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    UK Cloud Gaming Market

    ID: MRFR/ICT/57836-HCR
    200 Pages
    Garvit Vyas
    September 2025

    UK Cloud Gaming Market Research Report By Platform (PC, Mobile, Console, Smart TV), By Game Type (Action, Adventure, Role-playing, Strategy, Sports), By Service Model (Subscription-Based, Pay-Per-Use, Freemium), and By User Type (Casual Gamers, Core Gamers, Professional Gamers)- Forecast to 2035

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    UK Cloud Gaming Market Research Report - Global Forecast to 2035 Infographic
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    Table of Contents

    UK Cloud Gaming Market Summary

    The UK Cloud Gaming market is projected to experience substantial growth, reaching 916 million USD by 2035.

    Key Market Trends & Highlights

    UK Cloud Gaming Key Trends and Highlights

    • The market valuation for UK Cloud Gaming is estimated at 146.2 million USD in 2024.
    • From 2025 to 2035, the market is expected to grow at a compound annual growth rate of 18.15 percent.
    • By 2035, the UK Cloud Gaming market is anticipated to reach a valuation of 916 million USD.
    • Growing adoption of cloud gaming technology due to increasing internet speeds is a major market driver.

    Market Size & Forecast

    2024 Market Size 146.2 (USD Million)
    2035 Market Size 916 (USD Million)
    CAGR (2025-2035) 18.15%

    Major Players

    Razer, NVIDIA, PlayStation, Valve, Ubisoft, Sony, Amazon, Microsoft, Electronic Arts, TakeTwo Interactive, Activision Blizzard

    UK Cloud Gaming Market Trends

    The cloud gaming market in the UK is expanding significantly due to a number of causes. The growing availability of high-speed internet is one of the main factors propelling the industry. The introduction of 5G technology and enhanced internet connections has made it easier for UK users to take advantage of seamless cloud gaming experiences.

    The industry is also being influenced by the growth of digital distribution systems, which provide players access to a large selection of games without requiring physical copies. Furthermore, cross-platform play has been welcomed by the UK gaming community, which increases the attraction of cloud gaming by removing restrictions between various gaming devices.

    There are many of opportunities in the UK cloud gaming market. Innovative game names and collaborations may result from the increased interest of both creators and players. Additionally, there is a chance to work with IT firms to develop cloud infrastructure and services in order to improve user experiences.

    Targeting this market with specialized gaming solutions and subscription models might be advantageous for the business as the number of gamers keeps growing, especially among younger demographics. Subscription-based gaming services are becoming more and more popular in the UK, according to recent statistics.

    In response to the increasing need for variety and cost, these services frequently provide consumers access to a sizable library of games for a set monthly charge. Furthermore, the UK government has taken notice of the growing popularity of gaming and is supporting the industry with programs that encourage digital innovation and skill development.

    As cloud gaming becomes more integrated with other kinds of entertainment, this supportive atmosphere is expected to further accelerate its growth, making this an exciting time for the gaming scene in the UK.

    UK Cloud Gaming Market Drivers

    Market Segment Insights

    Cloud Gaming Market Platform Insights

    The UK Cloud Gaming Market, particularly in the Platform segment, is evolving rapidly, driven by advancements in technology and changing consumer preferences. This segment includes various platforms, notably PC, Mobile, Console, and Smart TV, each of which plays a vital role in shaping the landscape of gaming in the UK.

    The increasing adoption of high-speed internet and the proliferation of cloud computing are strong growth drivers. Among these platforms, PC gaming remains significant, providing high-quality graphics and extensive game libraries, appealing to hardcore gamers and casual players alike.

    Meanwhile, Mobile gaming is witnessing explosive growth as smartphones become more powerful, offering access to a wide range of games anywhere and anytime, making it a convenient choice for many users in the UK.

    Additionally, Console gaming continues to thrive as dedicated hardware enhances the gaming experience, complemented by online services that allow users to access libraries of games via the cloud.

    Smart TVs represent an emerging trend as they integrate gaming capabilities, allowing players to enjoy their favorite titles directly on large screens without the need for separate consoles, creating opportunities for innovative, family-oriented gaming experiences.

    Cloud Gaming Market Game Type Insights

    The UK Cloud Gaming Market has shown promising growth, particularly when analyzing the Game Type segment, which encompasses various categories such as Action, Adventure, Role-playing, Strategy, and Sports.

    Action games tend to dominate this landscape due to their immersive experiences and fast-paced gaming styles, capturing a broad audience among gamers in the UK. Adventure games attract players who favor narrative-driven content, providing a unique escape and emotional engagement.

