info@marketresearchfuture.com   📞  +1 (855) 661-4441(US)   📞  +44 1720 412 167(UK)
Certified Global Research Member
Isomar fd.webp Wcrc 57.webp
Key Questions Answered
  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
Why Choose Market Research Future?
  • Vigorous research methodologies for specific market.
  • Knowledge partners across the globe
  • Large network of partner consultants.
  • Ever-increasing/ Escalating data base with quarterly monitoring of various markets
  • Trusted by fortune 500 companies/startups/ universities/organizations
  • Large database of 5000+ markets reports.
  • Effective and prompt pre- and post-sales support.

Textile Coatings Market Share

ID: MRFR//4457-CR | 128 Pages | Author: Priya Nagrale| August 2023

Market share positioning strategies are crucial for companies operating in the textile coatings market to establish a competitive edge and expand their presence in the industry. In this dynamic sector, where innovation and adaptability are paramount, companies employ various strategies to carve out their market share.

The growth of the clothing industry across the globe is expected to fuel the demand for the textile coatings during the forecast period. Rising quality standards in developed economies and growing purchasing power & lifestyle changes in developing countries are the factors contributing to the growth of the clothing industry.

One prevalent strategy is differentiation, where companies strive to distinguish their products from competitors' offerings. This could involve developing coatings with unique features such as enhanced durability, water repellency, or flame retardancy. By focusing on distinct attributes, companies can target specific market segments and cater to the diverse needs of customers, thereby solidifying their position in the market.

Another key approach is cost leadership, wherein companies aim to become the low-cost producers in the market. This involves streamlining operations, optimizing production processes, and leveraging economies of scale to reduce manufacturing costs. By offering competitively priced coatings without compromising on quality, companies can appeal to price-sensitive customers and capture a significant share of the market.

Additionally, companies may pursue a strategy of innovation and technological advancement. In an industry driven by constant technological evolution, companies that invest in research and development to create cutting-edge coatings gain a competitive advantage. By introducing innovative solutions that address emerging market trends and customer demands, companies can position themselves as industry leaders and capture market share.

Furthermore, strategic partnerships and alliances play a vital role in market share positioning. Collaborating with suppliers, distributors, or other stakeholders can provide access to new markets, distribution channels, and resources. By forming strategic alliances, companies can leverage complementary strengths and capabilities to enhance their market presence and gain a competitive edge over rivals.

Moreover, market expansion strategies such as geographical diversification can help companies tap into new opportunities and broaden their customer base. By entering untapped markets or expanding operations into regions with high growth potential, companies can increase their market share and reduce dependence on specific market segments or regions.

Furthermore, customer-centric strategies focus on understanding and meeting the unique needs of customers. By offering customized solutions, providing exceptional customer service, and building strong relationships with clients, companies can enhance customer loyalty and retention, thereby securing a larger share of the market.

Additionally, branding and marketing strategies are essential for effectively positioning products in the textile coatings market. Building a strong brand identity, communicating product benefits effectively, and implementing targeted marketing campaigns can help companies differentiate their offerings and influence consumer perceptions, ultimately driving market share growth.

Lastly, continuous monitoring and adaptation are critical aspects of market share positioning strategies. In a rapidly changing market environment, companies must stay abreast of industry trends, competitor actions, and customer preferences. By continuously evaluating and adjusting their strategies in response to market dynamics, companies can maintain their competitive position and sustain long-term growth in the textile coatings market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 4.93 % (2024-2032)

Global Textile Coatings Market Overview


Textile Coatings Market Size was valued at USD 6681.42 Million in 2023. The Textile Coatings industry is projected to grow from USD 7,010.82 Million in 2024 to USD 10,303.06 Million by 2032, exhibiting a compound annual growth rate (CAGR) of 4.93% during the forecast period (2024 - 2032).   Application of textiles in transportation industry and rapid development in building and construction industry are projected to fuel the growth of the Textile Coatings Market.


Textile Coatings Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Textile Coatings Market Trends




  • Market developments due to textile production technology innovations




Textile technology is a branch of textile engineering concerned with the design, manufacture, and application of textiles. It embraces a wide range of material sciences, including chemistry, physics, biology, and engineering. Another priority of textile engineers is to design and execute visually appealing and tactile fabric structures. Textiles have evolved as a technology as a result of advances in knowledge and science. Previously, it was limited to manually tying fibers together, but modern techniques such as 3D printing are now included. Nanotechnology, knitting machines, 3D printers, phase change materials, automation, and robotics are some of the significant advancements in the textiles industry. Nanotechnology is being used to create new fabrics that are more breathable, stronger, and lighter. These novel textiles can be used in place of more traditional synthetic materials such as nylon or polyester. They can also be incorporated into current fabrics like cotton and wool to give them special qualities. Nanofibers, or extremely small particles less than a thousandth of a millimeter across, or approximately 100 times smaller than the width of a human hair, are used to make nanotextiles.


