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Tile Market Share

ID: MRFR//10039-HCR | 128 Pages | Author: Snehal Singh| December 2024

The Tile Market that keeps things on the move always prompts companies to devise different strategies to become visibly distinct and dominant. Market position is closely related with regular updates of tile shape, materials and sustainability. Companies spend money in research & development to make sure their tiles are nice looking, long lasting and eco-friendly to meet the demands of customers also building professionals who prefer both attractive and green products. Through the use or development of the innovative and green tile products companies may appeal to the customers who mind not only the beauty but also the harmony with the eco-system.

Pricing strategies are firstly key and secondly they are crucial for market share positioning within the Tile Market. While other firms choose to be cost leaders, they offer a wide range of price points embraced by those homeowners and builders who value cost-effectiveness. In contrast, high-end car producers go for luxury pricing schemes if they focus on unique designs, luxury materials, or eco-friendly and customizable options. This premium approach allow us to target the customers who are price-insensitive and focused on the quality and uniqueness of tiles hence higher profit margins and added value perception.

To make a place for itself in the market, the organization must set up a well-developed and effective distribution network. The firms partner with retailers, construction vendors, and home-improvement outlets to provide far-reaching accessibility of their tile products. A well-designed supply system not only increases market outreach but also assists in bringing the appealing and useful tile options at the hands of homeowners, designers, and builders, who often do the construction and renovation work. Issues of cost and availability emerge as the points of consumer's interest and the companies do their best to meet the market requests in the most expeditious way.

Strategic partnerships and collaborations with the construction contractors, interior designers and home improvement retailers are other meaningful elements of platform in Tile Market. Tile producers can create alliances with construction firms, interior designers, or home improvement retailers of large scale, which will enable them to capitalize on the expertise shared, get new markets, and collaborate to deal with challenges, such as tile specifications, requirements, and evolving tastes. Strategic partnerships, joint ventures, becoming a key player in the tile market, are the main factors impacting its market share and position in the market.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 7.50% (2023-2032)

Global Tile Market Overview


Tile Market Size was valued at USD 229.5 Billion in 2022. The Tile industry is projected to grow from USD 246.7 Billion in 2023 to USD 440.0 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.50% during the forecast period (2023 - 2032). Increased demand in the construction and real estate sectors and the rising popularity of renovation and remodeling activities are the key market drivers enhancing market growth.Tile Market OverviewSource: Primary Research, Secondary Research, MRFR Database and Analyst Review


Tile Market Trends




  • Growing demand in construction and real estate sectors is driving the market growth




Market CAGR for tile is being driven by the rising demand in the construction and real estate sectors. As urbanization continues to surge globally, creating a need for new residential and commercial spaces, tiles have become a fundamental component in modern architecture and interior design. The versatility and aesthetic appeal of tiles make them a preferred choice for flooring, wall coverings, and exteriors, contributing significantly to the overall aesthetic and functionality of a space.


Renovation and remodelling trends play a pivotal role in driving the tile market as consumers increasingly seek to upgrade and modernize existing structures. Tiles, with their diverse range of designs, colours, and patterns, offer a transformative solution for spaces undergoing renovation, fostering an environment conducive to contemporary living and design aesthetics. Technological advancements in tile manufacturing have revolutionized the industry, enabling the production of tiles with enhanced durability, unique textures, and customizable designs through digital printing techniques. This innovation has further fueled the demand for tiles as a sophisticated and modern building material. The rise in disposable income globally has empowered consumers to invest in higher-quality and visually appealing products, and premium tiles have become a popular choice in this regard. The correlation between economic prosperity and the willingness to adopt aesthetically pleasing materials is evident in the growing market for tiles. Sustainability considerations also play an important role in driving the demand for tiles. As environmental consciousness increases, consumers and builders alike are opting for eco-friendly tiles made from recycled materials. This aligns with a broader movement towards sustainable construction practices and green building materials.