    Role-playing games have also gained traction, allowing users to enter expansive worlds, develop characters, and collaborate with others in multiplayer environments, revealing a strong community aspect.

    Strategy games appeal to those who enjoy tactical thinking and planning, fostering a competitive spirit among players. The Sports genre continues to resonate, mirroring real-life competitions and providing fans with an interactive experience that enhances the thrill of the game.

    This segmentation of the UK Cloud Gaming Market reflects diverse gaming preferences and highlights the variety of experiences available, catering to the multifaceted interests of UK gamers while driving overall market growth.

    Cloud Gaming Market Service Model Insights

    The UK Cloud Gaming Market is strategically segmented by Service Model, providing consumers with diverse gaming experiences. Subscription-Based models are gaining significant traction as they offer users unlimited access to a wide range of games for a fixed monthly fee, appealing especially to avid gamers seeking value.

    Pay-Per-Use options allow players to engage with games on an as-needed basis, attracting casual gamers who prefer flexibility without long-term commitments. Meanwhile, Freemium models attract a broad audience, particularly new users who wish to explore games without initial costs, driving user acquisition and market growth.

    This variety in service models reflects the growing demand for accessible and versatile gaming solutions in the UK, where a substantial percentage of households possess high-speed internet connectivity. Additionally, the rise of mobile gaming is further driving the evolution of these models, creating robust opportunities for growth within this market segment.

    As user preferences continue to shift towards personalized gaming experiences, these service models will play a crucial role in shaping the future landscape of the UK Cloud Gaming Market.

    Cloud Gaming Market User Type Insights

    The UK Cloud Gaming Market exhibits diverse insights into User Type, categorized into Casual Gamers, Core Gamers, and Professional Gamers. Casual Gamers contribute significantly to the overall user base, as individuals seeking light entertainment often prefer easy access and a wide variety of games.

    Core Gamers, who indulge in more immersive experiences, tend to exhibit strong engagement, influencing market dynamics through their devotion and spending behaviors. In contrast, Professional Gamers play an essential role in the ecosystem, as their competitive nature drives innovations and high-quality content, appealing to a niche market.

    As more users in the UK embrace cloud gaming due to advancements in technology and improved internet infrastructure, these distinct user types present unique opportunities for tailored gaming experiences.

    The increasing penetration of cloud services that streamline access and reduce latency further supports the growth and segmentation of the UK Cloud Gaming Market. Understanding these segments is indicative of broader market trends, as consumer preferences evolve in response to shifts in technology and entertainment consumption.

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    Regional Insights

    Key Players and Competitive Insights

    The UK Cloud Gaming Market has emerged as a dynamic and rapidly evolving sector within the broader gaming industry, characterized by a competitive landscape that features a variety of players vying for consumer attention and market share.

    The growth of cloud-based gaming services has been fueled by advancements in internet infrastructure, increasing penetration of high-speed broadband, and the proliferation of mobile gaming. A diverse array of established firms and new entrants is competing to capture the interest of gamers in the UK, leveraging innovative technology and unique service offerings to differentiate themselves.

    Competitive insights reveal a market driven by user preferences, pricing strategies, and content availability, which collectively influence the performance and positioning of companies operating within this space. As the demand for flexible and accessible gaming options rises, the market continues to attract investments and foster collaborations that enhance competitive advantage.

    Razer has made significant strides in the UK Cloud Gaming Market by promoting its high-performance gaming products and services designed to enhance the gaming experience. Known for its innovative hardware, Razer has introduced cloud gaming accessories that integrate seamlessly with various gaming platforms, including PCs and consoles.

    The company’s flagship products, such as high-quality controllers and streaming devices, cater specifically to the gaming community, showcasing Razer’s commitment to quality and performance. With a substantial market presence, driven by a strong brand recognition and a dedicated following, Razer is well-positioned to leverage trends in cloud gaming and capture new users.

    The company has actively pursued partnerships and collaborations within the industry to bolster its cloud gaming capabilities, looking to expand its ecosystem of products and services that cater to gamers in the UK.

    Through strategic mergers and acquisitions, Razer continually enhances its portfolio, thereby solidifying its strengths and ensuring a competitive edge in a growing market characterized by rapid technological advancements.

