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    UK AI in Social Media Market

    ID: MRFR/ICT/57169-HCR
    200 Pages
    Aarti Dhapte
    September 2025

    UK AI in Social Media Market Research Report By Application (Content Creation, Sentiment Analysis, Customer Engagement, Social Listening, Ad Targeting), By Deployment Mode (Cloud-Based, On-Premises, Hybrid), By End-user (Small and Medium Enterprises, Large Enterprises, Marketing Agencies, E-Commerce), and By Technology (Natural Language Processing, Machine Learning, Computer Vision, Predictive Analytics)- Forecast to 2035

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    Table of Contents

    UK AI in Social Media Market Summary

    The United Kingdom AI in Social Media market is projected to grow significantly from 112.3 million USD in 2024 to 968 million USD by 2035.

    Key Market Trends & Highlights

    UK AI in Social Media Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 21.63% from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 968 million USD, indicating robust growth potential.
    • In 2024, the market is valued at 112.3 million USD, reflecting the current investment landscape in AI technologies.
    • Growing adoption of AI technologies due to increasing demand for personalized content is a major market driver.

    Market Size & Forecast

    2024 Market Size 112.3 (USD Million)
    2035 Market Size 968 (USD Million)
    CAGR (2025-2035) 21.63%

    Major Players

    Twitter, Microsoft, Facebook, Salesforce, Sprout Social, LinkedIn, Brandwatch, Hootsuite, Google, Snap

    UK AI in Social Media Market Trends

    The growing integration of artificial intelligence technologies is driving notable developments in the UK AI in Social Media Market. Businesses are using AI tools to better focus their content, increase customer engagement, and gain a deeper understanding of consumer behaviour.

    Businesses are using AI to analyse user data in order to enable personalised marketing techniques as a result of the growth of social media platforms like Facebook, Instagram, and Twitter. This change helps firms stand out in a congested market in addition to improving the user experience. Additionally, data privacy and regulatory compliance are becoming more and more important to UK social media companies.

    Following laws like GDPR is crucial when AI systems examine enormous volumes of consumer data. Transparent AI systems that put user permission and data protection first have resulted from this, opening doors for businesses that can strike a balance between innovation and compliance.

    The UK government actively supports consumer protection and technological improvements, creating opportunities for businesses that can balance these two demands. Additionally noteworthy is the tendency towards automation in customer support, as chatbots and virtual assistants are increasingly being used in social media interactions.

    By using these AI-driven technologies, businesses may increase customer satisfaction and response times. Organisations are concentrating on creating justice in algorithmic decision-making as a result of the recent spike in interest in ethical AI practices.

    Opportunities to increase consumer trust and fortify brand loyalty are presented by this trend. Social media will change as the UK continues to adopt AI technologies, presenting a dynamic environment for businesses to seize new chances.

    UK AI in Social Media Market Drivers

    Market Segment Insights

    UK AI in Social Media Market Segment Insights

    UK AI in Social Media Market Segment Insights:

    AI in Social Media Market Application Insights

    AI in Social Media Market Application Insights

    The UK AI in Social Media Market has shown significant growth and development, with the Application segment at the forefront of this transformation. This segment focuses on utilizing artificial intelligence technologies to enhance various aspects of social media interaction, appealing to both businesses and users.

    The diverse applications of AI in social media serve critical functionalities such as Content Creation, where automation tools help in generating engaging materials tailored to audience preferences, thus streamlining marketing efforts for brands.

    In Sentiment Analysis, AI algorithms are employed to interpret user emotions and opinions, enabling companies to gauge public perception and adjust their strategies accordingly. Customer Engagement applications leverage AI to personalize interactions, fostering a deeper connection between brands and their target audience.

    Social Listening has become increasingly important; organizations can monitor conversations and trends across platforms, providing valuable insights that guide marketing strategies. Ad Targeting applies machine learning techniques to enhance the precision of advertising campaignsensuring messages reach the most relevant audiences.

    The significance of these applications is underscored by their capability to provide measurable outcomes and enhance user experiences. As the embrace of AI technologies continues, the UK is poised to make substantial advancements, driven by growing expertise in data analytics and machine learning, which fuels innovative approaches across the social media landscape.

    Additionally, as consumer behaviors shift towards more personalized interactions, businesses are increasingly investing in AI solutions to remain competitive and relevant, indicating extensive growth opportunities across these areas.

    The UK government has also emphasized the need for fostering digital skills among the workforce, which further supports the growth of the AI in Social Media Market, as it ensures that there is a pool of talent equipped to drive these advancements.

