Threat-hunting Market Overview
Threat-hunting Market Size was estimated at 3.95 (USD Billion) in 2022. The Threat-hunting Market is expected to grow from 4.87 (USD Billion) in 2023 to 32.3 (USD Billion) by 2032. The Threat-hunting Market CAGR (growth rate) is expected to be around 23.4% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Threat-hunting Market Trends Highlighted
Key market drivers include the increasing sophistication of cyber threats, the growing adoption of cloud-based security solutions, and the rising demand for managed security services.
Opportunities to be explored or captured include the development of new Threat-hunting tools and technologies, the expansion of Threat-hunting services into new markets, and the integration of Threat-hunting with other security solutions.
Recent trends in the Threat-hunting market include the adoption of artificial intelligence and machine learning, the use of threat intelligence platforms, and the development of cloud-based Threat-hunting solutions. These trends are expected to continue to shape the market in the years to come.
Threat-hunting Market Drivers
Increased Adoption of Cloud Computing
One of the key growth-contributing factors for the Threat-hunting Market is the rapid increase in the adoption of cloud computing.
Due to more and more companies transferring their operations to the cloud, companies have to face greater susceptibility to cyber-attacks.
Subsequently, hunting for threats has become a necessity, which means that the growth in demand for the relevant approaches and solutions is going to persist with the growth in the popularity of cloud computing.
Notably, businesses have started realizing that it is becoming increasingly difficult to detect threats within the growing complexity of cloud environments on their own, which also contributes to the increasing reliance on Threat-hunting solutions.
Growing Prevalence of Ransomware Attacks
The growing prevalence of ransomware attacks is another major driver of growth for the Threat-hunting Market.
Ransomware is a type of malware that encrypts a victim's files and demands a ransom payment in exchange for decrypting them. Ransomware attacks can be devastating for businesses, as they can lead to data loss, downtime, and financial losses.
Threat-hunting is essential for detecting and mitigating ransomware attacks, and the demand for Threat-hunting solutions is expected to grow as ransomware attacks continue to increase.
Increasing Regulatory Compliance Requirements
The Threat-hunting Market will have increased growth due to increasing regulatory compliance as one of the trends driving the market.
Many industries have regulations requiring them to have credible defenses, which means they are supposed to have a reasonable Threat-hunting implementation.
This applies to industries that handle sensitive information, such as the financial services and health care industries. This trend will increase or drive the demand for Threat-hunting because more industries will be required to prove that they are compliant.
Threat-hunting Market Segment Insights
Threat-hunting Market Deployment Type Insights
To begin with, it is important to note that the Threat-hunting Market is segmented based on deployment type into on-premises, cloud-based, and hybrid. The cloud-based segment is expected to grow at the highest CAGR during the forecast period.
The increasing adoption of solutions based on the cloud, the higher flexibility and scalability of operation, and the lower costs of cloud-based offerings are among the factors that will drive the robust growth of the market for this deployment type.
It generated an estimated revenue of USD 1.5 billion in 2023 and exceeded the USD 10.2 billion mark in 2032, recording a CAGR of 24.5%.
Meanwhile, the on-premises segment is anticipated to hold a notable portion of the Threat-hunting Market in 2023; nevertheless, its share decreased from 27.7% in 2023 to 20.7. in 2033 due to the rapid growth of cloud-based solutions.
The on-premises segment generated USD 2.1 billion in 2023 and USD 6.7 in 2032, recording a CAGR of 4 14.2%. Finally, the hybrid deployment type, which is a combination of the two previous forms, will generate an estimated revenue of USD 0.6 billion in 2023 and roughly USD 2.1 billion in 2032, recording a CAGR of 16.8% based on Nischay.
The primary driver of such a high growth rate of the market for cloud-based deployment is the rapidly increasing adoption of cloud-based security solutions. These solutions often offer significant advantages over their on-premises alternatives.
For instance, cloud-based offerings are more flexible in terms of scaling up to meet the business’s needs. They are often marketed as a cost-effective solution that minimizes the need for investments in both software and hardware while offering streamlined maintenance.
Cloud-based solutions have the advantage of being accessible from anywhere through a secure internet connection.
In the meantime, on-premises deployment remains favored by businesses requiring stringent security measures or those with data they believe is too critical for third parties to store.
However, the expansion of cloud-based solutions will lead to a decline in the market share of on-premises deployment throughout the forecast period.
The hybrid deployment is a combination of the two aforementioned forms, allowing an organization to enjoy some of the benefits of both.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Threat-hunting Market Target Environment Insights
By target environment, the Threat-hunting market is divided into Network, Cloud, Endpoint, and Hybrid. As of 2023, the Network segment held the leading position, accounting for more than 30% of the market revenue.
The increasing use of network security solutions to prevent cyber threats and secure defense against data breaches serves the main driver of this segment’s growth.