    Key Companies in the UK Cloud Gaming Market market include

    Industry Developments

    In collaboration with NVIDIA GeForce NOW, EE introduced cloud gaming bundles in July 2023. These bundles, which start at just £22 a month, include unlimited gaming data plans and access to the cloud gaming service. In order to provide high-performance cloud gaming, these packages featured equipment such as gaming Chromebooks and Smart TVs.

    In order to minimize latency and provide priority to in-home gaming traffic, EE launched the "Broadband Made for Gamers" package in June 2024. This bundle included 1.6 Gbps Full Fibre internet, a Game Mode Smart Hub router, and integrated support for Xbox Game Pass Ultimate.

    With the release of Call of Duty: Black Ops 6 in October 2024, EE and BT saw the biggest spike in gaming traffic ever seen on UK networks, with Xbox Live traffic rising 144%. This underscored the growing influence of cloud-enabled gaming and data demand.

    In order to facilitate cloud, mobile, and real-time gaming, EE installed a 5G standalone network in May 2025 throughout UK cities. This network featured network slicing and low-latency optimization. Due in major part to EE's strategic improvements to broadband bundles, mobile network architecture, and alliances with top gaming platforms, the UK's cloud gaming ecosystem has rapidly evolved, as seen by these milestones.

    Market Segmentation

    Outlook

    • Casual Gamers
    • Core Gamers
    • Professional Gamers

    Cloud Gaming Market Platform Outlook

    • PC
    • Mobile
    • Console
    • Smart TV

    Cloud Gaming Market Game Type Outlook

    • Action
    • Adventure
    • Role-playing
    • Strategy
    • Sports

    Cloud Gaming Market User Type Outlook

    • Casual Gamers
    • Core Gamers
    • Professional Gamers

    Cloud Gaming Market Service Model Outlook

    • Subscription-Based
    • Pay-Per-Use
    • Freemium

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 118.24(USD Million)
    MARKET SIZE 2024 146.25(USD Million)
    MARKET SIZE 2035 916.0(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 18.151% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Blacknut, Razer, NVIDIA, Tencent, PlayStation, Valve, Ubisoft, Sony, Google, Amazon, Microsoft, Electronic Arts, TakeTwo Interactive, Gamestream, Activision Blizzard
    SEGMENTS COVERED Platform, Game Type, Service Model, User Type
    KEY MARKET OPPORTUNITIES Growing demand for game accessibility, Increased investment in infrastructure, Rising popularity of mobile cloud gaming, Expansion of subscription-based models, Partnerships with telecom providers
    KEY MARKET DYNAMICS growing subscriptions, internet infrastructure improvements, competitive pricing models, increasing game library diversity, evolving consumer preferences
    COUNTRIES COVERED UK

    Market Highlights

    Author
    Garvit Vyas
    Analyst

    Explore the profile of Garvit Vyas, one of our esteemed authors at Market Research Future, and access their expert research contributions in the field of market research and industry analysis

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    FAQs

    What is the expected market size of the UK Cloud Gaming Market in 2024?

    The UK Cloud Gaming Market is expected to be valued at 146.25 million USD in 2024.

    How much is the UK Cloud Gaming Market projected to be worth by 2035?

    By 2035, the UK Cloud Gaming Market is projected to reach a value of 916.0 million USD.

    What is the expected CAGR for the UK Cloud Gaming Market from 2025 to 2035?

    The expected compound annual growth rate (CAGR) for the UK Cloud Gaming Market from 2025 to 2035 is 18.151%.

    Which platform is anticipated to have the largest market share in UK Cloud Gaming by 2035?

    By 2035, the mobile gaming platform is anticipated to have the largest market share, reaching 320.0 million USD.

    What was the market size for the PC segment of the UK Cloud Gaming Market in 2024?

    In 2024, the PC segment of the UK Cloud Gaming Market is valued at 45.0 million USD.

    Who are some of the major players in the UK Cloud Gaming Market?

    Major players in the UK Cloud Gaming Market include companies like Microsoft, Sony, Google, and NVIDIA.

    What is the projected value of the Console segment in the UK Cloud Gaming Market by 2035?

    The Console segment is projected to be valued at 200.0 million USD in 2035.

    What challenges might the UK Cloud Gaming Market face in the coming years?

    The UK Cloud Gaming Market may face challenges such as competition among key players and technological advancements.

    How does the market for Smart TV in Cloud Gaming compare in 2024 and 2035?

    The Smart TV segment is expected to grow from 21.25 million USD in 2024 to 120.0 million USD by 2035.

    What growth drivers are expected to impact the UK Cloud Gaming Market positively?

