TV Analytics Market Research Report Information By Component (Software, Services), By Deployment (Cloud-Based and On-Premise), By Application (Competitive Intelligence, Customer Lifetime Management, Campaign Management, Content Development, Behavior Analysis, Churn Prevention and Audience Forecasting), By Region (North America, Europe, Asia Pacific, the Middle East & Africa and South America) - Forecast till 2030

TV Analytics Market Overview

Global TV Analytics Market is expected to register a CAGR of 17.80% during the review period, 2022–2030

Global TV Industry has witnessed a huge transformation over the years owing to the growing digitalization and increasing clarity of preferences from TV audiences. The increased digitalization in the TV sector has resulted in the generation of huge amounts of data, thereby increasing the demand for TV analytics solutions. The deployment of solutions ensures a high level of accuracy for audience preferences which further enables TV operators to realize the effective level and reach for advertisements.

Market Segmentation

The Global TV Analytics Market has been segmented based on component, deployment, application, and region.

By Component, the market has been segmented into software and services.

By Deployment, the market has been segmented into cloud-based and on-premise.

Based on the Application, the market is categorized into competitive intelligence, customer lifetime management, campaign management, content development, behavior analysis, churn prevention, and audience forecasting.

The regions included in the study are North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.

Regional Analysis

Geographically, the TV analytics market has been categorized into North America, Europe, Asia-Pacific, Middle East & Africa, and South America.

North America dominated the global TV analytics market in 2018 and is expected to have the largest market share during the forecast period. The growth is majorly attributed to the availability of well-developed TV industry. Also, the high spending capability of the countries in North America supports the growth of TV analytics in this region.

Key Players

Global TV Analytics Market is characterized by the presence of several regional and local providers. Some of the key players in the market are Adobe Systems, Inc., Amobee, Inc., Alphonso, Inc., BrightLine Partners LLC, Blix, Conviva AB, Edgeware AB, iSpot.tv, Inc., Realytics, Sorenson Media, NicePeopleAtWork (NPAW), and Viaccess and Viaccess-Orca.

Key Questions Addressed by the Report

• What was the historic market size (2018)?


• What will be the growth rate by 2025?


• Who are the key players in this market?


• What are the strategies adopted by key players?