Research Methodology on Toys Market
Global Toys Market Report is a general survey that is conducted by Market Research Future (MRF). The primary objective of the survey is to garner a nationwide overview of the global toy market and the opportunities therein. The research is conducted over a period of twelve weeks, commencing in late March 2022, and ending in late June 2022.
The survey used a qualitative and quantitative approach to achieve its objectives. An array of research methods is utilized to acquire the data needed, including intensive primary research and secondary research which gathered data through interviews, surveys, company websites and reports, industry documents, and other sources.
A mixed-methodology approach is used to capture the entire scope of the toy industry. A mixed methodology includes both primary research and secondary research. It is composed of a combination of existing data sources, syndicated data, and quantitative approaches such as observation, interviews, surveys, and focus groups.
The data is collated and analyzed using both qualitative and quantitative methods. The quantitative methods include the application of descriptive and inferential statistics using SPSS. The qualitative methods include analysis of existing documents as well as primary sources that included interviews and focus groups.
A mix of qualitative and quantitative data is used to develop a comprehensive understanding of the global toy market. Descriptive statistics are utilized in order to analyze quantitative data gathered from primary and secondary sources. The qualitative data is used to provide insights and topics to the researchers.
Study Design
The market research is conducted through a combination of both qualitative and quantitative methods. The study covers incorporating primary and secondary sources to gather data.
Qualitative research involves intensive primary research, interviews, surveys, and focus group discussions. Qualitative research collects detailed information on perceived meanings and impressions to break down non-factual information and interviews and focus group discussions are conducted with industry professionals related to the global toys market to get a better understanding of the industry.
Quantitative research involves the utilization of secondary sources such as the Internet, company databases, and industry statistical databases, including industry journals and articles. Secondary sources include publications from toy companies, industry websites, and other relevant sources of information.
Sampling Methodology
To effectively capture the full spectrum of the global toy market, a mix of both quantitative and qualitative research is used. For the quantitative research, a structured random sample of the global toy market is utilized. The sampling frame is chosen in order to best represent the global toy market.
For the qualitative research, a stratified sample is taken from a population of industry professionals, including toy manufacturers, distributors, retailers and speciality stores. Individuals from a variety of companies from the US, England, China, and other countries are chosen to provide insight into the global toy market.
Data Collection
The primary data for the survey is collected through structured interviews and focus group discussions with stakeholders in the global toy market. Secondary data is collected from sources such as market reports, industry websites, and government documents.
Interviews and focus groups are conducted with a structured questionnaire designed to accurately and comprehensively gauge the opinions of participants. Companies from both the manufacturing and retail sectors are contacted as part of the survey. In addition, several industry experts are interviewed to provide valuable input on the current state of play within the global toy market.
Data Analysis
The collected data is analyzed using both qualitative and quantitative methods. Descriptive statistics are used to gauge the current state of the toy industry in terms of production, consumption, sales, and profits. Quantitative methods are also used to analyze the data and identify key trends and insights.
In addition to the descriptive statistics, qualitative data is also analyzed to assess the opinions and experiences of participants in the market. The qualitative data is analyzed using thematic analysis, in which common themes were identified, including opinions on the impact of the COVID-19 pandemic on the market. These themes were then elaborated on in the survey report.
Data is also analyzed using primary data that was gathered from interviews and focus groups, as well as from secondary sources such as market reports, industry journals and articles, and other relevant sources of information. The primary and secondary data are combined using both quantitative and qualitative methods to provide a holistic understanding of the sector.
Conclusion
The survey is conducted over a period of 12 weeks, commencing in late March 2022 and ending in late June 2022. During this time, a mix of both qualitative and quantitative research methods is used to capture the full scope of the global toy market. Descriptive and inferential statistics are used to analyze quantitative data while thematic analysis was used to analyze qualitative data. The research is conducted with stakeholders from top manufacturers to retailers and speciality stores in order to gain a comprehensive view of the market. The collected data is used to identify key trends and insights, as well as to offer detailed information regarding the industry.
