The tomato powder market is undergoing notable trends influenced by changing consumer preferences, technological advancements, and the increasing demand for convenient and versatile food ingredients. A prominent trend is the growing popularity of tomato powder as a flavor enhancer and natural coloring agent. With consumers seeking healthier alternatives and clean-label products, tomato powder provides a concentrated form of tomato flavor without the moisture content, making it a desirable ingredient for a variety of food applications. Its versatility in soups, sauces, seasonings, and snack products aligns with the demand for natural and recognizable ingredients, contributing to the expansion of the tomato powder market.
Moreover, the health and wellness trend has driven the demand for functional food ingredients, and tomato powder fits well into this category. Tomatoes are rich in antioxidants, vitamins, and minerals, and the dehydration process used to create tomato powder preserves these nutritional benefits. As consumers become more conscious of their dietary choices, the inclusion of tomato powder in products is seen as a way to enhance nutritional profiles, adding both flavor and health-promoting properties.
The rise of plant-based diets is also influencing the tomato powder market, as it is a vegetarian and vegan-friendly ingredient. With the increasing adoption of plant-based lifestyles, manufacturers are incorporating tomato powder into meat alternatives, plant-based sauces, and snacks, catering to a growing consumer segment seeking plant-derived and sustainable food options. This trend aligns with broader sustainability goals, as plant-based ingredients generally have a lower environmental impact compared to animal-derived counterparts.
Furthermore, technological advancements in food processing and drying techniques have contributed to the expansion of the tomato powder market. Innovations in spray drying and freeze-drying methods help retain the color, flavor, and nutritional content of tomatoes, resulting in high-quality tomato powder. These advancements not only improve the overall quality of the product but also enhance the efficiency of production processes, meeting the increasing demand for tomato powder across various industries.
The convenience factor associated with tomato powder is another driving force in its market trends. As consumers seek quick and easy meal solutions, the use of tomato powder simplifies the cooking process without compromising on taste. Its long shelf life and easy reconstitution make it a practical choice for both consumers and food manufacturers, contributing to its widespread adoption in the food industry.
Despite these positive trends, challenges such as price volatility of raw materials and competition from other tomato-based products exist. Fluctuations in tomato prices can impact the cost of production, affecting the pricing of tomato powder. Additionally, alternatives such as tomato paste and canned tomatoes provide stiff competition, necessitating effective marketing strategies to highlight the unique benefits and applications of tomato powder.
Tomato Powder Market Size was valued at USD 1.5 Billion in 2023. The tomato powder industry is projected to grow from USD 1.55 Billion in 2024 to USD 2.0 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.77% during the forecast period (2024 - 2032). Increase in application markets such as baby nutrition, bakery & confectionery, drinks, and convenience food products, as well as an increase in the labour force participation of women are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The growing westernization of food trends in developing countries is driving the market CAGR for tomato powder. With an increasing number of teenagers and young people with strong spending power, as well as an increase in the working population, particularly among women, the demand for fast food goods is increasing globally. Tomato powder is one of the most essential ingredients in fast food products, and its use as a tastemaker and flavouring element is expanding. Changes in food consumption patterns over the last decade have led in an increase in per capita consumption of fast foods such as pizza, sandwiches, burgers, hotdogs, and others. In all food product categories, tomato powder is being used as a key ingredient for enhancing lavor.
Rising demand for non-GMO products is driving up demand for tomato powder. Harmony House Foods, for example, offers non-GMO tomato powder, satisfying market demand for non-modified ingredients. However, under USDA jurisdiction, FDA regulation does not intend the use of tomato fruit powder in infant formula in its hotice GRN No.748. This could limit the expansion of the tomato powder business.
In addition, People are getting increasingly concerned about their health. Because of growing awareness about the negative effects of inorganic meals, they are shifting towards organic food and beverages rather than artificial ones. Organic tomato powder is normally made from ripe and organic tomatoes that have been washed, blanched, and ground into a fine powder. It is normally free of preservatives and additives, making it a healthy and natural seasoning alternative.
The tomato powder market segmentation, based on process includes hot break and cold break. During the projection period, the hot break process will have the biggest market share. Longer shelf life characteristics are driving demand for this market. This sort of paste is rich in fibres and has a very high consistency, as a result of Hot Break technology. It is a semi-finished product that is ideal for the manufacturing of sauces, ketchup, and meat sauces. Hot break tomato paste is made by heating tomato pulp to 105°C.