    As the landscape evolves, the importance of staying ahead with AI applications becomes a necessary strategic imperative for companies looking to succeed in the UK’s dynamic social media environment.

    AI in Social Media Market Deployment Mode Insights

    AI in Social Media Market Deployment Mode Insights

    The Deployment Mode segment of the UK AI in Social Media Market showcases various approaches to integrating artificial intelligence within social media platforms. A significant portion of the market leans towards Cloud-Based deployment, given its scalability and lower maintenance costs, which appeals to businesses seeking agility and innovation without heavy upfront investments.

    On-Premises solutions maintain a robust market presence, offering enhanced data control and security, which is critical as organizations often handle sensitive user data. The Hybrid model, which combines both Cloud and On-Premises solutions, has gained traction as it allows for greater flexibility, enabling firms to optimize their resources and seamlessly integrate AI capabilities in their social media strategies.

    The rise of these deployment methods is driven by the increasing need for personalized user experiences, social listening, and targeted marketing within the dynamic environment of social media, ultimately shaping the growth prospects of the UK AI in Social Media Market.

    With continually evolving technology and a push towards more effective social engagement, these deployment modes are poised to address the pressing challenges faced by organizations in leveraging data within the UK’s vibrant landscape.

    AI in Social Media Market

    AI in Social Media Market End-user Insights

    The UK AI in Social Media Market is largely driven by its diverse End-user base, which plays a critical role in shaping market dynamics. Small and Medium Enterprises often leverage AI tools to enhance their social media strategies, leading to increased engagement and customer interaction.

    Large Enterprises, on the other hand, utilize advanced AI solutions for comprehensive data analysis and targeted marketing efforts, enabling a more personalized customer experience. Marketing Agencies benefit significantly from AI technologies, using them to optimize campaigns and improve client satisfaction through data-driven insights.

    E-Commerce platforms dominate this segment by enhancing user experience and streamlining operations through AI functionalities, which are essential for maintaining competitiveness in a rapidly evolving market landscape.

    The growth of AI in social media represents a transformative shift, driven by trends such as automation, real-time analytics, and customer personalization, all of which are crucial for businesses operating in the UK’s dynamic digital environment.

    Overall, the End-user aspect of the UK AI in Social Media Market illustrates a significant opportunity for various businesses to adapt and thrive by deploying AI technologies effectively.

    AI in Social Media Market Technology Insights

    AI in Social Media Market Technology Insights

    The UK AI in Social Media Market has seen significant growth within the Technology segment, reflecting the increasing integration of advanced technologies in social media platforms. Natural Language Processing plays a crucial role in understanding and interpreting user-generated content, enhancing user experiences through improved engagement and personalized content delivery.

    Machine Learning is essential as it enables social media platforms to analyze vast amounts of data, optimizing advertisements and content recommendations for users. In addition, Computer Vision is gaining traction in the UK market, aiding in the analysis and categorization of visual content shared across social media, thus driving creativity and engagement.

    Predictive Analytics is also significant as it empowers businesses to forecast trends and user behavior, allowing for more strategic marketing efforts. Each of these technologies contributes to the overall advancement and adaptability of the UK AI in Social Media Market, presenting opportunities for businesses to elevate their operations and customer interactions through data-driven insights.As digital platforms continuously evolve, investments in these technologies will remain vital drivers of market growth and innovation.

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    Regional Insights

    Key Players and Competitive Insights

    The UK AI in Social Media Market is witnessing a dynamic shift as artificial intelligence technologies become increasingly integrated into social media platforms. This incorporation not only enhances user engagement but also enables brands and marketers to gain deeper insights into consumer behavior, preferences, and trends.

    The competitive landscape is characterized by a mix of established players and innovative startups, all aiming to leverage AI capabilities to optimize content creation, audience targeting, and overall social media strategies.

    Companies are continuously evolving their services by incorporating machine learning algorithms and data analytics to deliver personalized experiences to users while improving marketing ROI for businesses. This increasingly competitive environment sets the stage for a transformation in how social media is utilized within the UK, impacting various sectors from retail to entertainment.

    In the context of the UK AI in Social Media Market, Twitter has positioned itself as a leading platform by innovating how users interact and share content. The strength of Twitter lies in its real-time information flow, allowing businesses to engage with audiences effectively.

    By utilizing AI-driven analytics, Twitter helps brands analyze user sentiments, track trends, and understand audience dynamics, which is crucial for crafting impactful marketing strategies. Its vast user base in the UK provides invaluable data that enhances targeted advertising and content curation, enabling organizations to connect with users in a highly personalized manner.

