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Tourist Bus Market Analysis

ID: MRFR//14611-HCR | 128 Pages | Author: Sejal Akre| November 2024

The global tourist bus market is set to reach US$ 75.1 BN by 2032, at a 7.80% CAGR between years 2023-2032. The market dynamics in the tourist bus sector are influenced by many factors, which illustrate numerous correlations between travel demand characteristics, regulatory aspects technical features and competitor’s demands towards content providers.
Continuous growth in the tourism industry is one of some significant factors that are driving this market. With global travelling becoming more and more accessible, there is a sharp increase in the demand for convenient travel facilities to accommodate large groups of tourists. The trends are subject to significant changes considering the growth of interest towards group travel, organized excursions, and discovery of various destinations.
Technology is a key factor in influencing the market dynamics of tour buses. The inclusion of innovative aspects such as GPS navigation, enjoyment frameworks and environment-friendly propulsion innovations develops the all travel background what’s more runs. The ongoing innovations in bus design, safety measures and functions of connectivity find their reflection within this trend for modernization & a demand to the means that lead operators as well as passengers towards success.
The economic factor and the general state of affairs in travel-and tourism influence the tourist bus market dynamics. The fact that bustravel is affordable and cost effective makes it more appealing to tour operators as well the traveler. The dynamics are driven by economic concerns which include fuel rates, cost of operation and financial healths from travel agencies.
Development in the market also includes, such as trends which are focused on sustainable travel and experiential vacations. It is important to mention that regulatory frameworks and safety standards also have an influence on the trends of tourist bus market. The regulations on safety requirements, emissions standards as well as licensing conditions guide bus produces and drivers towards the implementation of technologies and practices that ensure passengers’ health.
The relationships are affected due to the constant demand for an increase in safety elements, vehicle maintenance process and adherence provisions helping maintain operators’ as well as passenger’s trust. Consumer preferences and travel trends are important contributing factors to the dynamics of Contemporary tourist bus market. This is because the demand for personalised travel experiences and immersive entertainment modifies what features are available in tourist buses.
The preferences are influenced by the increased demand for comfort options, entertainment, and additional services such as connectivity to address modern travelers’ requirements. The development of sectoral tourism, such as cultural tours and adventure traveling, or eco-tourism, only extends the varieties of needs for tourist buses that is specialization.

Global Tourist Bus Market Overview


Tourist Bus Market Size was valued at USD 38.2 Billion in 2022. The Tourist Bus market industry is projected to grow from USD 41.18 Billion in 2023 to USD 75.1 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2023 - 2032). laws protecting quality and safety standards, as well as growing interest in cultural and heritage travel the key market drivers enhancing the market growth.


Tourist Bus Market Overview


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Tourist Bus Market Trends




  • Rising Disposable Income is driving the market growth




Market CAGR for tourist bus is being driven by the rising disposable income. Travelers' needs are taken into consideration in the design and equipment of tourist buses. To improve the passenger experience on long trips, they frequently have amenities like cozy seating, air conditioning, roomy interiors, toilets, and occasionally entertainment systems. Additionally, consumer spending on travel and tourism has increased due to regional economic stability and rising disposable incomes. As a result, people are more inclined to choose easy modes of transportation like tour buses and venture to new places. Better roads, highways, and tourist attractions are examples of infrastructure improvements that might increase demand for tourist buses. The demand for transportation services rises when more people travel and explore thanks to easily accessible and well-maintained infrastructure. The need for tourist buses is greatly impacted by the growth of the travel and tourism sector worldwide. There is a growing need for transportation services, especially tourist buses, as more people travel for work, pleasure, or education.


Tourist buses are preferred because they offer a convenient and pleasant means of transportation, particularly for long-distance or group tours. Passengers' comfort demands are met by the amenities provided onboard, which include entertainment systems, air conditioning, reclining seats, and toilets. A move toward more environmentally friendly travel options is the result of growing environmental consciousness. In an effort to draw in eco-aware tourists, several tour bus companies are implementing eco-friendly practices, such as using alternative fuels, putting in place efficient technologies, or conforming to emission limits. The need for guided tours and group travel is fueled by the growing interest in cultural and heritage tourism, and tourist buses are essential for getting people to historical monuments, museums, and other cultural attractions. For instance, The 'Buses' section of the shared mobility industry was expected to generate 2.1 billion U.S. dollars (+10.08 percent) in sales globally between 2023 and 2027. The indicator is predicted to reach 22.98 billion US dollars, a new top in 2027, following the sixth year of increases. Thus, result in driving the Tourist Bus market revenue.


Tourist Bus Market Segment Insights


Tourist Bus Product Type Insights


The Tourist Bus Market segmentation, based on type includes Electric Bus, And Petrol and Diesel. The petrol and diesel segment dominated the market. Diesel buses are often the most popular part of the tourist bus market. Diesel buses are widely utilized because of their longevity and fuel efficiency. They are a well-liked option for the travel and tourism sector since they can manage large loads and lengthy trips.


Figure1: Tourist Bus Market, by Product Type, 2022&2032 (USD Billion)


Tourist Bus Market, by Product Type, 2022&2032


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Tourist Bus Seating Capacity Insights


The Tourist Bus Market segmentation, based on Seating Capacity, includes 32 seater, 20 seater, 40 seater, and other. The 40 seater category generated the most income. Depending on the unique demands and preferences of the consumer base, the market demand-governing segment may change. However, because they can hold bigger numbers of tourists, 40-seater buses are frequently in high demand. These buses are a popular option for tour operators because they offer a fair mix between comfort and capacity.