The market is expanding due to increased demand for industrial knitting equipment from the garment industry. The apparel industry uses such machinery to make loop stitch coats, cardigans, huge shawls, scarves, and other items. Even though 3D printing fabrics is a niche market, there are several significant advantages to creating textiles using these techniques. The textile industry has a significant environmental impact because it consumes a lot of water and material resources. With the help of 3D textile printing, the number of resources required to make textiles for purposes such as clothing and furniture could be drastically reduced. Another opportunity for the textile industry is the rise of smart fabrics, which use phase change materials. The addition of PCM microcapsules improves the thermal performance of textile structures. When phase change materials move from solid to liquid, they store energy that is released when they return to solid. As a result, Textile Coatings Market revenue expansion is anticipated to be fueled by market developments due to textile production technology innovations.


Textile Coatings Market Segment Insights


Textile Coatings Product Type Insights


The Textile Coatings Market segmentation, based on product type, includes thermoplastics and thermosets. The thermosets segment held the majority share in 2022 contributing to around ~36-40% with respect to the Textile Coatings Market revenue. Thermosets are substances that, after being cured just once, remain permanently solid. During the curing phase, the material's polymers cross-link to produce an unbreakable, irreversible connection. This implies that even at extremely high temperatures, thermosets will not melt.


Textile Coatings Coating Technology Insights


The Textile Coatings Market data has been bifurcated by coating technology largely into traditional, calendar and extrusion coating, reverse roll coaters, and others. The traditional segment dominated the market in 2022. Under the traditional coatings, various methods such as direct coating, transfer coating, pad-dry-cure coating, foamed and crushed foam method, vapor deposition, electroplating, electroless plating, and wet chemical methods, among others are considered. In direct coating, also known as knife coating, the fabric is coated with a liquid while it is pulled taut beneath a floating knife blade; the coating's thickness depends on the distance between the two objects.


Textile Coatings End Use Insights


The Textile Coatings Market data has been bifurcated by end use largely transportation, building & construction, protective clothing, medical, and others. The transportation segment dominated the market in 2022. Textiles are used in the transportation industry across planes, trains, cars, and seagoing vessels. In automotive manufacturing, car seats, door panels, headrests, seat belts, dashboard pads, and seat covers are all made of textiles.


Figure 2: Textile Coatings Market, by End Use, 2022 & 2030 (USD Million)


Textile Coatings Market, by End Use, 2022 & 2030


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Textile Coatings Region Insights


By Region, the Textile Coatings Market industry study segments the market into North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Asia-Pacific Textile Coatings Market accounted for USD 2,609.40 million in 2022 and is expected to exhibit a 4.58% CAGR during the study period. This is attributed to the presence of growing population and emerging market in the region.


Figure 3: TEXTILE COATINGS MARKET SHARE BY REGION 2022-2030 (%)


TEXTILE COATINGS MARKET SHARE BY REGION


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


The North America textile coatings market accounted for a significant market share. This is attributed to the use of textiles in various industries such as automotive, aerospace, marine, building & construction, protective clothing, medical, and others. It is also commonly used in road building, rail ballast, temporary roads, bridges, culverts, reinforced walls, steep slip slopes, drain construction, and other fields. Owing mostly to widespread use in industrial apparel, notably in the construction sector. Construction apparel is largely used to protect workers from injuries and mishaps on the job. Furthermore, development is likely to gain pace in the sports and recreation sector, owing to increased participation in athletic events by notable sportsmen and sportspersons. Moreover, the increase in demand for waterproof, high-quality, and heat-resistant fabrics is the key factors in the region further fuel the growth of the market.


Europe accounts for the significant market share due to the increased technological expertise is extensive, use of textiles in the transportation industry, and increasing demand for protective clothing are driving the demand for textile coating in Europe. For instance, in February 2022, Elkem ASA (Norway) was awarded a funding for its silicone expansion plans in France, through the French government’s France Relance recovery plan. Moreover, the market for coated textiles and thermoplastics in Europe is expected to develop and increase at a high rate, in line with the broader technical textiles industry. Several variables that favorably impact the EU technical textiles sector are responsible for this expansion. Thus, the rapid growth in the building and construction industry and increasing government initiatives are likely to drive the growth of the textile coating market in this region.