    Furthermore, Twitter’s commitment to upholding user safety and enhancing advertising solutions reinforces its position as a go-to platform for both businesses and consumers in the UK.

    Key Companies in the UK AI in Social Media Market market include

    Industry Developments

    Reddit launched Reddit Insights and Conversation Summary Add-ons, two AI-powered advertising solutions, in June 2025. These tools allow marketers to set up real-time trend research and display positive community reviews beneath advertisements.

    A move towards completely automated, scalable AI-driven promotional content was signalled in June 2025 when TikTok extended its Symphony AI advertising platform to produce influencer-style virtual avatars for product presentations.

    After working with the Information Commissioner's Office to improve user opt-out procedures and openness, Meta started using public postings from UK users on Facebook and Instagram to train its AI models again in September 2024.

    Last but not least, Snapchat My AI was the subject of a preliminary enforcement notice from the UK Information Commissioner's Office in October 2023 for allegedly launching without an adequate privacy risk assessment, specifically with relation to under-18 users and data safety.

    In addition to raising legal concerns and putting more emphasis on privacy protections, these milestones show how AI tools are significantly changing social media advertising and user experience in the UK.

    Market Segmentation

    Outlook

    • Natural Language Processing
    • Machine Learning
    • Computer Vision
    • Predictive Analytics

    Report Scope

     
    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 99.68(USD Million)
    MARKET SIZE 2024 112.28(USD Million)
    MARKET SIZE 2035 968.0(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 21.633% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Twitter, BuzzSumo, Microsoft, Facebook, Pinterest, Salesforce, Sprout Social, LinkedIn, Brandwatch, Hootsuite, IBM, DataSift, Crimson Hexagon, Google, Snap
    SEGMENTS COVERED Application, Deployment Mode, End User, Technology
    KEY MARKET OPPORTUNITIES Chatbot customer engagement solutions, Automated content creation tools, Advanced analytics for user insights, AI-driven advertising optimization, Sentiment analysis for brand reputation
    KEY MARKET DYNAMICS Growing user engagement, Data privacy concerns, Advances in natural language processing, Increased advertising efficiency, Rising demand for personalization
    COUNTRIES COVERED UK

    Market Highlights

    Author
    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    What is the expected market size of the UK AI in Social Media Market in 2024?

    The UK AI in Social Media Market is expected to be valued at 112.28 USD Million in 2024.

    What is the projected market size of the UK AI in Social Media Market by 2035?

    By 2035, the UK AI in Social Media Market is projected to reach a valuation of 968.0 USD Million.

    What is the expected compound annual growth rate (CAGR) for the UK AI in Social Media Market from 2025 to 2035?

    The expected CAGR for the UK AI in Social Media Market between 2025 and 2035 is 21.633%.

    What are the major applications driving the UK AI in Social Media Market?

    Key applications include Content Creation, Sentiment Analysis, Customer Engagement, Social Listening, and Ad Targeting.

    Which application of the UK AI in Social Media Market is expected to show the highest growth by 2035?

    Customer Engagement is projected to grow significantly, reaching 300.0 USD Million by 2035.

    What is the market value for Sentiment Analysis in the UK AI in Social Media Market in 2024?

    Sentiment Analysis is valued at 25.0 USD Million in the UK AI in Social Media Market in 2024.

    Who are the key players in the UK AI in Social Media Market?

    Major players include Twitter, Microsoft, Facebook, Pinterest, Salesforce, and LinkedIn among others.

    What is the anticipated value of Ad Targeting in the UK AI in Social Media Market by 2035?

    Ad Targeting is expected to be valued at 88.0 USD Million in 2035.

    How much is the Social Listening application worth in the UK AI in Social Media Market in 2024?

    The Social Listening application is valued at 18.0 USD Million in 2024.

    What challenges might the UK AI in Social Media Market face in the coming years?

    Challenges may arise from rapid technological changes and the need for regulatory compliance in data usage.