Table of Contents
1 Executive Summary
2 Scope of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research Objectives
2.2.2 Assumptions & Limitations
2.3 Market Structure
3 Market Research Methodology
3.1 Research Process
3.2 Secondary Research
3.3 Primary Research
3.4 Forecast Model
4 Market Landscape
4.1 Supply Chain Analysis
4.1.1 Raw Material Suppliers
4.1.2 Manufacturers/Producers
4.1.3 Distributors/Retailers/Wholesalers/E-Commerce
4.1.4 End Users
4.2 Porter’s Five Forces Analysis
4.2.1 Threat of New Entrants
4.2.2 Bargaining Power of Buyers
4.2.3 Bargaining Power of Suppliers
4.2.4 Threat of Substitutes
4.2.5 Rivalry
5 Market Dynamics of the Global Toys Market
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Challenges
6. Global Toys Market, by Type
6.1 Introduction
6.2 Preschool Toys
6.2.1 Market Estimates & Forecast, 2022-2030
6.2.2 Market Estimates & Forecast, by Region, 2022-2030
6.3 Soft Toys & Dolls
6.3.1 Market Estimates & Forecast, 2022-2030
6.3.2 Market Estimates & Forecast, by Region, 2022-2030
6.4 Action Toys
6.4.1 Market Estimates & Forecast, 2022-2030
6.4.2 Market Estimates & Forecast, by Region, 2022-2030
6.5 Arts & Crafts Toys
6.5.1 Market Estimates & Forecast, 2022-2030
6.5.2 Market Estimates & Forecast, by Region, 2022-2030
6.6 Construction Toys
6.6.1 Market Estimates & Forecast, 2022-2030
6.6.2 Market Estimates & Forecast, by Region, 2022-2030
6.7 Vehicles
6.7.1 Market Estimates & Forecast, 2022-2030
6.7.2 Market Estimates & Forecast, by Region, 2022-2030
6.8 Others
6.8.1 Market Estimates & Forecast, 2022-2030
6.8.2 Market Estimates & Forecast, by Region, 2022-2030
7. Global Toys Market, by Distribution Channel
7.1 Introduction
7.2 Store-Based
7.2.1 Market Estimates & Forecast, 2022-2030
7.2.2 Market Estimates & Forecast, by Region, 2022-2030
7.2.3 Hypermarkets & Supermarkets
7.2.3.1 Market Estimates & Forecast, 2022-2030
7.2.3.2 Market Estimates & Forecast, by Region, 2022-2030
7.2.4 Specialty Stores
7.2.4.1 Market Estimates & Forecast, 2022-2030
7.2.4.2 Market Estimates & Forecast, by Region, 2022-2030
7.2.5 Others
7.2.5.1 Market Estimates & Forecast, 2022-2030
7.2.5.2 Market Estimates & Forecast, by Region, 2022-2030
7.3 Non-Store-Based
7.3.1 Market Estimates & Forecast, 2022-2030
7.3.2 Market Estimates & Forecast, by Region, 2022-2030
8. Global Toys Market, by Region
8.1 Introduction
8.2 North America
8.2.1 Market Estimates & Forecast, 2022-2030
8.2.2 Market Estimates & Forecast, by Product Type, 2022-2030
8.2.3 Market Estimates & Forecast, by Distribution Channel, 2022-2030
8.2.4 US
8.2.4.1 Market Estimates & Forecast, 2022-2030
8.2.4.2 Market Estimates & Forecast, by Product Type, 2022-2030
8.2.4.3 Market Estimates & Forecast, by Distribution Channel, 2022-2030
8.2.5 Canada
8.2.5.1 Market Estimates & Forecast, 2022-2030
8.2.5.2 Market Estimates & Forecast, by Product Type, 2022-2030
8.2.5.3 Market Estimates & Forecast, by Distribution Channel, 2022-2030
8.2.6 Mexico
8.2.6.1 Market Estimates & Forecast, 2022-2030
8.2.6.2 Market Estimates & Forecast, by Product Type, 2022-2030
8.2.6.3 Market Estimates & Forecast, by Distribution Channel, 2022-2030
8.3 Europe
8.3.1 Market Estimates & Forecast, 2022-2030
8.3.2 Market Estimates & Forecast, by Product Type, 2022-2030
8.3.3 Market Estimates & Forecast, by Distribution Channel, 2022-2030
8.3.4 Germany