    Key growth drivers for the UK Cloud Gaming Market include the increasing demand for gaming accessibility and the growth of high-speed internet.

    1. EXECUTIVE
    2. SUMMARY
    3. Market Overview
    4. Key Findings
    5. Market Segmentation
    6. Competitive Landscape
    7. Challenges and Opportunities
    8. Future Outlook
    9. MARKET INTRODUCTION
    10. Definition
    11. Scope of the study
    12. Research Objective
    13. Assumption
    14. Limitations
    15. RESEARCH
    16. METHODOLOGY
    17. Overview
    18. Data
    19. Mining
    20. Secondary Research
    21. Primary
    22. Research
    23. Primary Interviews and Information Gathering
    24. Process
    25. Breakdown of Primary Respondents
    26. Forecasting
    27. Model
    28. Market Size Estimation
    29. Bottom-Up
    30. Approach
    31. Top-Down Approach
    32. Data
    33. Triangulation
    34. Validation
    35. MARKET
    36. DYNAMICS
    37. Overview
    38. Drivers
    39. Restraints
    40. Opportunities
    41. MARKET FACTOR ANALYSIS
    42. Value chain Analysis
    43. Porter's
    44. Five Forces Analysis
    45. Bargaining Power of Suppliers
    46. Bargaining
    47. Power of Buyers
    48. Threat of New Entrants
    49. Threat
    50. of Substitutes
    51. Intensity of Rivalry
    52. COVID-19
    53. Impact Analysis
    54. Market Impact Analysis
    55. Regional
    56. Impact
    57. Opportunity and Threat Analysis
    58. UK
    59. Cloud Gaming Market, BY Platform (USD Million)
    60. PC
    61. Mobile
    62. Console
    63. Smart
    64. TV
    65. UK Cloud Gaming Market,
    66. BY Game Type (USD Million)
    67. Action
    68. Adventure
    69. Role-playing
    70. Strategy
    71. Sports
    72. UK
    73. Cloud Gaming Market, BY Service Model (USD Million)
    74. Subscription-Based
    75. Pay-Per-Use
    76. Freemium
    77. UK
    78. Cloud Gaming Market, BY User Type (USD Million)
    79. Casual
    80. Gamers
    81. Core Gamers
    82. Professional
    83. Gamers
    84. Competitive Landscape
    85. Overview
    86. Competitive
    87. Analysis
    88. Market share Analysis
    89. Major
    90. Growth Strategy in the Cloud Gaming Market
    91. Competitive
    92. Benchmarking
    93. Leading Players in Terms of Number of Developments
    94. in the Cloud Gaming Market
    95. Key developments and growth
    96. strategies
    97. New Product Launch/Service Deployment
    98. Merger
    99. & Acquisitions
    100. Joint Ventures
    101. Major
    102. Players Financial Matrix
    103. Sales and Operating Income
    104. Major
    105. Players R&D Expenditure. 2023
    106. Company
    107. Profiles
    108. Blacknut
    109. Financial
    110. Overview
    111. Products Offered
    112. Key
    113. Developments
    114. SWOT Analysis
    115. Key
    116. Strategies
    117. Razer
    118. Financial
    119. Overview
    120. Products Offered
    121. Key
    122. Developments
    123. SWOT Analysis
    124. Key
    125. Strategies
    126. NVIDIA
    127. Financial
    128. Overview
    129. Products Offered
    130. Key
    131. Developments
    132. SWOT Analysis
    133. Key
    134. Strategies
    135. Tencent
    136. Financial
    137. Overview
    138. Products Offered
    139. Key
    140. Developments
    141. SWOT Analysis
    142. Key
    143. Strategies
    144. PlayStation
    145. Financial
    146. Overview
    147. Products Offered
    148. Key
    149. Developments
    150. SWOT Analysis
    151. Key
    152. Strategies
    153. Valve
    154. Financial
    155. Overview
    156. Products Offered
    157. Key
    158. Developments
    159. SWOT Analysis
    160. Key
    161. Strategies
    162. Ubisoft
    163. Financial
    164. Overview
    165. Products Offered
    166. Key
    167. Developments
    168. SWOT Analysis
    169. Key
    170. Strategies
    171. Sony
    172. Financial
    173. Overview