    1. EXECUTIVE
    2. SUMMARY
    3. Market Overview
    4. Key Findings
    5. Market Segmentation
    6. Competitive Landscape
    7. Challenges and Opportunities
    8. Future Outlook
    9. MARKET INTRODUCTION
    10. Definition
    11. Scope of the study
    12. Research Objective
    13. Assumption
    14. Limitations
    15. RESEARCH
    16. METHODOLOGY
    17. Overview
    18. Data
    19. Mining
    20. Secondary Research
    21. Primary
    22. Research
    23. Primary Interviews and Information Gathering
    24. Process
    25. Breakdown of Primary Respondents
    26. Forecasting
    27. Model
    28. Market Size Estimation
    29. Bottom-Up
    30. Approach
    31. Top-Down Approach
    32. Data
    33. Triangulation
    34. Validation
    35. MARKET
    36. DYNAMICS
    37. Overview
    38. Drivers
    39. Restraints
    40. Opportunities
    41. MARKET FACTOR ANALYSIS
    42. Value chain Analysis
    43. Porter's
    44. Five Forces Analysis
    45. Bargaining Power of Suppliers
    46. Bargaining
    47. Power of Buyers
    48. Threat of New Entrants
    49. Threat
    50. of Substitutes
    51. Intensity of Rivalry
    52. COVID-19
    53. Impact Analysis
    54. Market Impact Analysis
    55. Regional
    56. Impact
    57. Opportunity and Threat Analysis
    58. UK
    59. AI in Social Media Market, BY Application (USD Million)
    60. Content
    61. Creation
    62. Sentiment Analysis
    63. Customer
    64. Engagement
    65. Social Listening
    66. Ad
    67. Targeting
    68. UK AI in Social Media
    69. Market, BY Deployment Mode (USD Million)
    70. Cloud-Based
    71. On-Premises
    72. Hybrid
    73. UK
    74. AI in Social Media Market, BY End User (USD Million)
    75. Small
    76. and Medium Enterprises
    77. Large Enterprises
    78. Marketing
    79. Agencies
    80. E-Commerce
    81. UK
    82. AI in Social Media Market, BY Technology (USD Million)
    83. Natural
    84. Language Processing
    85. Machine Learning
    86. Computer
    87. Vision
    88. Predictive Analytics
    89. Competitive Landscape
    90. Overview
    91. Competitive
    92. Analysis
    93. Market share Analysis
    94. Major
    95. Growth Strategy in the AI in Social Media Market
    96. Competitive
    97. Benchmarking
    98. Leading Players in Terms of Number of Developments
    99. in the AI in Social Media Market
    100. Key developments and
    101. growth strategies
    102. New Product Launch/Service Deployment
    103. Merger
    104. & Acquisitions
    105. Joint Ventures
    106. Major
    107. Players Financial Matrix
    108. Sales and Operating Income
    109. Major
    110. Players R&D Expenditure. 2023
    111. Company
    112. Profiles
    113. Twitter
    114. Financial
    115. Overview
    116. Products Offered
    117. Key
    118. Developments
    119. SWOT Analysis
    120. Key
    121. Strategies
    122. BuzzSumo
    123. Financial
    124. Overview
    125. Products Offered
    126. Key
    127. Developments
    128. SWOT Analysis
    129. Key
    130. Strategies
    131. Microsoft
    132. Financial
    133. Overview
    134. Products Offered
    135. Key
    136. Developments
    137. SWOT Analysis
    138. Key
    139. Strategies
    140. Facebook
    141. Financial
    142. Overview
    143. Products Offered
    144. Key
    145. Developments
    146. SWOT Analysis
    147. Key
    148. Strategies
    149. Pinterest
    150. Financial
    151. Overview
    152. Products Offered
    153. Key
    154. Developments
    155. SWOT Analysis
    156. Key
    157. Strategies
    158. Salesforce
    159. Financial
    160. Overview
    161. Products Offered
    162. Key
    163. Developments
    164. SWOT Analysis
    165. Key
    166. Strategies
    167. Sprout Social
    168. Financial
    169. Overview
    170. Products Offered
    171. Key
    172. Developments
    173. SWOT Analysis
    174. Key
    175. Strategies
    176. LinkedIn
    177. Financial
    178. Overview
    179. Products Offered
    180. Key
    181. Developments
    182. SWOT Analysis
    183. Key
    184. Strategies
    185. Brandwatch
    186. Financial
