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    Travel Tourism Market

    ID: MRFR/CR/10906-HCR
    128 Pages
    Pradeep Nandi
    September 2025

    Travel and Tourism Market Research Report Information By Type (Leisure, Educational, Business, Sports, Medical Tourism, and Others (Event Travel, Volunteer Travel, etc.)), By Application (Domestic, and International), By Traveler Type (Solo Traveler, Couple Traveler, and Group Traveler), By Travel Days (Less than 7 Days, 8- 15 Days, 16-30 Days, and More than 30 Days), By Travel Mode (Travel Packages, and Self-catered), By Booking (Online, and Offline), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecas...

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    Travel and Tourism Market Research Report – Forecast till 2032 Infographic
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    Travel Tourism Market Summary

    The global travel and tourism market is projected to grow significantly from 657.5 USD billion in 2024 to 1204.9 USD billion by 2035.

    Key Market Trends & Highlights

    Travel and Tourism Key Trends and Highlights

    • The market is expected to expand at a compound annual growth rate of 5.66 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 1204.9 USD billion, indicating robust growth potential.
    • In 2024, the market is valued at 657.5 USD billion, reflecting a strong foundation for future expansion.
    • Growing adoption of digital technologies due to increased consumer demand for convenience is a major market driver.

    Market Size & Forecast

    2024 Market Size 657.5 (USD Billion)
    2035 Market Size 1204.9 (USD Billion)
    CAGR (2025-2035) 5.66%

    Major Players

    United Airlines, Emirates, Southwest Airlines, Uber, Mariott, Hyatt, Hilton, Carnival Cruise Line, Royal Caribbean, Central Japan Railway, East Japan Railway, Norfolk Southern

    Travel Tourism Market Trends

      • Increase in available income is driving the market growth

    The market CAGR for travel and tourism is being driven by the Increase in Available Income. The terms "travel" and "tourism" describe how people go from one location to another for a variety of purposes, including recreation, education, business, and sports. It may be short-distance, long-distance, domestic, or international. Due to increased disposable money, political assistance, the development of infrastructure, and technological integration to ease commutes, the tourist industry is experiencing tremendous growth potential all around the world.

    Additionally, Growing opportunities in the travel and tourist industry are being presented by the digital transformation and internet penetration trends. Online tools make it easy to book hotels, flights, and other travel-related accommodations. People prefer to spend more on leisure activities like travel when their disposable income rises, which gives them a feeling of economic stability. There is an increase in demand for travel and tourism since families are more inclined to arrange vacations. A country's revenue is increasingly being driven by the tourism industry.

    Governments are extensively marketing and investing in the industry as a result, which is resulting in upgrades to public transit, tourist attractions, and lodging facilities.

    Major governments are emphasizing the promotion and improvement of tourism traffic. The Ministry of Tourism in India offers financial incentives to foreign tour operators that have been authorized by the government under the CSSS Scheme of "Incentive to Tour Operators for Enhancing Tourist Arrivals to India." The market for travel and tourism is growing as a result of these promotional operations. The tourism business has emerged as one of the main sectors in many countries due to the accessibility of distant yet stunning tourist locations and the rise in popularity of vacation destinations through internet platforms.

    For instance, International arrivals to the United States increased from 19.2 million in 2020 to 22.1 million in 2021, according to the U.S. Department of Commerce. Additionally, the U.S. government is concentrating on luring nearly 90 million foreign visitors, who are predicted to spend $279 billion yearly by 2027. Thus, result in driving the Travel and Tourism market revenue.

    The Global Travel and Tourism Market is poised for robust growth, driven by an increasing demand for diverse travel experiences and a shift towards sustainable tourism practices.

    United Nations World Tourism Organization (UNWTO)

    Travel Tourism Market Drivers

    Market Growth Projections

    Rising Disposable Incomes

    The Global Travel and Tourism Market Industry is experiencing growth driven by rising disposable incomes across various regions. As individuals have more financial freedom, they are likely to allocate a portion of their income towards travel experiences. For instance, in emerging economies, the middle class is expanding, leading to increased domestic and international travel. This trend is projected to contribute to the market's growth, with the industry expected to reach 657.5 USD Billion in 2024. The correlation between income levels and travel spending suggests that as economic conditions improve, travel demand will likely rise, further stimulating the Global Travel and Tourism Market Industry.

