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Tile Grout Market Share

ID: MRFR//6931-HCR | 110 Pages | Author: Pradeep Nandi| November 2024

In the Tile Grout market, companies employ various strategies to strategically position themselves and gain a significant market share. One primary approach is through product differentiation, where companies focus on unique formulations, colors, or application features to distinguish their tile grout products from competitors. By offering a diverse range that caters to different customer preferences and project requirements, companies can attract a broad customer base and establish a competitive edge in the market.

Compared to other structural pastes like plaster or joint compound, grout performs better and gives good results. When the grout mixture is correctly mixed and applied properly, it forms a waterproof seal. This makes it water-resistant for avoiding discoloration.

Increasing demand for outdoor flooring among residential buildings like townhouses, condos, bungalows, and row houses with attractive outdoor flooring solutions is escalating the growth of the market. Increasing the construction activities in both the residential and commercial is propelling the growth of the market. Tiles are essential for transportation infrastructure like railway stations and airports which is boosting the growth of the tile grout market.

Cost leadership is another crucial strategy within the Tile Grout market. Companies strive to become cost-effective producers by optimizing manufacturing processes, sourcing materials efficiently, and achieving economies of scale. This allows them to offer competitive pricing, making their products more appealing to budget-conscious consumers. However, maintaining a balance between cost efficiency and product quality is essential for sustained success in the market.

Market segmentation is widely employed in the Tile Grout industry. Companies identify specific market segments based on factors such as tile types, application methods, or project scales. By tailoring their products and marketing strategies to meet the unique needs of each segment, companies can effectively target diverse markets and capture a larger share within specialized categories.

Collaboration and strategic partnerships play a significant role in market share positioning within the Tile Grout market. Companies often form alliances with distributors, retailers, or construction professionals to enhance their market presence. Collaborative efforts can lead to expanded distribution networks, increased brand visibility, and access to new customer segments, contributing to a strengthened competitive position.

Innovation serves as a driving force behind market share positioning in the Tile Grout market. Companies that invest in research and development to introduce new formulations, eco-friendly options, or easy-application features gain a competitive advantage. Innovations that address evolving trends, such as stain resistance or rapid-setting properties, can significantly influence customer preferences and contribute to capturing a larger market share.

Global expansion is a strategy pursued by many companies in the Tile Grout market to tap into diverse customer bases and explore new market opportunities. Entering different regions allows companies to adapt their products to local preferences, regulations, and construction practices. Successful global expansion requires a nuanced understanding of regional dynamics and the ability to customize products and strategies to meet diverse customer needs.

Building strong customer relationships is fundamental to market share positioning in the Tile Grout industry. Companies that prioritize customer satisfaction, offer technical support, and provide educational resources contribute to building brand loyalty. Satisfied customers not only contribute to repeat business but also become advocates, influencing others to choose the company's tile grout products over competitors.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 5.92% (2024-2032)

Global Tile Grout Market Overview

Tile Grout Market Size was valued at USD 2.56 Billion in 2023. The Tile Grout market industry is projected to grow from USD 2.73 Billion in 2024 to USD 4.33 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.92% during the forecast period (2024 - 2032). A rise in the number of residential constructions and the demand for decorative tiles are the key market drivers enhancing the market growth.


Tile Grout Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Tile Grout Market Trends




  • Growing construction industry is driving the market growth.




Market CAGR for tile grout is being driven by the rising use in the construction industry. Along with rugs and carpets, laminates, and wood, tiles have emerged as a crucial element in the building sector. The market is growing due to the rising commercial and residential construction activity. Both residential and commercial infrastructures, including hotels and hospitals, have extensive uses for tiling. Tiling has spread widely throughout transportation facilities, including airports and train stations. These elements will contribute to the tile grout market's favorable growth prospects. Given the growing population and the fast-growing hotel and tourist industries, the rising number of residential developments offers profitable chances to well-known market organizations worldwide.


