-Based Service Market?

    Emerging trends in the UK Location-Based Service Market include advancements in real-time data analytics and the integration of AI.

    What challenges does the UK Location-Based Service Market currently face?

    The UK Location-Based Service Market faces challenges such as data privacy concerns and technological integration issues.

    How has the competitive landscape evolved in the UK Location-Based Service Market recently?

    The competitive landscape in the UK Location-Based Service Market has evolved with increased innovation and strategic partnerships among leading companies.

    1. EXECUTIVE
    2. SUMMARY
    3. Market Overview
    4. Key Findings
    5. Market Segmentation
    6. Competitive Landscape
    7. Challenges and Opportunities
    8. Future Outlook
    9. MARKET INTRODUCTION
    10. Definition
    11. Scope of the study
    12. Research Objective
    13. Assumption
    14. Limitations
    15. RESEARCH
    16. METHODOLOGY
    17. Overview
    18. Data
    19. Mining
    20. Secondary Research
    21. Primary
    22. Research
    23. Primary Interviews and Information Gathering
    24. Process
    25. Breakdown of Primary Respondents
    26. Forecasting
    27. Model
    28. Market Size Estimation
    29. Bottom-Up
    30. Approach
    31. Top-Down Approach
    32. Data
    33. Triangulation
    34. Validation
    35. MARKET
    36. DYNAMICS
    37. Overview
    38. Drivers
    39. Restraints
    40. Opportunities
    41. MARKET FACTOR ANALYSIS
    42. Value chain Analysis
    43. Porter's
    44. Five Forces Analysis
    45. Bargaining Power of Suppliers
    46. Bargaining
    47. Power of Buyers
    48. Threat of New Entrants
    49. Threat
    50. of Substitutes
    51. Intensity of Rivalry
    52. COVID-19
    53. Impact Analysis
    54. Market Impact Analysis
    55. Regional
    56. Impact
    57. Opportunity and Threat Analysis
    58. UK
    59. Location-Based Service Market, BY Component (USD Billion)
    60. Hardware
    61. Software
    62. Services
    63. UK
    64. Location-Based Service Market, BY Location Type (USD Billion)
    65. Outdoor
    66. Indoor
    67. UK
    68. Location-Based Service Market, BY Technology (USD Billion)
    69. Bluetooth
    70. Low ENERGY Beacons
    71. WI-FI
    72. GPS/GNSS
    73. UK
    74. Location-Based Service Market, BY Vertical (USD Billion)
    75. Government
    76. Defense
    77. Public Utilities
    78. Retail
    79. Banking
    80. Financial Services and Insurance
    81. Automotive Transportation
    82. Competitive Landscape
    83. Overview
    84. Competitive
    85. Analysis
    86. Market share Analysis
    87. Major
    88. Growth Strategy in the Location-Based Service Market
    89. Competitive
    90. Benchmarking
    91. Leading Players in Terms of Number of Developments
    92. in the Location-Based Service Market
    93. Key developments
    94. and growth strategies
    95. New Product Launch/Service Deployment
    96. Merger
    97. & Acquisitions
    98. Joint Ventures
    99. Major
    100. Players Financial Matrix
    101. Sales and Operating Income
    102. Major
    103. Players R&D Expenditure. 2023
    104. Company
    105. Profiles
    106. Zebra Technologies
    107. Financial
    108. Overview
    109. Products Offered
    110. Key
    111. Developments
    112. SWOT Analysis
    113. Key
    114. Strategies
    115. Google
    116. Financial
    117. Overview
    118. Products Offered
    119. Key
    120. Developments
    121. SWOT Analysis
    122. Key
    123. Strategies
    124. Mapbox
    125. Financial
    126. Overview
    127. Products Offered
    128. Key
    129. Developments
    130. SWOT Analysis
    131. Key
    132. Strategies
    133. TomTom
    134. Financial
    135. Overview
    136. Products Offered
    137. Key
    138. Developments
    139. SWOT Analysis
    140. Key
    141. Strategies
    142. Consequent
    143. Financial
    144. Overview
    145. Products Offered
    146. Key
    147. Developments
    148. SWOT Analysis
    149. Key
    150. Strategies
    151. Apple
    152. Financial
    153. Overview
    154. Products Offered
    155. Key
    156. Developments
    157. SWOT Analysis
    158. Key
    159. Strategies
    160. Locatify
    161. Financial
    162. Overview
    163. Products Offered
    164. Key
    165. Developments