    Technological Advancements

    Technological advancements play a pivotal role in shaping the Global Travel and Tourism Market Industry. Innovations such as mobile booking applications, virtual reality experiences, and artificial intelligence-driven customer service enhance the travel experience for consumers. For example, the integration of AI in travel planning allows for personalized itineraries, improving customer satisfaction. Moreover, the rise of contactless payment systems has streamlined transactions, making travel more convenient. As technology continues to evolve, it is anticipated that the Global Travel and Tourism Market Industry will benefit from increased efficiency and enhanced customer engagement, contributing to its projected growth to 1204.9 USD Billion by 2035.

    Increased Global Connectivity

    Increased global connectivity is a significant driver of the Global Travel and Tourism Market Industry. The expansion of international flight routes and the growth of low-cost airlines have made travel more accessible than ever. This connectivity facilitates not only leisure travel but also business travel, as companies seek to expand their global reach. For instance, the rise of budget airlines has opened up new markets, allowing travelers to explore previously inaccessible destinations. As global connectivity continues to improve, it is expected that the Global Travel and Tourism Market Industry will experience sustained growth, contributing to its anticipated value of 657.5 USD Billion in 2024.

    Sustainable Tourism Practices

    Sustainable tourism practices are increasingly influencing the Global Travel and Tourism Market Industry. As awareness of environmental issues grows, travelers are seeking eco-friendly options that minimize their carbon footprint. Destinations that promote sustainable practices, such as conservation efforts and local community engagement, are becoming more appealing. This shift towards sustainability is not only beneficial for the environment but also enhances the reputation of destinations, attracting a conscientious traveler demographic. The Global Travel and Tourism Market Industry is likely to see a rise in demand for sustainable travel options, which could lead to a compound annual growth rate of 5.66% from 2025 to 2035.

    Cultural Exchange and Experience-Seeking

    Cultural exchange and experience-seeking are vital components driving the Global Travel and Tourism Market Industry. Travelers today are increasingly interested in immersive experiences that allow them to engage with local cultures. This trend is evident in the rise of culinary tourism, where individuals seek authentic food experiences, and adventure tourism, which offers unique activities. Destinations that promote cultural exchange are likely to attract more visitors, enhancing their economic impact. As this trend continues, the Global Travel and Tourism Market Industry is expected to grow, potentially reaching 1204.9 USD Billion by 2035.

    Market Segment Insights

    Travel and Tourism Type Insights

    The Travel and Tourism market segmentation, based on type includes Leisure, Educational, Business, Sports, Medical Tourism, and Others (Event Travel, Volunteer Travel, etc.). The business segment dominated the market. The majority of companies provide their staff with travel options, which helps the market, thrive.

    Travel and Tourism Application Insights

    The Travel and Tourism market segmentation, based on Application, includes Domestic, and International. The international category generated the most income. Due to factors like increased ization, easier access to travel, and growing interest in learning about other cultures and countries, this market is expanding quickly.

    Travel and Tourism Traveler Type Insights                                      

    The Travel and Tourism market segmentation, based on Traveler Type includes Solo Traveler, Couple Traveler, and Group Traveler. The couple traveler segment dominated the market. Over the past century, there has been an upsurge in pair holidays due to easier access to international travel and the creation of package vacations tailored to couples.

    Travel and Tourism Travel Days Insights

    The Travel and Tourism market segmentation, based on Travel Days, includes Less than 7 Days, 8-15 Days, 16-30 Days, and More than 30 Days. The less than 7 days category generated the most income. Usually, the trip lasts seven days. People can't extend their travel days to more than 7, due to their obligations in the workplace, which fuels the segment's expansion.

    Travel and Tourism Travel Mode Insights

    The Travel and Tourism market segmentation, based on Travel Mode includes Travel Packages, and Self-catered. The self-catered segment dominated the market. Travelers have the freedom and liberty to plan their own schedules, prepare their own meals, and stay in self-catered accommodations. People who desire a more individualized and affordable vacation experience are drawn to this category.