Given that urbanization is increasing yearly, several rising economies, like China and India, are putting a lot of effort into providing inexpensive housing. In summary, the expansion of the tile grout market during the forecast period may be attributed to a rise in the number of house development projects. Sanded grout demand will increase due to the increased demand for interiors in residential and commercial structures. It mostly serves to strengthen the buildings. Sanded grout is utilized in interior flooring because of its stability and longevity, enabling it to withstand foot traffic strain. It is also used in thick joints because it is better bonded and offers resistance to shrinking and cracking. Sanded grout is preferable over unsanded grout since it is also more affordable. Because of these advantages, sanded grout is increasingly used in residential and commercial construction, which helps fuel market growth throughout the projection period. Because of their versatility and favorable qualities, epoxy compounds have become more widely used in downstream sectors, including construction, automotive, aerospace, electrical, electronics, and energy. The worldwide market is therefore anticipated to develop throughout the forecast period due to the consistent expansion of these industries. Demand has increased throughout metal coating applications due to the growing requirement for sophisticated & long-lasting powder coatings. Epoxies have become more widely used in structural composite components due to the rising need for lightweight materials in the aerospace, automobile, and power sectors.


High investments in the construction industry are fostering an incredibly favorable atmosphere for using epoxy floors, epoxy adhesives, and epoxy composites in structures. The production of next-generation cars and related research projects is also fueling the development of the epoxy sector. The expansion of all epoxy end-use sectors is aided by rapid industrialization and shifting government policies in significant emerging nations, subsequently raising demand for polyepoxides. Developing epoxy chemistry as a science enables greater commercial expansion in industrialized nations. Thus, driving the Tile Grout market revenue.


Tile Grout Market Segment Insights


Tile Grout Type Insights


Based on type, the Tile Grout market segmentation includes unsanded grout, finely sanded grout, and epoxy grout. The epoxy grout segment dominated the market, accounting for 35% of market revenue. Due to its exceptional strength and chemical resistance, epoxy tile has seen rapid expansion, making it an excellent choice for various specialized applications. Even though installing epoxy tile grout might be extremely difficult, it still has an advantage over other types of grouts because of its longer lifespan and improved cleaning methods.


Tile Grout Application Insights


Based on application, the Tile Grout market segmentation includes residential, commercial and industrial. The residential category generated the most income. Due to rising disposable income and an increased emphasis on aesthetic qualities, residential development has been steadily expanding, which is responsible for the strong demand from this market. The residential segment of the Tile Grout market will be further driven by rising demand for ornamental Tile Grout products in residential projects during the forecast period.


Figure 1:  Tile Grout Market, by Application, 2022 & 2032 (USD Billion)


Tile Grout Market, by Application, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Tile Grout Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The Asia Pacific Tile Grout market area will dominate this market; the overpopulation of business centers creates a need for new commercial structures, such as commercial complexes, which fuels the expansion of the tile grout sector. Moreover, this area is seeing the largest growth rate because of the quick urbanization of rising economies like China, India, and others.


Further, the major countries studied in the market report are The US, Canada, German, Australia,  France, the UK, Italy, Spain, China, Japan, India, South Korea, and Brazil.


Figure 2:  TILE GROUT MARKET SHARE BY REGION 2022 (USD Billion)


TILE GROUT MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Tile Grout market accounts for the second-largest market share due to the low cost of bariatric surgery and the rise in the number of diabetes people. Additionally, the UK's tile grout market grew quickly in Europe, while the German tile grout market had the biggest market share.


The North America Tile Grout Market is expected to grow fastest from 2023 to 2032. because top manufacturers are close by, high-quality tile grout ingredients based on chemical and material goods are easily accessible. The strong market development in the area is linked to the rising demand for aesthetically pleasing and ornamental goods there. Additionally, the US Tile Grout market had the biggest market share, and the fastest-growing market in North America was the Canada Tile Grout market.


Tile Grout Key Market Players & Competitive Insights


Leading market companies are extensively spending R&D on increasing their product lines, which will help the Tile Grout market grow even more. Important market developments include new product releases, contractual agreements, acquisitions and mergers, greater investments, and collaboration with other organizations. The Tile Grout industry must produce cost-effective merchandise to flourish and thrive in a more competitive and increasing market climate.