    166. SWOT Analysis
    167. Key
    168. Strategies
    169. Cisco
    170. Financial
    171. Overview
    172. Products Offered
    173. Key
    174. Developments
    175. SWOT Analysis
    176. Key
    177. Strategies
    178. HERE Technologies
    179. Financial
    180. Overview
    181. Products Offered
    182. Key
    183. Developments
    184. SWOT Analysis
    185. Key
    186. Strategies
    187. IBM
    188. Financial
    189. Overview
    190. Products Offered
    191. Key
    192. Developments
    193. SWOT Analysis
    194. Key
    195. Strategies
    196. LocationSmart
    197. Financial
    198. Overview
    199. Products Offered
    200. Key
    201. Developments
    202. SWOT Analysis
    203. Key
    204. Strategies
    205. Qualcomm
    206. Financial
    207. Overview
    208. Products Offered
    209. Key
    210. Developments
    211. SWOT Analysis
    212. Key
    213. Strategies
    214. Uber Technologies
    215. Financial
    216. Overview
    217. Products Offered
    218. Key
    219. Developments
    220. SWOT Analysis
    221. Key
    222. Strategies
    223. Verizon
    224. Financial
    225. Overview
    226. Products Offered
    227. Key
    228. Developments
    229. SWOT Analysis
    230. Key
    231. Strategies
    232. Facebook
    233. Financial
    234. Overview
    235. Products Offered
    236. Key
    237. Developments
    238. SWOT Analysis
    239. Key
    240. Strategies
    241. References
    242. Related
    243. Reports
    244. LIST
    245. OF ASSUMPTIONS
    246. UK Location-Based Service Market SIZE
    247. ESTIMATES & FORECAST, BY COMPONENT, 2019-2035 (USD Billions)
    248. UK
    249. Location-Based Service Market SIZE ESTIMATES & FORECAST, BY LOCATION TYPE, 2019-2035
    250. (USD Billions)
    251. UK Location-Based Service Market SIZE
    252. ESTIMATES & FORECAST, BY TECHNOLOGY, 2019-2035 (USD Billions)
    253. UK
    254. Location-Based Service Market SIZE ESTIMATES & FORECAST, BY VERTICAL, 2019-2035
    255. (USD Billions)
    256. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    257. ACQUISITION/PARTNERSHIP
    258. LIST
    259. Of figures
    260. MARKET SYNOPSIS
    261. UK
    262. LOCATION-BASED SERVICE MARKET ANALYSIS BY COMPONENT
    263. UK
    264. LOCATION-BASED SERVICE MARKET ANALYSIS BY LOCATION TYPE
    265. UK
    266. LOCATION-BASED SERVICE MARKET ANALYSIS BY TECHNOLOGY
    267. UK
    268. LOCATION-BASED SERVICE MARKET ANALYSIS BY VERTICAL
    269. KEY
    270. BUYING CRITERIA OF LOCATION-BASED SERVICE MARKET
    271. RESEARCH
    272. PROCESS OF MRFR
    273. DRO ANALYSIS OF LOCATION-BASED SERVICE
    274. MARKET
    275. DRIVERS IMPACT ANALYSIS: LOCATION-BASED SERVICE
    276. MARKET
    277. RESTRAINTS IMPACT ANALYSIS: LOCATION-BASED SERVICE
    278. MARKET
    279. SUPPLY / VALUE CHAIN: LOCATION-BASED SERVICE MARKET
    280. LOCATION-BASED
    281. SERVICE MARKET, BY COMPONENT, 2025 (% SHARE)
    282. LOCATION-BASED
    283. SERVICE MARKET, BY COMPONENT, 2019 TO 2035 (USD Billions)
    284. LOCATION-BASED
    285. SERVICE MARKET, BY LOCATION TYPE, 2025 (% SHARE)
    286. LOCATION-BASED
    287. SERVICE MARKET, BY LOCATION TYPE, 2019 TO 2035 (USD Billions)
    288. LOCATION-BASED
    289. SERVICE MARKET, BY TECHNOLOGY, 2025 (% SHARE)
    290. LOCATION-BASED
    291. SERVICE MARKET, BY TECHNOLOGY, 2019 TO 2035 (USD Billions)
    292. LOCATION-BASED
    293. SERVICE MARKET, BY VERTICAL, 2025 (% SHARE)
    294. LOCATION-BASED
    295. SERVICE MARKET, BY VERTICAL, 2019 TO 2035 (USD Billions)
    296. BENCHMARKING
    297. OF MAJOR COMPETITORS

    UK Location-Based Service Market Segmentation

     

     

     

    • Location-Based Service Market By Component (USD Billion, 2019-2035)

      • Hardware
      • Software
      • Services

     

    • Location-Based Service Market By Location Type (USD Billion, 2019-2035)

      • Outdoor
      • Indoor

     

    • Location-Based Service Market By Technology (USD Billion, 2019-2035)

      • Bluetooth Low ENERGY Beacons
      • WI-FI
      • GPS/GNSS

     

    • Location-Based Service Market By Vertical (USD Billion, 2019-2035)

      • Government Defense
      • Public Utilities
      • Retail
      • Banking Financial Services and Insurance
      • Automotive Transportation

     

     

     

     

     

     

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