TV Analytics Market Research Report Information By Component (Software, Services), By Deployment (Cloud-Based and On-Premise), By Application (Competitive Intelligence, Customer Lifetime Management, Campaign Management, Content Development, Behavior Analysis, Churn Prevention and Audience Forecasting), By Region (North America, Europe, Asia Pacific, the Middle East & Africa and South America) - Forecast till 2030

Table of Contents

1. EXECUTIVE SUMMARY

1.1. MARKET ATTRACTIVENESS ANALYSIS

1.1.1. GLOBAL TV ANALYTICS MARKET, BY COMPONENT

1.1.2. GLOBAL TV ANALYTICS MARKET, BY DEPLOYMENT

1.1.3. GLOBAL TV ANALYTICS MARKET, BY APPLICATION

1.1.4. GLOBAL TV ANALYTICS MARKET, BY REGION

2. MARKET INTRODUCTION

2.1. DEFINITION

2.2. SCOPE OF THE STUDY

2.3. MARKET STRUCTURE

3. RESEARCH METHODOLOGY

3.1. RESEARCH PROCESS

3.2. PRIMARY RESEARCH

3.3. SECONDARY RESEARCH

3.4. MARKET SIZE ESTIMATION

3.5. FORECAST MODEL

3.6. LIST OF ASSUMPTIONS

4. MARKET DYNAMICS

4.1. INTRODUCTION

4.2. DRIVERS

4.2.1. GROWING DEMAND OF ANDROID TV

4.2.2. RAPIDLY GROWING ANALYTICS IN THE TV INDUSTRY

4.2.3. RISING DIGITALIZATION

4.3. RESTRAINTS

4.3.1. LACK OF TECHNICAL EXPERTISE

4.4. OPPORTUNITIES

4.4.1. GROWING CONTENT IN OVER THE TOP INDUSTRY

5. MARKET FACTOR ANALYSIS

5.1. VALUE CHAIN ANALYSIS/SUPPLY CHAIN ANALYSIS

5.2. PORTER’S FIVE FORCES MODEL

5.2.1. BARGAINING POWER OF SUPPLIERS

5.2.2. BARGAINING POWER OF BUYERS

5.2.3. THREAT OF NEW ENTRANTS

5.2.4. THREAT OF SUBSTITUTES

5.2.5. INTENSITY OF RIVALRY

6. GLOBAL TV ANALYTICS MARKET SIZE ESTIMATION & FORECAST, BY COMPONENT

6.1. INTRODUCTION

6.2. SOFTWARE

6.3. SERVICES

7. GLOBAL TV ANALYTICS MARKET SIZE ESTIMATION & FORECAST, BY DEPLOYMENT

7.1. INTRODUCTION

7.2. CLOUD-BASED

7.3. ON-PREMISE

8. GLOBAL TV ANALYTICS MARKET SIZE ESTIMATION & FORECAST, BY APPLICATION

8.1. INTRODUCTION

8.2. COMPETITIVE INTELLIGENCE

8.3. CUSTOMER LIFETIME MANAGEMENT

8.4. CAMPAIGN MANAGEMENT

8.5. CONTENT DEVELOPMENT

8.6. BEHAVIOR ANALYSIS

8.7. CHURN PREVENTION

8.8. AUDIENCE FORECASTING

9. GLOBAL TV ANALYTICS MARKET SIZE ESTIMATION & FORECAST, BY REGION

9.1. INTRODUCTION

9.2. NORTH AMERICA

9.2.1. MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027

9.2.2. MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020–2027

9.2.3. MARKET ESTIMATES & FORECAST, BY DEPLOYMENT, 2020–2027

9.2.4. MARKET ESTIMATES & FORECAST, BY APPLICATION, 2020–2027

9.2.5. US

9.2.5.1. MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020–2027

9.2.5.2. MARKET ESTIMATES & FORECAST, BY DEPLOYMENT, 2020–2027

9.2.5.3. MARKET ESTIMATES & FORECAST, BY APPLICATION, 2020–2027

9.2.6. CANADA

9.2.6.1. MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020–2027

9.2.6.2. MARKET ESTIMATES & FORECAST, BY DEPLOYMENT, 2020–2027

9.2.6.3. MARKET ESTIMATES & FORECAST, BY APPLICATION, 2020–2027

9.2.7. MEXICO