The COVID-19 pandemic have underscored the importance of health and hygiene considerations, further boosting the demand for tiles. Their easy-to-clean nature and, in some cases, antimicrobial properties position tiles as a hygienic choice for spaces where cleanliness is paramount, such as residential and healthcare environments. Government initiatives and increased infrastructure spending globally contribute to the demand for tiles in large-scale construction projects. Public buildings, transportation hubs, and infrastructure development projects incorporate tiles as a durable and visually appealing solution, driving the market forward.


The symbiotic relationship between the construction and real estate sectors and the tile market is driven by factors such as urbanization, renovation trends, technological innovations, economic prosperity, sustainability considerations, health awareness, and infrastructure development, collectively shaping the trajectory of the tile industry on a scale. Thus driving the Tile market revenue.


Tile Market Segment Insights


Tile Type Insights


The Tile market segmentation, based on type, includes Porcelain, Glazed and Unglazed. The porcelain category dominated the market, accounting for the largest market revenue due to its superior durability, versatility, and aesthetic appeal. Composed of dense and fine-grained clay fired at high temperatures, porcelain tiles exhibit exceptional strength and resistance to wear, making them suitable for high-traffic areas. Their ability to mimic the look of the natural stone or wood while offering enhanced durability positions porcelain tiles as a preferred choice for both residential and commercial applications. Additionally, advancements in digital printing technology have helped manufacturers to create intricate and realistic designs on porcelain tiles, further solidifying their market dominance. Glazed ceramic tiles are the fastest-growing segment due to their affordability, versatility, and increasing demand for decorative tiles in both residential and commercial settings.


Tile Application Insights


The Tile market segmentation, based on application, includes Floor, Internal Wall, External Wall and Others. The flooring category dominates the market due to its widespread use in residential, commercial, and public spaces. The durability, ease of maintenance, and aesthetic versatility of floor tiles make them a preferred choice for interior design and construction projects. In addition to enhancing the visual appeal of spaces, floor tiles offer practical advantages, such as resistance to the moisture and stains, making them a popular option for kitchens, bathrooms, and high-traffic areas. The consistent demand for floor tiles in renovation and new construction projects significantly contributes to their dominance in the overall tile market.


Tile End-Use Insights


The Tile market segmentation, based on end use, includes Residential and Non-Residential. The residential category dominates the market due to the widespread use of tiles in homes for various applications. Tiles are extensively employed in residential construction for flooring, bathrooms, kitchens, and even decorative purposes. Homeowners often prioritize the aesthetic appeal and durability of tiles, driving a consistent demand for innovative designs and materials. The increasing focus on home improvement and renovation further solidifies the residential end-use as a key driver of growth in the tile market.


Figure 1: Tile Market, by End Use, 2022 & 2032 (USD Billion)Tile Market, by End Use, 2022 & 2032Source: The Primary Research, Secondary Research, MRFR Database and Analyst Review


Tile Regional Insights


By region, the study gives market insights of North America, Europe, Asia-Pacific and the Rest of the World. The North American Tile market area dominates this market due to a combination of robust construction activity, high disposable income, and a strong emphasis on interior design trends. The region's sustained demand for residential and commercial projects contributes significantly to its leadership in the tile market.


Further, the prime countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, Japan, China, India, Australia, South Korea, and Brazil.


Figure 2: TILE MARKET SHARE BY REGION 2022 (USD Billion)TILE MARKET SHARE BY REGION 2022Source: The Primary Research, Secondary Research, MRFR Database and Analyst Review


The European tile market accounts for the second-largest market share due to a focus on sustainable & eco-friendly building materials and a strong cultural emphasis on interior design and aesthetic preferences. Further, the German Tile market held the largest market share, and the UK Tile market was the fastest-growing market in the European region.


The Asia-Pacific Tile Market is expected to rise at the fastest CAGR from the year 2023 to 2032. This is due to rapid urbanization, booming construction activities, and a surge in infrastructure development across the region. Moreover, China’s Tile market held the largest market share, and the Indian Tile market was the fastest-growing market in the Asia-Pacific region.