8.3.4.1 Market Estimates & Forecast, 2022-2030
8.3.4.2 Market Estimates & Forecast, by Product Type, 2022-2030
8.2.4.3 Market Estimates & Forecast, by Distribution Channel, 2022-2030
8.3.5 France
8.3.5.1 Market Estimates & Forecast, 2022-2030
8.3.5.2 Market Estimates & Forecast, by Product Type, 2022-2030
8.3.5.3 Market Estimates & Forecast, by Distribution Channel, 2022-2030
8.3.6 Italy
8.3.6.1 Market Estimates & Forecast, 2022-2030
8.3.6.2 Market Estimates & Forecast, by Product Type, 2022-2030
8.3.6.3 Market Estimates & Forecast, by Distribution Channel, 2022-2030
8.3.7 Spain
8.3.7.1 Market Estimates & Forecast, 2022-2030
8.3.7.2 Market Estimates & Forecast, by Product Type, 2022-2030
8.3.7.3 Market Estimates & Forecast, by Distribution Channel, 2022-2030
8.3.8 UK
8.3.8.1 Market Estimates & Forecast, 2022-2030
8.3.8.2 Market Estimates & Forecast, by Product Type, 2022-2030
8.3.8.3 Market Estimates & Forecast, by Distribution Channel, 2022-2030
8.3.9 Rest of Europe
8.3.9.1 Market Estimates & Forecast, 2022-2030
8.3.9.2 Market Estimates & Forecast, by Product Type, 2022-2030
8.3.9.3 Market Estimates & Forecast, by Distribution Channel, 2022-2030
8.4 Asia-Pacific
8.4.1 Market Estimates & Forecast, 2022-2030
8.4.2 Market Estimates & Forecast, by Product Type, 2022-2030
8.4.3 Market Estimates & Forecast, by Distribution Channel, 2022-2030
8.4.4 China
8.4.4.1 Market Estimates & Forecast, 2022-2030
8.4.4.2 Market Estimates & Forecast, by Product Type, 2022-2030
8.4.4.3 Market Estimates & Forecast, by Distribution Channel, 2022-2030
8.4.5 India
8.4.5.1 Market Estimates & Forecast, 2022-2030
8.4.5.2 Market Estimates & Forecast, by Product Type, 2022-2030
8.4.5.3 Market Estimates & Forecast, by Distribution Channel, 2022-2030
8.4.6 Japan
8.4.6.1 Market Estimates & Forecast, 2022-2030
8.4.6.2 Market Estimates & Forecast, by Product Type, 2022-2030
8.4.6.3 Market Estimates & Forecast, by Distribution Channel, 2022-2030
8.4.7 Australia & New Zealand
8.4.7.1 Market Estimates & Forecast, 2022-2030
8.4.7.2 Market Estimates & Forecast, by Product Type, 2022-2030
8.4.7.3 Market Estimates & Forecast, by Distribution Channel, 2022-2030
8.4.8 Rest of Asia-Pacific
8.4.8.1 Market Estimates & Forecast, 2022-2030
8.4.8.2 Market Estimates & Forecast, by Product Type, 2022-2030
8.4.8.3 Market Estimates & Forecast, by Distribution Channel, 2022-2030
8.5 Rest of the World (RoW)
8.5.1 Market Estimates & Forecast, 2022-2030
8.5.2 Market Estimates & Forecast, by Product Type, 2022-2030
8.5.3 Market Estimates & Forecast, by Distribution Channel, 2022-2030
8.5.4 South America
8.5.4.1 Market Estimates & Forecast, 2022-2030
8.5.4.2 Market Estimates & Forecast, by Product Type, 2022-2030
8.5.4.3 Market Estimates & Forecast, by Distribution Channel, 2022-2030
8.5.5 Middle East
8.5.5.1 Market Estimates & Forecast, 2022-2030
8.5.5.2 Market Estimates & Forecast, by Product Type, 2022-2030
8.5.5.3 Market Estimates & Forecast, by Distribution Channel, 2022-2030
8.5.6 Africa
8.5.6.1 Market Estimates & Forecast, 2022-2030
8.5.6.2 Market Estimates & Forecast, by Product Type, 2022-2030
8.5.6.3 Market Estimates & Forecast, by Distribution Channel, 2022-2030
9. Company Landscape
9.1 Introduction
9.2 Market Strategy
9.3 Key Development Analysis
(Expansions/Mergers and Acquisitions/Joint Ventures/New Product Development/Agreements/Investments)