Manufacturing locally to reduce operating costs is an effective business strategy manufacturers use in the worldwide Tile Grout industry to serve clients and expand the market sector. The Tile Grout industry has provided some of the most important benefits recently. Major players in the Tile Grout market, including Sika, Nuvoco Vistas Corp. Ltd, and others, are attempting to increase market demand by investing in research and development operations.


Sika is a leader in the research and manufacture of systems and solutions for bonding, sealing, damping, strengthening, and protecting in the building sector and the automotive industry. Sika manufactures over 300 plants and has subsidiaries in 101 nations. Sales of CHF 10.49 billion were produced annually by more than 27,500 workers in 2022. In May 2019, Sika presented CVC Fund V with a legally binding bid to buy out Parex. Parex is the leading maker of facade mortars, tile adhesives, waterproofing mortars, and technical mortars. The firm produced CHF 1.2 billion in sales in 2018 and anticipates an EBITDA of about CHF 195 million. Parex takes part in all stages of the construction life cycle because of its experience in rehabilitation and new construction mortar solutions.


In order to build a safer, more intelligent, and more sustainable society, Nuvoco Vistas Corporation Limited (Nuvoco) wants to be a "Leading Building Materials Company Delivering Superior Performance".Nuvoco is a part of the Nirma Group, the biggest business conglomerate in India, which launched a brand-new cement factory in Rajasthan in 2014 to join the cement market. Following that, the business will grow through the acquisitions of Lafarge India Limited in 2016 and NU Vista Limited (previously Emami Cement Limited) in 2020. The national-exclusive growth trajectory of Nuvoco. In June 2019, In a virtual event, Nuvoco Vistas Corp. Ltd. introduced Zero M Water Shield 2K and Zero M Speedex Tile Grout. According to Nuvoco Vistas Corp., the items were created at the Nuvoco Construction Development and Innovation Centre (CDIC) and are ready for use and have outstanding water ingress resistance.    A two-component acrylic cementitious coating called Zero M Watershield 2K is designed to be prepared on-site and brushed onto concrete and masonry surfaces to create an elastomeric waterproof barrier.


Key Companies in the Tile Grout market include



  • Bostik USA (US)

  • Sika AG (Switzerland)

  • ParexGroup (Bangkok)

  • MAPEI S.p.A (Italy)

  • Building Adhesives Ltd (UK)

  • Craft (India)

  • Krishna Colours and Constchem PVT LTD (India)

  • LATICRETE International, Inc (US)

  • ARDEX UK (UK)

  • FLEXTILE LTD. (Canada)


Tile Grout Industry Developments


June 2023: In Amod, Gujarat, Pidilite Industries Ltd, a producer of specialty and building chemicals, opened two joint ventures, Pidilite Litokol Pvt Ltd (PLPL) and Tenax Pidilite Pvt Ltd (TPPL), with state-of-the-art production facilities as part of the Joint Venture, Litokol SPA Italy and Tenax SPA Italy delivered technologies to Pidilite. This event marks a significant advancement in the stone and ceramic solutions field in India.


April 2022: Sika introduced its new ready-to-use grout at Coverings 2022 in Las Vegas. They demonstrated the simple-to-apply product at Booth N2562 and the Innovation Installation Stage set up in the North Hall of the Las Vegas Convention Centre. The Ceramic Tile Education Foundation also hosted evaluations for ACT Mud Walls and ACT Mud Floors in the northeast corner of the hall, using SikaTile-905 Fat Mud and SikaTile-904 Deck Mud as the materials for participants to demonstrate their abilities. 


Tile Grout Market Segmentation


Tile Grout Type Outlook



  • Unsanded Grout

  • Finely Sanded Grout

  • Epoxy Grout


Tile Grout Application Outlook



  • Residential

  • Commercial

  • Industrial


Tile Grout Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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