    174. Products Offered
    175. Key
    176. Developments
    177. SWOT Analysis
    178. Key
    179. Strategies
    180. Google
    181. Financial
    182. Overview
    183. Products Offered
    184. Key
    185. Developments
    186. SWOT Analysis
    187. Key
    188. Strategies
    189. Amazon
    190. Financial
    191. Overview
    192. Products Offered
    193. Key
    194. Developments
    195. SWOT Analysis
    196. Key
    197. Strategies
    198. Microsoft
    199. Financial
    200. Overview
    201. Products Offered
    202. Key
    203. Developments
    204. SWOT Analysis
    205. Key
    206. Strategies
    207. Electronic Arts
    208. Financial
    209. Overview
    210. Products Offered
    211. Key
    212. Developments
    213. SWOT Analysis
    214. Key
    215. Strategies
    216. TakeTwo Interactive
    217. Financial
    218. Overview
    219. Products Offered
    220. Key
    221. Developments
    222. SWOT Analysis
    223. Key
    224. Strategies
    225. Gamestream
    226. Financial
    227. Overview
    228. Products Offered
    229. Key
    230. Developments
    231. SWOT Analysis
    232. Key
    233. Strategies
    234. Activision Blizzard
    235. Financial
    236. Overview
    237. Products Offered
    238. Key
    239. Developments
    240. SWOT Analysis
    241. Key
    242. Strategies
    243. References
    244. Related
    245. Reports
    246. LIST
    247. OF ASSUMPTIONS
    248. UK Cloud Gaming Market SIZE ESTIMATES
    249. & FORECAST, BY PLATFORM, 2019-2035 (USD Billions)
    250. UK
    251. Cloud Gaming Market SIZE ESTIMATES & FORECAST, BY GAME TYPE, 2019-2035 (USD
    252. Billions)
    253. UK Cloud Gaming Market SIZE ESTIMATES &
    254. FORECAST, BY SERVICE MODEL, 2019-2035 (USD Billions)
    255. UK
    256. Cloud Gaming Market SIZE ESTIMATES & FORECAST, BY USER TYPE, 2019-2035 (USD
    257. Billions)
    258. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    259. ACQUISITION/PARTNERSHIP
    260. LIST
    261. Of figures
    262. MARKET SYNOPSIS
    263. UK
    264. CLOUD GAMING MARKET ANALYSIS BY PLATFORM
    265. UK CLOUD GAMING
    266. MARKET ANALYSIS BY GAME TYPE
    267. UK CLOUD GAMING MARKET ANALYSIS
    268. BY SERVICE MODEL
    269. UK CLOUD GAMING MARKET ANALYSIS BY USER
    270. TYPE
    271. KEY BUYING CRITERIA OF CLOUD GAMING MARKET
    272. RESEARCH
    273. PROCESS OF MRFR
    274. DRO ANALYSIS OF CLOUD GAMING MARKET
    275. DRIVERS
    276. IMPACT ANALYSIS: CLOUD GAMING MARKET
    277. RESTRAINTS IMPACT
    278. ANALYSIS: CLOUD GAMING MARKET
    279. SUPPLY / VALUE CHAIN: CLOUD
    280. GAMING MARKET
    281. CLOUD GAMING MARKET, BY PLATFORM, 2025
    282. (% SHARE)
    283. CLOUD GAMING MARKET, BY PLATFORM, 2019 TO 2035
    284. (USD Billions)
    285. CLOUD GAMING MARKET, BY GAME TYPE, 2025
    286. (% SHARE)
    287. CLOUD GAMING MARKET, BY GAME TYPE, 2019 TO
    288. (USD Billions)
    289. CLOUD GAMING MARKET, BY SERVICE MODEL,
    290. (% SHARE)
    291. CLOUD GAMING MARKET, BY SERVICE MODEL,
    292. TO 2035 (USD Billions)
    293. CLOUD GAMING MARKET, BY USER
    294. TYPE, 2025 (% SHARE)
    295. CLOUD GAMING MARKET, BY USER TYPE,
    296. TO 2035 (USD Billions)
    297. BENCHMARKING OF MAJOR COMPETITORS

    UK Cloud Gaming Market Segmentation

    • Cloud Gaming Market By Platform (USD Million, 2019-2035)

      • PC
      • Mobile
      • Console
      • Smart TV

    • Cloud Gaming Market By Game Type (USD Million, 2019-2035)

      • Action
      • Adventure
      • Role-playing
      • Strategy
      • Sports

    • Cloud Gaming Market By Service Model (USD Million, 2019-2035)

      • Subscription-Based
      • Pay-Per-Use
      • Freemium

    • Cloud Gaming Market By User Type (USD Million, 2019-2035)

      • Casual Gamers
      • Core Gamers
      • Professional Gamers
    Report Infographic
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