9.2.7.1. MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020–2027

9.2.7.2. MARKET ESTIMATES & FORECAST, BY DEPLOYMENT, 2020–2027

9.2.7.3. MARKET ESTIMATES & FORECAST, BY APPLICATION, 2020–2027

9.3. EUROPE

9.3.1. MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027

9.3.2. MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020–2027

9.3.3. MARKET ESTIMATES & FORECAST, BY DEPLOYMENT, 2020–2027

9.3.4. MARKET ESTIMATES & FORECAST, BY APPLICATION, 2020–2027

9.3.5. GERMANY

9.3.5.1. MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020–2027

9.3.5.2. MARKET ESTIMATES & FORECAST, BY DEPLOYMENT, 2020–2027

9.3.5.3. MARKET ESTIMATES & FORECAST, BY APPLICATION, 2020–2027

9.3.6. UK

9.3.6.1. MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020–2027

9.3.6.2. MARKET ESTIMATES & FORECAST, BY DEPLOYMENT, 2020–2027

9.3.6.3. MARKET ESTIMATES & FORECAST, BY APPLICATION, 2020–2027

9.3.7. FRANCE

9.3.7.1. MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020–2027

9.3.7.2. MARKET ESTIMATES & FORECAST, BY DEPLOYMENT, 2020–2027

9.3.7.3. MARKET ESTIMATES & FORECAST, BY APPLICATION, 2020–2027

9.3.8. GERMANY

9.3.8.1. MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020–2027

9.3.8.2. MARKET ESTIMATES & FORECAST, BY DEPLOYMENT, 2020–2027

9.3.8.3. MARKET ESTIMATES & FORECAST, BY APPLICATION, 2020–2027

9.3.9. REST OF EUROPE

9.3.9.1. MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020–2027

9.3.9.2. MARKET ESTIMATES & FORECAST, BY DEPLOYMENT, 2020–2027

9.3.9.3. MARKET ESTIMATES & FORECAST, BY APPLICATION, 2020–2027

9.4. ASIA PACIFIC

9.4.1. MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027

9.4.2. MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020–2027

9.4.3. MARKET ESTIMATES & FORECAST, BY DEPLOYMENT, 2020–2027

9.4.4. MARKET ESTIMATES & FORECAST, BY APPLICATION, 2020–2027

9.4.5. CHINA

9.4.5.1. MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020–2027

9.4.5.2. MARKET ESTIMATES & FORECAST, BY DEPLOYMENT, 2020–2027

9.4.5.3. MARKET ESTIMATES & FORECAST, BY APPLICATION, 2020–2027

9.4.6. INDIA

9.4.6.1. MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020–2027

9.4.6.2. MARKET ESTIMATES & FORECAST, BY DEPLOYMENT, 2020–2027

9.4.6.3. MARKET ESTIMATES & FORECAST, BY APPLICATION, 2020–2027

9.4.7. JAPAN

9.4.7.1. MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020–2027

9.4.7.2. MARKET ESTIMATES & FORECAST, BY DEPLOYMENT, 2020–2027

9.4.7.3. MARKET ESTIMATES & FORECAST, BY APPLICATION, 2020–2027

9.4.8. REST OF ASIA PACIFIC

9.4.8.1. MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020–2027

9.4.8.2. MARKET ESTIMATES & FORECAST, BY DEPLOYMENT, 2020–2027

9.4.8.3. MARKET ESTIMATES & FORECAST, BY APPLICATION, 2020–2027

9.5. MIDDLE EAST AND AFRICA

9.5.1. MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027

9.5.2. MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020–2027