10. Company Profiles
10.1 The LEGO Group
10.1.1 Company Overview
10.1.2 Financial Updates
10.1.3 Product/Business Segment Overview
10.1.4 Strategy
10.1.5 Key Developments
10.1.6 SWOT Analysis
10.2 Mattel, Inc.
10.2.1 Company Overview
10.2.2 Financial Updates
10.2.3 Product/Business Segment Overview
10.2.4 Strategy
10.2.5 Key Developments
10.2.6 SWOT Analysis
10.3 Hasbro, Inc.
10.3.1 Company Overview
10.3.2 Financial Updates
10.3.3 Product/Business Segment Overview
10.3.4 Strategy
10.3.5 Key Developments
10.3.6 SWOT Analysis
10.4 Playmates Toys Limited
10.4.1 Company Overview
10.4.2 Financial Updates
10.4.3 Product/Business Segment Overview
10.4.4 Strategy
10.4.5 Key Developments
10.4.6 SWOT Analysis
10.5 Tomy Company, Ltd
10.5.1 Company Overview
10.5.2 Financial Updates
10.5.3 Product/Business Segment Overview
10.5.4 Strategy
10.5.5 Key Developments
10.5.6 SWOT Analysis
10.6 Kenner Products
10.6.1 Company Overview
10.6.2 Financial Updates
10.6.3 Product/Business Segment Overview
10.6.4 Strategy
10.6.5 Key Developments
10.6.6 SWOT Analysis
10.7 Spin Master Ltd
10.7.1 Company Overview
10.7.2 Financial Updates
10.7.3 Product/Business Segment Overview
10.7.4 Strategy
10.7.5 Key Developments
10.7.6 SWOT Analysis
10.8 Jazwares, LLC
10.8.1 Company Overview
10.8.2 Financial Updates
10.8.3 Product/Business Segment Overview
10.8.4 Strategy
10.8.5 Key Developments
10.8.6 SWOT Analysis
10.9 VTech
10.9.1 Company Overview
10.9.2 Financial Updates
10.9.3 Product/Business Segment Overview
10.9.4 Strategy
10.9.5 Key Developments
10.9.6 SWOT Analysis
10.10 Funko Inc.
10.10.1 Company Overview
10.10.2 Financial Updates
10.10.3 Product/Business Segment Overview
10.10.4 Strategy
10.10.5 Key Developments
10.10.6 SWOT Analysis
10.11 NECA
10.11.1 Company Overview
10.11.2 Financial Updates
10.11.3 Product/Business Segment Overview
10.11.4 Strategy
10.11.5 Key Developments
10.11.6 SWOT Analysis
10.12 Tru Kids Brands
10.12.1 Company Overview
10.12.2 Financial Updates
10.12.3 Product/Business Segment Overview
10.12.4 Strategy
10.12.5 Key Developments
10.12.6 SWOT Analysis
10.13 MGA Entertainment Inc.
10.13.1 Company Overview
10.13.2 Financial Updates
10.13.3 Product/Business Segment Overview
10.13.4 Strategy
10.13.5 Key Developments
10.13.6 SWOT Analysis
10.14 Basic Fun, Inc.
10.14.1 Company Overview
10.14.2 Financial Updates
10.14.3 Product/Business Segment Overview
10.14.4 Strategy
10.14.5 Key Developments
10.14.6 SWOT Analysis
10.15 WowWee Group Limited
10.15.1 Company Overview
10.15.2 Financial Updates
10.15.3 Product/Business Segment Overview
10.15.4 Strategy
10.15.5 Key Developments
10.15.6 SWOT Analysis
11. Conclusion
LIST OF TABLES
TABLE 1 Global Toys Market, by Region, 2022-2030 (USD Million)
TABLE 2 Global Toys Market, by Type, 2022-2030 (USD Million)
TABLE 3 Global Toys Market, by Distribution Channel, 2022-2030 (USD Million)
TABLE 4 North America: Toys Market, by Country, 2022-2030 (USD Million)
TABLE 5 North America: Toys Market, by Type, 2022-2030 (USD Million)
TABLE 6 North America: Toys Market, by Distribution Channel, 2022-2030 (USD Million)
TABLE 7 US: Toys Market, by Type, 2022-2030 (USD Million)
TABLE 8 US: Toys Market, by Distribution Channel, 2022-2030 (USD Million)
TABLE 9 Canada: Toys Market, by Type, 2022-2030 (USD Million)
TABLE 10 Canada: Toys Market, by Distribution Channel, 2022-2030 (USD Million)
TABLE 11 Mexico: Toys Market, by Type, 2022-2030 (USD Million)