Figure1: Tomato Powder Market, by Process, 2024 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The tomato powder market segmentation, based on category includes organic and conventional. In 2023, the organic category will have the biggest market share. The reasons that can be ascribed to increased demand for healthy and natural ingredients in the food and beverage industry are boosting demand for this segment. Tomato powder is made entirely of tomatoes. The product has no extra ingredients and is completely natural. Tomato powder is also manufactured from tomatoes, which are sprayed and dried to make a powder. Organic Tomato Powder contains only one ingredient: dried natural tomatoes. It's an excellent choice not just for replacing tomato juice, paste, and sauce, but it may also be used to add flavour in unexpected areas.
The tomato powder market segmentation, based on application, includes bakery & confectionary, diary & frozen desserts, beverages, infant nutrition, sweet & savory snacks, curries gravies & soups and others. During the forecast period, the curries, gravies, and soups category dominated the market. The characteristics that can be linked to the multiple qualities that permit its usage as a flavouring, colouring, and aromatic ingredient are propelling the demand for this market. Tomatoes thicken any curry, giving it a nice tomato basis and speeding up the cooking process.
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. Over the projected period, the North American region is expected to lead the worldwide tomato powder market in terms of revenue creation. This region's supremacy can be linked to a variety of causes, including rising demand for processed foods and a preference for more convenient food products. Furthermore, the presence of big competitors in this region is projected to drive the tomato powder market forwards.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure2: TOMATO POWDER MARKET SHARE BY REGION 2023 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe’s tomato powder market accounts for the second-largest market share because of an increase in the consumption of both dried and processed tomatoes. Further, the German tomato powder market held the largest market share, and the UK tomato powder market was the fastest growing market in the European region
The Asia-Pacific Tomato Powder Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to growing number of youths and young people, as well as increased consumption of pizza, sandwiches, burgers, hotdogs, and other foods, will drive the APAC market. Moreover, China’s tomato powder market held the largest market share, and the Indian tomato powder market was the fastest-growing market in the Asia-Pacific region.
Leading market players are extensively spending in R&D to increase their product lines, which will help the tomato powder market grow even more. Market participants are also engaging in a number of strategic initiatives to grow their worldwide footprint, with significant market developments including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organisations. To expand and survive in a more competitive and rising market climate, the tomato powder industry must provide cost-effective products.
Manufacturing locally to reduce operational costs is a fundamental business strategy utilised by manufacturers in the worldwide tomato powder industry to serve clients and expand the market sector. The tomato powder industry has recently provided some of the most significant benefits to medicine. Cmec Xinjiang Foodstuff Co. Ltd (China), BATA FOOD (Turkey), SAHAJANAND FOODS AND AGROTECH (India), Damien International (China), and other major players in the tomato powder industry are seeking to enhance market demand by investing in research and development operations.
Adama Agricultural Solutions Ltd's Lycored Ltd (Lycored) is a manufacturer and provider of functional and nutritional additives. Carotenoids, vitamins, minerals, amino acids, colouring and flavouring food additives, and other speciality ingredients for food fortification and dietary supplements are available from the company. The corporation operates from sites in Israel, the United Kingdom, Switzerland, the United States, and Ukraine. Lycored is based in Beer Sheva, Israel. Lycored Corp. is a nutritional supplement company. Cardiotoxin, carotenoids, lumenato, vitamins, real food, wellness extracts, and beverages are all available from the company. Lycored has customers all around the world. In 2019, Lycored launched one of the most unique products that not only improved the taste of the powder but also improved the body's beauty and metabolism.
Agrofusion is a Ukrainian vertically integrated collection of firms. It is a business-to-business tomato producer and processor. Companies are located in Ukraine's south, which has traditionally been regarded as the "tomato growing" region. In their glasshouses, they seed, nurture, and grow tomato plants before processing them into premium quality InagroTM tomato products. They began as a modest tomato farming business in 2005 and have grown to become Ukraine's largest B2B tomato processor. They have gradually integrated environmentally and economically sound business practises, and they are aggressively expanding the organisation day by day while preserving nature's ability to replenish its ecosystem. In 2019, AgroFusion, a major company, announced the expansion of its operations throughout Ukraine. This was accomplished through vertical and horizontal business expansion.
Tomato Powder Industry Developments
In February 2020, NEC Corporation has entered into a strategic collaboration agreement with Kagome Co., Ltd to develop agricultural management support services for leading tomato processing industries using artificial intelligence (AI).
In May 2019, Kazidomi, a French e-commerce company, has introduced a variety of its own label tomato sauce items. This new line contains 11 sauces, including organic tomato pulp, tomato paste, and tomato passata. These new lactose-free, gluten-free, and vegan goods are available.
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