Tourist Bus Application Insights


The Tourist Bus Market segmentation, based on Application includes scheduled bus transport, Intercity, school transport, tourism, private purposes, and others. The tourism segment dominated the market. The tourist segment itself frequently holds a dominant position in the tourism bus market. This comprises buses that are especially made and run for travel-related activities, like group excursions and tourist tours. These buses are the preferred option for travel agencies in the tourism sector since they include features and amenities that meet the demands and comfort of travelers.


Tourist Bus Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American Tourist Bus market area will dominate this market. Particularly in large cities and well-liked tourist locations, the tourist bus business in the US and Canada is substantial. Double-decker buses or dedicated tour buses are used for sightseeing excursions in cities like New York, Los Angeles, San Francisco, and Toronto.


Further, the major countries studied in the market report are The US, German, France, the UK, Canada, Italy, Spain, India, Australia, South Korea, China, Japan, and Brazil.


Figure2: Tourist Bus Market Share By Region 2022 (Usd Billion)


TOURIST BUS MARKET SHARE BY REGION 2022


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Europe Tourist Bus market has the second-largest portion of the market. Diverse services and promotional activities are made possible through partnerships between travel companies, tourism boards, and operators of tourist buses. Further, the German Tourist Bus market maintained the most market share, and the UK Tourist Bus market was the European market with the quickest rate of growth.


The Asia-Pacific Tourist Bus Market is anticipated to expand between 2023 and 2032 at the quickest CAGR. The region's historical sites, scenic attractions, and unique cultural heritage all have an impact on the market's growth. Moreover, China’s Tourist Bus market maintained the most market share, and the Indian Tourist Bus market was the Asia-Pacific region's fastest-growing market.


Tourist Bus Key Market Players & Competitive Insights                                                                                                                


Leading market players are putting a lot of money on R&D to expand their product lines, which will help the tourist bus industry, grow even more. Additionally, market players are engaging in a range of calculated initiatives to increase their worldwide presence, with important market developments involving the introduction of new products, contracts, M&A transactions, increased investment, and cooperation with other enterprises. To grow and endure in an increasingly cutthroat and dynamic market, Tourist Bus industry must provide reasonably priced goods.


One of the main business strategies employed by manufacturers is to manufacture locally in order to reduce operating expenses in the global Tourist Bus industry to help customers and expand the market segment. In recent years, the Tourist Bus industry has provided some of the biggest benefits to medicine. Major players in the Tourist Bus market, including Volvo, Tata Motors, Ashok Leyland, Xiamen King Long United, Hengzhou Yutong Bus, Daimler AG, and Traton, and others, are engaging in research and development activities in an effort to boost market demand.


Volvo Group (Swedish: Volvokoncernen; officially Aktiebolaget Volvo, shortened to AB Volvo, stylized as VOLVO), is based in Gothenburg. In addition to producing, distributing, and selling trucks, buses, and construction equipment, Volvo also provides financial services and drive systems for the maritime and industrial industries. Together with its subsidiary Volvo Trucks, it ranked as the second-largest heavy-duty truck manufacturer in the world in 2016. In September 2021, Volvo Buses introduced its new range of worldwide electromobility products. Volvo Buses, therefore, provides a solid foundation for stable and prosperous public transportation offices in urban regions across the globe with the introduction of the Volvo BZL Electric skeleton.


Tata Motors Limited is an Indian multinational automotive corporation with its headquarters located in Mumbai. The company manufactures buses, vans, lorries, and vehicles. Tata Daewoo in South Korea and Jaguar Land Rover in Britain are examples of subsidiaries. Tata Motors has joint ventures with Stellantis, which manufactures auto parts for Fiat Chrysler and Tata-branded cars, and Hitachi (Tata Hitachi Construction Machinery). In July 2023, Tata revealed its intentions to construct one of the biggest electric vehicle battery factories in Europe in the UK.


Key Companies in the Tourist Bus market include



  • Volvo

  • Tata Motors

  • Ashok Leyland

  • Xiamen King Long United

  • Hengzhou Yutong Bus

  • Daimler AG

  • Traton


Tourist Bus Industry Developments


December 2019: Volvo and Isuzu have announced a strategic partnership on commercial vehicles. As per the agreement, Volvo was going to sell Isuzu UD Trucks.


March 2021: Volvo has directed its attention toward the advancement of electric buses. They have expanded the selection of environmentally friendly transportation options by releasing a number of electric bus models with increased range and charging capacities.


July 2022: Tata Motors has been a major player in the development of networked and autonomous buses. Innovative technology such as IoT and artificial intelligence have been integrated into their buses to enhance passenger security, efficiency, and comfort.


Tourist Bus Market Segmentation


Tourist Bus Product Type Outlook



  • Electric bus

  • Petrol and diesel


Tourist Bus Seating Capacity Outlook



  • 32 seater

  • 20 seater

  • 40 seater

  • Other


Tourist Bus Application Outlook



  • Scheduled bus transport

  • Intercity

  • School transport

  • Tourism

  • Private purposes

  • Others


Tourist Bus Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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