TABLE 12 Mexico: Toys Market, by Distribution Channel, 2022-2030 (USD Million)
TABLE 13 Europe: Toys Market, by Country, 2022-2030 (USD Million)
TABLE 14 Europe: Toys Market, by Type, 2022-2030 (USD Million)
TABLE 15 Europe: Toys Market, by Distribution Channel, 2022-2030 (USD Million)
TABLE 16 Germany: Toys Market, by Type, 2022-2030 (USD Million)
TABLE 17 Germany: Toys Market, by Distribution Channel, 2022-2030 (USD Million)
TABLE 18 France: Toys Market, by Type, 2022-2030 (USD Million)
TABLE 19 France: Toys Market, by Distribution Channel, 2022-2030 (USD Million)
TABLE 20 Italy: Toys Market, by Type, 2022-2030 (USD Million)
TABLE 21 Italy: Toys Market, by Distribution Channel, 2022-2030 (USD Million)
TABLE 22 Spain: Toys Market, by Type, 2022-2030 (USD Million)
TABLE 23 Spain: Toys Market, by Distribution Channel, 2022-2030 (USD Million)
TABLE 24 UK: Toys Market, by Type, 2022-2030 (USD Million)
TABLE 25 UK: Toys Market, by Distribution Channel, 2022-2030 (USD Million)
TABLE 26 Rest of Europe: Toys Market, by Type, 2022-2030 (USD Million)
TABLE 27 Rest of Europe: Toys Market, by Distribution Channel, 2022-2030 (USD Million)
TABLE 28 Asia-Pacific: Toys Market, by Country, 2022-2030 (USD Million)
TABLE 29 Asia-Pacific: Toys Market, by Type, 2022-2030 (USD Million)
TABLE 30 Asia-Pacific: Toys Market, by Distribution Channel, 2022-2030 (USD Million)
TABLE 31 China: Toys Market, by Type, 2022-2030 (USD Million)
TABLE 32 China: Toys Market, by Distribution Channel, 2022-2030 (USD Million)
TABLE 33 India: Toys Market, by Type, 2022-2030 (USD Million)
TABLE 34 India: Toys Market, by Distribution Channel, 2022-2030 (USD Million)
TABLE 35 Japan: Toys Market, by Type, 2022-2030 (USD Million)
TABLE 36 Japan: Toys Market, by Distribution Channel, 2022-2030 (USD Million)
TABLE 37 Australia & New Zealand: Toys Market, by Type, 2022-2030 (USD Million)
TABLE 38 Australia & New Zealand: Toys Market, by Distribution Channel, 2022-2030 (USD Million)
TABLE 39 Rest of Asia-Pacific: Toys Market, by Type, 2022-2030 (USD Million)
TABLE 40 Rest of Asia-Pacific: Toys Market, by Distribution Channel, 2022-2030 (USD Million)
TABLE 41 Rest of the World (RoW): Toys Market, by Country, 2022-2030 (USD Million)
TABLE 42 Rest of the World (RoW): Toys Market, by Type, 2022-2030 (USD Million)
TABLE 43 Rest of the World (RoW): Toys Market, by Distribution Channel, 2022-2030 (USD Million)
TABLE 44 South America: Toys Market, by Type, 2022-2030 (USD Million)
TABLE 45 South America: Toys Market, by Distribution Channel, 2022-2030 (USD Million)
TABLE 46 Middle East: Toys Market, by Type, 2022-2030 (USD Million)
TABLE 47 Middle East: Toys Market, by Distribution Channel, 2022-2030 (USD Million)
TABLE 48 Africa: Toys Market, by Type, 2022-2030 (USD Million)
TABLE 49 Africa: Toys Market, by Distribution Channel, 2022-2030 (USD Million)
LIST OF FIGURES
FIGURE 1 Global Toys Market Segmentation
FIGURE 2 Forecast Research Methodology
FIGURE 3 Five Forces Analysis of the Global Toys Market
FIGURE 4 Value Chain of the Global Toys Market
FIGURE 5 Share of the Global Toys Market in 2022, by Country (%)
FIGURE 6 Global Toys Market, by Region, 2022-2030
FIGURE 7 Global Toys Market Size, by Type, 2022
FIGURE 8 Share of the Global Toys Market, by Type, 2022-2030 (%)
FIGURE 9 Global Toys Market Size, by Distribution Channel, 2022
FIGURE 10 Share of the Global Toys Market, by Distribution Channel, 2022-2030 (%)
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