9.5.3. MARKET ESTIMATES & FORECAST, BY DEPLOYMENT, 2020–2027

9.5.4. MARKET ESTIMATES & FORECAST, BY APPLICATION, 2020–2027

9.6. SOUTH AMERICA

9.6.1. MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027

9.6.2. MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020–2027

9.6.3. MARKET ESTIMATES & FORECAST, BY DEPLOYMENT, 2020–2027

9.6.4. MARKET ESTIMATES & FORECAST, BY APPLICATION, 2020–2027

10. COMPETITIVE LANDSCAPE

10.1. INTRODUCTION

10.2. COMPETITIVE ANALYSIS

10.3. MARKET SHARE ANALYSIS

10.4. MAJOR GROWTH STRATEGY IN THE GLOBAL TV ANALYTICS MARKET

10.5. COMPETITIVE BENCHMARKING

10.6. KEY DEVELOPMENTS & GROWTH STRATEGIES

10.6.1. NEW PRODUCT LAUNCH/SERVICE MODEL

10.6.2. MERGER & ACQUISITION

10.6.3. JOINT VENTURES

11. COMPANY PROFILES

11.1. ADOBE SYSTEMS INC

11.1.1. COMPANY OVERVIEW

11.1.2. FINANCIAL OVERVIEW

11.1.3. PRODUCT OFFERED

11.1.4. KEY DEVELOPMENTS

11.1.5. SWOT ANALYSIS

11.1.6. KEY STRATEGIES

11.2. AMOBEE INC.

11.2.1. COMPANY OVERVIEW

11.2.2. FINANCIAL OVERVIEW

11.2.3. PRODUCT OFFERED

11.2.4. KEY DEVELOPMENTS

11.2.5. SWOT ANALYSIS

11.2.6. KEY STRATEGIES

11.3. ALPHONSO INC.

11.3.1. COMPANY OVERVIEW

11.3.2. FINANCIAL OVERVIEW

11.3.3. PRODUCT OFFERED

11.3.4. KEY DEVELOPMENTS

11.3.5. SWOT ANALYSIS

11.3.6. KEY STRATEGIES

11.4. BRIGHTLINE PARTNERS LLC

11.4.1. COMPANY OVERVIEW

11.4.2. FINANCIAL OVERVIEW

11.4.3. PRODUCT OFFERED

11.4.4. KEY DEVELOPMENTS

11.4.5. SWOT ANALYSIS

11.4.6. KEY STRATEGIES

11.5. BLIX

11.5.1. COMPANY OVERVIEW

11.5.2. FINANCIAL OVERVIEW

11.5.3. PRODUCT OFFERED

11.5.4. KEY DEVELOPMENTS

11.5.5. SWOT ANALYSIS

11.5.6. KEY STRATEGIES

11.6. CONVIVA AB

11.6.1. COMPANY OVERVIEW

11.6.2. FINANCIAL OVERVIEW

11.6.3. PRODUCT OFFERED

11.6.4. KEY DEVELOPMENTS

11.6.5. SWOT ANALYSIS

11.6.6. KEY STRATEGIES

11.7. EDGEWARE AB

11.7.1. COMPANY OVERVIEW

11.7.2. FINANCIAL OVERVIEW

11.7.3. PRODUCT OFFERED

11.7.4. KEY DEVELOPMENTS

11.7.5. SWOT ANALYSIS

11.7.6. KEY STRATEGIES

11.8. ISPOT.TV INC.

11.8.1. COMPANY OVERVIEW

11.8.2. FINANCIAL OVERVIEW

11.8.3. PRODUCT OFFERED

11.8.4. KEY DEVELOPMENTS

11.8.5. SWOT ANALYSIS

11.8.6. KEY STRATEGIES

11.9. REALYTICS

11.9.1. COMPANY OVERVIEW

11.9.2. FINANCIAL OVERVIEW

11.9.3. PRODUCT OFFERED

11.9.4. KEY DEVELOPMENTS

11.9.5. SWOT ANALYSIS

11.9.6. KEY STRATEGIES

11.10. NICEPEOPLEATWORK (NPAW)

11.10.1. COMPANY OVERVIEW

11.10.2. FINANCIAL OVERVIEW

11.10.3. PRODUCT OFFERED

11.10.4. KEY DEVELOPMENTS

11.10.5. SWOT ANALYSIS

11.10.6. KEY STRATEGIES

11.11. SORENSON MEDIA

11.11.1. COMPANY OVERVIEW

11.11.2. FINANCIAL OVERVIEW

11.11.3. PRODUCT OFFERED

11.11.4. KEY DEVELOPMENTS

11.11.5. SWOT ANALYSIS

11.11.6. KEY STRATEGIES

12. APPENDIX

12.1. REFERENCES

12.2. RELATED REPORTS

12.3. LIST OF ABBREVIATION

NOTE:

THIS TABLE OF CONTENT IS TENTATIVE AND SUBJECT TO CHANGE AS THE RESEARCH PROGRESSES.

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