    Travel and Tourism Booking Insights

    The Travel and Tourism market segmentation, based on Booking, includes Online, and Offline. The online category generated the most income. Travelers are becoming more popular with online booking platforms, mobile apps, and travel websites. Through trade, social media, business, and culture, rapid ization has increased our connection to one another.

    Figure1: Travel and Tourism Market, by Booking, 2022&2032 (USD Billion)

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Get more detailed insights about Travel and Tourism Market Research Report – Forecast till 2032

    Regional Insights

    By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American Travel and Tourism market area will dominate this market, due to the significant efforts made by private tourism firms to provide travelers with a better experience. It is expected that rising political backing for the expansion of the tourism sector will spur market expansion. Rapid technological advancements are also anticipated to fuel market expansion.

    Further, the major countries studied in the market report are The US, German, France, the UK, Canada, Italy, Spain, India, Australia, South Korea, China, Japan, and Brazil.

    Figure2: TRAVEL AND TOURISM MARKET SHARE BY REGION 2022 (USD Billion)

    TRAVEL AND TOURISM MARKET SHARE BY REGION 2022

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Europe Travel and Tourism market represents the second-largest market share as a result of the government's efforts to advance the tourist industry. Further, the German Travel and Tourism market held a dominant market share, and the UK Travel and Tourism market was the European region's fastest-growing market.

    The Asia-Pacific Travel and Tourism Market is anticipated to see the fastest CAGR between 2023 and 2032. This is because of how quickly the tourism business is growing throughout numerous Asian countries. Moreover, China’s Travel and Tourism market held a dominant market share, and the Indian Travel and Tourism market was the Asia-Pacific region's fastest-growing market.

    Key Players and Competitive Insights

    Leading market players are putting a lot of money on R&D to broaden their product ranges, which will aid in the continued growth of the tourism and travel sector. Additionally, market participants are engaging in a range of strategic initiatives to increase their worldwide reach, with important market developments such as the introduction of new products, contracts, mergers and acquisitions, increased investments, and cooperation with other businesses. To grow and endure in an increasingly competitive and challenging market environment, Travel and Tourism industry must provide reasonably priced goods.

    One of the main business strategies employed by manufacturers is to produce locally to reduce operational expenses in the Travel and Tourism industry to develop market sector and provide benefits to customers. In recent years, the Travel and Tourism industry has provided some of the tourism industry's most significant benefits. Major players in the Travel and Tourism market, including United Airlines, Emirates, Southwest Airlines, Uber, Mariott, Hyatt, Hilton, Carnival Cruise Line, Royal Caribbean, Central Japan Railway, East Japan Railway, Norfolk Southern and others, invest in operations for research and development in an effort to improve market demand.

    United Airlines, Inc. is based in Chicago, Illinois, at the Willis Tower. Across the United States and on all six inhabited continents, United operates a sizable domestic and international route network. After combining with Continental Airlines in 2010, it grew to be the third-largest airline in the world when measured by fleet size and the number of routes. Chicago-O'Hare is United's largest hub in terms of the number of departures and passengers it carries out of its eight hubs.

    In June 2021, United said that it has reached an agreement with Boom Supersonic to buy at least 15 of its Overture supersonic aircraft, with a possible maximum order of 50. All sustainable fuels will be used to power these aircraft.

    The Emirates Group, which is held by the Dubai government's Investment Corporation of Dubai, is the parent company of the airline, which has its headquarters in Garhoud, Dubai. With nearly 3,600 weekly flights from its hub at Terminal 3 of the Dubai International Airport, it was also the biggest airline in the Middle East as of 2019. Through its fleet of almost 300 aircraft, it offers service to more than 150 cities in 80 countries on all continents (excluding Antarctica). Emirates SkyCargo handles all cargo-related activities. By scheduled income passenger-kilometers flown, Emirates is the fourth-largest airline in the world.

    In terms of freight tonne-kilometers flown, it is also the second-largest. In 2022, Emirates debuted two commercials with a "flight attendant" perched on the Burj Khalifa's pinnacle. The first advertisement discussed the UAE's inclusion on the UK's Amber List following the implementation of COVID-19 travel restrictions.