Tile Key Market Players & Competitive Insights


Leading market players are investing heavily in the research and development in order to expand their product lines, which will help the Tile market grow even more. Market players are also undertaking different strategic activities in order to expand their footprint, with important market developments including mergers and acquisitions, new product launches, contractual agreements, higher investments, and collaboration with other organizations. To expand and survive in the more competitive and rising market climate, the Tile industry must provide cost-effective items.


Manufacturing locally to minimize the operational costs is one of the key business tactics used by the manufacturers in the Tile industry to benefit clients and increase the market sector. In recent years, the Tile industry has offered some of the most significant advantages to the construction industry. Major players in the Tile market, including Mohawk Industries, Laticrete International, Ceramica Villeroy & Bosch, Ceramica Group, Etex Group, Grupo Lamosa, RAK Ceramics, SCG Ceramics, Kajaria Ceramics, Iris Ceramica Group, and others, are trying to raise the market demand by investing in research and development operations.


Etex Group is the building materials company that operates in the manufacturing and distribution of a wide range of construction products. Headquartered in Belgium, the company has a strong international presence, with operations spanning Europe, Latin America, Africa, and Asia. Etex specializes in providing innovative and sustainable solutions for various construction needs, including roofing, cladding, and insulation. The company is known for its diverse product portfolio, which includes fibre cement products, plasterboard, passive fire protection systems, and sustainable building solutions. In August 2023, Etex Group, a supplier of building materials, acquired the Building Adhesives and Mortars business from Sika AG, a Swiss speciality chemicals company. This acquisition includes Sika's tile adhesives product line, further expanding Etex's portfolio of construction solutions.


Laticrete International is a renowned manufacturer and leader in innovative tile and stone installation systems. Founded in 1956, the company has established itself as a prime player in the construction and building materials industry. Headquartered in Bethany, Connecticut, Laticrete operates worldwide, providing a comprehensive range of products, including adhesives, grouts, waterproofing systems, and sound control solutions for the installation of tiles and natural stone. Known for its commitment to sustainability and quality, Laticrete has gained a stellar reputation among architects, contractors, and builders. In September 2023, Laticrete International, a leading manufacturer of tile installation systems, partnered with Tenax, a major producer of adhesives, sealants, and other construction chemicals. This partnership combines Laticrete's expertise in tile installation systems with Tenax's wide range of chemical products, offering a comprehensive solution for tile contractors.


Key Companies in the Tile market include




  • Mohawk Industries




  • Laticrete International




  • Ceramica Villeroy & Bosch




  • Ceramica Group




  • Etex Group




  • Grupo Lamosa




  • RAK Ceramics




  • SCG Ceramics




  • Kajaria Ceramics




  • Iris Ceramica Group




Tile Industry Developments


August 2023: Villeroy & Boch, a well-known European ceramics manufacturer, acquired a majority stake in Mutina, an Italian company specializing in high-end porcelain tiles. This acquisition strengthens Villeroy & Boch's position in the luxury tile market and expands its product portfolio.


November 2023: Mohawk Industries completed its acquisition of Eliane Revestimentos Cerâmicos, a leading Brazilian tile manufacturer. This acquisition significantly expands Mohawk's presence in the South American tile market and provides access to a wide range of the new products and technologies.


September 2023: Iris Ceramica Group, a leading manufacturer of high-tech ceramic surfaces, acquired Ariostea, another Italian tile manufacturer specializing in large-format porcelain tiles. This acquisition strengthens Iris Ceramica Group's position in the large-format tile market and expands its production capacity.


Tile Market Segmentation


Tile Type Outlook




  • Porcelain




  • Glazed




  • Unglazed




Tile Application Outlook




  • Floor




  • Internal Wall




  • External Wall




  • Others




Tile End-Use Outlook




  • Residential




  • Non-Residential




Tile Regional Outlook




  • North America




    • US




    • Canada








  • Europe




    • Germany




    • France




    • UK




    • Italy




    • Spain




    • Rest of Europe






  • Asia-Pacific




    • China




    • Japan




    • India




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World




    • Middle East & Africa




    • South America





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