The Cloud segment is expected to demonstrate the highest growth by 2028, while its growth is also connected to the growing use of cloud-based solutions and the necessity to protect cloud exposure with more sophisticated security measures.
The Endpoint segment will also exhibit continuous growth throughout the forecast period. This is driven by the increased use of connected devices and the need to protect these endpoint devices from malware, ransomware, and other threats.
The Hybrid segment, which covers multiple target environments, will also become popular by 2028 as businesses are seeking to deploy secondary security layers to cover their various IT environments.
Threat-hunting Market Service Type Insights
The Threat-hunting Market is segmented by Service Type into Managed, Professional, and Support. Among these segments, Managed services held the largest market share in 2023, due to the increasing adoption of managed security services by enterprises to enhance their security posture.
Professional services are also expected to witness significant growth, as enterprises seek expert guidance and assistance in implementing and managing Threat-hunting capabilities. Support services are expected to play a crucial role in ensuring the effectiveness and efficiency of Threat-hunting operations.
Threat-hunting Market Insights
The Threat-hunting Market is segmented into various industries, including IT and Telecom, BFSI, Healthcare, Retail, and Manufacturing. Each industry has its unique threat landscape and requirements for Threat-hunting solutions.
The IT and Telecom industry is a major target for cyberattacks due to its reliance on technology and the vast amount of data it handles. The industry is expected to account for a significant share of the Threat-hunting Market revenue in 2024 and beyond.
Key market drivers include the increasing adoption of cloud computing, the growing number of connected devices, and the evolving threat landscape.
The BFSI industry is another major target for cyberattacks due to the sensitive financial data it holds. The industry is expected to witness robust growth in the Threat-hunting Market, driven by the increasing adoption of digital banking, the growing number of online financial transactions, and the evolving regulatory landscape.
The Healthcare industry is a critical sector that is also facing increasing cyber threats. The industry is expected to account for a sizeable share of the Threat-hunting Market revenue in the coming years.
Key market drivers include the increasing adoption of electronic health records, the growing number of connected medical devices, and the evolving threat landscape.
The Retail industry is also a target for cyberattacks due to the large amount of customer data it handles. The industry is expected to witness steady growth in the Threat-hunting Market, driven by the increasing adoption of e-commerce, the growing number of online transactions, and the evolving threat landscape.
The Manufacturing industry is another major target for cyberattacks due to its reliance on automation and technology. The industry is expected to account for a significant share of the Threat-hunting Market revenue in the coming years.
Key market drivers include the increasing adoption of the Industrial Internet of Things (IIoT), the growing number of connected devices, and the evolving threat landscape.
Threat-hunting Market Tier Insights
Tier segmentation in the Threat-hunting Market offers valuable insights into the market dynamics. Tier 1, comprising leading vendors with comprehensive offerings, accounts for a significant share of the market revenue in 2023, estimated at $1.2 billion.
Tier 2 players, with strong capabilities and specialized solutions, follow closely with a market share of around $750 million.
Tier 3, consisting of niche players and emerging vendors, is expected to experience robust growth driven by increasing demand for cost-effective solutions. By 2032, Tier 1 is projected to maintain its dominance with a projected market value of $7.5 billion, while Tier 2 and Tier 3 are estimated to reach $4.2 billion and $2.8 billion, respectively.
This segmentation highlights the competitive landscape and the varying market strategies adopted by vendors across different tiers, providing guidance for stakeholders looking to gain a competitive edge in the Threat-hunting Market.
Threat-hunting Market Regional Insights
The regional segmentation of the Threat-hunting Market presents distinct market dynamics and growth opportunities.
North America is expected to dominate the market with a significant share, driven by the presence of major technology hubs and a high concentration of enterprises with advanced cybersecurity.
Europe is another key region, where stringent data protection regulations and a growing awareness of cyber threats are fueling market growth. The APAC region is anticipated to witness the fastest growth over the forecast period, owing to the rising adoption of cloud computing and the proliferation of digital devices.
South America and MEA are expected to contribute a smaller but growing share to the Threat-hunting Market, as these regions are experiencing increasing digitization and a growing need for cybersecurity solutions.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Threat-hunting Market Key Players and Competitive Insights
Major players in the Threat-hunting Market are continuously developing and enhancing their offerings to stay competitive and meet the evolving needs of customers.
Leading Threat-hunting Market players are investing heavily in research and development to introduce innovative solutions and expand their market presence.
The Threat-hunting Market Competitive Landscape is characterized by the presence of both established players and emerging vendors, each with its unique strengths and strategies.
Strategic partnerships, mergers, and acquisitions are common in the Threat-hunting Market development as companies seek to strengthen their position and gain a competitive advantage.
A leading company in the Threat-hunting Market, CrowdStrike, has established itself as a trusted provider of endpoint security solutions. The company's Falcon platform offers a range of features, including Threat-hunting, incident response, and vulnerability management.