    Key Companies in the Travel Tourism Market market include

    Industry Developments

    August 2023: Two brand-new Tanzania and Italy National Geographic Family Journeys have been added by G Adventures. Throughout the eight-day Tanzania Family Journey, families are anticipated to go on Serengeti game drives and visit a community tourism initiative.

    July 2023: TUI Group launched a ChatGPT-powered chatbot on its U.K. app. This was the first of what is anticipated to be a series of rollouts that combine generative AI into the company's technology.

    February 2023: Adris announced intentions to invest US$ 511 million in its tourist business Maistra through 2025 in an effort to expand its luxury category.

    Future Outlook

    Travel Tourism Market Future Outlook

    The Global Travel and Tourism Market is projected to grow at a 5.66% CAGR from 2024 to 2035, driven by technological advancements, sustainable practices, and evolving consumer preferences.

    New opportunities lie in:

    • Invest in AI-driven personalized travel planning solutions to enhance customer experiences.
    • Develop eco-friendly tourism packages targeting environmentally conscious travelers.
    • Leverage virtual reality for immersive travel marketing and pre-experience engagement.

    By 2035, the market is expected to exhibit robust growth, reflecting evolving consumer demands and innovative service offerings.

    Market Segmentation

    Travel and Tourism Type Outlook

    • Leisure
    • Educational
    • Business
    • Sports
    • Medical Tourism
    • Others (Event Travel, Volunteer Travel, etc.)

    Travel and Tourism Booking Outlook

    • Online
    • Offline

    Travel and Tourism Regional Outlook

    • US
    • Canada

    Travel and Tourism Application Outlook

    • Domestic
    • International

    Travel and Tourism Travel Days Outlook

    • Less than 7 Days
    • 8- 15 Days
    • 16-30 Days
    • More than 30 Days

    Travel and Tourism Travel Mode Outlook

    • Travel Packages
    • Self-catered

    Travel and Tourism Traveler Type Outlook

    • Solo Traveler
    • Couple Traveler
    • Group Traveler

    Report Scope

    Report Attribute/Metric Details
    Market Size2022 USD 612.5 Billion
    Market Size 2023 USD 648.03 Billion
    Market Size2032 USD 1017.37 Billion
    Compound Annual Growth Rate (CAGR) 5.80% (2024 -2032)
    Base Year 2023
    Market Forecast Period 2024 -2032
    Historical Data 2018- 2022
    Market Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Type, Application, Traveler Type, Travel Days, Travel Mode, Booking, and Region
    Geographies Covered North America, Europe, AsiaPacific, and the Rest of the World
    Countries Covered The US, German, France, UK, Canada, Italy, Spain, India, Australia, South Korea, China, Japan, and Brazil
    Key Companies Profiled  United Airlines, Emirates, Southwest Airlines, Uber, Mariott, Hyatt, Hilton, Carnival Cruise Line, Royal Caribbean, Central Japan Railway, East Japan Railway, Norfolk Southern and others
    Key Market Opportunities ·         Government spending on travel and tourism has increased.
    Key Market Dynamics ·         Numerous tourist attractions, hotels, and other hospitality and leisure facilities are promoted on social media platforms and internet websites.

    Market Highlights

    Author
    Pradeep Nandi
    Senior Research Analyst

    I have a bachelor's degree in mechanical engineering and an MBA. I have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. A firm believer in lifelong learning and sharing of knowledge. Having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. Introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest. 

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    FAQs

    What is the size of the travel and tourism market?

    In 2022, the size of the travel and tourism market was estimated to be USD 612.5 billion.

    What is the market for travel and tourism growing at?

    During the forecast period, 2023-2032, With a CAGR of 5.80%, the market is expected to grow.

    Which region accounted for the biggest proportion of the travel and tourism industry?

    The largest market share worldwide was held by North America.

    Who are the major participants in the tourism and travel industry?

    United Airlines, Uber, Mariott, Hyatt, Hilton, Southwest Airlines, Carnival Cruise Line, Emirates, and Royal Caribbean are the major players in the market.

    What segment dominated the travel and tourism market?

    In 2022, the Business category commanded the market.

    Which application accounted for the most share of the travel and tourism market?

    The International market has the largest share globally.

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