    187. Overview
    188. Products Offered
    189. Key
    190. Developments
    191. SWOT Analysis
    192. Key
    193. Strategies
    194. Hootsuite
    195. Financial
    196. Overview
    197. Products Offered
    198. Key
    199. Developments
    200. SWOT Analysis
    201. Key
    202. Strategies
    203. IBM
    204. Financial
    205. Overview
    206. Products Offered
    207. Key
    208. Developments
    209. SWOT Analysis
    210. Key
    211. Strategies
    212. DataSift
    213. Financial
    214. Overview
    215. Products Offered
    216. Key
    217. Developments
    218. SWOT Analysis
    219. Key
    220. Strategies
    221. Crimson Hexagon
    222. Financial
    223. Overview
    224. Products Offered
    225. Key
    226. Developments
    227. SWOT Analysis
    228. Key
    229. Strategies
    230. Google
    231. Financial
    232. Overview
    233. Products Offered
    234. Key
    235. Developments
    236. SWOT Analysis
    237. Key
    238. Strategies
    239. Snap
    240. Financial
    241. Overview
    242. Products Offered
    243. Key
    244. Developments
    245. SWOT Analysis
    246. Key
    247. Strategies
    248. References
    249. Related
    250. Reports
    251. LIST
    252. OF ASSUMPTIONS
    253. UK AI in Social Media Market SIZE ESTIMATES
    254. & FORECAST, BY APPLICATION, 2019-2035 (USD Billions)
    255. UK
    256. AI in Social Media Market SIZE ESTIMATES & FORECAST, BY DEPLOYMENT MODE, 2019-2035
    257. (USD Billions)
    258. UK AI in Social Media Market SIZE ESTIMATES
    259. & FORECAST, BY END USER, 2019-2035 (USD Billions)
    260. UK
    261. AI in Social Media Market SIZE ESTIMATES & FORECAST, BY TECHNOLOGY, 2019-2035
    262. (USD Billions)
    263. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    264. ACQUISITION/PARTNERSHIP
    265. LIST
    266. Of figures
    267. MARKET SYNOPSIS
    268. UK
    269. AI IN SOCIAL MEDIA MARKET ANALYSIS BY APPLICATION
    270. UK
    271. AI IN SOCIAL MEDIA MARKET ANALYSIS BY DEPLOYMENT MODE
    272. UK
    273. AI IN SOCIAL MEDIA MARKET ANALYSIS BY END USER
    274. UK AI
    275. IN SOCIAL MEDIA MARKET ANALYSIS BY TECHNOLOGY
    276. KEY BUYING
    277. CRITERIA OF AI IN SOCIAL MEDIA MARKET
    278. RESEARCH PROCESS
    279. OF MRFR
    280. DRO ANALYSIS OF AI IN SOCIAL MEDIA MARKET
    281. DRIVERS
    282. IMPACT ANALYSIS: AI IN SOCIAL MEDIA MARKET
    283. RESTRAINTS
    284. IMPACT ANALYSIS: AI IN SOCIAL MEDIA MARKET
    285. SUPPLY / VALUE
    286. CHAIN: AI IN SOCIAL MEDIA MARKET
    287. AI IN SOCIAL MEDIA MARKET,
    288. BY APPLICATION, 2025 (% SHARE)
    289. AI IN SOCIAL MEDIA MARKET,
    290. BY APPLICATION, 2019 TO 2035 (USD Billions)
    291. AI IN SOCIAL
    292. MEDIA MARKET, BY DEPLOYMENT MODE, 2025 (% SHARE)
    293. AI IN
    294. SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE, 2019 TO 2035 (USD Billions)
    295. AI
    296. IN SOCIAL MEDIA MARKET, BY END USER, 2025 (% SHARE)
    297. AI
    298. IN SOCIAL MEDIA MARKET, BY END USER, 2019 TO 2035 (USD Billions)
    299. AI
    300. IN SOCIAL MEDIA MARKET, BY TECHNOLOGY, 2025 (% SHARE)
    301. AI
    302. IN SOCIAL MEDIA MARKET, BY TECHNOLOGY, 2019 TO 2035 (USD Billions)
    303. BENCHMARKING
    304. OF MAJOR COMPETITORS

    UK AI in Social Media Market Segmentation

    • AI in Social Media Market By Application (USD Million, 2019-2035)

      • Content Creation
      • Sentiment Analysis
      • Customer Engagement
      • Social Listening
      • Ad Targeting

     

    • AI in Social Media Market By Deployment Mode (USD Million, 2019-2035)

      • Cloud-Based
      • On-Premises
      • Hybrid

     

    • AI in Social Media Market By End User (USD Million, 2019-2035)

      • Small and Medium Enterprises
      • Large Enterprises
      • Marketing Agencies
      • E-Commerce

     

    • AI in Social Media Market By Technology (USD Million, 2019-2035)

      • Natural Language Processing
      • Machine Learning
      • Computer Vision
      • Predictive Analytics

     

     

     

     

     

     

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