CrowdStrike's focus on cloud-native security and the use of artificial intelligence (AI) in its solutions has contributed to its success in the market. The company's strong customer base and positive industry analyst reviews have further solidified its position as a leader in the Threat-hunting Market.
Another prominent competitor in the Threat-hunting Market is Palo Alto Networks. The company's Cortex XDR platform provides comprehensive threat detection and response capabilities, including Threat-hunting, endpoint protection, and network security.
Palo Alto Networks' focus on delivering an integrated security platform that combines multiple security functions has resonated with customers and helped the company gain market share.
The company's strong financial performance and strategic partnerships with leading technology providers have also contributed to its success in the Threat-hunting Market.
Key Companies in the Threat-hunting Market Include
Sophos
McAfee
Recorded Future
Dragos
Symantec
CrowdStrike
Mandiant
Microsoft
Check Point Software Technologies
IBM
Palo Alto Networks
Fortinet
Rapid7
FireEye
Threat-hunting Market Developments
The increasing adoption of cloud-based security solutions and services, growing incidence of cyberattacks, and stringent government regulations are driving the market growth.
Recent news developments include
In February 2023, IBM acquired Randori, a threat intelligence and attack surface management company.
In March 2023, Microsoft launched a new Threat-hunting service called Azure Sentinel Threat-hunting Workbook.
In April 2023, Google Cloud introduced a new Threat-hunting tool called Chronicle Investigate.
Major players in the market include IBM, Microsoft, Google, Amazon Web Services, and Palo Alto Networks.
Threat-hunting Market Segmentation Insights
Threat-hunting Market Deployment Type Outlook
On-Premises
Cloud-Based
Hybrid
Threat-hunting Market Target Environment Outlook
Network
Cloud
Endpoint
Hybrid
Threat-hunting Market Service Type Outlook
Managed
Professional
Support
Threat-hunting Market Outlook
IT and Telecom
BFSI
Healthcare
Retail
Manufacturing
Threat-hunting Market Tier Outlook
Tier 1
Tier 2
Tier 3
Threat-hunting Market Regional Outlook
North America
Europe
South America
Asia Pacific
Middle East and Africa
| Report Attribute/Metric | Details |
| Market Size 2022 | 3.95(USD Billion) |
| Market Size 2023 | 4.87(USD Billion) |
| Market Size 2032 | 32.3(USD Billion) |
| Compound Annual Growth Rate (CAGR) | 23.4% (2024 - 2032) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2023 |
| Market Forecast Period | 2024 - 2032 |
| Historical Data | 2019 - 2023 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | Sophos, McAfee, Recorded Future, Dragos, Symantec, CrowdStrike, Mandiant, Microsoft, Check Point Software Technologies, IBM, Palo Alto Networks, Fortinet, Rapid7, FireEye |
| Segments Covered | Deployment Type, Target Environment, Service Type, Industry, Tier, Regional |
| Key Market Opportunities | Growing adoption of AI and ML Increasing incidences of cyber-attacks Rising demand for managed security services Cloud adoption Emergence of IoT and connected devices |
| Key Market Dynamics | Increasing cyberattacks Rising demand for security solutions Government regulations Cloud adoption Growing sophistication of threat actors |
| Countries Covered | North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Threat-hunting Market is projected to exhibit a CAGR of 23.4% from 2024 to 2032.
The Threat-hunting Market is expected to reach an overall valuation of USD 32.3 billion by 2032.
North America is expected to dominate the Threat-hunting Market by 2032, owing to the presence of numerous key market players and the increasing adoption of advanced cybersecurity solutions.
Threat-hunting solutions are primarily used for advanced threat detection, incident response, and threat intelligence gathering.
Key competitors in the Threat-hunting Market include IBM, Microsoft, FireEye, Palo Alto Networks, and Symantec.
The Threat-hunting Market was valued at approximately USD 4.87 billion in 2023.
Increasing cyber threats, rising adoption of cloud computing, and growing demand for advanced cybersecurity solutions are driving the growth of the Threat-hunting Market.
Challenges faced by the Threat-hunting Market include skilled workforce shortage, data privacy concerns, and the complexity of Threat-hunting operations.
North America is expected to account for over 35% of the market share by 2032, followed by Europe and Asia-Pacific.
Emerging trends include the integration of artificial intelligence (AI) and machine learning (ML) in Threat-hunting, the growing adoption of managed Threat-hunting services, and the increasing focus on threat intelligence sharing.
Research Analyst Level II I have about two years of experience working in the consumer goods and retail industries and i am a biotech graduate.a tech-savvy analytically focused professional with a strong capabilities in identification, concept generation, and strategy evaluation. i can produce data-driven solutions while fusing unusual viewpoints with original concepts. i have been extensively working on business case studies, competitive & comparative analyses, and strategic reports. my primary areas of experience include client management, financial analysis, supply chain evaluation, market entry strategy evaluation, and estimating and forecasting market size.
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