Asia-Pacific is anticipated to lead the global textile coating market over the forecast period. This is due to the diverse industrial applications ranging from building and construction, automotive, and others. Growing textile industry is anticipated to boost the demand for textile coating in India. Moreover, growing demand from the construction industry, medical, clothing home furnishing industry, and growing demand for protective textiles is expected to drive the market in the Asia-Pacific region, primarily in countries, such as China, India, and Japan. As China has the world’s largest construction industry. However, the growth rate of the industry has become increasingly modest, as the Chinese government is looking to shift toward a services-led economy.


Textile Coatings Key Market Players & Competitive Insights


Major market players’ growth depends on market conditions, government support, and industry development. Thus, the vendors should focus on expanding geographically and improving services. Many global, regional, and local vendors characterize the Textile Coatings Market. The market is highly competitive, with all the players competing to gain market share. Intense competition, rapid advances in technology, frequent changes in government policies, and environmental regulations are key factors that confront market growth. The vendors compete based on cost, product quality, reliability, and government regulations. Vendors must provide cost-efficient, high-quality products to survive and succeed in an intensely competitive market.


Solvay is an advanced material and specialty chemicals company operating in diverse markets and has customers worldwide. Its operating business segments are materials, chemicals, and solutions. It operates in 63 countries, with 98 industrial sites across different regions. The company has 12 research & innovation facilities with 1,950 experts working on innovating new technologies. The company offers textile coatings under its chemicals business segment.


Elkem ASA is one of the world’s fully integrated silicone manufacturers, with R&I laboratories, production sites, and sales offices located in Europe, North America, Latin America, and Asia Pacific. The company has 12 plants across Norway, China, Iceland, Canada, India, Paraguay, and the United Kingdom. In addition, several R&D centers, quartz mines, processing sites and an extensive global sourcing and sales network contribute to its global reach. The company operates through 3 major segments, namely, Elkem silicones, Elkem silicon products, and Elkem carbon solutions. It offers textile coating systems under its silicones segment.


Key Companies in the Textile Coatings Market include:



  • Elkem Solutions (Norway)

  • Covestro AG (Germany)

  • Solvay (Belgium)

  • Clariant (Switzerland)

  • BASF SE (Germany)

  • Sumitomo Chemical Company (Japan)

  • The Lubrizol Corporation (US)

  • Omnova Solutions Inc. (US)

  • Formulated Polymer Products Ltd (UK)

  • TANATEX Chemicals B.V. (Netherlands)


Textile Coatings Industry Developments


November 2022: Solvay launched Reactsurf 2490, a new APE-free1 polymerizable surfactant designed as a primary emulsifier for acrylic, vinyl-acrylic and styrene-acrylic latex systems. The product improves emulsion performance to deliver superior functional and aesthetic benefits in exterior coatings and pressure sensitive adhesives (PSAs), compared to conventional surfactants, even at high temperatures.


February 2022: Elkem ASA was awarded a funding for its silicone expansion plans in France, through the French government’s “France Relance” recovery plan.


June 2021: Solvay launched Bio Amni, partially bio-based polyamide textile yarn, which follows the global trend in demand for more sustainable textile products, especiall0079 bio-based materials.


Textile Coatings Market Segmentation


Textile Coatings Market Product Type Outlook



  • Thermoplastics

  • Thermosets


Textile Coatings Market Coating Technology Outlook



  • Traditional

    • Direct Coating

    • Direct Roll Coating

    • Pad-Dry-Cure Coating

    • Foamed & Crushed Foam Coating



  • Calender and Extrusion Coating

    • Hot Melt Extrusion Coating

    • Calender Coating



  • Roll Reverse Coaters

  • Others


Textile Coatings Market End Use Industry Outlook



  • Transportation

  • Building & Construction

  • Protective Clothing

  • Medical

  • Others


Textile Coatings Market Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Russia

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • South Korea

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East & Africa

    • Turkey

    • Israel

    • GCC Countries

    • South Africa

    • Rest of the Middle East & Africa



  • Latin America

    • Brazil

    • Mexico

    • Argentina

    • Rest of South America



Leading companies partner with us for data-driven Insights
client_1 client_2 client_3 client_4 client_5 client_6 client_7 client_8 client_9 client_10
Kindly complete the form below to receive a free sample of this Report
Please fill in Business Email for Quick Response

We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

Purchase Option
Single User $ 4,950
Multiuser License $ 5,950
Enterprise User $ 7,250
Compare Licenses
Tailored for You
  • Dedicated Research on any specifics segment or region.
  • Focused Research on specific players in the market.
  • Custom Report based only on your requirements.
  • Flexibility to add or subtract any chapter in the study.
  • Historic data from 2014 and forecasts outlook till 2040.
  • Flexibility of providing data/insights in formats (PDF, PPT, Excel).
  • Provide cross segmentation in applicable scenario/markets.